1. October2014
BuildingBlocksofPR
Anthony J. Fulginiti
PRSSA Chapter Newsletter
In This Issue
Pitch Perfect 1
Social Media 1
More Than a Club 2
The Write Way 3
Goodbye to Stress 4
Twitter Talk 4
W
e tweet, like, share and snap.
But what many people don’t
realize is the value behind these
social interactions, especially for public
relations professionals. Effectively engag-
ing in social media can help you land the
career of your dreams. It is important
to maintain a positive and impactful
presence on social media, as both a PR
professional and a student training to
work in the PR field. A PR practitioner
must be privy to all types of social media
in order to select the correct mix of media
platforms to spread the word successfully.
One way to learn the ins and outs of
social media is to use it firsthand. Start
a blog with a specific focus that interests
you, or write about a topic that relates to
the field you want to work in. Blogs allow
you to sharpen your writing skills and
display them to future employers.
It is important to use your Twitter
account to tweet relevant and professional
information, such as top news stories or
tips from other PR pros. Stop retweeting
bad cat jokes and start retweeting infor-
mation shared by various agencies or
professionals you have an interest in. If
you come up with a creative slogan or
idea for a product, tweet it!
The power you have to show off your
skills through social media is virtually
endless, due to the infinite social media
platforms that highlight each of your
skills differently. Spread your wings and
become a social media butterfly! v
Social Media Butterfly
By Nicole Krosnowski, Junior Advertising Major
The Perfect Pitch
By Taylor Leentjes, Historian/Alumni Coordinator
O
n Monday, Sept. 22, over 100
advertising and public relations
students came together to learn
how agencies generate advertising and
public relations campaigns for big brands.
Students heard from a diverse panel,
with speakers from Anne Klein Commu-
nications Group, 1 Trick Pony and Red
Tettemer O’Connell + Partners. All of
the speakers discussed strategies needed
to create the “perfect pitch,” and showed
examples of how they executed these
strategies in successful campaigns.
Rowan alumnus Chris Lukach from
Anne Klein Communications Group
emphasized, “A crisis may come as a
surprise, but it should never be unexpect-
ed.” He explained that to be an effective
strategic planner, you must have a plan for
every situation, no matter how unlikely
that situation may seem.
1 Trick Pony used its recent Virgin
Hotels campaign to demonstrate the im-
portance of building strong relationships
with clients. Because of the established
trust between the agency and the com-
pany, 1 Trick Pony was able to take this
campaign up a notch.
please see PITCH, page two
Danielle and Joe from 1TrickPonyanswer students’ questions

2. Dates to
Remember
October 10-14
PRSSA National Conference
October 15
ODD Bagel Sale
9 a.m. - 3 p.m.
October 20
Pretzel Sale
9 a.m. - 3 p.m.
December 7
Induction Luncheon
Guess Who?
Which AJF-PRSSA
member is the captain of
Rowan’s dance team?
Can’t Attend
National Conference
This Year?
Be sure to follow along
with the PRSSA National
Conference hashtag,
#PRSSANC, to stay up-to-
date on interesting
sessions and events!
GiaGallone,PRChair
2
More Than a Club
C
ollege is an amazing part of your
life. It is your chance to compose
yourself as a pre-professional, to
test the waters of various industries and
find your fit. When I came to Rowan
University, I dove into the waters of
communication by joining Rowan’s
award-winning PRSSA chapter.
At my first meeting, I admired how
sophisticated and confident the execu-
tive board appeared. To be like the PRSSA
e-board, I had to
dive head-first
and find my niche
in the society. I
volunteered for a
number of events,
joined PRaction
and attended
each meeting.
Most importantly,
I stayed committed to what I promised
to accomplish. Each time I finished a
project, I would turn to the leader of the
group and ask, “What else can I do?”
With more experience in practicing pro-
fessionalism and PR, I bolstered my level
of real-world applicable knowledge.
At the end of my first year in PRSSA,
I was given the honor of becoming the
Host Chair for Organ Donor Day’s 20th
anniversary. I was ecstatic to take my
skills from my first year and apply them
as a team leader of a valued PRSSA
tradition. The following year, I spent my
senior year as the President of PRaction.
These leadership positions were essential
to my growth as a young professional.
I learned how to lead a team, be a team-
mate, work with different personalities,
find strengths in others, make ethical
decisions and hold myself in a profes-
sional setting.
Involvement in PRSSA is practicing
for the real world.
Being committed to the
society plays a large
role in understanding
what it means to be
professional. Having
this knowledge and
understanding helped
me land a job before
I graduated from
Rowan. Although I moved away from
PR and found myself in advertising, I
commend PRSSA for a majority of my
success. With the knowledge I gained
from PRSSA behind me, I effectively
networked with various professionals to
earn my position at Maxus Global Media
in New York City.
For anyone dipping their toes into
the waters of PRSSA, I encourage you to
stop, step back and take a running leap
into the society. v
By Stephanie Russo, Rowan PRSSA Alumna
“I learned how to lead a team,
be a teammate, work with
different personalities, find
strengths in others, make ethical
decisions and hold myself in
a professional setting.”
Creative strategist Vann Madison
from Red Tettemer O’Connell + Partners
shared how to master the art of the pitch.
Among his many important insights, one
that stood out most involved the overall
big idea of a campaign. It only takes one
good idea to create good work and turn
it into a successful campaign. The catch
is, we need to dig deep to find this big
idea. He stated, we need to, “Start big,
get stupid, then get smart.”
A tip he offered about the presenta-
tion of the pitch was to “unknow” your
role. Know the roles of your fellow
presenters, aside from your own, so you
have in-depth knowledge of the pitch
and are prepared to answer any question
at any moment.
This event was sponsored by the
Philly Ad Club and proved to be a great
success. It allowed students to network
with not only the guest speakers, but
also fellow peers and students from
other universities. v
PITCH, continued from page one

3. 3
W
riting in the communications world differs greatly
from the writing we learned in middle and high
school. Although public relations writing may be
confusing at first, with time it becomes easier and more
natural. Whether you are an incoming PR major or are on
the verge of entering the real PR world, following these gen-
eral writing tips will make your writing strong and effective.
1. Create a general outline of what you are going to write.
This will help you organize your thoughts and keep you
on topic while writing.
2. Always follow AP Style. PR writing follows specific
punctuation, capitalization and word usage guidelines.
Make sure you own an up-to-date AP Stylebook. There’s
an app for it, too, so you’ll always have it handy!
3. Write in the active voice. Use strong verbs in
subject-verb-object order.
4. Use proper grammar. In the PR world, grammar is
everything. It creates clarity, credibility and professional-
ism in your writing.
5. Edit, then edit again. Revise and proofread your work
multiple times. Be on the lookout for any AP style or
grammar errors.
6. Simple is better. Use simple language, keep sentences
short and clearly state your point.
7. Do your research. Know what you’re writing about and
make sure all facts are correct. Again, this adds credibility
to your writing. Also, you don’t want to share incorrect
facts with the public.
8. Have fun! Be creative while still following the guidelines
given, including the word count. v
By Gia Gallone, Public Relations Chair
The Write Way
Circle the correct word:
1. ( He / him ) and I are going to dinner tonight.
2. Gia and ( I / me ) are watching a movie.
3. Would you like to come to the mall with Casey
and ( I / me )?
4. ( Who / whom ) shall I say is calling?
5. Each student needs to bring ( his or her / their )
book to class.
6. You can go in the express aisle if you have 10
items or ( less / fewer ).
7. The sandwich is ( hers / her’s / hers’ ).
8. He is smarter than ( I / me ).
9. I wish I ( was / were ) at the beach right now.
10. The company is changing ( their / its / it’s )
name.
11. Bacon and eggs ( is / are ) my favorite break-
fast.
12. Two-thirds of the work ( is / are ) done.
13. Two-thirds of the guests ( is / are ) here.
14. The ( number / amount ) of students in the
room is staggering.
1.he
2.I
3.me
4.whom
5.hisorher
6.fewer
7.hers
8.I
9.were
10.its
11.is
12.is
13.are
14.numberAnswers:
(Don’t cheat and look
before you finish!)
Now it’s your turn to test your word usage and
writing knowledge. Take the quiz below!
“Almost all good writing begins with terrible
first efforts. You need to start somewhere.”
-Anne Lamott

4. Interested in Writing
for PRomo?
PRomo gives you the oppor-
tunity to build your portfolio.
Articles published in PRomo
showcase your writing skills to
potential employers.
If you are interested or have
ideas for PRomo, please
contact Courtney Klauber at:
klaube83@students.rowan.edu
PRomo
Contributors
PR Director
Courtney Klauber
PRomo Writers
Gia Gallone
Nicole Krosnowski
Taylor Leentjes
Stephanie Russo
Taylor Feldschneider
Jaimie Yakaboski
PRomo Advisors
Cristin Farney
Claudia Cuddy
Connect with AJF-PRSSA
@RowanPRSSA
@RowanPRaction
You Know You’re
A PR Major When . . .
You spend more time in
Bozorth Hall than you do
at your own house.
4
Say Goodbye to Stress
Twitter Talk
By Taylor Feldschneider, Organ Donor Day Director
By Jaimie Yakaboski, Communications Director
F
or many college students, dealing
with stress can be tough. What is
the best way to handle an abundance
of homework, extracurricular activities
and a social life at the same time? No
answer is the right answer, but there are
ways to make sure stress does not
consume your life.
First, remember to sleep, sleep, sleep!
Tackling a large workload is impossible
without at least six to eight hours of sleep
a night. Sleep provides the mind and
body the rejuvenation it needs to function
properly. Sleep is the easiest way to relieve
stress, so make sure you plan time for it.
Next, stay organized. Organization
is the key to success. Invest in a day
planner to stay on top of your schedule
and schoolwork. Take advantage of the
Google calendar associated with your
student email, and use it to plan events in
advance. You can even connect it to your
calendar on your phone. Here’s another
trick of the trade: type your schedule in
a note on your phone, screenshot it and
save it as the background of your phone.
Every time you look at your phone, your
schedule is there.
Finally, enjoy some “me” time.
Whether it’s watching TV, reading, going
to the gym or hanging out with friends,
remember to relax. Step away from your
workload for a bit to clear your mind, but
also limit your relaxation time. A smart
way to do this is to allow yourself a half
hour of “me” time in between each task
you complete.
Beating stress can be simple as long
as you remember to stay refreshed and on
top of your schedule. v
W
e all know what Twitter is,
have an account and use it
relatively often. But what we
don’t know is how powerful of a tool
Twitter can be for emerging PR profes-
sionals. Participating in Twitter chats is a
great way to establish yourself and
network with professionals in the
industry, as well as other students.
Twitter chats are open, monitored
conversations held on Twitter that can be
followed by a hashtag. A moderator will
plan a date and time for his or her Twitter
chat so all participants know when to join
the conversation. Participating in Twitter
chats revolving around PR is a great way
to learn more about the field and meet
other professionals and pre-professionals.
The best place to become involved
with Twitter chats is here at PRSSA.
PRSSA National hosts Twitter chats
several times during the semester, and all
Twitter chat topics and dates are listed on
the websites. At these chats, you can talk
to other students and several PR profes-
sionals, and you may even see a fellow
student from our chapter! PRSSA Nation-
al’s next Twitter chat will be about leading
chapter growth on Nov. 12 at 9 p.m.
Other PR Twitter chats worth
checking out include #PRprochat and
#SMManners. #PRprochat discusses
various topics in the PR industry and
runs on the first Thursday of every
month. #SMManners discusses social
media and overall business conduct every
Tuesday night at 10 p.m.
Following hashtags with such a high
volume at one time may become confus-
ing on Twitter. For the best Twitter chat
experience, an external website can help
monitor Twitter. Some good websites
include TweetChat and Hootsuite. From
these websites separate panels can be set
up to monitor the Twitter chat hashtag
and Twitter feed. The websites allow you
to send Tweets as well.
Always remember to learn, meet
awesome new people and have fun while
participating in Twitter Chats! v