Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing for Students Organizations

665 views

Published on

Slide show of my workshop for the SPC Nursing FratSor.

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Marketing for Students Organizations

  1. 1. MARKETING <ul><ul><li>Marketing for Students' Organizations </li></ul></ul><ul><ul><li>by Maria A. Jose </li></ul></ul><ul><ul><li>San Pedro College Nursing FratSor </li></ul></ul><ul><ul><li>May 26, 2007 </li></ul></ul>
  2. 2. What is Marketing? <ul><li>1st Stage: ANALYSIS </li></ul><ul><ul><li>of customers </li></ul></ul><ul><ul><li>of competitors </li></ul></ul><ul><ul><li>of the company </li></ul></ul><ul><li>2nd Stage: DECISION-MAKING </li></ul><ul><ul><li>objectives </li></ul></ul><ul><li>3rd Stage: 4 P's </li></ul><ul><ul><li>product </li></ul></ul><ul><ul><li>price </li></ul></ul><ul><ul><li>promotion </li></ul></ul><ul><ul><li>place </li></ul></ul>
  3. 3. How can these stages be applied to your FratSor???
  4. 4. 1st Stage: ANALYSIS <ul><li>of customers  members </li></ul><ul><li>of competitors  other organizations </li></ul><ul><li>of the company  FratSor </li></ul>
  5. 5. 1st Task: ANALYSIS <ul><li>Prepare: </li></ul><ul><li>profile of your members </li></ul><ul><ul><li>age group, gender </li></ul></ul><ul><ul><li>consumer habits: fads, trends, buying power </li></ul></ul><ul><li>profile of your FratSor </li></ul>
  6. 6. 2nd Stage: DECISION-MAKING <ul><li>objectives </li></ul><ul><ul><li>of the FratSor: VMO </li></ul></ul><ul><ul><li>of the event </li></ul></ul>
  7. 7. 2nd Task: DECISION-MAKING <ul><li>Prepare or Examine: </li></ul><ul><ul><li>objectives of the FratSor: VMO </li></ul></ul><ul><li>Conceptualize a unique event </li></ul>
  8. 8. 3rd Stage: 4 Ps - Product <ul><li>the FratSor </li></ul><ul><ul><li>history </li></ul></ul><ul><ul><li>achievements </li></ul></ul><ul><ul><li>VMO </li></ul></ul><ul><li>the Event </li></ul><ul><ul><li>objectives </li></ul></ul><ul><ul><li>what, where, when, why, how </li></ul></ul>
  9. 9. 3rd Stage: 4 Ps - Price <ul><li>The Packages: </li></ul><ul><ul><li>benefits should outweigh price </li></ul></ul><ul><ul><li>fringe benefits </li></ul></ul><ul><ul><li>x-deals </li></ul></ul>
  10. 10. 3rd Stage: 4 Ps - PRICE
  11. 11. 3rd Stage: 4 Ps - Promotion <ul><li>relevant </li></ul><ul><li>innovative </li></ul><ul><li>quality vs quantity </li></ul><ul><li>placement </li></ul>
  12. 12. 3rd Stage: 4 Ps - Place <ul><li>size for customers and sponsors </li></ul><ul><li>propriety </li></ul><ul><li>mileage </li></ul>
  13. 13. MARKETING <ul><ul><li>is an art and a science. </li></ul></ul>
  14. 14. 3rd Task: 4 Ps <ul><li>Prepare: (for an event)‏ </li></ul><ul><li>Marketing Proposal: 3 packages </li></ul><ul><li>Details of 5 promotional materials you will be using </li></ul><ul><ul><li>at least one should be innovative </li></ul></ul><ul><ul><li>include size and placement </li></ul></ul><ul><li>Venue / Location </li></ul><ul><ul><li>include floor plan </li></ul></ul>
  15. 15. Fifth P: Presentation <ul><li>Be PREPARED </li></ul><ul><li>Be CONFIDENT </li></ul><ul><li>Be ENGAGING </li></ul><ul><li>Always hope for the best but expect the worst. </li></ul>
  16. 16. 4th Task: Presentation <ul><ul><li>Present your output. </li></ul></ul>
  17. 17. Remember: <ul><li>Be GRATEFUL </li></ul><ul><li>Fulfill all DUTIES </li></ul><ul><li>EVALUATE </li></ul><ul><li>No experience is wasted if we learn from it. </li></ul>
  18. 18. Some Lessons: <ul><li>Don't become overconfident. </li></ul><ul><li>Don't put all your marketing weight into one vehicle. </li></ul><ul><li>Develop a plan. </li></ul>

×