Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Marketing

220 views

Published on

April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Marketing

  1. 1. SHOWMETHE MONEY.
 SEO - Social Media - Marketing Wilmington Area Hospitality Association - April 11, 2018
  2. 2. MIKE DUNCAN CEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM SLIDESHARE.NET / SAGEISLAND
  3. 3. SAGEISLAND.COM / RESOURCES
  4. 4. • Most companies spend about 5% to 15% of annual revenue on marketing (National Avg 10.6%) • Of the total marketing budget, approximately 30% to 35% should be spent on digital marketing activities • Of the digital marketing budget, about 15% to 25% usually gets spent on social media marketing efforts
 (organic and paid) Which Social Media Channels Allow Advertising? • Facebook (the most popular) – 1.55 Billion Users • Instagram (creative images) – 400 Million • YouTube (video creation required) – 1 Billion • LinkedIn (great for B2B) – 100 Million • Snapchat (expensive) – 150 Million • Twitter (in-the-moment advertising) – 320 Million • Pinterest (smaller audience) – 100 Million • Yelp (expensive) – 100 Million How Much ShouldYour Business Spend on Social Media?
  5. 5. Digital Marketing Budget
  6. 6. Below is a rough estimate of how much to budget for each of the various activities involved in social media advertising: • Strategy 10% • Project Management 5% • Design, Graphics, Videography, Visuals 30% • Ad Spend 40% • Copywriting 10% • Tracking Results 5%
  7. 7. SOCIALMEDIA SEO& SOCIALGOHAND-INHAND
  8. 8. ContentisQuality Over Quantity Have a Strategic Plan.
  9. 9. What is … How do I … Show me photos from … Find best places to …
  10. 10. ContentMarketing
  11. 11. OptimizeYour Profile(s)
  12. 12. Hashtags immediately increase your post’s organic reach, helps target your desired audience and builds brand exposure.
  13. 13. HASHTAGIFY.ME
  14. 14. Instagram
  15. 15. TrendingHashtags
  16. 16. #UserGeneratedContent BrandHashtag
  17. 17. Quality Images
  18. 18. WhoDoesn’tLoveVideo?
  19. 19. Timing is Everything Where is your target audience located & when are they using social media?
  20. 20. iconosquare.com
  21. 21. Link back to your website
  22. 22. Leverage Brand and Ambassador Content Target Key Influencers
  23. 23. BrandInfluence
  24. 24. RockstarInfluence
  25. 25. Local Influence
  26. 26. Search for Influencers 1. Deep Social 2. Discover.ly 3. Tweetdeck 4. Social Crawlytics 5. Alltop 6. Podbay.fm 7. Klout 8. Crowdfire 9. Full Contact 10. Klear 11. Hunter.io 12. Personapp 13. Similar Web 14. Buzzsumo 15. GroupHigh Monthly Influencer Lists
  27. 27. BuzzSumo - buzzsumo.com Klear - klear.com Ninja Outreach - ninjaoutreach.com
  28. 28. Give Incentives Why should people follow you on social media?
  29. 29. StayOrganized
  30. 30. AIRTABLE.COM
  31. 31. LATERGRAM.ME
  32. 32. TWEETDECK.TWITTER.COM
  33. 33. HOOTSUITE.COM
  34. 34. YouHavetoInvest
  35. 35. Nearly 8 in 10 Americans use Facebook
  36. 36. Facebook Advertising • Facebook’s changes have made advertising a necessity for brands and businesses. At the same time, they’ve heavily increased their advertising opportunities • From website remarketing and promoted posts, you can now build highly targeted campaigns, reaching users based on behaviors, demographics, locations and more • Use Facebook Business Manager and Power editor for more targeted and strategic ads: https:// business.facebook.com https://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet
  37. 37. MonitorBrand Reputation
  38. 38. MIKE DUNCANCEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM slideshare.net / sageisland
 https://blog.bufferapp.com/state-of-social-2018

×