The document outlines a case study on Amazon's customized database management system, detailing its global infrastructure and fulfillment cycle. It emphasizes the use of mainframe computers for data processing and customer interaction while discussing the strengths and weaknesses of Amazon's information system. The study concludes that Amazon's use of cloud computing technology provides efficiency but also presents challenges such as high costs and security concerns.

1. Customized Database Management
System
Case Study of Amazon.com Inc.
10.2014
By; KEY-SMART GROUP

2. Agenda
• Background
•Amazon fulfilment cycle & e-trust
• Customized the operation system
• Amazon Global Infrastructure
•Functional & Operating System
•Amazon S3
• Amazon System Layer
•User Environment
• Recommendation

3. Background
Amazon, founded in 1994
in Seattle USA , as online portal
for the bookstore.
Now becoming
“Global network leader in
e-commerce“ online retailer store
Wide range of products from
different industrial sector
Worldwide Network of Fulfilment Mass Customisation Smoothly & Flexibility Services
Managing huge information
system and dealings with
different stakeholders
Used Mainframe Systems with
high tech networking servers
integrated, these servers
operated throughout the world
for collection, sorting, classifying
and locating to every single users
of the amazon.com
Customer Experience

4. Background
Strategy Customer Classification
http://www.amazon.co.uk/

5. Amazon fulfilment cycle & e-trust

6. Customized the Operation System
The operating cycle of the Amazon is based on the Mainframe which is also called as
"big iron" is performance based computer which is used for the large-scale information
computing purposes which are required larger availability of the data and security than
a small-scale operating machine can propose.
The major use of amazon.com of such centralized device is to capture the whole data
and information related to the customers, suppliers and others according to the needs
and requirements of the company.

7. Customized Operation System
Amazon Current Working Environment
Browsing from
different region & IP
Amazon gateway
activated directly
server available in
the region
Customer create
profile and select
Items need
whole information
will stored in server
DB and Mainframe
Data collection from
virtual DB integrated to
Cloud system
System automatically update
the effects transaction in the
whole DB
amazon
warehouse
system
verification
supply
simple example to understand the customized system which operating in the current working environment of the Amazon.com

8. Amazon Global Infrastructure
This diagram elaborates the complete web based system which is operated in the Amazon. Such
system connected with the cloud computing information system which is directly commanded
through the mainframe computers in the head office of the company.

9. Functional & Operating System

10. Amazon S3 Operating System

11. Amazon System Layer
This is APL layered diagram that has explained the server and client description, we gave the
domain on apache and used MySQL for the database.

12. User Environment

13. Recommendation
Strength technical benefits of amazon.com
• Automation
• Proactive Scaling
• Efficient Development Collaborative Lifecycle
• Anticipation regarding Disasters and Recovery
• Controlling the Overflow of the traffic to the
cloud computing
• Auto Scaling
Weakness related to the amazons management system
• High and unexpected Costs
• Complex Controls and Reliability
• Security and Compliance and Confidentiality
• High Speed of Internet and Distortion related
problems
• Data is not secured as it is based on the other’s
platforms
• Connected Peripherals & Latency
Overall, the benefits that such business gains from the Information System is that they are given that solutions
to the challenges that the company can potentially faced the competition regarding such cloud computing
technology and further provides profitable value to the business.

14. References
Bibliography
• KADIR, N.A., 2011. MAINFRAME COMPUTER. ICT Learning.
• Kellogg, D., 2007. DBMS in the Cloud: Amazon SimpleDB. KellBlog.
• Singh, H., n.d. Management Information System. Bradford General, pp.393-96.
• Treadway, J., 2009. AMAZON RDS VS. SQL AZURE: THE BIRTH OF THE DBMS UTILITY. CloudBzz.
• Varia, J., 2011. Amazon Web Services: Architecting for the Cloud: Best Practices. Amazon.com
Inc.
• http://www.amazon.co.uk

15. Thanks …