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Result care lean launchpad week 1 slides v2

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Result care lean launchpad week 1 slides v2

  1. TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .
  2. MY STORY
  3. MY STORY
  4. MY STORY TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .
  5. THE PROBLEM 450k new papers published per year EMR 15 mins per patient
  6. THE SOLUTION Real-time Evidence Guidelines Expert Opinion Cost Payer Coverage Make informed decisions in seconds.
  7. THE TEAM Mima Geere Arman Jahangiri Mitchell Geere UCSF Clinical Lab Medicine MD, MS Data, Ops, Partnerships UCSF Neurosurgery MD, Phd Users, Research System Product Design & Technology MBA in Design Strategy Design, Technology Kristen Bova Nima Anari Brandi Castro UC Berkeley MBA, MPH Customers, Contracts UC Berkeley PhD NLP Data Science UCSF Neurosurgery MD Users, Marketing, Data
  8. THE EXPERTS LABORATORY CLINIC INDUSTRY Dr. Tim Hamill Dr. Lee Balance Jeff Tangney UCSF Laboratories Director KPMG, CME Advisor, Pharmacy Innovations Co-Founder of Epocrates Founder & CEO Doximity Dr. Vivek Garg Elaine Allen OneMedical, Medical Director Biostatistician Founder of Metaworks ACO Chris Seaman Dr. Charles Chiu UCSF Molecular & Genomic Tests Director Dr. Kitch Wilson Stanford Molecular Pathology Fellow Dr. Mike Angelo Stanford Clinical Pathology Data Scientist, Atlassian Dr. Ami Parekh Commercial ACO Contracts Betty Kayton Finance Founding CFO, Dropbox
  9. WE STARTED BROAD CUSTOMER SEGMENTS Physicians Payers ACOs EMRs Hospital Labs REVENUE STREAMS Hospital Contracts Doctor Subscriptions Licensing API
  10. WHAT WE DID 112 TOTAL INTERVIEWS 85 PROVIDERS 9 PAYERS Fellows Residents Med Students Nurses Attending Physicians Oncologists OBGYN Peds Hospital Med PCP Surgery Blue Shield of CA Keenan Associates United Health West HealthNet Hill Physicians Group (ACO) Highland Hospital Kaiser Meritage Medical Network 9 LABS 7 PARTNERS UCSF Stanford CardioDx Seven Bridges Genomics OneMedical Invitae 23andMe Verinata Doximity Eligible API Practice Fusion Castlight Health HealthCare Blogs ZS Associates 2 CHANNELS McKesson PracticeFusion
  11. LESSON 1: CUSTOMER SEGMENTS Week 2 LLP COURSE 10 WEEKS Defined our customers. We thought we had a 5-sided market. Interviewed 45 customers Two groups care the most. Physician Users and Laboratories 2 Sided Market
  12. LESSON 2: CHANNELS Week 3 LLLLPP C O U R SSEE 180 W EEEEKKSS COUR W Defined our Channels. Discovered importance of word of mouth with marketing to doctors. Synthesized list of networks. Over 400 personal physician contacts.
  13. LESSON 3: VALUE PROPOSITION Week 4 L L P C O U R S E 8 W ELLLPPSC O U R SSEE 180 W EEEEKKSS LEK COUR W Product Market Fit. Physicians needed our product. Labs needed our product. Synthesized common pain points. Evidence to providers Cost Info Lab-specific collection info Turnaround Time Guidelines and Preferences Feature implementation.
  14. LESSON 4: KEY ACTIVITIES Week 7 L L P C O U R S E 8 W ELLLPPSC O U R SSEE 180 W EEEEKKSS LEK COUR W Defined a viable business opportunity. Interviewed 5 specialty labs Specialty labs needed our product to gain payer coverage. Data Storage Lab dashboard for updates Orders & Billing Evidence Package Clinical Efficacy: User interest Product Strategy.
  15. LESSON 5: KEY PARTNERS Week 8 L L P C O U R S E 8 W ELLLPPSC O U R SSEE 180 W EEEEKKSS LEK COUR W Second Pilot in process. Interviewed 3 more large hospital labs. Requested demo pitch to key decision makers. Early Revenue Strategy.
  16. PRODUCT DEMO Marketplace for diagnostics. Data to guide payer decisions. Channel for ACOs guide providers.
  17. THE OPPORTUNITY LABORATORY SALES AND MARKETING SPEND Molecular and Genetic CLIA Labs $18 B (7500 total projected) (2.5M) Specialty CLIA Labs (525 labs) $1.3B Target Specialty Labs $375M (150 labs)
  18. THE TIMELINE Investor Readiness IRL7 $ 1.5M SEED TODAY STAGE 1 M 1-6 STAGE 2 M 7-12 STAGE 3 M 12-18 EVIDENCE & COST ENGINE USER ACQUISITION Beta release Users Specialty Lab Contracts Molecular and Genetics Lab Tests Orders/Billing Risk Baring Providers
  19. THE FUTURE Progress Raised 75K, SBIR submitted Alpha Built Rockhealth Finalists 2 Academic Pilot collaborations We will pursue ResultCare. What’s next Beta release User acquisition
  20. THANK YOU C H A N G I N G T H E D I A G N O S T I C T E S T I N G M A R K E T. TA K I N G T H E G U E S S W O R K O U T O F M E D I C I N E .

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