The New Normal
Amazon Web Services
Julien Simon, Principal Technical Evangelist, AWS
julsimon@amazon.fr
@julsimon
2/3
More than two-thirds of "
IT budgets go toward
keeping the lights on
77%
of CEOs believe security "
risk has increased in the "
last few years and 65% "
believe their risk management
capability is falling behind
15yrs
The average lifespan "
of an S&P company "
dropped from 67 years in "
the 1920s to 15 years today
How This Affects You
You’re left without "
the necessary resources "
to pursue critical business
initiatives required to maintain a
competitive advantage
 Your traditional IT model
lacks the agility you need
to keep pace with
innovative startups
Insufficient security,
compliance and availability can
hamper your ability to compete
and open the door to events
that can cripple your enterprise
Hospitality
 Music
 Insurance
 Grocery
This is something “born in the cloud” 
companies have already discovered.
Devices
Disruption is much easier today
Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Reduce risk
Focus on differentiation
and reduce technical debt
Move from risk-laden 
up-front expense to 
flexible variable expense
Stop guessing 
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
Management that adds little
business value
Time Inc. is going all-in on AWS, migrating five of its global data centers to
AWS. The company has already reduced costs by 75% across 80 web
properties that deliver more than 120 million impressions each month.
And focus on your core mission
Lower the time spent
on infrastructure
Dedicate more
resources to innovation
Concentrate on
new business
initiatives
“Our goal is to move at the speed of business. Our customers’ needs change
constantly, and we need to be able to adapt to that.”
Keith Homewood – Cloud Product Owner, Nordstrom
Gain the freedom to choose
OS
Microsoft Windows Server 2012, 2008, 2003
Red Hat Enterprise Linux
Amazon Linux
SUSE Linux
Ubuntu
Database
Microsoft SQL Server
Oracle
Amazon Aurora
PostgreSQL
MySQL
MariaDB
Amazon DynamoDB
Amazon EC2 & Amazon RDS
And the freedom to change your mind
AWS Database Migration Service
Migrate on-premises, Amazon RDS, and EC2-based databases
Supported Sources

Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Supported Targets

Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Amazon Redshift
“The AWS Database Migration Service automated most of the work needed to convert from
Oracle and dramatically reduced the manual effort involved in the code migration. It is a key
enabler in our plans to adopt more agile, open source databases.”
Hans Wald – CTO, Thomas Publishing
Deploy however you like
Your 
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible hybrid options
Comcast’s IT strategy focuses on combining its own data centers and AWS as
the cornerstone of its next-generation TV service, X1. This has allowed them to
rapidly scale interactive, on-demand content to millions of viewers.
Deploy wherever you like
14 Regions
(+4 coming)

38 Availability Zones

63 Edge Locations
Innovate faster than ever before
Builders don’t want to be blocked
Idea
Completed
Project
Not Possible
 We don’t
support that
Maybe next
year
That’s a change "
order
ENTERPRISE		
APPS	
DEVELOPMENT	&	OPERATIONS	MOBILE	SERVICES	APP	SERVICES	ANALYTICS	
Data	
Warehousing	
Hadoop/
Spark	
Streaming	Data	
Collec9on	
Machine	
Learning	
Elas9c	
Search	
Virtual	
Desktops	
Sharing	&	
Collabora9on	
Corporate	
Email	
Backup	
Queuing	&	
No9fica9ons	
Workflow	
Search	
Email	
Transcoding	
One-click	App	
Deployment	
Iden9ty	
Sync	
Single	Integrated	
Console	
Push	
No9fica9ons	
DevOps	Resource	
Management	
Applica9on	Lifecycle	
Management	
Containers	
Triggers	
Resource	
Templates	
TECHNICAL	&	
BUSINESS	
SUPPORT	
Account	
Management	
Support	
Professional	
Services	
Training	&	
Cer9fica9on	
Security	&	
Pricing	
Reports	
Partner	
Ecosystem	
Solu9ons	
Architects	
MARKETPLACE	
Business	
Apps	
Business	
Intelligence	
Databases	
DevOps	
Tools	
Networking	Security	 Storage	
Regions	
Availability	
Zones	
Points	of	
Presence	
INFRASTRUCTURE	
CORE	SERVICES	
Compute	
VMs,	Auto-scaling,	&	
Load	Balancing	
Storage	
Object,	Blocks,	Archival,	
Import/Export	
Databases	
Rela9onal,	NoSQL,	
Caching,	Migra9on	
Networking	
VPC,	DX,	DNS	
CDN	
Access		
Control	
Iden9ty	
Management	
Key	
Management	&	
Storage	
Monitoring		
&	Logs	
Assessment		
and	repor9ng		
Resource	&	
Usage	Audi9ng	
SECURITY	&	COMPLIANCE	
Configura9on	
Compliance	
Web	applica9on	
firewall	
HYBRID	
ARCHITECTURE	
Data	Backups	
Integrated	App	
Deployments	
Direct	
Connect	
Iden9ty	
Federa9on	
Integrated	
Resource	
Management	
Integrated	
Networking	
API	
Gateway	
IoT	
Rules	
Engine	
Device	
Shadows	
Device	SDKs	
Registry	
Device	
Gateway	
Streaming	Data	
Analysis	
Business	
Intelligence	
Mobile	
Analy9cs
AWS Innovation
* As of 1 July 2016
AWS has been continually expanding its’ services to support virtually any cloud
workload and now has more than 70 services that range from compute, storage,
networking, database, analytics, application services, deployment, management and
mobile. AWS has launched a total of 444 new features and/or services year to date*
- for a total of 2,340 new features and/or services since inception in 2006.
48	
82	
280	
722	
2009	 2011	 2013	 2015
Take advantage of new computing models
Develop without
worrying about servers
to manage
Setup your code to run
in response to a variety
of triggers
Code is executed on
demand with
continuous scaling
Pay only for the time
used with sub-second
metering
Serverless architectures free you from managing infrastructure
AWS Lambda
MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s metrics
engine. It takes the raw data, cleans it up and conducts error detection, then creates the
metrics that bring more insights into plays; all within 12 seconds of a play.
Data warehousing for everyone
•  Massively parallel, petabyte scale

•  Fully managed

•  $1000 per TB per year; 1/10th traditional costs

•  Use your existing integration and BI tools
Faster, simpler, less expensive
Amazon Redshift
“Being able to explore near-real-time data improves our decision making massively. We can
make decisions based on what’s happening now rather than what happened three or four
days ago… Redshift is the engine that drives our decision-making: that’s how important it is
to us.” John O’Donovan – CTO, Financial Times
Act on information as it happens
Capture, store, and analyze streaming data
Build custom applications that process
or analyze streaming data such as real-
time content recommendations.
Quickly load TBs per hour of streaming
data into the cloud for applications
such as social media analysis or IoT.
Amazon Kinesis
Hearst Corporation sends clickstream data containing content and audience
information from over 250 digital properties with Amazon Kinesis to make real-
time content recommendations to maximize audience engagement.
Build for speed, build for scale
Consistent, single-digit millisecond latency NoSQL database at any scale
Highly Scalable
 Fully Managed
Fast, Consistent Performance
Event-driven Programming
 Fine-grained Access Control
 Document & Key-Value Structures
Amazon DynamoDB
BMW built its new car-as-a-sensor service in only six months using DynamoDB
and other services. With AWS, it can adapt to rapidly changing load
requirements that can scale up and down by two orders of magnitude within 24
hours and will process data from 100,000 cars by 2018.
BMW
Enterprise performance with open-source economics
Amazon RDS for Aurora
"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a
throughput of 3 million per hour, which is 10 times faster than our MySQL
environment. It just works!" - John Newton, Founder and CTO of Alfresco.
Old World
Proprietary
Very expensive
Punitive licensing inhibits change
Limited flexibility
New World
Open-source
Cloud economics
Come and go as you please
Build on top of existing standards
Reduce Infrastructure Risk
OR
Move Fast
Stay Secure
AND
Move Fast
Stay Secure
Strengthen your security posture
Powerful native functionality and
tools at no additional charge
Over 30 global compliance
certifications and accreditations
Leverage security enhancements gleaned from
1M+ customer experiences
Benefit from AWS industry leading 
security teams 24/7, 365 days a year
Security infrastructure built to 
satisfy military, global banks, and other 
high-sensitivity organizations
“We work closely with AWS to develop
a security model, which we believe
enables us to operate more securely in
the public cloud than we can in our
own data centers.”
Rob Alexander - CIO, Capital One
Access a deep set of cloud security tools
Encryption
Key
Management
Service
CloudHSM
 Server-side
Encryption
Networking
Virtual
Private
Cloud
Web
Application
Firewall
Compliance
Config
CloudTrail
Service
Catalog
Identity
IAM
 Active
Directory
Integration
SAML
Federation
More accreditations & certifications than anyone
ISO 9001
SOC 3
SOC 2
ISO 27001
ISO 27017
PCI DSS Level 1
ISO 27018
SOC 1 / ISAE 3402
GxP
HIPAA
ITAR
FERPA
FISMA, RMF, and DIACAP
FedRAMP
Section 508 / VPAT
DoD SRG Levels 2 & 4
FIPS 140-2
CJIS
Cloud Security Alliance
MPAA
NIST
MLPS Level 3
G-Cloud
IT-Grundschutz
MTCS Tier 3
IRAP
 Cyber Essentials Plus
The Forrester Wave™: Public Cloud Platform "
Service Providers' Security, Q4 2014
The Forrester Wave™ is copyrighted by Forrester Research, Inc.
Forrester and Forrester Wave™ are trademarks of Forrester
Research, Inc. The Forrester Wave™ is a graphical representation
of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments.
Forrester does not endorse any vendor, product, or service
depicted in the Forrester Wave. Information is based on best
available resources. Opinions reflect judgment at the time and are
subject to change.
Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
AWS servers more than a million active customers every month in 190 countries.

Through customer obsession and an increasing pace of innovation, 
AWS is the fastest technology vendor in history to reach a $10B run rate.
Global Enterprise Customers
General Electric
 Capital One
 BMW
 Coca-Cola
Johnson &
Johnson
 Merck
 Nordstrom
The AWS Cloud
Eliminate costly technical debt and reallocate resources so
you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by merging
startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance and
availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.” 
Jim Fowler – CIO, General Electric
Resources
http://aws.amazon.com 

Webinaire “Aperçu des services AWS”
https://www.youtube.com/watch?v=FC--jteXU_8 

Webinaire “Présentation du modèle de sécurité AWS”
https://www.youtube.com/watch?v=1QeKH-5nTIc 

Webinaire “6 stratégies pour migrer vos données dans AWS”
https://www.youtube.com/watch?v=BJWnngwUlvE
AWS Enterprise Summit – 27/10/2016, Paris 
http://amzn.to/1X2yp0i
AWS User Groups
Lille
Paris
Rennes
Nantes
Bordeaux
Lyon
Montpellier
Toulouse
facebook.com/groups/AWSFrance/
@aws_actus
Merci !
Julien Simon, Principal Technical Evangelist, AWS
julsimon@amazon.fr
@julsimon

Introduction to AWS

  • 1.
    The New Normal AmazonWeb Services Julien Simon, Principal Technical Evangelist, AWS julsimon@amazon.fr @julsimon
  • 2.
    2/3 More than two-thirdsof " IT budgets go toward keeping the lights on 77% of CEOs believe security " risk has increased in the " last few years and 65% " believe their risk management capability is falling behind 15yrs The average lifespan " of an S&P company " dropped from 67 years in " the 1920s to 15 years today
  • 3.
    How This AffectsYou You’re left without " the necessary resources " to pursue critical business initiatives required to maintain a competitive advantage Your traditional IT model lacks the agility you need to keep pace with innovative startups Insufficient security, compliance and availability can hamper your ability to compete and open the door to events that can cripple your enterprise
  • 4.
    Hospitality Music Insurance Grocery This is something “born in the cloud” companies have already discovered. Devices Disruption is much easier today
  • 5.
    Responding requires anew model Focus on differentiating your company Innovate at start-up like speed Reduce risk
  • 6.
    Focus on differentiation andreduce technical debt
  • 7.
    Move from risk-laden up-front expense to flexible variable expense Stop guessing at capacity planning Go global in minutes Get rid of time-consuming, expensive tasks Remove complicated infrastructure Management that adds little business value Time Inc. is going all-in on AWS, migrating five of its global data centers to AWS. The company has already reduced costs by 75% across 80 web properties that deliver more than 120 million impressions each month.
  • 8.
    And focus onyour core mission Lower the time spent on infrastructure Dedicate more resources to innovation Concentrate on new business initiatives “Our goal is to move at the speed of business. Our customers’ needs change constantly, and we need to be able to adapt to that.” Keith Homewood – Cloud Product Owner, Nordstrom
  • 9.
    Gain the freedomto choose OS Microsoft Windows Server 2012, 2008, 2003 Red Hat Enterprise Linux Amazon Linux SUSE Linux Ubuntu Database Microsoft SQL Server Oracle Amazon Aurora PostgreSQL MySQL MariaDB Amazon DynamoDB Amazon EC2 & Amazon RDS
  • 10.
    And the freedomto change your mind AWS Database Migration Service Migrate on-premises, Amazon RDS, and EC2-based databases Supported Sources Oracle Microsoft SQL Server MySQL Amazon Aurora PostgreSQL Supported Targets Oracle Microsoft SQL Server MySQL Amazon Aurora PostgreSQL Amazon Redshift “The AWS Database Migration Service automated most of the work needed to convert from Oracle and dramatically reduced the manual effort involved in the code migration. It is a key enabler in our plans to adopt more agile, open source databases.” Hans Wald – CTO, Thomas Publishing
  • 11.
    Deploy however youlike Your Datacenter Amazon Web Services Fully Featured Compute Resource & Deployment Management Common Controls for Security & Access Integrated Networking Data Integration & Life Cycle Management Flexible hybrid options Comcast’s IT strategy focuses on combining its own data centers and AWS as the cornerstone of its next-generation TV service, X1. This has allowed them to rapidly scale interactive, on-demand content to millions of viewers.
  • 12.
    Deploy wherever youlike 14 Regions (+4 coming) 38 Availability Zones 63 Edge Locations
  • 13.
  • 14.
    Builders don’t wantto be blocked Idea Completed Project Not Possible We don’t support that Maybe next year That’s a change " order
  • 15.
    ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collec9on Machine Learning Elas9c Search Virtual Desktops Sharing & Collabora9on Corporate Email Backup Queuing & No9fica9ons Workflow Search Email Transcoding One-click App Deployment Iden9ty Sync Single Integrated Console Push No9fica9ons DevOps Resource Management Applica9on Lifecycle Management Containers Triggers Resource Templates TECHNICAL & BUSINESS SUPPORT Account Management Support Professional Services Training & Cer9fica9on Security & Pricing Reports Partner Ecosystem Solu9ons Architects MARKETPLACE Business Apps Business Intelligence Databases DevOps Tools Networking Security Storage Regions Availability Zones Points of Presence INFRASTRUCTURE CORE SERVICES Compute VMs, Auto-scaling, & Load Balancing Storage Object, Blocks, Archival, Import/Export Databases Rela9onal, NoSQL, Caching, Migra9on Networking VPC, DX, DNS CDN Access Control Iden9ty Management Key Management & Storage Monitoring & Logs Assessment and repor9ng Resource & Usage Audi9ng SECURITY & COMPLIANCE Configura9on Compliance Web applica9on firewall HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Iden9ty Federa9on Integrated Resource Management Integrated Networking API Gateway IoT Rules Engine Device Shadows Device SDKs Registry Device Gateway Streaming Data Analysis Business Intelligence Mobile Analy9cs
  • 16.
    AWS Innovation * Asof 1 July 2016 AWS has been continually expanding its’ services to support virtually any cloud workload and now has more than 70 services that range from compute, storage, networking, database, analytics, application services, deployment, management and mobile. AWS has launched a total of 444 new features and/or services year to date* - for a total of 2,340 new features and/or services since inception in 2006. 48 82 280 722 2009 2011 2013 2015
  • 17.
    Take advantage ofnew computing models Develop without worrying about servers to manage Setup your code to run in response to a variety of triggers Code is executed on demand with continuous scaling Pay only for the time used with sub-second metering Serverless architectures free you from managing infrastructure AWS Lambda MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s metrics engine. It takes the raw data, cleans it up and conducts error detection, then creates the metrics that bring more insights into plays; all within 12 seconds of a play.
  • 18.
    Data warehousing foreveryone •  Massively parallel, petabyte scale •  Fully managed •  $1000 per TB per year; 1/10th traditional costs •  Use your existing integration and BI tools Faster, simpler, less expensive Amazon Redshift “Being able to explore near-real-time data improves our decision making massively. We can make decisions based on what’s happening now rather than what happened three or four days ago… Redshift is the engine that drives our decision-making: that’s how important it is to us.” John O’Donovan – CTO, Financial Times
  • 19.
    Act on informationas it happens Capture, store, and analyze streaming data Build custom applications that process or analyze streaming data such as real- time content recommendations. Quickly load TBs per hour of streaming data into the cloud for applications such as social media analysis or IoT. Amazon Kinesis Hearst Corporation sends clickstream data containing content and audience information from over 250 digital properties with Amazon Kinesis to make real- time content recommendations to maximize audience engagement.
  • 20.
    Build for speed,build for scale Consistent, single-digit millisecond latency NoSQL database at any scale Highly Scalable Fully Managed Fast, Consistent Performance Event-driven Programming Fine-grained Access Control Document & Key-Value Structures Amazon DynamoDB BMW built its new car-as-a-sensor service in only six months using DynamoDB and other services. With AWS, it can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours and will process data from 100,000 cars by 2018. BMW
  • 21.
    Enterprise performance withopen-source economics Amazon RDS for Aurora "With Alfresco on Amazon Aurora we scaled to 1 billion documents with a throughput of 3 million per hour, which is 10 times faster than our MySQL environment. It just works!" - John Newton, Founder and CTO of Alfresco. Old World Proprietary Very expensive Punitive licensing inhibits change Limited flexibility New World Open-source Cloud economics Come and go as you please Build on top of existing standards
  • 22.
  • 23.
  • 24.
  • 25.
    Strengthen your securityposture Powerful native functionality and tools at no additional charge Over 30 global compliance certifications and accreditations Leverage security enhancements gleaned from 1M+ customer experiences Benefit from AWS industry leading security teams 24/7, 365 days a year Security infrastructure built to satisfy military, global banks, and other high-sensitivity organizations “We work closely with AWS to develop a security model, which we believe enables us to operate more securely in the public cloud than we can in our own data centers.” Rob Alexander - CIO, Capital One
  • 26.
    Access a deepset of cloud security tools Encryption Key Management Service CloudHSM Server-side Encryption Networking Virtual Private Cloud Web Application Firewall Compliance Config CloudTrail Service Catalog Identity IAM Active Directory Integration SAML Federation
  • 27.
    More accreditations &certifications than anyone ISO 9001 SOC 3 SOC 2 ISO 27001 ISO 27017 PCI DSS Level 1 ISO 27018 SOC 1 / ISAE 3402 GxP HIPAA ITAR FERPA FISMA, RMF, and DIACAP FedRAMP Section 508 / VPAT DoD SRG Levels 2 & 4 FIPS 140-2 CJIS Cloud Security Alliance MPAA NIST MLPS Level 3 G-Cloud IT-Grundschutz MTCS Tier 3 IRAP Cyber Essentials Plus
  • 28.
    The Forrester Wave™:Public Cloud Platform " Service Providers' Security, Q4 2014 The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  • 29.
    Migrating existing applications as quicklyas possible Deploying new applications to the cloud by default Cloud computing has become the new normal AWS servers more than a million active customers every month in 190 countries. Through customer obsession and an increasing pace of innovation, AWS is the fastest technology vendor in history to reach a $10B run rate.
  • 30.
    Global Enterprise Customers GeneralElectric Capital One BMW Coca-Cola Johnson & Johnson Merck Nordstrom
  • 31.
    The AWS Cloud Eliminatecostly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster. Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources. Reduce risk by focusing resources dedicated to security, compliance and availability to the most important areas of your business. "AWS is our trusted partner that is going to run our company for the next 140 years.” Jim Fowler – CIO, General Electric
  • 32.
    Resources http://aws.amazon.com Webinaire “Aperçudes services AWS” https://www.youtube.com/watch?v=FC--jteXU_8 Webinaire “Présentation du modèle de sécurité AWS” https://www.youtube.com/watch?v=1QeKH-5nTIc Webinaire “6 stratégies pour migrer vos données dans AWS” https://www.youtube.com/watch?v=BJWnngwUlvE
  • 33.
    AWS Enterprise Summit– 27/10/2016, Paris http://amzn.to/1X2yp0i
  • 34.
  • 35.
    Merci ! Julien Simon,Principal Technical Evangelist, AWS julsimon@amazon.fr @julsimon