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Internet Marketing


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Internet Marketing

  1. 1. Blogging for Internet Marketing Maria “Ria” A. Jose Notre Dame of Marbel University February 2, 2008
  2. 2. Marketing <ul><li>process that is needed to discern consumers' wants </li></ul><ul><li>focusing on a product or service to those wants </li></ul><ul><li>to mold the consumers toward the products or services </li></ul><ul><li>fundamental to any businesses growth </li></ul><ul><li>create the consumer awareness of the products or services </li></ul>Wikipedia : Marketing
  3. 3. Internet Marketing <ul><li>online marketing or Emarketing </li></ul><ul><li>marketing of products or services over the Internet </li></ul><ul><li>interactive </li></ul><ul><li>ties together creative and technical aspects of the internet, including design, development, advertising and sales </li></ul>
  4. 4. Internet Marketing Methods <ul><li>search engine marketing </li></ul><ul><li>display advertising </li></ul><ul><li>e-mail marketing </li></ul><ul><li>affiliate marketing </li></ul><ul><li>interactive advertising </li></ul><ul><li>online reputation management </li></ul><ul><li>Social Media Marketing Methods: blog marketing, and viral marketing </li></ul>
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  7. 7. Advantages <ul><li>availability of great amounts of information </li></ul><ul><li>accessibility </li></ul><ul><li>reduced need for a sales force </li></ul><ul><li>faster and easier expansion of business </li></ul><ul><li>relatively low cost of entry </li></ul>
  8. 8. Advantages <ul><li>one-to-many approach </li></ul><ul><li>behavioral targeting </li></ul><ul><li>measurability </li></ul><ul><li>response and immediate results </li></ul>
  9. 9. Limitations <ul><li>not all people may get the message </li></ul><ul><li>low speed Internet connections </li></ul><ul><li>inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase </li></ul>
  10. 10. How to Succeed <ul><li>Have goals </li></ul><ul><li>Innovate </li></ul><ul><li>Be disciplined </li></ul><ul><li>Know your product and services well </li></ul><ul><li>Communicate well </li></ul><ul><li>Be Updated </li></ul><ul><li>Be Passionate </li></ul><ul><li>Focus on the Product or Service </li></ul>