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ShapeBlue South Africa Launch-Iaas business use cases

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Talk by Giles Sirett, CEO of ShapeBlue on IaaS business use-cases. Presented at Shapeblue South Africa launch event

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ShapeBlue South Africa Launch-Iaas business use cases

  1. 1. The business Use-Case’s for building IaaS Giles Sirett CEO ShapeBlue Giles.sirett@shapeblue.com Twitter: @ShapeBlue
  2. 2. @ShapeBlue CEO & founder of ShapeBlue “ShapeBlue are expert builders of public & private clouds. They are the leading independent global CloudStack / CloudPlatform integrator & consultancy” Former CEO of UK MSP PMC member Apache CloudStack, Chairman of European CloudStack user groupClose relationship with Citrix A unique insight….. Who am I?
  3. 3. @ShapeBlue Enterprises Service Providers
  4. 4. @ShapeBlue CIO’s don’t care about cloud right ? Ranking 2012 2011 2010 2009 2008 Delivering Business solutions 1 2 1 3 1 Reducing the cost of IT 2 3 3 2 10 Developing a flexible infrastructure 3 1 8 11 11 Expanding the use of information & analytics 4 7 7 10 9 Improve IT management & governance 5 4 6 4 7 Improving business alignment 6 10 2 1 2 Implmenting molbility solutions 7 18 * * * Consolidating IT operations & resources 8 5 9 9 12 Business process improvements 9 8 4 5 6 Improving IT organisation & workforce 10 6 10 8 3 Implementing cloud (SaaS, IaaS, PaaS) 11 9 * * *
  5. 5. @ShapeBlue
  6. 6. @ShapeBlue The obligatory cloud definition slide Self Service Resource pooling Rapid Elasticity Metered Use
  7. 7. @ShapeBlue Organisations are virtualised = cap/op ex savings However, operationally often still manual Still often a service ticket to provision new resources Long delivery times Relatively high operational costs Relies on specialist skills Margin for human error On-demand self-service
  8. 8. @ShapeBlue Make the most of a global compute estate Resources dynamically assigned according to demand Workloads can be averaged: across departments, across Geos, across times of day, days of month,etc By pooling resources, reduces the reliance on local capacity planning Abstracts physical resources Resource pooling
  9. 9. @ShapeBlue The The XaaS model allows accurate cost measurement Compute Storage Network etc Internal chargeback model much simpler “Shadow IT” can be removed Measured/metered service
  10. 10. @ShapeBlue Scale up Scale back Autoscaling Burst capabilities WORKLOAD PORTABILITY Rapid elasticity
  11. 11. @ShapeBlue Increasing enterprise growth Delivering operational results Reducing enterprise costs Attracting & retaining new customers Improving IT apps & infrastructure Creating new products & services Back to those CIO’s An automated, standardised self- service infrastructure will be the bedrock of achieving IT business goals in the near/mid future
  12. 12. @ShapeBlue 1 How to build an IaaS cloud Commodity compute StorageNetworking Hypervisor CMP - Orchestration layer orchestration API eCommerce Platform Choice of Hypervisor (KVM, VMWare, Xen, hyper-V) Apache CloudStack/Citrix Cloudplatform Ecommerce platform (Citrix CPBM) CloudStack API Billing Management Networking compute Storage PaaS Developer tooling Multi-cloud management
  13. 13. @ShapeBlue vCloud Director Microsoft System Center Vendor tied Abiquo OnApp Felxiant Haexagrid End to end CloudStack OpenStack Opennebula Euacalyptus Open communities Orchestration must be open to survive
  14. 14. @ShapeBlue Only CloudStack & OpenStack will survive
  15. 15. @ShapeBlue • OpenStack is currently for science projects • Driven heavily by a small set of vendors with product end games But I’ve only heard of one
  16. 16. @ShapeBlue So, what is CloudStack then? Apache CloudStack is a scalable, multi-tenant, open source, purpose-built, cloud orchestration platform for delivering turnkey Infrastructure-as-a-Service clouds
  17. 17. @ShapeBlue But why CloudStack Giles? Open source Infrastructure-as-a-Service platform, under ASL 2.0 license Commercial distributions from Citrix (Cloudplatform) and Trend Micro A vibrant and growing community in ASF Developed since 2008 by Cloud.com Acquired by Citrix in 2011 Donated to Apache April 2012 Became top level AF project March 2013 A proven cloud platform
  18. 18. @ShapeBlue 300+
  19. 19. @ShapeBlue CloudStack Users
  20. 20. @ShapeBlue 22 CloudStack Users
  21. 21. @ShapeBlue 23 CloudStack Users
  22. 22. @ShapeBlue Add to that Governed by Apache Why is this important ? Active community 200+ contributors 70+ organizations Many major vendors Citrix heavily involved – but have an “honorable” end game
  23. 23. @ShapeBlue Service Provider / public cloud Devops automation / continuous integration Enterprise “next gen” infrastructure AWS “insourcing” The use-case’s
  24. 24. @ShapeBlue Use case 1 of 4 - Service provider / public cloud $2,400,000,000
  25. 25. @ShapeBlue Use case 1 of 4 - Service provider / public cloud Service providers need to stem the movement to AWS 2 years ago: “lets copy Amazon” Now Focus on vertical clouds Focus on localised clouds
  26. 26. @ShapeBlue SunGard Online Major public cloud offering Focus on managed service vertical Self service & management Zones in Europe, 2 x US Commodity & enterprise offerings
  27. 27. @ShapeBlue Commodity public compute & storage Leverages Swiss privacy laws Also focus on devops vertical – developer friendly Exoscale
  28. 28. @ShapeBlue August 2012 = 90% public cloud vs other use cases August 2013 = 50/50 split June 2014 = 50/50 split The breakdown
  29. 29. @ShapeBlue Disruption presents massive business risks and opportunities Agility is key to disruption The new world of Devops A new way of thinking If you have a devops department, you’re not doing devops Use Case 2 of 4 - Devops
  30. 30. @ShapeBlue Use case 2 of 4 - Devops Deploy my code Only on my infrastructure
  31. 31. @ShapeBlue Aspire for continuous delivery or continuous integration Automate, script, automate, script, automate, script EVERYTHING needs infrastructure Treat infrastructure as code Use Case 2 of 4 - Devops 10 create compute pool (“CRM compute”) 20 Attach network (“corporate”) 30 Configure router (“firewall”, “load Balancer”) 40 start services If DEMAND <=10 then destroy compute (“CRM Compute”)
  32. 32. @ShapeBlue Case Study - Sky television Europe’s largest broadcaster SkyGo online platform Used IaaS cloud to help achieve continuous delivery Give tooling for developers & devops Rapidly decrease delivery cycles Allow the apps to handle scale
  33. 33. @ShapeBlue Use Case 3 of 4 – “AWS Insourcing” 0 5 10 15 20 25 30 35 usage usage
  34. 34. @ShapeBlue Use Case 3 of 4 – “AWS Insourcing” 0 5 10 15 20 25 30 35 usage usage Known demand
  35. 35. @ShapeBlue I realise that AWS is costing too much for my known demand I need to know my tooling will work I need to use the same API I still want to burst to AWS I don’t want to get into a massive/complicated project Use Case 3 of 4 – “AWS insourcing”
  36. 36. @ShapeBlue Launched new game: Farmville Hosted in AWS Predicted 200k users in 3 months In week 1, achieved……. Case Study 1.5 Million users 13 Million users in 3 months
  37. 37. @ShapeBlue Use of AWS supported the scale. But….. Case Study
  38. 38. @ShapeBlue After initial rush, the demand was “known demand” Pivoted from public cloud to private cloud “The Z Cloud” – build on CloudStack Leveraged existing datacenter investment C. 40k physcial hosts Considering all costs private cloud was cheaper Still used AWS for burst capabilities Pre-IPO so cap-ex preferred over op-ex Case Study
  39. 39. @ShapeBlue Use Case 4/4 – Enterprise “next gen” infrastructure
  40. 40. @ShapeBlue Enterprises looking to adopt public cloud build private cloud Devlier on next gen, software defined, infra CloudStack has a unique position in the enterprise Use Case 4/4 – Enterprise “next gen” infrastructure
  41. 41. @ShapeBlue “The car was not a problem. I just lost both wheels." Failure happens – Get used to it
  42. 42. @ShapeBlue Traditional Vs Cloud Native Apps Expect reliability Back-up everything HA, Fault tolerance Admin control recovery e.g. SAP, Oracle, AutoCAD, Exchange Think Server Virtualization Think Amazon Web Services Traditional Enterprise Applications Cloud Native Applications Design for failure Ephemeral resources Multi-site redundancy Self-service recovery e.g. Big Data, HPC, Social, Gaming
  43. 43. @ShapeBlue Software Defined Networks (e.g., Security Groups, EIP, ELB,...) Cloud-Native Availability Zone Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Server Racks Object Storage Virtualization Management Server Hypervis or Cluster Hypervis or Cluster Hypervis or Cluster Enterprise Networking (e.g., VLAN) Enterprise Storage (e.g., SAN) Traditional Application Availability Zone Private cloud for both types of workload
  44. 44. @ShapeBlue Enterprises need to support both workload models
  45. 45. @ShapeBlue Large regional bank called ******* Large investment in virtualisation However, machine provisioning up 5 to 11 days Mix of workloads Legacy enterprise (based on VMWare) Emerging cloud-era apps Specific financial apps based on OVM
  46. 46. @ShapeBlue Large regional bank called ******* Single private cloud Self service to infra & dev teams Different “zones” for state complicnace Different choices on storage, network & hypervisor, depending on workload Outcomes Provisioning down to <1 hour Improved operational efficiency “commodity zones” for cloudera give cost savings Accurate chargeback & cost model
  47. 47. @ShapeBlue Right now, this is all … ..one big aSS Cloud aSS SaaS, IaaS, PaaS, STaas, BaaS ITaaS IT 2010/11 2011/12 2013/14
  48. 48. @ShapeBlue In 2014/15 I see… ..dropping my aSS! Cloud aSS SaaS, IaaS, PaaS, Staas, BaaS ITaaS IT 2010/11 2011/12 2013/142014/15
  49. 49. @ShapeBlue Questions Giles.Sirett@shapeblue.com @shapeblue www.shapeblue.com

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