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Marketing for Students Organizations


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Slide show of my workshop for the SPC Nursing FratSor.

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Marketing for Students Organizations

  1. 1. MARKETING <ul><ul><li>Marketing for Students' Organizations </li></ul></ul><ul><ul><li>by Maria A. Jose </li></ul></ul><ul><ul><li>San Pedro College Nursing FratSor </li></ul></ul><ul><ul><li>May 26, 2007 </li></ul></ul>
  2. 2. What is Marketing? <ul><li>1st Stage: ANALYSIS </li></ul><ul><ul><li>of customers </li></ul></ul><ul><ul><li>of competitors </li></ul></ul><ul><ul><li>of the company </li></ul></ul><ul><li>2nd Stage: DECISION-MAKING </li></ul><ul><ul><li>objectives </li></ul></ul><ul><li>3rd Stage: 4 P's </li></ul><ul><ul><li>product </li></ul></ul><ul><ul><li>price </li></ul></ul><ul><ul><li>promotion </li></ul></ul><ul><ul><li>place </li></ul></ul>
  3. 3. How can these stages be applied to your FratSor???
  4. 4. 1st Stage: ANALYSIS <ul><li>of customers  members </li></ul><ul><li>of competitors  other organizations </li></ul><ul><li>of the company  FratSor </li></ul>
  5. 5. 1st Task: ANALYSIS <ul><li>Prepare: </li></ul><ul><li>profile of your members </li></ul><ul><ul><li>age group, gender </li></ul></ul><ul><ul><li>consumer habits: fads, trends, buying power </li></ul></ul><ul><li>profile of your FratSor </li></ul>
  6. 6. 2nd Stage: DECISION-MAKING <ul><li>objectives </li></ul><ul><ul><li>of the FratSor: VMO </li></ul></ul><ul><ul><li>of the event </li></ul></ul>
  7. 7. 2nd Task: DECISION-MAKING <ul><li>Prepare or Examine: </li></ul><ul><ul><li>objectives of the FratSor: VMO </li></ul></ul><ul><li>Conceptualize a unique event </li></ul>
  8. 8. 3rd Stage: 4 Ps - Product <ul><li>the FratSor </li></ul><ul><ul><li>history </li></ul></ul><ul><ul><li>achievements </li></ul></ul><ul><ul><li>VMO </li></ul></ul><ul><li>the Event </li></ul><ul><ul><li>objectives </li></ul></ul><ul><ul><li>what, where, when, why, how </li></ul></ul>
  9. 9. 3rd Stage: 4 Ps - Price <ul><li>The Packages: </li></ul><ul><ul><li>benefits should outweigh price </li></ul></ul><ul><ul><li>fringe benefits </li></ul></ul><ul><ul><li>x-deals </li></ul></ul>
  10. 10. 3rd Stage: 4 Ps - PRICE
  11. 11. 3rd Stage: 4 Ps - Promotion <ul><li>relevant </li></ul><ul><li>innovative </li></ul><ul><li>quality vs quantity </li></ul><ul><li>placement </li></ul>
  12. 12. 3rd Stage: 4 Ps - Place <ul><li>size for customers and sponsors </li></ul><ul><li>propriety </li></ul><ul><li>mileage </li></ul>
  13. 13. MARKETING <ul><ul><li>is an art and a science. </li></ul></ul>
  14. 14. 3rd Task: 4 Ps <ul><li>Prepare: (for an event)‏ </li></ul><ul><li>Marketing Proposal: 3 packages </li></ul><ul><li>Details of 5 promotional materials you will be using </li></ul><ul><ul><li>at least one should be innovative </li></ul></ul><ul><ul><li>include size and placement </li></ul></ul><ul><li>Venue / Location </li></ul><ul><ul><li>include floor plan </li></ul></ul>
  15. 15. Fifth P: Presentation <ul><li>Be PREPARED </li></ul><ul><li>Be CONFIDENT </li></ul><ul><li>Be ENGAGING </li></ul><ul><li>Always hope for the best but expect the worst. </li></ul>
  16. 16. 4th Task: Presentation <ul><ul><li>Present your output. </li></ul></ul>
  17. 17. Remember: <ul><li>Be GRATEFUL </li></ul><ul><li>Fulfill all DUTIES </li></ul><ul><li>EVALUATE </li></ul><ul><li>No experience is wasted if we learn from it. </li></ul>
  18. 18. Some Lessons: <ul><li>Don't become overconfident. </li></ul><ul><li>Don't put all your marketing weight into one vehicle. </li></ul><ul><li>Develop a plan. </li></ul>