The document discusses the evolving landscape of enterprise and media cloud storage, emphasizing the benefits of Amazon Web Services (AWS) for various industries with a focus on scalability, cost efficiency, and data management solutions. It highlights case studies of companies like Autodesk and NASA JPL, showcasing their use of AWS for significant data storage and analysis needs. Additionally, it presents interoperability examples with partners like NetApp and Riverbed, illustrating hybrid storage solutions and the modernization of data protection strategies.

1. Enterprise & Media
Cloud Storage

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3. We are sincerely eager to hear
your feedback on this
presentation and on re:Invent.
Please fill out an evaluation form
when you have a chance.
From all types of industries

4. Media & Enterprise demands for Cloud Storage
1. Pay as you grow
2. Lower cost of storage
3. Increase durability of data
4. Remove the need for Capacity Planning
5. Ability to scale globally in minutes
6. Reduce complexity of the IT environment
7. Complete control over level of security & location of
their data

5. Autodesk Seek hosts volumes of manufacturer design information
for architects and building engineers to search and download

6. In just 1 year they amassed 14
million users
1 million new users in a 12 hour
period after Android launch
At 30 million users they still
only had 3 operational
engineers supporting

7. 100+ million users
Over 1 billion files saved in
network every 24 hours
Doubled its size in 12 months
(2011 – 2012)
http://www.forbes.com/sites/victoriabarret/2012/11/13/dropbox-hits-100-million-users-says-drew-houston/

8. Samsung SmartHub delivers application content
for TVs, Blu-Ray players, tablets, and phones.

9. FinQloud is a WORM compliant archive for Broker
Dealer financial data

10. Forced to choose between saving their source data or saving
their results. But they want to keep both so turned to the Cloud

11. NASA JPL’s
Curiosity
Rover NASA JPL wanted to
be able to serve the
global interest
around the landing
without large upfront
investments
Also wanted to capture, store
and then analyze data in less
time to allow greater control of
the rover

12. All these Media & Enterprises have one thing in common
They all use Amazon Web Services for their storage needs

13. AWS Storage Growth (Amazon S3)
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Q4
2006
Q1
2007
Q2
2007
Q3
2007
Q4
2007
Q1
2008
Q2
2008
Q3
2008
Q4
2008
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
1.1M peak requests/sec
Amazon S3: Total Objects
2.0 Trillion
1.0 Trillion
<12 months6 years

14. Enterprise & Media Cloud Storage Use Cases

15. Storage Centric Use Cases (Enterprise)
Backup & Archive (structure & unstructured)
Disaster recovery
Departmental file store & collaboration
Enterprise platform operational data store
Web application hosting (static & dynamic)
Microsoft SharePoint repository
Elastic Map Reduce & Big Data repositories
Data warehouse
Sensory / log data store (IOT)

16. Storage Centric Use Cases (Media)
Rich media storage, hosting & streaming
Transcoding data store
Web content hosting
3rd party content vendor collaboration store
Customer media store
Sentiment analysis / Big Data projects

17. Global reach of AWS Cloud
9 Regions
25 AZ (Availability Zones)
Continuous Expansion

18. What does Services AWS provide?
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
Deployment & Administration

19. Networking Services
Amazon VPC: AWS
DirectConnect
Amazon Route 53
Availability
Zone B
Availability
Zone A
Private, isolated
section of the AWS
Cloud
Private
connectivity
between AWS and
your datacenter
Domain Name
System (DNS) web
service.

20. Compute Services
Amazon
EC2
Auto Scaling
Elastic Load
Balancing
Actual
EC2
Elastic Virtual
servers in the
cloud
Dynamic traffic
distribution
Automated
scaling of EC2
capacity

21. Application Services
Amazon
CloudFront
distribute
content globally
Amazon
CloudSearch
Managed search
service
Amazon Elastic
Transcoder
Video
transcoding
in the cloud

22. Simple Storage Service
Highly scalable object storage
1 byte to 5TB in size
99.999999999% durability
$0.095 per GB / month
Elastic Block Store
High performance block storage device
1GB to 1TB in size
Mount as drives to instances with
snapshot$0.11 per GB / month
Glacier
Long term object archive
Extremely low cost per gigabyte
99.999999999% durability
$0.01 per GB / month
Fundamental Storage Options

23. Very fast
‘instance’ disks
Slow, rare accessFast web object
storage
Fundamental Storage Options
Simple Storage Service
Highly scalable object storage
1 byte to 5TB in size
99.999999999% durability
$0.095 per GB / month
Elastic Block Store
High performance block storage device
1GB to 1TB in size
Mount as drives to instances with
snapshot$0.11 per GB / month
Glacier
Long term object archive
Extremely low cost per gigabyte
99.999999999% durability
$0.01 per GB / month

24. Amazon Partner Network
(Technology Partners)
Flexibility & choice are key in the Cloud
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
Deployment & Administration

25. What if …..
The customer wants to harness their
investments in on-premise storage from
the Cloud?
The customer wants / needs to retain
ownership of the physical storage asset?
The customer has a regulatory need to
store their data on dedicated storage
assets?

26. What if….
The network connection is constrained?
– Satellite office
– High density head office
– Users are not in the same country as
Cloud vendor?
There is a need for an hybrid storage
architecture with locally cached data but
all backup & storage in the Cloud?
There is a need to optimize the
performance of both Cloud storage and
Cloud applications?

27. What if….
There is a need to reduce the transfer
times of datasets?
There is a need for user collaboration and
large file sharing
There is a need for remote, on the road
staff or partners to transfer information in a
timely manner for a time sensitive event?

28. What if….
There is a need to have a seamless, integrated data
lifecycle strategy which includes harnessing the cost
& durability of multiple Cloud based storage options?
There is a need to have a single view of all of a
companies data irrespective of where it is stored?
There is a need to manage a companies data across
multiple geographies?
There is a need to reduce data transfer challenges?

29. Amazon Partner Network
(Technology Partners)
Flexibility & choice are key in the Cloud
Application Services
Compute Storage Database
Networking
AWS Global Infrastructure
Deployment & Administration

30. Hybrid Cloud Private
Storage

31. NetApp
NetApp is a $6.3B
Fortune 500®
company
that creates innovative
storage and data
management solutions

32. NetApp at a Glance
32

33. Your Strategy Starts With ApplicationsOperationalFlexibility
Strategic Value
Application
Silos
Zones of
Virtualization
Public Cloud Private Cloud
Categorize requirements based on business needs
 App requirements unique to silo
 Dedicated & optimized hardware
 Static environment
Application Silos
 Core IT application consolidation
 Moderately dynamic
 No self-service requirements
Zones of Virtualization
 Non-core applications
 Adapt to dynamic demands
 Self-service & pay-as-you-go
 Readily available cloud services
Public / Off-Premise Cloud
 Core defined-services
 Highly dynamic
 Self-service & metering
Private / On-Premise Cloud
Web
Apps
IT
Apps
Dev/
Test
Custom
Apps
Hybrid

34. NetApp Storage & Data Management
Solution for all your IT needs
34
Storage Foundation
Shared or
Virtualized
Infrastructure
Public or Off-
Premise
Cloud
Private or
On-Premise
Cloud
Hybrid Cloud
 Storage Efficiency
 Secure Multi-Tenancy and always on availability
 Single platform and Clustered Data OnTap Storage OS
 Operational Efficiency & On Demand Flexibility
 Ecosystem of partners

35. Data Growth
Storage Capacity
Snapshot™ technology
SATA/RAID-DP®
Thin provisioning
Cloning
Compression
Deduplication
Flash Cache™
StorageCost
Flash Pool™
Flash Accel™
 Drive storage cost reductions
with comprehensive storage
efficiency
 Consolidate and share
the same infrastructure
for workloads or tenants with
different performance,
capacity, and security
requirements
 Grow efficiency as scale
increases
Benefits of Proven Efficiency

36. Making the Move to the Cloud
Enterprise Needs
 All cloud benefits & retain
ownership of data assets
 Tape replacement option –
Archive to the cloud
 Cloud ready network –
technically & commercially
 A single vendor who can
realistically do it all
Why NetApp ?
 NetApp Private Storage for
Amazon Web Services
 Multi-Tier Backup & Disk to Cloud
Archive solution (Commvault)
 WAN optimization for cloud
(RiverBed)
 Ecosystem of solution and GTM
partners
Over 1.2 billion user accounts receive cloud services today
from partners of NetApp

37. NetApp Private Storage for AWS
FAS
AWS Direct Connect Location
EC2
Compute
S3
Glacier
Amazon
Direct
Connect
FAS
On Premises
 Secure, high-performance integration
between NetApp Storage and AWS EC2
and/or S3/Glacier
 Full NetApp Storage Values: data
movement, data management, protection,
efficiency, with One OS/Platform
 Seamless data mobility between AWS
Regions, on-premise locations, or
extending Clustered OnTap
Optional NetApp
replication over a
dedicated line

38. Use Cases
Multiple use cases for a wide range of requirements
 Disaster Recovery
 Development & Test
 Multi-tier backup to Cloud
 Cloudburst for peak workloads
 Multi-Region Application Continuity
 Data center migration & consolidation
 High Performance Bus Apps / Database
 Big Data Analytics
Compliance
& Regulatory
Requirements

39. Disaster Recovery
AWS
On-Premises
Private Cloud
SnapMirror
Direct Connect
Facility
Secure
Private Connectivity
1. Critical data is replicated to NetApp
system in the Direct Connect Facility
2. Set stand-by EC2 instances inside
AWS VPC
3. Failure occurs at on-premises site
4. Bring up AMIs in AWS VPC and
redirect to data on NetApp in Direct
Connect Facility
5. Cost effective DR plan
AMI AMI AMI
VPC
Amazon
Direct
Connect

40. Amazon
Direct
Connect
Development and Test
SnapMirror
Secure
Private Connectivity
1. Critical data is replicated to NetApp
system in the Direct Connect Facility
2. Set up stand-by EC2 instances inside
AWS VPC
3. FlexClone new Dev/Test Volumes
4. Bring up Dev/Test AMIs and direct at
FlexClones on NetApp in Direct
Connect Facility
5. All NetApp tools and application
integrations work normally (Rapid &
space saving cloning.)
AMI AMI AMI
VPC
On-Premises
Private Cloud
Direct Connect
Facility
AWS

41. Amazon
Direct
Connect
On-Premises
Private Cloud
Direct Connect
Facility
Multi-Tier Backup to Cloud
SnapVault or
SnapMirror
Secure
Private Connectivity
1. Critical data is replicated to NetApp
system in the Direct Connect Facility
2. Set up backup application with S3
cloud connector on EC2 instance
inside AWS
3. Backup filer to S3 (which acts as tape
replacement)
4. Utilize S3 policies to move old/large
files to Glacier
5. Back up data to appropriate storage
media
AMI
VPC
Backup
App
AWS
GlacierS3

42. Disk to Cloud Archive
FAS
AWS Direct Connect Location
EC2
Compute
S3
Glacier
Amazon
Direct
Connect
FAS
Primary Data Centre
NetApp replication
over a dedicated
line
Replication through
native REST/HTTP
Interface to S3

43. Solution for 3rd Party Storage Arrays
FAS
AWS Direct Connect Location
EC2
Compute
S3
Glacier
Amazon
Direct
Connect
V-SERIES
Primary Data Centre
NetApp replication
over a dedicated
line
 Virtualization of 3rd party storage arrays
 Access to NetApp Storage Features

44. WAN Optimization for Cloud
FAS
AWS Direct Connect Location
EC2
Compute
S3
Glacier
Amazon
Direct
Connect
FAS
Primary Data Centre
ONTAP EDGE
Remote Offices
WAN
 5x – 50x faster WAN-based backups
 Reduced Backup time by as much as 90%
 Save bandwidth by as much as 90%

45. NetApp GTM Partners

46. Summary of NetApp Private Storage
for AWS Cloud
 Accelerate time to market with
on-demand infrastructure
 Retain data asset ownership
 Enterprise grade storage and data
management solution
 Reduce IT capital requirements and
reduced operating expenses
 Comprehensive use cases
 Improve data protection with affordable
disk based backup and disaster recovery
 Strong ecosystem of solution and GTM
partners

47. Thank you

48. Delivering & Managing High
Performance for your Cloud

49. Riverbed - in business 10 years :
22,000+
Customers
$1BILLION
Revenue
52.5%
Marketshare

50. Applications – The Heart of IT
Customers Business
Employees
APPSBusiness Performance = Application Performance

51. Riverbed Performance PlatformApplications
Riverbed Performance Platform
IT Infrastructure

52. IT Infrastructure
Riverbed Performance Platform
Programmable Infrastructure
Riverbed Performance Platform
Portfolio for Amazon Web Services
Steelhead Granite Performance Mgmt. Stingray Whitewater

53. Whitewater’s Compelling Value
Proposition
Whitewater is a purpose built backup appliance, optimized for data protection and
disaster recovery, that leverages private or public clouds for the secure, off-site
storage of critical data sets
Whitewater gateway appliances enable organizations to:
• Reduce data protection costs by up to 80%
• Improve DR readiness and reduce risk
• Eliminate the burden of tape based data protection
• Seamlessly integrate with existing applications
• Slow storage growth by archiving data to the cloud

54. Key Whitewater Benefits
• Reduce Management Hassle (and cost!)
• Eliminate tape media handling, truck transportation, off-site vaulting
• Drop-in install - no changes to the existing infrastructure
• Improve Disaster Recovery Readiness
• Speed restores via local cache and real time replication
• Secure data with dual-level, SSLv3 and AES 256 bit encryption
• Free virtual appliances for fast DR recovery
• Reduce Costs
• Eliminate tape, vaulting and capital costs
• Reduce cloud storage by 10 - 30x on average via de-dupe
• Leverage the cloud as a secure low cost, DR storage vault
• Create a low cost storage tier leveraging the cloud

55. How it Works: Accelerated Backup
Cloud Storage
Cloud Service ProviderData Center
Backup
Server
0101010111011010
0101010111011010
0101010111011010
0101010111011010
0101010111011010
0101010111011010
0101010111011010
 Inline dedupe을 통해 통해 스토리지 용량이
10-30배 감소
 최근의 데이터는 로컬 캐시를 통해 복구
 암호화 키는 데이터센터내 안전하게 보관
 리버베드 WAN 가속화 기술
 제약없는 스토리지
 안전한 off-site 스토리지
 유연하고 탄력적
 사용량만큼 비용 지불
Optimized backup to
cloud
CIFS/
NFS

56. How it works : Local-like Restore
Cloud Storage
Cloud Service Provider
Data Center
Backup
Server
0101010111011010
0101010111011010
0101010111011010
0101010111011010
 최근의 백업은 로컬 캐시에 저장
 캐시는 수 주 정도의 백업 데이터를
유지
 예전 데이터는 클라우드에서
on-demand 형태로 복구
 WAN을 통해 “local-like” 복구
Fast restore
010101011101101001100101010111011010
0101010111011010
0101010111011010
0101010111011010
01111 0110001
0110 0101010111011010
01010101110110100101010111011010

57. 57
©2013 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used herein belong to
their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.
Glacier access from leading applications
Whitewater
Backup Servers
Database Servers
X
File Servers
Archive
Files
Amazon Glacier
Easily connect all leading backup applications to
Amazon Glacier and S3

58. 58
©2013 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used herein belong to
their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.
New era for data protection and archiving
• Amazon Glacier
• Drastically cheaper than tape and replicated disk based systems
• Amazon Glacier is a low cost, long term archiving solution
• It’s a pay as you go solution
• Highly reliable, backed up to multiple sites: 99.999999999%
• Designed to replace tape libraries
• Larger 4 and 8TB virtual appliances
• Easier DR for Whitewater appliances
• Improved management features
• Manage multiple Whitewater devices from a single GUI
• Bandwidth limiting for uploads and restores
Amazon Glacier

59. 59
©2013 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used herein belong to
their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.
Fast and easy cloud selection

60. Optimized for Amazon Glacier
• Glacier delivers real benefits for long duration backup storage
• Customers with constant cloud access patterns – better served by a S3
like service
• 8 to 15x less expensive - $.01GB/month
• Cheaper than tape without the management, vaulting and slow, truck
based restores
• Whitewater local cache delivers LAN speed recoveries
• Only if data not within the cache will a delay be encountered
• Whitewater calculates free Glacier recall limits
• Can throttle restores to minimize cost

61. Customer Results – Cost Savings
Highlights:
• Cost Savings over 3 years, $79,025
• SOX Compliant Enterprise Solution
• Eliminates Tape and Storage Fees

62. Customer Results
Challenges
Increasing amount of data that must be protected
Distributed operations challenged legacy tape backup system
Nearly complete (95%) server virtualization posed backup challenges
Results
Veeam Backup & Replication streamlines backups and
saves up to 30% of time with no disruption to special virtual
environment
Data Deduplication reduces cloud storage costs by $8.5K/month
Cost savings of $5.6K annually for tape maintenance fee;
two hours/day gained for IT team
Improved DR readiness with more robust and scalable backup

63. Whitewater – Glacier’s best friend
• Glacier is a game-
changer
• Amazon sales teams
love and understand
Whitewater
• Amazon sales team is
targeting enterprise
customers and key wins
• Amazon is a BIG and
influential player –
especially in the US Fed
market

64. IT Infrastructure
Riverbed Performance Platform
Programmable Infrastructure
Riverbed Performance Platform
Portfolio for Amazon Web Services
Steelhead Granite Performance Mgmt. Stingray Whitewater

65. Optimize your Cloud Applications

66. Steelhead Accelerate Applications, DR & Backup
- Example with AWS and NPS
BRANCH OFFICE
DATA CENTER
NETAPP PRIVATE
STORAGE FOR AWS
Improve RTO & RPO
WAN Optimization
Steelhead
WAN
Amazon
Direct
Connect
EC2
Compute
S3
Glacier
Equinix DC
Steelhead
Steelhead
 Accelerate Apps up to 100x
 5x - 50x faster
WAN-based backups
 Reduce Backup time by
as much as 90%
 Save bandwidth by
as much as 90%
NetApp SnapMirror Replication
0 5 10 15 20 25
Without Steelhead
With Steelhead
Hours
More than 6X faster

67. Key Steelhead Benefits
• Faster Backups
Customers can drastically reduce WAN-based D2D backup time by as much as 90%
• Accelerate Key Enterprise Applications
Overcome both bandwidth and latency problems to deliver LAN-like performance to branch offices or
mobile workers across the globe
• Improved Bandwidth Utilization
Customers can reduce the amount of data being sent over the WAN by as much as 90%
• Improved RTO and RPO
Customers can recover more current data in a faster timeframe by accelerating backup data sent over the
WAN by as much as 90%
• Optimized Backup
For example, boost NetApp® Snapmirror performance by up to 50x. Overcome issue of congested
network, high latency and packet loss
• QoS
Riverbed Network QoS delivers consistent WAN performance SLAs for the most important business
applications

68. IT Infrastructure
Riverbed Performance Platform
Programmable Infrastructure
Riverbed Performance Platform
Portfolio for Amazon Web Services
Steelhead Granite Performance Mgmt. Stingray Whitewater

69. Stingray is also on AWS

70. IT Infrastructure
Riverbed Performance Platform
Programmable Infrastructure
Riverbed Performance Platform
Portfolio for Amazon Web Services
Steelhead Granite Performance Mgmt. Stingray Whitewater

71. Branch Consolidation with Riverbed Granite
- Example with NPS for AWS
Granite Core
BRANCH OFFICE #1
BRANCH OFFICE #2
BRANCH OFFICE #3
NETAPP PRIVATE
STORAGE FOR AWS
Simplifying the Branch Office
Lower Costs
RiverbedGranite
RiverbedGranite
WAN
Amazon
Direct
Connect
EC2
Compute
S3
Glacier
Equinix DC
RiverbedGranite

72. Key Granite Benefits
• Increase Control & Reduce Risk - consolidate all branch servers & storage
 The Granite solution “vacuums” up all the servers, applications and data from branch offices and enable them to
be centralized on NetApp Private Storage for AWS (NPS for AWS)
 Granite “projects” the NPS for AWS to branch users (over the WAN), making data center storage available to
branch users at local speeds
 Granite removes servers/storage from “risky” places out in the branch and centralizes them on secure physical
storage back at the NPS for AWS
• Centralized & Reliable Data Protection - get rid of remote branch backup
 Granite eliminates the need to purchase, install, and manage a backup solution in the branch office
 Services and data are protected and secured on the NPS for AWS (leveraging the same backup tools and
procedures at the data center you’ve always used)
 Granite helps you achieve a better RPO/RTO using the data-center backup to NPS for AWS
• Secured Data
 The Granite solution enables you to ensure the security of data assets while in-flight (with SSL) as well as data at-
rest (with AES-256) in the branch

73. Key Granite Benefits
• Reliable and Resilient to WAN Outages
 Though storage has been completely centralized, Granite appliances enable remote office workers to have local access to
data even when the WAN link to the office goes down
• LAN-Speed VDI
 Granite ”projects” the virtual desktops to the branch office
 Enable VDI users to gain LAN-speed performance when accessed over the WAN
 Significantly reduces the amount of WAN bandwidth consumed and saves costs
• Save Costs (up to 50% across 3 years)
 By eliminating the need to maintain servers, storage and backup systems in branch offices, you can reduce hardware,
software and administration costs by leveraging standardized data center-centric assets, policies and procedures
 All data management and support activities can take place in the data center. Branch-based IT personnel and “fly and fix”
missions are no longer required

74. Summary
Dramatically Cheap
LAN Speed Backup/Recovery
& Applications
Secure Data
Low Cost
DR-Like Backup
Easy management Remove Tape-Backup
Improve Disaster
Recovery Readiness
+

75. Thank you
rvbd-Korea@riverbed.com

76. High Speed Software
Based Data Ingestion &
Delivery

77. High speed bulk data ingest and delivery
Your Digital Content. Anywhere.

78. PRESENTER AND AGENDA
PRESENTER
eric@asperasoft.com
Senior Sales Engineer for North APAC
• Data transfer challenges
• Company overview
• Aspera on Demand
• Customers / Use cases
• Q & A
AGENDA
79

79. Typical Challenges with BULK data delivery
Your organization needs to move a lot of data into / out from S3
quickly and efficiently
You need to collaborate on big data with remote partners, and want
to leverage the AWS platform as a collaboration platform
Your believe your data is ‘too large’ to transfer to S3
Your AWS based SAAS solution needs to support large file transfer
You have tried other solutions and they do not work
80

80. Typical Challenges with BULK data delivery
81

81. The SOLUTION: ASPERA on demand with DIRECT to S3
• Unique “distance neutral” high speed, secure
transfer protocol, FASP
• High speed, scalable, multi-directional file transfer
engine with direct to S3 gateway
• Web, desktop and mobile applications for ingest,
collaboration, sharing and delivery
• Integrated reporting and management Console
• API’s for integration
• Pay as you go license model
82

82. Who is Aspera?
“Aspera is the leading provider of software and
solutions for high speed WAN file transfer, replication,
management and workflow”
• Software technology company
• 2,000+ customers worldwide
• HQ in San Francisco Bay Area
• 145 Employees in 4 continents
• Creators of the fasp™ protocol
83

83. Aspera’s mission
Creating next-generation transport technologies that move
the world’s digital assets at maximum speed, regardless
of file size, transfer distance and network conditions.
84

84. Challenges with TCP VS Aspera technology FASP
• Distance degrades conditions on all
networks
• TCP performance degrades with
distance
• TCP does not scale with bandwidth
• Maximum line-rate WAN transfer speed
• Congestion Avoidance and Policy Control
• Uncompromising security and reliability
• Scalable management, monitoring and
control

85. fasp™ — HIGH performance DATA INGEST
With Direct-to-S3

86. Business benefits of Aspera solutions
87
Cost saving
• Speed up delivery of data to cloud storage (time savings = cost savings).
• You can leverage the cost savings of cloud storage infrastructure.
New Services / increase revenue
• This new capability enables your organization to leverage cloud platforms for
big data (new capabilities = new services).
• New services mean new revenue streams
Productivity / service enhancements
• You can optimize internal data movement processes and become more
efficient
• Reduce manpower cost .
Maintain/ enhance flexibility
• No upfront capital cost for onpremise implementation
• Scale up and down based on business needs

87. Aspera on demand product portfolio
High-speed file transfers to/from S3
SERVER ON DEMAND
88
High-speed transfer platform for SaaS Apps
APP PLATFORM ON DEMAND
Web based team collaboration
SHARES ON DEMAND
Web based file and package delivery
FASPEX ON DEMAND

88. Aspera on demand product portfolio
89
Aspera on Demand key benefits
• “Direct to S3” gateway
• Pay as you go licensing
• Supports Web, desktop or API integration.

89. High-Speed bulk data ingest and
delivery
Aspera on Demand

90. Cloud-based Transcoding
The Ultimate Fighting Championship (UFC) is the largest Mixed Martial
Arts promotion company in the world, hosting most of the top-ranked
fighters in the sport and producing events worldwide.
Challenge:
- Fights are located worldwide, from Ireland to Brazil to Las Vegas.
- Frequently in locations with poor connectivity.
- Transferring high-resolution video content from venue to cloud for
scale-out transcoding.
Solution: Aspera On Demand
Benefit: The cloud-based solution enables UFC to leverage unlimited
computing capacity to transcode footage into a variety of formats and
deliver its content in any format to millions of fans around the world.
CASE STUDIES

91. HTTP –
multipartfasp
Parallel Transcoding
14 EC2 instances: 3 min
`
Herndon, VA
THE SOLUTION
1. Video Broadcast Capture
2. High-speed upload of content directly into AWS S3
3. Transfer completion triggers parallel transcoding in the cloud
and device-specific videos are saved to S3
4. Using AWS CloudFront, content is delivered to viewers’
devices
1
2
3
4
Connect
Server running
on EC2
Browser plug-in
Cloud-based encoding with UFC

92. Complete workflow automation across cloud and on-premise
CASE STUDIES
To help it deliver thousands of videos from Euro2012 tournament to
broadcasters around the world, UEFA integrated Aspera into its
LIVEX On Demand service for content contribution, publishing and
distribution.
Challenge:
- Transferring HD video clips from media center to International
Broadcasting Center for processing and on to broadcast partners
around the world.
- Reliable and Flexible workflow coordination and automation at
IBC.
Solution: Aspera On Demand, Aspera P2P client, Aspera
Orchestrator workflow platform and Aspera Console
Benefit: During the month-long event, LIVEX On-Demand delivered
over 3,000 near-live in-match and post-match video clips,
amounting to nearly 27 terabytes of full HD content, to official
partners around the world for broadcast to their subscribers.
Follow Up: Technology was re-used in Champions League final
2013

93. UEFA Livex service

94. Uefa Euro 2012
Sports Venue
Media Center
fasp
International
Data/Broadcast
Center
HD + Metadata
fasp
• HD
• Metadata
fasp
Content
Web Portal
• Low-Res Proxies
• Audio
• Metadata
Globally-Dispersed
Broadcasters
fasp
People’s
Homes
Broadcasters

95. high throughput into/out of cloud

96. Publication: FAME

97. INGEST AND SHARING use case
HYBRID ACROSS PUBLIC & PRIVATE CLOUDS
fasp
Shares
Node
Node
DMZ
fasp
Datacenter, Emeryville, CA
Client, NY, NY
THE SOLUTION
• Shares app transparently
communicates with Aspera server
Nodes and displays content in a single
user interface
• User browses authorized content
across multiple shares
• Independent high-speed data transfers
to/from Datacenter, AWS S3, and
Windows Azure BLOB, transparent to
user

98. PERSON-TO-PERSON DELIVERY
with direct-to-s3
Connect
Browser
Plug-in
HTTP –
multipartfasp
faspex
Person-to-
Person
fasp
Connect
Browser
Plug-in
Herndon, VA
Los Angeles New York
THE SOLUTION
• Faspex upload to S3 and
notification to recipient
• Faspex download Direct from S3

99. Storage
Service
Aspera Transfer
Service
SaaS Service
SAAS INTEGRATION, Transfer And Storage Service
SaaS Web
application
fasp
HTTP 1
2
3
4
1. User authenticates via SaaS web application
2. SaaS application communicates with Aspera via
Node API
3. Download or Upload from Object storage via
Aspera on Demand
4. SaaS application also has access to content in
object storage
Client, NY, NY
Cloud platform
HTTP –
multipart
Aspera
On Demand
Key point: SaaS solution includes app and transfer costs
Customer pays for object storage, Aspera manages transfer
service

100. Q & A
Questions?
Main web site:
www.asperasoft.com
Sync web site:
http://cloud.asperasoft.com
Contact:
sales@asperasoft.com
Thank you!

101. Cloud based Data
Lifecycle Management,
Backup & Archive

102. Who is Commvault?
Why is our architecture Unique?
How do Commvault customers use AWS Services?
Agenda

103. Who Is Commvault?
The Commvault Simpana data protection and
management software suite helps
organizations manage data growth, cut costs
and reduce risk by simplifying data
management functions through a single
unified platform and architecture.
Commvault is the market-leading Supplier of Data &
Information Management Software and Services.

104. World’s Fastest Growing Data Storage Software
Company
$.5 Billion
Revenue (FY13)
25%
CAGR (FY06’-FY12’)
65 % of Customers –
Enterprise > 1000 Seats
100% Organic
Zero Acquisitions
~$3.9B Market Cap
Added to S&P MidCap 400

105. Industry Leader In Data Protection And Management
Leader: Enterprise
Backup/Recovery, Gartner
Magic Quadrant 2013 (3
Years in the position)
Best in Class VM Backup
& Recovery (DCIG 2013)
Fortune Magazine Tech
Stocks for the Next 10 Years
1#

106. 8zettabytesofdata
createdin2014
DATA GROWTH
Big Data
Key IT Priorities
Where Our Vision And The Needs Of The Enterprise Connect
Cost Reduction &
Operational Efficiency
Virtualization &
Enterprise Cloud
Computing
Data Center
Consolidation
eDiscovery &
Records Retention
Reporting and
Analytics
BYOD, Mobility,
Data at the Edge

107. Backup/ Restore
Big & Small Data
Centers
Command Central
Archive
Email, Files,
eDiscovery &
Compliance
Data Reduction
Deduplication &
Compression
Replication
Management &
CDP Control
Data Encryption
Desktop / Laptop
AWSIntegration
The Competitive Landscape
Symantec CA IBM EMC Commvault
Backup &
Recovery
Archive, Email,
Files, eDiscovery
& Compliance
Data Reduction
Deduplication &
Compression
Enterprise
Reporting
Replication,
Management,
& CDP
Encryption
Desktop / Laptop
Protection

108. Who is Commvault?
Why is our architecture Unique?
How do Commvault customers use AWS Services?
Agenda

109. Simpana Software Architecture
Intelligent Index
• Distributed Index
• Self-Managed
• Scale Efficient
• File Analytics
• Meta-Data Search
• Content Search
Data Copies
• Backup Copies
• Archive Copies
• Snapshot Copies
• Many Locations
• Many Devices
• Reduce & Retain

110. CommServe Global Manager
Media Agent Data Movers
Common Technology Engine
DASH Copy
CommServe DR Backup
INDEXINDEX
INDEX INDEXDistributed Index Technology
Standby DR
CommServe

111. Operational
Efficiency
Security
and Control
Anywhere
Access
• Policy Management
• Automated Tiering
• Deduplicated, any hardware
Meta Data
• Encrypted Data
• AD Authentication
• Role-based Access
• Self-service, web, mobile, plug-in
• Optional Content Indexing
Simpana ContentStore
Virtual Repository For Protected Data

112. Who is Commvault?
Why is our architecture Unique?
How do Commvault customers use AWS Services?
Agenda

113. Use Case # 1 - Lower Cost And Complexity
Of Disaster Recovery
AWS Cloud / Recovery
Site
Retain 5 days
Copy 1
Retain 30 days
Copy 2
Retain 365 days
Copy 3
REPLICATE REPLICATE
DatacenterRemote Office
VirtualizeMe
Backup Copy
Virtual Machine
• Efficiently replicate
deduplicated backup
copies to any disk or
location for reduced costs
• Helps Migrate VM or
private cloud infrastructure
to AWS for DR operations
• New workflow automation
combines tasks to speed
and simplify DR
operations
Start
Restore VM’s Discovered? YES Restore data

114. Use Case #1 Subset – Netapp SnapProtect
Snapshot Copy
Linux OS / FS
Backup Copy
Long-Term Retention
Cloud
Storage
DASH Copy
snap3
snap2
snap1
snap3
snap2
snap1
snap3
snap2
snap1
Snapshot Copy
 Application agents prepare application for
snapshot, and invoke hardware snaps
 Snapshots intelligently indexed for granular
recovery
 Recovery optimized for rapid restores
Backup Copies
 Off-host mounting of snapshots to
eliminate product host load
 Translates hardware snapshots into native
application full/incremental backups for
minimal daily data movement
 Deduplicates data to minimize footprint
and allow for efficient movement of data to
remote deduplication stores
Long-Term Retention
 Copies backups to removable media or
cloud storage for long term retention

115. Other 10%
• Only ~25% of unstructured data is
actively being used
– ~50% is stale
– ~18% are duplicates
– ~6% is unknown
– ~4% is not business related
• It consumes expensive tier 1 or 2
storage capacity
• It gets duplicated many times
– user copy, backup, replication
• It poses serious legal &
compliance risks
• It gets treated and recovered
equally in a DR scenario
18%Duplicates
24%
Active, known,
relevant
48%Stale
Use Case #2 Archive to the Cloud
What does your data look like?

116.  Target Market
 Stale Data
Use Case #2 Archive to the Cloud

117.  Importance Increasing
 Volume Increasing
 User Accessibility
Demanded
 Protection Still Elusive
 Litigation Impact
 Available Subscription-
Based Services Lacking
Mobile A
Mobile B
MA DDB
Copy 1
Encrypted
Deduplicated
Sync Across Devices
WWW
Amazon
EC2 + S3
Use Case #3 Desktop/Laptop Data Protection

118. Use Case #3 Desktop/Laptop Data Protection

119. Management – Single Unified View of all operations
• Customized reporting
& dashboards provide
easier insight into trends
and operations
• Manage proactively based
on usage and
performance
• Mobile App eases
management & reporting
for mobile admins

120. Thank you