Autonomous Lawn Mower New Venture

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Autonomous Lawn Mower - New Venture. A lawn mower that cuts grass without a human pushing it.

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  • Autonomous Lawn Mower New Venture

    1. 1. OPPORTUNITY ANALYSIS PROJECT By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou
    2. 2. THE MARKET <ul><li>Target market: Professional landscape, lawn care and tree care services industry </li></ul><ul><li>“ We are always interested in technology that would make our operations cheaper and more efficient .” </li></ul><ul><li> - Stonebrae Country Club Green Superintendent </li></ul><ul><li>Secondary Sources </li></ul>
    3. 3. THE TECHNOLOGY <ul><li>A Method for Localizing Vehicles in Outdoor Environments </li></ul>
    4. 4. OUR PRODUCT: THE AUTOLAWNER
    5. 5. COMPETITIVE LANDSCAPE Residential Robomower Commercial Non-Automated Indirect Artificial Grass <ul><ul><li>Low coverage area (Max 400 m 2 ) </li></ul></ul><ul><ul><li>Complicated setup </li></ul></ul><ul><ul><li>6 Established players with 10% to 22% of market </li></ul></ul><ul><ul><li>Low differentiation and high price competition. </li></ul></ul><ul><ul><li>Very expensive ($12-$15 per square foot) </li></ul></ul><ul><ul><li>Other forms of maintenance required </li></ul></ul>
    6. 6. COMPETITIVE ANALYSIS <ul><ul><li>Competition </li></ul></ul><ul><ul><li>Us </li></ul></ul><ul><ul><li>Strength </li></ul></ul><ul><ul><li>Economies of scale </li></ul></ul><ul><ul><li>Large distribution network </li></ul></ul><ul><ul><li>Existing customer base </li></ul></ul><ul><ul><li>Proven superior technology </li></ul></ul><ul><ul><li>Weakness </li></ul></ul><ul><ul><li>Autonomous technology is not core competence </li></ul></ul><ul><ul><li>Risk-averse </li></ul></ul><ul><ul><li>No brand name </li></ul></ul>
    7. 7. OUR MARKETING Competitor’s Product Auto Lawner Features <ul><ul><ul><li>Commercial users seek to maximize productivity by minimizing operator fatigue and discomfort </li></ul></ul></ul><ul><ul><ul><li>Our product alleviates concern about operators, since product operates autonomously </li></ul></ul></ul>Cost <ul><ul><ul><li>Operator Costs </li></ul></ul></ul><ul><ul><ul><li>Operating budget cut by 1/3 </li></ul></ul></ul><ul><ul><ul><li>Initial investment recouped in 13 months </li></ul></ul></ul>
    8. 8. TOTAL CUSTOMER COSTS Break even after only 13 months!
    9. 9. PRICE BREAKDOWN Total: $21,475
    10. 10. SALES STRATEGY <ul><li>Short-term </li></ul><ul><ul><li>Target customers directly </li></ul></ul><ul><li>Longer-term </li></ul><ul><ul><li>Partner with competing manufacturers </li></ul></ul><ul><li>Exit Strategy </li></ul><ul><ul><li>Acquired by lawnmower manufacturer </li></ul></ul>
    11. 11. POTENTIAL RISKS
    12. 12. CONCLUSION <ul><li>An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs. </li></ul>We will mow down the competition. ™

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