An introduction to digital and media literacy in substance abuse prevention by Renee Hobbs and Brian Primack

1. 4th Annual Media Literacy Seminar Presented by Renee Hobbs Temple University

2. Digital and Media Literacy for the Information Age Presented by Renee Hobbs Temple University

3. Media Literacy Definition Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. --Center for Media Literacy

4. Media and the Cultural Environment Media is part of the cultural environment that affects healthy development: Self-Awareness & Acceptance Growth & Development Body Knowledge and Care Personal and Social Relationships Strategies for Healthy Living

5. http://mediaeducationlab.com

6. Media Literacy is a Life Skill Nutrition

7. Media Literacy is a Life Skill Nutrition Substance Abuse

8. Media Literacy is a Life Skill Nutrition Substance Abuse Stereotypes

9. Media Literacy is a Life Skill Sexuality

10. Media Literacy is a Life Skill Sexuality Aggression

11. Media Literacy is a Life Skill Sexuality Aggression Online Social Responsibility

12. http://medialiteracyguide.org

13. Front Matter PA State Standards Lesson 1: Positive and Negative Messages in the Media Lesson 3: Advertising by the Numbers Lesson 4: Deconstructing an Advertisement

14. Captain Morgan Rum The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.

15. Analyze an Alcohol Ad 1. Color & Design How is color used to attract your attention? What kinds of technologies were used to construct this message?

16. 2. Language “The Captain was here. Don’t drink until you’re 21. Captain’s orders.” What comes to mind when you see these words and phrases? What feelings do you experience when looking at the picture?

17. 3. Relationships What inferences (educated guesses) can you make about the people pictured in this ad? What kind of relationship do you think they have?

18. 4. Subtext The ad suggests a meaning. It doesn’t state the meaning directly. What are some possible messages that the advertiser wants you to think or feel after viewing this ad?

19. 4. Subtext I can’t wait to be 21 so I can drink alcohol.

20. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way.

21. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with.

22. 4. Subtext I can’t wait to be 21 so I can drink alcohol. A girl who drinks alcohol will dress and act in a sexual way. Girls who drink alcohol are attractive and fun to be with. What is accurate or inaccurate about these subtext messages? What is true and false about these subtext messages?

25. Compose using full sentences to analyze using some of the key concepts and critical questions

26. CREATE a poster to share your analysis with the group

28. Five complete Sentences ARE READABLE FROM 3 FT DISTANCE

29. Ad PLACED IN CENTER OF POSTER

30. VISUAL DESIGN ELEMENTS

32. I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy

33. I can compose effective sentences to convey critical analysis

35. Digital and Media Literacy ACCESS ANALYZE

36. Digital and Media Literacy ACCESS ANALYZE CREATE

37. Digital and Media Literacy REFLECT ACCESS ANALYZE CREATE

38. Digital and Media Literacy REFLECT ACCESS ANALYZE CREATE ACT

39. Promoting Critical Thinking

40. Key Concepts of Media Literacy All media messages are constructed. Each medium has different characteristics, strengths and a unique “language” of construction. All media messages contain embedded values and points of view. People use their individual skills, beliefs, and experiences to construct their own meanings from messages. Media messages must be considered within a social, political and economic context. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.

41. Media Literacy is an Expanded Conceptualization of Literacy