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Explosion 2011 Social Media Workshop 101


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Quick presentation given to small business owners looking for online resources to include some Social Media and Social network support.

Published in: Education, Technology, Business
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Explosion 2011 Social Media Workshop 101

  1. 1. Virtual Options Coaching & Training<br />Social Media Managed Services Technology Training<br />Welcome to Explode 2011<br />
  2. 2. Top 12Social Tools<br />for Business <br />
  3. 3. Social media is the use of technology combined with social interaction to create or co-create value.<br />
  4. 4. Social Media: It’s a conversation.<br />
  5. 5. Social Networks: A tool.<br />
  6. 6.
  7. 7. Business Think<br /><ul><li>Social
  8. 8. Mobile
  9. 9. Global
  10. 10. Photo</li></li></ul><li>Business Think<br />In a Nutshell<br />
  11. 11.
  12. 12. Social Media MarketingChecklist<br /><ul><li>Feature Biography
  13. 13. Mini Biography
  14. 14. Headshot
  15. 15. Company Logo
  16. 16. Resume
  17. 17. Tagline/Motto/Mission Statement
  18. 18. Keywords, Tags, Specialties</li></ul>Let’s Get Started.. <br /> What You Need.. <br />
  19. 19. Social Media Profiles<br />Fans Friends Followers<br />
  20. 20. Facebook<br />Personal/Profile Page<br />Represent real people<br />Limited to 5,000 friends<br />Personal use<br />You control who is confirmed or ignored as a friend<br />Facebook can shut down your profile if in violation<br />Fan/Business Page<br />Visible to everyone on the Internet by default<br />Represent entities:  Only the official representatives of a public figure, business or organization <br />Unlimited Fans<br />
  21. 21. What can you do on a Fan Page?<br />Post business information: events, videos, photos, specials, promos <br />Encourage your fans to ‘like’ you<br />Post testimonials <br />Help spread the word about your business stories<br />Inform Educate Entertain<br />
  22. 22. Customized Facebook Page<br />
  23. 23. What you need to know about Fan pages<br />You need to have an account on Facebook in order to create a Facebook page.<br />Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.<br />You can have an unlimited number of Facebook pages.<br />
  24. 24. What you need to know about Fan pages<br />You can have an unlimited number of fans (Facebook users who “Like” your page).<br />Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.<br />All content posted on your Facebook page gets indexed on Google.<br />You can target your posts by country and language.<br />
  25. 25. What you need to know about Fan pages<br />You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.<br />You can add additional admins (highly recommended).<br />All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).<br />
  26. 26. Facebook Fan Page Wall<br />
  27. 27. New Facebook Fan Page Wall<br />
  28. 28. Fishing Where the Fish Are<br />
  29. 29. The Average Facebook User Views<br />
  30. 30. Where to go to set up your fan page!<br />Your Fan Page or Business Page<br /> can be set up here.<br /><br />
  31. 31. Why Your FIRST 25 Fans are VITAL!<br />By the way, just as soon as you have your first 25 fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at<br />
  32. 32.
  33. 33. Social Media Profile: LINKEDIN<br />Fans Friends Followers NETWORK<br />
  34. 34. Good Reasons to Use<br />
  35. 35. What to do on LinkedIn<br />Through your network you can:Manage the information that’s publicly available about you as professional <br />Find and be introduced to potential clients, service providers, and subject experts who come recommended<br />Create and collaborate on projects, gather data, share files and solve problems<br />Be found for business opportunities and find potential partners <br />Gain new insights from discussions with likeminded professionals in private group settings <br />Discover inside connections that can help you land jobs and close deals <br />
  36. 36. LinkedIn Company Profile<br />
  37. 37. Social Media toolS<br />
  38. 38. Shared Pictures =<br />Shared Knowledge =<br />Shared Everything =<br />Shared Videos =<br />Shared News =<br />Shared Bookmarks =<br />
  39. 39. Microblog: Twitter<br />
  40. 40. Microblog: Twitter<br />
  41. 41. Presentations: Slideshare<br />
  42. 42. Social Media Mgmt: Postling ($)<br />
  43. 43. Social Media Mgmt: Hootsuite<br />
  44. 44. Sharing on Steroids: Amplify<br />
  45. 45. Social Bookmarking: Delicious<br />
  46. 46. Virtual Project Mgmt: OfficeZilla<br />
  47. 47. SMS Business Card: Contxts<br />
  48. 48. Litmus Test: Starting<br />Measuring Brand Visibility Metrics:<br />Social Media Monitoring:<br />Social Mention:<br />Real-time Social Media:<br />Benchmark Your Influence:<br /><br />
  50. 50. Check-in: Facebook Places<br />Facebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed. <br />
  51. 51. Check-in : Gowalla<br />Registered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately). <br />
  52. 52. Check-in : FourSquare<br />Registered Users: <br />5 millionSharability:<br />Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.<br />
  53. 53. Check-in : Yelp<br />Registered Users: <br />36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.<br />
  54. 54.
  55. 55.
  56. 56. Working with part of the Social sphere<br />
  57. 57.
  58. 58. Questions?Ask on our Fan Page!<br /><br />
  59. 59. Visit Us! Fan Us! Connect to Us!<br /> Let’s Make Contacttext “DAWNJENSEN” to 50500<br /><br /><br />Virtual Options Coaching & Training<br />Social Media Technology Training<br />
  60. 60. Questions?Simply put, we can help.Get you set upGet you startedand manage your Social Media If that sounds like something you may be interested in, see us after!<br />