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Cloud Strategy Dos and Don’ts             October 30, 2012        Watch the video of this webinar                         ...
2#Your Panel TodayPresenting• William Fellows, VP of Research, 451 Research• Josh Fraser, SVP of Business Development, Rig...
3#Agenda 1. Current Trends in the Cloud Landscape – William Fellows 2. Cloud Strategy Dos and Don’ts – Josh Fraser 3. Inte...
 Unique combination of research,  analysis & data Published syndicated research on  emerging markets Daily qualitative ...
Early-Adopter Program   12 years working with early adopters and innovators   Cloud is a logical endpoint   Shining a l...
A Perfect StormProfound economic uncertaintyDo more with lessConsumerization of ITNew models around IT-as-a-Service
What is happening? Faster, more flexibly, more devices Virtual first  cloud first? Proxy for IT transformation The ne...
Cloud Computing Evolution                   Internet of Things                         Vertically     Horizontally   Proli...
Cloud Market Evolution
So Where’s it Raining?Growth trends, market forecast
Cloud Market Overview – Revenue ($bn)$35.0                                                                        $29.3   ...
Estimated 2012 Cloud Revenue Breakdown bySubsector – Total $4.8bn (260+ vendors)                                          ...
IaaS Market Overview ($m)                                                            Amazon’s market to lose             ...
Cloud As-a-Service 2012 Revenue by Vertical: 260+ vendors                                                                T...
Where We Are with Cloud Adoption
Corporate cloud computing: current cloud usageCorporate Market: Current Public Cloud Computing UsePercentage of Respondent...
Current State of Application DeploymentFor each of the following, what percentage is deployed on the different service del...
Phase in Journey to the Cloud         47%                                                     Internal Private Cloud      ...
Cloud ComputingPain Points Moving to the Cloud                                                                            ...
What does Multi-Cloud look like?
On-premise, DIY
Co-location
Managed Hosting
Multi-tenant Public Cloud
Private Cloud
Multi-Cloud, Hybrid Cloud
Where are we with Hybrid Cloud?ChangeWave – July 2012:32% report their company currently uses Public cloud Software as a ...
TheInfoPro: Top Cloud-related ProjectsWhat are your organizations top two cloud-related projects in the next 12 months?*  ...
Is your company incorporating a multi-cloud strategyinto your cloud choices and usage? RightScale Cloud Market Survey, May...
Plumbing in a Multi and Hybrid Cloud WorldCloudburstingBest Execution VenueCloud services brokeringCloud brokerage, market...
PaaSification ISVs get it – packaging, integration, mobility Marketplaces, value creation Polygot programming: develope...
But Hosted PaaS is automated  vendor lock-in Too many aaS Way down CIO’s ‘to do’ list
IT as a Service - what could happen? IT departments won’t be needed IT costs will diminish Less complexity Technology ...
Cost Center to Service ProviderEnterprise IT Journey:Cost Center to Service Provider
Life sciences: Amazon IaaS, hybrid cloud                             Goal: To become an internal cloud hoster             ...
Trader Media: Cloud service delivery template                             Goals:                              Project Spi...
Cloud Strategy Dos and Don’ts Josh Fraser – SVP of Business Development, RightScale                                       ...
38#Strategy Decision, not a Purchase Decision• Do understand the new imperatives• Don’t limit your thinking to just one cl...
39#RightScale: Our background   More Applications     More than                                    launched   At Productio...
40#Our A-Z Roster of Customers                              Cloud Management
41#Shifting ExpectationsDrive New IT Imperatives  Increasing   •   Internal customers expect instant on               •   ...
42#Shifting ExpectationsDrive New IT Imperatives  Increasing       •   Internal customers expect instant on               ...
43#Shifting ExpectationsDrive New IT Imperatives   Increasing      •   Internal customers expect instant on               ...
44#No-Wait IT Expands Market Opportunities                Market Window                                      ✖   Business ...
45#No-Wait IT at Quest                                       Requirements:                                       • Complia...
46#Workload Liberation Preserves Choice                                         Multi-Cloud filters                       ...
47#Workload Liberation at IHG                                         Requirements:                                       ...
48#IT at Scale Requires Curating Chaos         Data                  Users                 Apps  More data collected,   Mo...
49#IT at Scale at Sony Music                              Requirements:                              • Rapid provisioning ...
50#Don’t Fall Into the DIY Trap• Most clouds are a set of APIs  and/or a simple UI to launch  servers – is that what you n...
51#RightScale Cloud Management   Governance Controls                                                          Automation E...
52#Cloud Management Gives the CIO “Leverage”                                         Empower users to ―serve themselves‖— ...
53#       Diverse OS                 Automation        Support                                     Governance Guaranteed  ...
54#Getting Started and Q&A• Find out more about RightScale and Windows Azure:   RightScale.com/Azure• Contact RightScale: ...
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RightScale Webinar: 451 Research Webinar - Cloud Dos and Don'ts

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What do successful migrations to the cloud have in common? What are the common pitfalls? How can you craft a robust cloud strategy that meets all of your business requirements - financial, security, availability, and visibility?

Learn from the experts. Join 451 Research and RightScale for a strategy-focused webinar to examine the dos and don’ts of designing, deploying, and managing your cloud infrastructure. Whether you are c-level, an IT pro, or new to the cloud, you will benefit by hearing from experts who have deep experience with cloud computing.

Attend this webinar to:
- Understand the key components of a successful cloud strategy - public, private, or hybrid
- Get a reality check on the cloud landscape and current trends
- Learn how to avoid the common pitfalls of migrating to the cloud
- Hear specific customer use cases and cloud solutions

William Fellows, Research Vice President at 451 Research, is a leading analyst on cloud who has closely tracked the industry since 2007. In this webinar, he will share key insights and trends in the cloud computing landscape.

Josh Fraser, Sr. Vice President of Business Development at RightScale, has helped customers build the largest cloud deployments in the world. He will take you through Dev/Test and self-service IT use cases and show how each customer was able to tailor their cloud architecture to meet their unique application needs.

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  • Just touch on these, we’ll cover them in the following slides
  • I plan to show small no. of updated MM slides on cloud aaS and enablement to provide context. These will not have been seen before.
  • Diverse group of clients: Buyers, sellers, investors, consultants – from the largest venerable company to the youngest seed company Investment bankers get the SAME Syndicated Research as a Software ConsultantWe are the RAW MATERIAL to your research
  • We are interested on what’s happening at the bigger firms (not SMB, not consumers)The ‘consumerization’ of Enterprise IT
  • Diverse group of clients: Buyers, sellers, investors, consultants – from the largest venerable company to the youngest seed company Investment bankers get the SAME Syndicated Research as a Software ConsultantWe are the RAW MATERIAL to your research
  • Transcript of "RightScale Webinar: 451 Research Webinar - Cloud Dos and Don'ts"

    1. 1. Cloud Strategy Dos and Don’ts October 30, 2012 Watch the video of this webinar Cloud Management
    2. 2. 2#Your Panel TodayPresenting• William Fellows, VP of Research, 451 Research• Josh Fraser, SVP of Business Development, RightScaleQ&A• Greg Goodwin, Account Manager, RightScalePlease use the “Questions” window to ask questions any time! Cloud Management
    3. 3. 3#Agenda 1. Current Trends in the Cloud Landscape – William Fellows 2. Cloud Strategy Dos and Don’ts – Josh Fraser 3. Interactive Q&A Discussion Cloud Management
    4. 4.  Unique combination of research, analysis & data Published syndicated research on emerging markets Daily qualitative & quantitative insight Analyst advisory, support Global events Go-to-market support 4
    5. 5. Early-Adopter Program 12 years working with early adopters and innovators Cloud is a logical endpoint Shining a light on the arc of adoption 250+ enterprises have participated across many verticals
    6. 6. A Perfect StormProfound economic uncertaintyDo more with lessConsumerization of ITNew models around IT-as-a-Service
    7. 7. What is happening? Faster, more flexibly, more devices Virtual first  cloud first? Proxy for IT transformation The new normal CIO: Chief Innovation Officer
    8. 8. Cloud Computing Evolution Internet of Things Vertically Horizontally Proliferation integrated federated – of monolithic and cloud brokering, clouds ecosystems marketplaces
    9. 9. Cloud Market Evolution
    10. 10. So Where’s it Raining?Growth trends, market forecast
    11. 11. Cloud Market Overview – Revenue ($bn)$35.0 $29.3 CAGR$30.0 44% $24.5$25.0 $20.1$20.0 $15.9$15.0 $12.4 $12.8 CAGR $9.4 $9.7 44%$10.0 $7.1 $4.8 $5.0 $1.7 $3.0 $0.0 2010 2011 2012 2013 2014 2015 Cloud Computing Cloud Computing + Enterprise Apps SaaS
    12. 12. Estimated 2012 Cloud Revenue Breakdown bySubsector – Total $4.8bn (260+ vendors) Segment Vendor Count IaaS 129 Compute & Storage-as-a-Service 123 Stand-Alone Cloud Storage 9 PaaS 73 PaaS from SaaS 12 28% Stand-Alone PaaS 33 51% Application Lifecycle 31 Management as a Service 21% Pre-Producion/Testing 18 Integration as a Service 13 SaaS-I 87 Online Backup 20 Cloud Achiving 10 IT Management as a Service 64 Systems & Network 44 Monitoring & Management Resource Utilization, Capacity 16 IaaS PaaS SaaS - Infrastructure Planning & Billing IT Service Management 10Source: 451 Research Market Monitor (Data Cut 8/20/12)
    13. 13. IaaS Market Overview ($m)  Amazon’s market to lose  2011-2015 CAGR: 49% $6,826 $5,169 $3,755 Amazon $2,444 Rackspace $1,397 Verizon Business $681 CSC SoftLayer Technologies 2010 2011 2012 2013 2014 2015 OthersSource: 451 Research Market Monitor (Data Cut 8/20/12)
    14. 14. Cloud As-a-Service 2012 Revenue by Vertical: 260+ vendors Technology & Telecom Financial 17% 29% 7% Government & Education 6% Healthcare 9% 16% Manufacturing & Automotive 16% Retail & Consumer Other (Media, Transportation Food & Beverage, Oil and Gas, Real Estate)Source: 451 Research Market Monitor (Data Cut 8/20/12)
    15. 15. Where We Are with Cloud Adoption
    16. 16. Corporate cloud computing: current cloud usageCorporate Market: Current Public Cloud Computing UsePercentage of Respondents Whose Companies Currently Use Application thatRun on Cloud Computing Services35% 32% 29%30%25% 22% 22% 17% 19%20% 17% 14%15% 11%10% 5% 0% Jul Oct Jan Apr Jul Oct Jan Apr Jul 2010 2010 2011 2011 2011 2011 2012 2012 2012
    17. 17. Current State of Application DeploymentFor each of the following, what percentage is deployed on the different service delivery platforms? ERP 64% 26% 8%2% Financial Management Software 61% 29% 8%2%90% of Workloads Structured Data Storage and Retrieval 57% 38% 5%Remain In-House… Batch Workload Execution 55% 36% 9% Online Transaction Processing (OLTP) 54% 39% 7% 1% Unstructured Data and Storage Retrieval 52% 44% 5% Productivity/Collaboration 50% 41% 6%2% IT Systems Management 49% 44% 5% 1% Human Capital Management 49% 30% 12% 8% Business Continuity and/or Disaster Recovery 48% 35% 16% 1% Custom-built Applications 43% 49% 6% 2% Dedicated Physical CRM 41% 34% 10% 14% Private Cloud Application Servers (Non-ERP, Non-email) 39% 53% 5% 3% ITO/ Hosting Development and Test 34% 58% 5% 3% Public Cloud Dedicated Physical Private Cloud ITO/Hosting Public Cloud
    18. 18. Phase in Journey to the Cloud 47% Internal Private Cloud External Public Cloud 38% 35% 21% 16% 15% 4% 6% 4% 6% 4% 3% Implementation Operational Assessment of IT Audit Identification No Plans Strategy Cost/Benefit Planningn=68
    19. 19. Cloud ComputingPain Points Moving to the Cloud Industry Profile - 1H ‘12 Internal Private Cloud Pain Points* External Public Cloud Pain Points* Management 42% Security 69% Perception and Internal… 19% Perception and Internal Resistance 12% Pricing/Budget 18% Internal Resources/Expertise 6% Network 12% Complexity 6% Management 12% Security 5% Reliability/Availability 5% Compliance 12% Lack of Internal Process 5% Lack of Control 10% Automation 5% Automated Provisioning 5% Reliability/Availability 8% Storage 3% Pricing/Budget 7% Licensing 3% Hybrid Cloud – Lack of… 3% Compliance 3% Network 2% Licensing 2% Migration/Integration 2% Interoperability 2% Maturity 2% Legacy Applications 2% Internal Resources/Expertise 2% None 2% Other 12% Other 16%As you move to an internal private cloud infrastructure As you move out to the external public cloud, what is or what are the two greatest pain points? what do you expect to be the two greatest pain points?Left Chart, n=62; Right Chart, n=59. *Note that due to multiple responses per interview, total may exceed 100%.
    20. 20. What does Multi-Cloud look like?
    21. 21. On-premise, DIY
    22. 22. Co-location
    23. 23. Managed Hosting
    24. 24. Multi-tenant Public Cloud
    25. 25. Private Cloud
    26. 26. Multi-Cloud, Hybrid Cloud
    27. 27. Where are we with Hybrid Cloud?ChangeWave – July 2012:32% report their company currently uses Public cloud Software as a Service (SaaS) – 66% Infrastructure as a Service (IaaS) – 32% Platform as a Service (PaaS) – 32%23% report their company currently uses Private Cloud8% report their company currently uses Hybrid Cloud
    28. 28. TheInfoPro: Top Cloud-related ProjectsWhat are your organizations top two cloud-related projects in the next 12 months?* Internal Cloud 42% Public Cloud Assessment 27% SaaS 15% Cloud Email 10% Public Cloud Implementation 8% Internal Storage 5% Internal Management 5% Management 3% Internal Cloud Migration 3% Hybrid Cloud 3% Cloud Storage 3% New Data Centers 2% Migration 2% Internal Hardware Expansion 2% Disaster Recovery 2% Other 15% n=62. *Note that due to multiple responses per interview, total may exceed 100%.
    29. 29. Is your company incorporating a multi-cloud strategyinto your cloud choices and usage? RightScale Cloud Market Survey, May 2012
    30. 30. Plumbing in a Multi and Hybrid Cloud WorldCloudburstingBest Execution VenueCloud services brokeringCloud brokerage, marketplaceCloud federation – verticalmarkets, PaaS ecosystemsAvoiding lock-in, de-risking –portability, standards, integration
    31. 31. PaaSification ISVs get it – packaging, integration, mobility Marketplaces, value creation Polygot programming: developers Continuous development/delivery vs traditional models Private PaaS = benefits of PaaS avoiding the business and technical risks that come with public cloud computing. Black Box: Private PaaS allows IT departments to retain control of security and performance characteristics and provide developers with an agile environment Enterprises look to private PaaS as a lever to standardize application infrastructure. PaaS as the underlying model for apps built for cloud?
    32. 32. But Hosted PaaS is automated vendor lock-in Too many aaS Way down CIO’s ‘to do’ list
    33. 33. IT as a Service - what could happen? IT departments won’t be needed IT costs will diminish Less complexity Technology will become perpetual services, not sell and forget Dominant players will change Incumbents will be forced into acts of desperation The IT vending machine: providing a self- service utility to your users is entirely possible
    34. 34. Cost Center to Service ProviderEnterprise IT Journey:Cost Center to Service Provider
    35. 35. Life sciences: Amazon IaaS, hybrid cloud Goal: To become an internal cloud hoster and service provider using public/private clouds, featuring self service, best execution venueBusiness challenges: Cloud solution: Save money. Not build new  Multiple apps, users and groups datacenters for near-term, raw capacity on EC2 More predictable cost model  Using VPC tactically for massive Time to results, market scale Get benefit of public clouds  Testing cloud on-ramps to EC2 internally and others clouds (IT ops)  Testing private cloud (IT ops)
    36. 36. Trader Media: Cloud service delivery template Goals:  Project Spitfire to drive service delivery model  Develop new revenue lines faster  Reduce datacenter requirement  Replace with OpenStack, Citrix hybrid within 3 yearsBusiness challenge: Business benefit: Provisioning is slow so use RightScale  Cost management and Amazon to spin up new sites  Scale up/back and in multiple geos Remain agnostic  DevOps – no versioning PaaS? Looking at roll-your own rather than hosted lock-in  Consolidate management ops Got burned in Amazon’s Dublin 2011 outage
    37. 37. Cloud Strategy Dos and Don’ts Josh Fraser – SVP of Business Development, RightScale Cloud Management
    38. 38. 38#Strategy Decision, not a Purchase Decision• Do understand the new imperatives• Don’t limit your thinking to just one cloud – deploy your app on the resource pool best-fit for its specific set of requirements• Do focus on what you do best – avoid cloud DIY Cloud Management
    39. 39. 39#RightScale: Our background More Applications More than launched At Production Scale Cloud deployments with On More Clouds supported public and private cloud providers, now including Windows Azure Since IaaS began Managing cloud deployments globally for Cloud Management
    40. 40. 40#Our A-Z Roster of Customers Cloud Management
    41. 41. 41#Shifting ExpectationsDrive New IT Imperatives Increasing • Internal customers expect instant on • Driving use of public cloud outside of IT No-Wait IT Agility Cloud Management
    42. 42. 42#Shifting ExpectationsDrive New IT Imperatives Increasing • Internal customers expect instant on • Driving use of public cloud outside of IT No-Wait IT Agility • Shift to cloud shakes up vendor landscapeRapidly Evolving • Heterogeneity is the norm Workload Landscape • Vendor lock-in drives SW prices up Liberation Cloud Management
    43. 43. 43#Shifting ExpectationsDrive New IT Imperatives Increasing • Internal customers expect instant on • Driving use of public cloud outside of IT No-Wait IT Agility • Shift to cloud shakes up vendor landscapeRapidly Evolving • Heterogeneity is the norm Workload Landscape • Vendor lock-in drives SW prices up Liberation Unprecedented • Explosion in apps, data, users • Mobile, social and big data increase scale IT at Scale Scale • IT needs to do more with less Cloud Management
    44. 44. 44#No-Wait IT Expands Market Opportunities Market Window ✖ Business Opportunity $£¥€ Time to Market Cloud Management
    45. 45. 45#No-Wait IT at Quest Requirements: • Compliance and BAA • Self Service, API driven • Hybrid Cloud Solution: • Built self-service HashBang UI on RightScale • Use multiple clouds to power Quest apps Cloud Management
    46. 46. 46#Workload Liberation Preserves Choice Multi-Cloud filters A • Geography A p • Cost p A pA A • Performance p p p p A p p • Features p p • Compliance p • Security • Existing vendors Cloud Management Platform "Hybrid IT is the new IT and it is here to stay.” Internal External Gartner Public Private Private Cloud Management
    47. 47. 47#Workload Liberation at IHG Requirements: • Public and private clouds • Geographic reach • Scalable provisioning Solution: • Host Chinese customer website • Rapid elasticity using auto-scaling • Consistent configurations for development, test, and production Cloud Management
    48. 48. 48#IT at Scale Requires Curating Chaos Data Users Apps More data collected, More users on more More interconnected stored and analyzed devices applications Cloud Management
    49. 49. 49#IT at Scale at Sony Music Requirements: • Rapid provisioning • Unknown demands • PCI complianceSolution:• Reproducible artist sites• Scalable architectures• Ecosystem of ISV vendors Cloud Management
    50. 50. 50#Don’t Fall Into the DIY Trap• Most clouds are a set of APIs and/or a simple UI to launch servers – is that what you need?• These are basic building blocks, not a management system• How should you spend your time? • Managing multiple users with different levels of access • Configuration management and app lifecycle management • Track usage and costs across applications and business units • All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etc What do you do about IT or development personnel unilaterally opening a cloud account and deploying an environment? Cloud Management
    51. 51. 51#RightScale Cloud Management Governance Controls Automation Engine Control access and security, track Monitor, alert, auto-scale, and usage, and access logs automate operations MultiCloud Marketplace™ Configuration Framework Access cloud-ready, customizable Provision servers and execute scripts ServerTemplates™ with consistency MultiCloud Platform Manage public, private, and hybrid clouds Cloud Management
    52. 52. 52#Cloud Management Gives the CIO “Leverage” Empower users to ―serve themselves‖— Workforce Leverage Self Service removing IT from the critical path of the service delivery Management Automate previously labour intensive tasks, helping Automation to reduce IT operation costs and deliver faster Reduces complexity and variability by using Workload standard workloads which ensures consistency Standardization with each application and service deployment Usage Metering Retains visibility into resource allocation and Capital Leverage line of business usage on a real-time level Centralized Increased server/admin ratio and delivers Management benefits of scale— even if deployed globally Smarter Drives reduced capital requirements Virtualization Cloud Management
    53. 53. 53# Diverse OS Automation Support Governance Guaranteed Reliability Geo- Better Together Multi-CloudRedundant One-click Worldwide Deployment Low Cost Templatized Workload Cloud Management
    54. 54. 54#Getting Started and Q&A• Find out more about RightScale and Windows Azure: RightScale.com/Azure• Contact RightScale: (866) 720-0208 sales@RightScale.com• Webinar archives: • RightScale.com/webinars Free SF Bay Area Event – Nov 1 RightScale Roadtrip with Windows Azure: Map Your Route to a Successful Cloud Strategy Register Here: RightScale.com/events Cloud Management
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