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sbtdc - Breakfast SeriesLOCAL * MOBILE * SEARCH * SOCIALFOR BRICK & MORTAR RETAILERS
Mike Duncan  mduncan@sageisland.comfacebook.com/MikeADuncan
“37% of shoppers                                     find online social                                     sources to be  ...
Increased relevancy can be achieved by developing &distributing compelling messaging specific to differentgeographic market...
NOTHINGS BIGGER THAN FACEBOOK25 Facebook Facts and Figures 1. 1 in every 13 people on Earth is on Facebook 2. 35+ demograp...
developers.facebook.com
addthis.com
Facebook Profile
Facebook (Business) Pages
New Timeline - March 30
Facebook Groups
Facebook Events
Facebook Profile Images
Fangate - Welcome Pages
Fangate - Welcome Pages
Who’s Your Customer?
Or is it Mom?
Sales Post
News / Events
Dude
Real Time Event
Personal Industry
Products / Services
Image Questions
Questions / Surveys
Notes / RSS / Blog
Out of Ideas?
woobox.com
payvment.com
OPTIMIZATION• Use keyword tags to tell readers and search engines what your  video is about.• Create a compelling headline...
NASCAR Driver TweetsFrom Car, Gains Over100,000 Followers inTwo Hours!
Build Your Follower Base wefollow.com justtweetit.com search.twitter.com/advanced
Engage Your Followers twtqpon.com - Create coupons for Twitter. Give incentive to follow you. strawpollnow.com - Poll yo...
Monitor Your Brand tweetscan.com - et up alerts for mentions of your brand and related  keywords; never miss @ replies t...
Only 19% of ‘new customers’ return to the retailer/service provider after initial deal                Inc Magazine
TIPS FOR DEALS Capture deal customer emails/phone numbers in-store with an  incentive to return through an instant bounce...
10 Million Users1 Billion Check-ins
Check-Ins, Deals, and Reviews
FOURSQUARE TIPS FOR CHECK-IN Add/Claim & Optimize your location profile with specials Create a brand page & create your o...
TIPS FOR FACEBOOK CHECK-IN DEALS Pair up with a brand or charity for a co-op check-in deal Simple copy is more engaging ...
 1/11 - 1M users 1/12 – 15M users Will hit 1B photos this year
TIPS FOR SOCIAL PHOTO SHARING Create, share, and pin photos that reflect your brand   Set up Boards using your city name ...
70% of local business searches are now conducted online              TMP Directional Marketing, Google/IPSOS
Get started @ getlisted.org and yext.com
>Map
>Organic Search
Google Agency Land
Google Agency Land
Drive-To Advertising      Network
“83% of consumers say online customer reviews      influence their purchase decisions”            Opinion Research Corp.
Ask for the reviews!
TIPS FOR RETAIL REVIEWS Don’t fake reviews Request reviews from loyal customers    In-store, email, social, website   ...
TIPS FOR BRAND REVIEWS "Write-a-Review" link on product  pages Email solicitation Order confirmation follow-up Provide ...
Questions?mduncan@sageisland.com
SBTDC - Social Media Workshop
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SBTDC - Social Media Workshop

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Have you jumped on the social media bandwagon but aren't sure how to use these marketing powerhouses to connect to your audience and drive traffic?

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Transcript of "SBTDC - Social Media Workshop"

  1. 1. sbtdc - Breakfast SeriesLOCAL * MOBILE * SEARCH * SOCIALFOR BRICK & MORTAR RETAILERS
  2. 2. Mike Duncan mduncan@sageisland.comfacebook.com/MikeADuncan
  3. 3. “37% of shoppers find online social sources to be an influential driver when making decisions” Google 2011Source: Brian Solis & Jesse Thomas
  4. 4. Increased relevancy can be achieved by developing &distributing compelling messaging specific to differentgeographic markets or user locationsGeoMessage Website Email Display Social Search Mobile
  5. 5. NOTHINGS BIGGER THAN FACEBOOK25 Facebook Facts and Figures 1. 1 in every 13 people on Earth is on Facebook 2. 35+ demographic represents more than 30% of the entire user base 3. 71.2 % of all USA internet users are on Facebook 4. In 20 minutes 1,000,000 links are shared on Facebook 5. In 20 minutes 1,323,000 photos are tagged 6. In 20 minutes 1,851,000 status updates are entered 7. In 20 minutes 2,716,000 photos are uploaded 8. In 20 minutes 2,716,000 messages are sent 9. In 20 minutes 10.2 million comments are posted 10. In 20 minutes 1,587,000 wall posts are written 11. 48% of young Americans said they found out about news through Facebook 12. 48% of 18 to 34 year olds check Facebook right when they wake up 13. 50% of active users log on to Facebook in any given day 14. Average user has 130 friends 15. People spend over 700 billion minutes per month on Facebook 16. Average user is connected to 80 community pages, groups and events 17. Average user creates 90 pieces of content each month 18. About 70% of Facebook users are outside the United States 19. Entrepreneurs and developers from more than 190 countries build with Facebook Platform 20. People on Facebook install 20 million applications every day 21. Every month, more than 250 million people engage with Facebook on external websites 22. There are more than 250 million active users currently accessing Facebook through their mobile devices 23. There is over 16,000,000 Facebook fan pages 24. Texas Hold’em Poker is the most popular Facebook page with over 41 million fans 25. More than 650 million active users
  6. 6. developers.facebook.com
  7. 7. addthis.com
  8. 8. Facebook Profile
  9. 9. Facebook (Business) Pages
  10. 10. New Timeline - March 30
  11. 11. Facebook Groups
  12. 12. Facebook Events
  13. 13. Facebook Profile Images
  14. 14. Fangate - Welcome Pages
  15. 15. Fangate - Welcome Pages
  16. 16. Who’s Your Customer?
  17. 17. Or is it Mom?
  18. 18. Sales Post
  19. 19. News / Events
  20. 20. Dude
  21. 21. Real Time Event
  22. 22. Personal Industry
  23. 23. Products / Services
  24. 24. Image Questions
  25. 25. Questions / Surveys
  26. 26. Notes / RSS / Blog
  27. 27. Out of Ideas?
  28. 28. woobox.com
  29. 29. payvment.com
  30. 30. OPTIMIZATION• Use keyword tags to tell readers and search engines what your video is about.• Create a compelling headline to encourage viewers to watch your video.• Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing.• Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.
  31. 31. NASCAR Driver TweetsFrom Car, Gains Over100,000 Followers inTwo Hours!
  32. 32. Build Your Follower Base wefollow.com justtweetit.com search.twitter.com/advanced
  33. 33. Engage Your Followers twtqpon.com - Create coupons for Twitter. Give incentive to follow you. strawpollnow.com - Poll your followers. Ask questions about your brand, get instant feedback. twitpic.com - Share interesting photos of new products, office antics, and other cool stuff yfrog.com - Share photos and videos
  34. 34. Monitor Your Brand tweetscan.com - et up alerts for mentions of your brand and related keywords; never miss @ replies tweetbeep.com - Like Google Alerts for Twitter twollow.com - Auto-follow people that mention your brand twittlerless.com - Graphs your followers and tells you who stops following. tiny.cc | ow.ly | cl.ig | tr.im | adjix.com | etc. - Shrink your URLs
  35. 35. Only 19% of ‘new customers’ return to the retailer/service provider after initial deal Inc Magazine
  36. 36. TIPS FOR DEALS Capture deal customer emails/phone numbers in-store with an incentive to return through an instant bounce-back coupon Incentivize deal customers to “like” and check-in  Check-in deal for repeat purchases Be prepared, provide stellar service, and ask for a local review Pair up with a manufacturer/retailer for a co-op coupon or dealTIPS FOR OWNED COUPONS Bid on coupon terms in Search (brand & non-brand) Use PPC ads and a “fangate” to offer a coupon on Facebook Make your web-based coupons mobile-friendly
  37. 37. 10 Million Users1 Billion Check-ins
  38. 38. Check-Ins, Deals, and Reviews
  39. 39. FOURSQUARE TIPS FOR CHECK-IN Add/Claim & Optimize your location profile with specials Create a brand page & create your own tips  Make them interesting and not 100% sales focused Monitor and reward mayors & other frequent customers Pair up with a brand for a co-op check-in special Pair up with a charity (e.g. 5Ks, Festivals, etc…) Monitor tips, many of which are essentially reviews Review check-in data for trends Promote the special
  40. 40. TIPS FOR FACEBOOK CHECK-IN DEALS Pair up with a brand or charity for a co-op check-in deal Simple copy is more engaging  Mention any restrictions  Include a clear call-to-action Be mindful of deal fatigue and the number of deals you run Logistics matter Promote the deal
  41. 41.  1/11 - 1M users 1/12 – 15M users Will hit 1B photos this year
  42. 42. TIPS FOR SOCIAL PHOTO SHARING Create, share, and pin photos that reflect your brand  Set up Boards using your city name  Name a Board after your business type and products  Try to post only high quality shots  Give your audience a behind the scenes look Always use descriptive text / hash tags Cross-promote on other social platforms Don’t be lame  Do more than just post product or other self-serving shots  Follow other users and participate
  43. 43. 70% of local business searches are now conducted online TMP Directional Marketing, Google/IPSOS
  44. 44. Get started @ getlisted.org and yext.com
  45. 45. >Map
  46. 46. >Organic Search
  47. 47. Google Agency Land
  48. 48. Google Agency Land
  49. 49. Drive-To Advertising Network
  50. 50. “83% of consumers say online customer reviews influence their purchase decisions” Opinion Research Corp.
  51. 51. Ask for the reviews!
  52. 52. TIPS FOR RETAIL REVIEWS Don’t fake reviews Request reviews from loyal customers  In-store, email, social, website  Segment email by domain (Gmail, Yahoo!)
  53. 53. TIPS FOR BRAND REVIEWS "Write-a-Review" link on product pages Email solicitation Order confirmation follow-up Provide past reviewers with samples Ask reviewers to describe themselves and how they use the product Monitor & engage wherever possible Leverage your best reviews as testimonials Take feedback to heart
  54. 54. Questions?mduncan@sageisland.com
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