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Cloud Computing and the Gaming Industry - ProfitBricks Talk

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Cloud Computing is transforming the Gaming Industry and providing numerous benefits for organizations that migrate their development, testing and production systems to the Cloud. In this talk, Axel Herr, COO of ProfitBricks, the world's Price/Performance leader in Cloud Computing IaaS shares his unique insight from 30+ years in the IT/Gaming industry and why Cloud Computing makes gaming companies more agile and have lower costs. ProfitBricks is the only Cloud Computing provider to offer InfiniBand based networking free of charge and these 80 Gbps connections between servers and between servers and storage provide HPC (High Performance Computing) like networking speeds with low latency.

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Cloud Computing and the Gaming Industry - ProfitBricks Talk

  1. 1. Games Development In The Age Of The Cloud… Axel Herr, COO, ProfitBricks Inc. July 31 2014 SwitchLV’s Innevation Center CommunityCation Event
  2. 2. • Founded in 2010, 125 Employees (July– 2014) • Global Cloud Computing Service – IaaS (Infrastructure as a Service) – operations in Berlin/Germany, San Antonio/Texas and Boston/MA • $38M in funding to date • No legacy infrastructure, hardware or provisioning systems • Focus on delivering pure IaaS services with market leading price/performance ratios • Strong roadmap with additional DC’s and Innovative Cloud Computing Infrastructure Services ABOUT PROFITBRICKS
  3. 3. • German national • born 1961 in Giessen (Frankfurt), Germany • graduated m.c.l. in Business Economics from the University of Applied Sciences in Giessen • > 30 years in IT, Consumer Electronics, Software Development and the Games Publishing • worked in German, British, American, Japanese and Chinese business environments AXEL HERR, COO, PROFITBRICKS INC.
  4. 4. THE GAMES INDUSTRY Cloud Computing 2.0 Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf
  5. 5. Cloud Computing 2.0 DID YOU KNOW ? Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf
  6. 6. Cloud Computing 2.0 DID YOU KNOW ? Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf
  7. 7. Cloud Computing 2.0 DID YOU KNOW ? Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf
  8. 8. Cloud Computing 2.0 GAMING IS BIG BUSINESS
  9. 9. https://www.flickr.com/photos/elliottcable/ GAMES DEVELOPMENT IS HIGH-TECH...
  10. 10. ...WITHIN A COMPLEX INDUSTRY
  11. 11. DEVELOPERS CONTRIBUTE AROUND THE GLOBE...
  12. 12. MANAGING GLOBAL TEAMS WITHOUT THE CLOUD IS IMPOSSIBLE…
  13. 13. HOW TO CONNECT GLOBAL TEAMS TO INFRASTRUCTURE 24/7?
  14. 14. Cloud Computing 2.0 THE CLOUD
  15. 15. • Network Performance – zero maintenance downtime environments • Compute Performance– pooled resources – CPU and RAM (dedicated) • High Speed Software Defined Network: ideally InfiniBand • Modern Hypervisor – KVM • Support for Rapid Innovation: • Giant Instance Sizes • Instant Deployment of Instances • Live Vertical Scaling • Reliability and Geo-Redundant Storage DEVELOPMENT INFRASTRUCTURE REQUIREMENTS
  16. 16. Cloud 1.0 can not deliver against current and future requirements! DEVELOPMENT INFRASTRUCTURE REQUIREMENTS
  17. 17. Cloud 1.0 Architecture ● Born from dedicated servers & VPS ● Server based, over subscribed ● Designed around slow Ethernet network technology – 1 or 10 Gb/s and often throttled Cloud 2.0 Architecture InfiniBand Dedicated CPU Cores Dedicated RAM Redundant Storage x2 80 Gb/s 80 Gb/s 80 Gb/s How We Built Cloud 2.0
  18. 18. INFINIBAND AS AN ENABLER • InfiniBand is eight times faster than the fastest Ethernet (80 GBit/s) • Not just a fast network: An enabler for better features • Enables zero-downtime maintenance – and instant migrations • Customers get: • Customizable Virtual Server Sizes • Live vertical scaling • Better performance: Dedicated CPU Cores and RAM
  19. 19. FULLY CUSTOMIZABLE VIRTUAL SERVERS • 1 to 62 cores (Dedicated) • 1 to 240 GB RAM (Dedicated) • Up to 16 virtual drives on each virtual server with 1 to 16,000 GB of storage per drive • Up to 8 virtual network interface cards (NICs) per virtual server • Any operating system or customer provided images (compatible with Intel/AMD architecture) *1 ProfitBricks CPU Core = 4 ECU’s at Amazon
  20. 20. Live Vertical Scaling Completely flexible Virtual Servers – with ability to scale up at runtime. Users can add CPU cores & RAM without a reboot. NO Reboot Required SERVER CPU RAM CPU RAM CPU RAM SERVER SERVER
  21. 21. API, CLI OR DCD – CONFIGURE, MANAGE YOUR CLOUD, YOUR WAY
  22. 22. DATA CENTER DESIGNER
  23. 23. 23 CLOUD 1.0 VS CLOUD COMPUTING 2.0 Cloud Computing 1.0 Cloud Computing 2.0 Amazon & Traditional Hosting Providers Rigid FLEXIBLE • Custom Instance Size • Network Design Freedom Slow Cumbersome LIMITED SCALABILITY COMPLEX PRICING FAST • 80 Gb/s Networking • Guaranteed CPU Cores and RAM • No over-provisioning or throttling EASY TO USE • Drag & Drop Deployments • Full API FULLY SCALABLE • Live Vertical Scaling with No Reboot • Horizontal or Vertical SIMPLE PRICING • 60% to 80% Less than Amazon
  24. 24. Cloud Computing 2.0 CLOUD 2.0 DELIVERS HUGE BENEFITS FOR GAMING COMPANIES
  25. 25. FOCUS ON DEVELOPMENT, NOT DATA CENTERS, SERVERS OR OPERATING SYSTEMS
  26. 26. MULTIPLE ENVIRONMENTS
  27. 27. https://w ww.flickr. com/phot os/maltm an23/ MACHINES CAN BE TURNED UP/DOWN AND SCALED AROUND THE GLOBE
  28. 28. DEVELOPERS CAN CONTRIBUTE 24/7 ANYWHERE
  29. 29. GLOBAL TEAMS CAN BE SYNCHRONIZED, NEW RESOURCES EASILY INTEGRATED AND SCALED
  30. 30. • Reduction of operations resources whilst eliminating obsolete vendors • Savings from: • reductions in colocation and bandwidth costs • alignment of existing contracts / restructuring of SLAs • identification and removal of unnecessary service components in existing contracts • Lower latency network connections • Rapid enablement and removal of virtual machines for development, test and production. • Ability to instantly scale and manage rapid growth BUSINESS AND FINANCIAL CONSIDERATIONS
  31. 31. https://www.flickr.com/photos/inspirekelly/ GAMERS RECEIVE UNINTERRUPTED PERFORMANCE AT ALL TIMES
  32. 32. WORLD CLASS DATA CENTERS WITH THE BEST PHYSICAL SECURITY AND CONNECTIVIY
  33. 33. THANK YOU + QUESTIONS Start a 14-Day Free Trial or contact a ProfitBricks Cloud Executive: www.ProfitBricks.com or Call: 1-866-852-8229 Learn about Cloud Pricing in our White Paper: Secret World of Cloud Computing IaaS Pricing As Seen In Axel Herr, COO ProfitBricks USA Phone: 866-852-5229 Twitter: @Axelherr

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