Carbon cultures lecture 2 bus model canvas
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Carbon cultures lecture 2 bus model canvas
- 1. Our challenge is to generate profits from their problems. The PI, hard at work… customer discovery Timber landowners have a waste problem
- 3. 1. 2. 3. 4. 500lb Test Pile Mobile process with low operating costs allows for the cost effective production and removal of biochar from the forest. www.C6Systems.net How We Make it
- 4. Hypothesis: C6 Systems operates in a 2-sided market Landowners Biochar Consumers
- 5. The Business Model Canvas Distribution C - Sequestration R.E.Credits Landowners Blanket sale/ Franchise Waste Removal Air Quality Improvement Landowners- Wood waste generators IP Know How Distributors Personal Assistance Direct Sale Sale of Biochar Biochar user Industrial Biochar user Retail Gardening Biochar user Agricultural Biochar users Energy Wholesale Retail Franchise Service For Waste Removal Low cost Reliable Char source Reduce Run Off Increased Soil Productivity with Lower inputs Crew Training Secure feedstock Marketing Relationships With Landowners Blanket Manufacturer Biochar Advocates People Field Operation Capital Fixed costs Low cost Supply
- 6. Hypothesis: 2 Customer Segments Potential for Biochar Consumption U.S. Slash ≈ 200 MM tons/yr WA State ≈ 5.8 MM tons/yr Ready Partners ≈ 2 MM tons/yr U.S. AG ≈ 60MM tons/yr Landowners WA State AG ≈ 800K tons/yr Organic/Retail ≈ 200K tons/yr
- 8. Biochar Users Agriculture: What is the value of adding SOC? What is the value of reducing fertilizer runoff? Nitrification? How much per acre is spent on inputs? What are biochar benefits worth? Retail: What kind of soil amendments do your customers look for? What benefit do you see from adding biochar to your product line? What price range do you anticipate to sell biochar? Advocates: Describe what holds this market back? Who are the early adopters? What defines biochar quality? Market Makers: What is the supply availability and pricing trends? Getting out of the Building Landowner What are they paying now? What is the value of risk mitigation? (fire) What is improved air quality worth? Can our technology lengthen the burn season? (policy change) What is the annual burden of waste removal?
Editor's Notes
- We sustainably convert renewable forestry wood waste into soil amendments -Typically, wood waste is generated & burned during forestry operations -We’ve developed innovative way to convert this waste to a high-value soil amendment that sequesters carbon that would normally escape into the atmosphere.
- We produce biochar w/ our highly mobile, engineered blanket. 1 st we drape the blanket over a pile and ignite it 2 nd the blanket controls the oxygen flow, therefore the temperature 3 rd the temperature ensures that carbon remains because it the temperature doesn’t reach a point where the carbon burns Finally, oxygen is cutoff and the biochar cools down before collection.