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Instructional Strategies for Digital and Media Literacy in Substance Abuse Prevention Lecture 2
 

Instructional Strategies for Digital and Media Literacy in Substance Abuse Prevention Lecture 2

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An introduction to digital and media literacy in substance abuse prevention by Renee Hobbs and Brian Primack

An introduction to digital and media literacy in substance abuse prevention by Renee Hobbs and Brian Primack

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    Instructional Strategies for Digital and Media Literacy in Substance Abuse Prevention Lecture 2 Instructional Strategies for Digital and Media Literacy in Substance Abuse Prevention Lecture 2 Presentation Transcript

    • 4th Annual Media Literacy Seminar
      Presented by Renee Hobbs
      Temple University
    • Digital and Media Literacy for the Information Age
      Presented by Renee Hobbs
      Temple University
    • Media Literacy Definition
      Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
      --Center for Media Literacy
    • Media and the Cultural Environment
      Media is part of the cultural environment that affects healthy development:
      Self-Awareness & Acceptance
      Growth & Development
      Body Knowledge and Care
      Personal and Social Relationships
      Strategies for Healthy Living
    • http://mediaeducationlab.com
    • Media Literacy is a Life Skill
      Nutrition
    • Media Literacy is a Life Skill
      Nutrition
      Substance Abuse
    • Media Literacy is a Life Skill
      Nutrition
      Substance Abuse
      Stereotypes
    • Media Literacy is a Life Skill
      Sexuality
    • Media Literacy is a Life Skill
      Sexuality
      Aggression
    • Media Literacy is a Life Skill
      Sexuality
      Aggression
      Online Social
      Responsibility
    • http://medialiteracyguide.org
    • Front Matter
      PA State Standards
      Lesson 1: Positive and Negative Messages in the Media
      Lesson 3: Advertising by the Numbers
      Lesson 4: Deconstructing an Advertisement
    • Captain Morgan Rum
      The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.
    • Analyze an Alcohol Ad
      1. Color & Design
      How is color used to attract your
      attention?
      What kinds of technologies were
      used to construct this message?
    • 2. Language
      “The Captain was here.
      Don’t drink until you’re 21.
      Captain’s orders.”
      What comes to mind when you see
      these words and phrases?
      What feelings do you experience
      when looking at the picture?
    • 3. Relationships
      What inferences (educated guesses) can you make about the people pictured in this ad?
      What kind of relationship do you think they have?
    • 4. Subtext
      The ad suggests a meaning. It doesn’t state the meaning directly.
      What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
    • 4. Subtext
      I can’t wait to be 21 so I can drink alcohol.
    • 4. Subtext
      I can’t wait to be 21 so I can drink alcohol.
      A girl who drinks alcohol will dress and act in a sexual way.
    • 4. Subtext
      I can’t wait to be 21 so I can drink alcohol.
      A girl who drinks alcohol will dress and act in a sexual way.
      Girls who drink alcohol are attractive and fun to be with.
    • 4. Subtext
      I can’t wait to be 21 so I can drink alcohol.
      A girl who drinks alcohol will dress and act in a sexual way.
      Girls who drink alcohol are attractive and fun to be with.
      What is accurate or inaccurate about these subtext messages?
      What is true and false
      about these
      subtext messages?
    • Captain Morgan Deconstructed
      1. Color & Design
      Red is a big contrast with the dark colors of the outdoor, nighttime setting.
      3. Relationships
      The Captain looks
      interested in the girl.
      She’s the center of
      attention.
      The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.
      4. Subtext
      • You’ll get attention if
      you drink alcohol.
      • You can dress and act
      outrageously if you drink alcohol.
      2. Language
      The slogan is used on many
      Captain Morgan ads– it’s
      familiar to people.
      5. Accuracy
      When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
      The phrase, “Don’t drink until
      you’re 21” makes drinking seem
      like an adult activity. But the girl depicted in the photo looks like a teen.
    • Create a POSTER
      • Discuss and analyze a media text
      • Compose using full sentences to analyze using some of the key concepts and critical questions
      • CREATE a poster to share your analysis with the group
      • Display your poster and receive feedback on your ideas
    • RULES for COMPLETING YOUR POSTER
      • A Title
      • Five complete Sentences ARE READABLE FROM 3 FT DISTANCE
      • Ad PLACED IN CENTER OF POSTER
      • VISUAL DESIGN ELEMENTS
      • All members of the team contribute
    • Learning TARGETS
      • I can brainstorm and share ideas in a collaborative team
      • I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy
      • I can compose effective sentences to convey critical analysis
      • I can create an attractive slide that gives the viewer an “aha!” experience
    • Digital and Media Literacy
      ACCESS
    • Digital and Media Literacy
      ACCESS
      ANALYZE
    • Digital and Media Literacy
      ACCESS
      ANALYZE
      CREATE
    • Digital and Media Literacy
      REFLECT
      ACCESS
      ANALYZE
      CREATE
    • Digital and Media Literacy
      REFLECT
      ACCESS
      ANALYZE
      CREATE
      ACT
    • Promoting Critical Thinking
    • Key Concepts of Media Literacy
      All media messages are constructed.
      Each medium has different characteristics, strengths and a unique “language” of construction.
      All media messages contain embedded values and points of view.
      People use their individual skills, beliefs, and experiences to construct their own meanings from messages.
      Media messages must be considered within a social, political and economic context.
      Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.
    • Media Literacy is an Expanded Conceptualization of Literacy