Harnessing the Web to Grow your Business

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Harnessing the Web to Grow your Business

  1. 1. Harnessing the WEB to Grow Your BUSINESS<br />RIA JOSE<br />Social Media Consultant<br />http://www.riajose.com<br />July 20, 2011<br />
  2. 2. How can the Web Help You?<br />
  3. 3. Online Tools That Can Help You<br />Brand Awareness<br />Official Website<br />Facebook<br />Flickr, PicLyf<br />Twitter<br />Blogs<br />Forums<br />For Mapping<br />Google Maps<br />Foursquare, Gowalla<br />Advertising Campaigns<br />YouTube, Vimeo<br />Blogs, Forums, Sites<br />Broadcasting<br />Live Streaming<br />Podcasts<br />Human Resource<br />LinkedIn<br />DavaoJobs.com<br />
  4. 4. Build a Strategy<br />
  5. 5. ENGAGE<br />
  6. 6. ENGAGE<br />
  7. 7. Drive Action<br />
  8. 8. SPECIAL OFFERS: SMART DEAL!<br />Rules or Mechanics must be clear and detailed<br />Must be managed by somebody competent and knowledgeable<br />Must have a specific goal<br />Offline staff must be informed<br />
  9. 9. Add Scale<br />
  10. 10. Measure<br />
  11. 11. DON’T<br />filter your fans reviews or content simply to protect your messaging<br />spam fans with messages or invitations to their inboxes<br />ignore unofficial pages or groups<br />abandon your fans<br />be afraid of negative comments<br />leave negative comments unresponded to<br />engage in practices you would never consider offline<br />forget about existing content you can repurpose<br />
  12. 12. DON’T<br />forget that the web is your online social NETWORK. <br />
  13. 13. HAPPY NETWORKING!<br />RIA A. JOSE<br />http://www.riajose.com<br />http://www.mydavaocity.com<br />http://www.twitter.com/riajose<br />

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