Inspiring Sustainability through Meetings & Events


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Inspiring Sustainability through Meetings & Events

  1. 1. Tamara Kennedy-Hill Executive Director, Green Meeting Industry Council Megan Rooksby,CMP GMIC Oregon Chapter President Maxvantage Meeting Solutions Inspiring Sustainability
  2. 2. Who is the GMIC? <ul><li>The GMIC is the premier global meetings community solely dedicated to sustainability not only through education but also by spearheading research, policy and standards for the meetings and event industry. </li></ul>
  3. 3. GMIC Story <ul><li>Nonprofit global membership based organization started in 2003 </li></ul><ul><li>500+ Members in 19 countries </li></ul><ul><li>45 Supporting Business Partners </li></ul><ul><li>Member of the CIC. </li></ul><ul><li>Partner in the APEX Process. </li></ul><ul><li>Advisory Role in GRI. </li></ul>
  4. 4. What is a Green Meeting? <ul><li>A green meeting incorporates environmental considerations throughout all stages of the meeting process in order to minimize the negative impact on the environment and make a positive impact to host communities in terms of environmental and social legacies. </li></ul>
  5. 5. Green Meetings – Better Meetings <ul><ul><li>Reduced environmental impact </li></ul></ul><ul><ul><li>Cost savings </li></ul></ul><ul><ul><li>Promotional benefits </li></ul></ul><ul><ul><li>Green business opportunities </li></ul></ul><ul><ul><li>Delegate and employee satisfaction </li></ul></ul>
  6. 6. GMIC Mantra <ul><li>Sustainability is our Vision </li></ul><ul><li>Corporate Responsibility is our Obligation </li></ul><ul><li>Green Meetings are our Strategy. </li></ul><ul><li>INSPIRE. LEAD. SUSTAIN. </li></ul>
  7. 7. GMIC Member Community Destination Communications & Marketing Accommodation F & B Transport Venues On-Site Exhibits
  8. 8. GMIC OREGON CHAPTER <ul><li>Milestones: </li></ul><ul><li>Oregon is the first chapter to incorporate under the </li></ul><ul><li>Green Meeting Industry Council </li></ul><ul><li>The inaugural GMIC Oregon event was held on </li></ul><ul><li>July 15, 2009 at EcoTrust. </li></ul><ul><li>GMIC Oregon currently maintains close to 50 active members in the local community and seeks new members to join the sustainability conversation. </li></ul>
  9. 10. Is Green a Choice?
  10. 11. Discussion Time <ul><li>What is a challenge are you facing with greening in your meetings/events and or facility? </li></ul><ul><li>What is one change or idea you can put in action that reflects your organization’s or event’s commitment to sustainability (greening)? </li></ul><ul><li>What does the industry need to provide you to take your greening to the next level? </li></ul>
  11. 12. The Business Case <ul><li>“ Companies that report sustainability data generally experience higher gross margins and return on sales, higher return on assets, and stronger cash flow and rising shareholder return.” </li></ul><ul><li> PriceWaterhouseCoopers 2008 </li></ul>Slide Courtesy of Meeting Strategies Worldwide
  12. 13. Corporate Social Responsibility (CSR) <ul><li>The concept has been around for almost a century. </li></ul><ul><li>It encourages corporations/organizations to consider the interests of society by taking responsibility for the impact of its actions. </li></ul>
  13. 14. Driving Business Pressure <ul><li>FORTUNE 500 companies are increasingly recognizing that the most impactful climate change strategy is to “ green their supply chains .” </li></ul>
  14. 15. What Do Corporations Say? <ul><li>For many years, we have been working to mitigate our impact on climate change—through energy conservation programs, reduction of greenhouse gas emissions, and development of more energy-efficient products. </li></ul><ul><li>– Intel Corporate Social Responsibility Report. </li></ul>
  15. 16. Fortune 500 <ul><li>&quot;Climate change is one of the most pressing challenges facing the world today, and it is a key issue for our stakeholders, who expect us to minimize the impacts of our operations and products.&quot; </li></ul><ul><li>Gregory Q. Brown, President and CEO </li></ul><ul><li>Motorola Corporate Social Responsibility Report </li></ul>
  16. 17. About Sustainability? <ul><li>&quot; We hold sustainability as one of our core values .“ </li></ul><ul><li>-Keith Wendall, President and COO of Johnson Controls. </li></ul><ul><li>“ We aspire to be the most environmentally responsible company in the world.” </li></ul><ul><li>&quot;... our Company's financial success depends on our ability to protect the environment, respect our employees and be responsible to the world community “ </li></ul><ul><li>Johnson & Johnson Corporate Social Responsibility Report. </li></ul>
  17. 18. What Planners Are Saying Today… <ul><li>Are planning or expect to plan a green meeting </li></ul><ul><li>during the next year… </li></ul><ul><li>Association 44% </li></ul><ul><li>Corporate 51% </li></ul><ul><li>Independent 43% </li></ul><ul><li>2009 Meetings Market Trends Survey </li></ul>
  18. 19. 51% of independents (a 16% increase over 2008) 46.8% of corporate (a 10.5% increase over 2008) 44.4% both of association planners and government planners Source: 2009 Meetings Media Survey Who’s planning green meetings now 2009?
  19. 20. Competitive Advantage 84% of buyers felt meeting industry should take environment more seriously into account Source: IMEX 3 rd Annual Survey Results 2008
  21. 22. An average meeting attendee uses 20 pounds of trash PER DAY… … That’s compared to 4 - 5 pounds of trash per day when at home!!! Collect. Track. Report. Evaluate. Improve Just the Trash Facts
  22. 23. Waste Diversion Defined <ul><li>Waste diversion, or landfill diversion, is the process of diverting waste from a landfill and is typically measured by weight. – Wikipedia </li></ul><ul><li>The act of preventing garbage from being disposed of in landfills or incinerators by reducing the amount of materials that you use or buy, reusing products, recycling or composting. – </li></ul>
  23. 24. Million Tons of Trash Challenge <ul><li>Green Meetings Industry Council estimates conferences in the USA produce an estimated 10.5 million tons of trash. </li></ul><ul><li>1 million tons therefore represents a reduction of about 10%. </li></ul>
  24. 25. Inspiring Waste Diversion <ul><li>Data Collection </li></ul><ul><li>Tracking Your Data </li></ul><ul><li>Reporting Your Results </li></ul><ul><li>Evaluating & Celebrating Your Results </li></ul><ul><li>Annual Improvement Plan </li></ul>
  25. 26. What Data Do I Collect? <ul><li>How much trash the event or company produced, and how much was recycled by weight at a minimum. </li></ul><ul><li>For those who are also reducing trash by composting, providing to donation programs or cutting back on things like paper you can collect this information as well. </li></ul>
  26. 27. Track <ul><li>Meeting planners and suppliers are partners </li></ul><ul><li>in collecting waste management data. </li></ul><ul><li>At the most basic level, ask your trash hauler: </li></ul><ul><ul><li>How much trash they collect by weight </li></ul></ul><ul><ul><li>How much they recycle and/or compost by weight </li></ul></ul><ul><li>Be specific about dates of measurement </li></ul><ul><li>To ensure venue and trash hauler compliance put it in your contract with an agreement to provide reporting by a certain date. </li></ul>
  27. 28. Report & Evaluate Success Disposed Wet Waste/Food/Non-Recycables 5 tons or 5.5 yards 90 Gallon Recycling Totes 24 bins x 150 lbs each Paper, Plastic, Glass, Aluminum 3600 lbs or 1.8 tons Cardboard Recycling 1 and ½ bales Food Pans or Trays served 358 pans Total Number of food pans reserved in employee cafeteria 26 pans
  28. 29. <ul><li>Case Study: Client in North America 2009 </li></ul><ul><li>Environmental Resources saved through </li></ul><ul><li>recycling this week = 2.5 tons of material </li></ul><ul><li>6 Trees Saved </li></ul><ul><li>166 gallons of oil saved </li></ul><ul><li>8 gallons of gasoline saved </li></ul><ul><li>2275 gallons water saved </li></ul><ul><li>6278 kW electricity saved </li></ul><ul><li>8 yards landfill space saved </li></ul><ul><li>Prepared by Allied Waste Industry </li></ul>
  29. 30. Supplier Savings from Going Green <ul><li>The Fairmont Royal York has saved $51,000 per year by switching from incandescent to fluorescent lights. </li></ul><ul><li>Scandic Hotels estimates energy and water conservation measures have saved EUR 18 million between 1996 – 2000. That’s over $27.7 million USD (Scandic Hotels, 2008) </li></ul><ul><li>Airports can save over $100,000 per year by recycling. </li></ul>
  30. 31. More Supplier Savings <ul><li>InterContinental Chicago O’Hare </li></ul><ul><ul><li>Reflective roof system </li></ul></ul><ul><ul><li>CFL & LED lighting in all guest rooms and hallways </li></ul></ul><ul><ul><li>In-house purified water in corn based bottles </li></ul></ul><ul><ul><li>Organic or seasonal menus sourced locally </li></ul></ul><ul><li>The Fairmont Sonoma Mission Inn & Spa </li></ul><ul><ul><li>Replaced 4,440 standard light bulbs with energy efficient florescent bulbs </li></ul></ul><ul><ul><li>Saved over 203,000 kwh of energy and $61,000 annually </li></ul></ul><ul><ul><li>Stopped 317,165 lbs of carbon dioxide from entering the atmosphere </li></ul></ul>
  31. 32. <ul><li>Develop best practices and voluntary standards that can be implemented to create a more sustainable meeting or event. </li></ul><ul><ul><li>Sustainable: economic, environmental and social aspect of meetings and events. </li></ul></ul>Green Meeting Events Practice Panel Mission (APEX):
  32. 33. Meetings Industry Destination Communications & Marketing Accommodation F & B Transport Venues On-Site Exhibits
  33. 34. Communication/policy Air quality Community Partners Staff mgmt/policy Procurement Energy Water Waste Eight Categories in each (sector) pie
  34. 35. Ways to Get Involved <ul><li>GMIC Chapters </li></ul><ul><li>Join the GMIC Oregon Chapter today! Booth #207 </li></ul><ul><li>Join in on the Trash Action Challenge: </li></ul><ul><ul><li>For the meetings and event industry to divert 1million tons of solid waste from by end of 2009. [email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>APEX Standards </li></ul>
  35. 36. Tools & Resources – <ul><li>Convention Industry Council Guidelines - </li></ul><ul><li>GMIC website – </li></ul><ul><li>PCMA Network for the Needy - /source/community/ </li></ul><ul><li>GMIC & IMEX Green Meetings </li></ul><ul><li>Awards - </li></ul><ul><li>MeetGreen – book and calculator – </li></ul>
  36. 37. “ 95% of the meeting professionals who have ever lived are alive today. We have the opportunity together to decide what this young profession will be about; bringing people and ideas together as part of the problem, or as part of the solution. “ David Berman, Expert Speaker on Design, Ethics, Social Responsibility.
  37. 38. Questions? <ul><li>Tamara Kennedy-Hill </li></ul><ul><li>Executive Director </li></ul><ul><li>Green Meeting Industry Council </li></ul><ul><li>503-332-5739 direct </li></ul><ul><li>1-888-450-2098 main office </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>OR </li></ul><ul><li>Megan Rooksby,CMP </li></ul><ul><li>GMIC Oregon Chapter President </li></ul><ul><li>EMAIL: [email_address] </li></ul>Questions?
  38. 39. THANK YOU! BE THE CHANGE YOU WISH TO SEE IN THE WORLD! -Ghandi Visit us at booth #207 now!