1) The document discusses Amazon's use of management information systems (MIS) to gain a competitive advantage through efficient management and acquisition of customer information.
2) Amazon uses tools like customer relationship management, enterprise resource planning, cloud computing and data mining to integrate customer data and internal processes.
3) The case study analyzes Amazon's MIS practices across its value chain from browsing/searching to ordering, payment, delivery tracking and recommendations.
Management Information System In Amazon Inc.MD Tamal
A report on “Impact of Management Information System in Amazon Inc.” under the requirement of B.B.A program (Course Title: Management Information System), Department of Finance and Banking, University of Barisal || 2019
Information technology makes significance influence in today’s business context. Organizations are becoming virtual with the technology advancement. It is a dream for an organization to become more competitive and successful without information technology. Therefore, companies make huge investments to implement information technology advancements in their businesses. Apple Inc. is one of leading digital product manufacturing organization in United States. This assignment explains about the management information system of Apple Inc.
Firstly, report discusses about the overview of the organization and primary and supporting activities of the company. Further, it discusses about the Information System of Apple Inc. and key information systems of the organization. Moreover, it explains about the Customer Satisfaction with Information System of Apple Inc. and Competitive advantage of Apple Inc. Meanwhile, report elaborates about the Factors affecting to utilize information technology. At end of the report, the MS Sway created link and preview was mentioned.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
Management Information System In Amazon Inc.MD Tamal
A report on “Impact of Management Information System in Amazon Inc.” under the requirement of B.B.A program (Course Title: Management Information System), Department of Finance and Banking, University of Barisal || 2019
Information technology makes significance influence in today’s business context. Organizations are becoming virtual with the technology advancement. It is a dream for an organization to become more competitive and successful without information technology. Therefore, companies make huge investments to implement information technology advancements in their businesses. Apple Inc. is one of leading digital product manufacturing organization in United States. This assignment explains about the management information system of Apple Inc.
Firstly, report discusses about the overview of the organization and primary and supporting activities of the company. Further, it discusses about the Information System of Apple Inc. and key information systems of the organization. Moreover, it explains about the Customer Satisfaction with Information System of Apple Inc. and Competitive advantage of Apple Inc. Meanwhile, report elaborates about the Factors affecting to utilize information technology. At end of the report, the MS Sway created link and preview was mentioned.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
Analyzed Amazon.com Business Structure. EFE Matrix, IFE Matrix, IE Matrix, SWOT Analysis, Quantitative Strategic Planning Matrix, Recommended Strategy, Organizational Structure, Organizational Culture, Product Positioning Map, Target Marget, Strategy Evaluation Report.
I gained knowledge and experience to consult for Strategic Business Management. I am very interested in mergers and acquisitions.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Amazon is one of the worlds most popular online retailers. The co.docxADDY50
Amazon is one of the world's most popular online retailers. The corporation provides its services on an online platform that enables many users in many parts of the world to have access to these services. Amazone company has undertaken massive investments in technology innovations. Amazone has a large base of customers who access the online service offered by the corporation. A large number of online users require that the company adopts the use of cloud computing and ERP systems in its operations.
Modern business organizations heavily rely on cloud computing technology in their operations. Cloud computing refers to the process of delivering computer services, which are on-demand from storage applications. Cloud computing happens both over the internet and also on a pay as you go basis. Companies in the modern world prefer not to have their computing infrastructure. They opt to rent access to anything from the use of applications to the storage capacity from a cloud service provider. It is costly for companies to own their cloud computing services. The Maintenace of the infrastructure is expensive too. Companies save operational expenses by renting the infrastructure.
Cloud computing enables companies to incur expenses of the only service they use, and they can pay for it only at the instance of use. The companies which engage in the provision of cloud computing services, in turn, make profits from the sale of the services to many users. (Yang et al, 2017). Cloud computing offers a wide range of services today. Through computer networking, companies can get storage space for their information and data. Cloud computing also enables networking and enhances processing power through the use of computer languages and artificial intelligence. Cloud computing also offers ideal office applications. The services do not require the users to be at the computer hardware physically. Individuals today make use of cloud computing technology.
Cloud is a term that could, in other words, mean the internet. The information stored in the cloud is information stored on the internet. There are three main models of cloud computing. The first model is the Infrastructure-as-a-service. This term refers to the units that build up the computer service that is possible to lend, such as the storage service, networking service, virtual, or even physical servers. The second model is Platform-as-a-service. The building blocks that makeup Cloud computing are in layers. The next layer up and the layer underlying is what is referred to as platform-as-a-service.
Amazon uses Enterprise resource technologies. Enterprise resource planning allows Amazon to integrate various business practices. ERP provides ideal solutions to various organizations. It will enable Amazon Corporation to optimize the use of resources with more significant innovation. Regardless of the size of the organization, ERP helps to reduce the waste of time. ERP heavily makes use of modern technology in enhan.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
Analyzed Amazon.com Business Structure. EFE Matrix, IFE Matrix, IE Matrix, SWOT Analysis, Quantitative Strategic Planning Matrix, Recommended Strategy, Organizational Structure, Organizational Culture, Product Positioning Map, Target Marget, Strategy Evaluation Report.
I gained knowledge and experience to consult for Strategic Business Management. I am very interested in mergers and acquisitions.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Amazon is one of the worlds most popular online retailers. The co.docxADDY50
Amazon is one of the world's most popular online retailers. The corporation provides its services on an online platform that enables many users in many parts of the world to have access to these services. Amazone company has undertaken massive investments in technology innovations. Amazone has a large base of customers who access the online service offered by the corporation. A large number of online users require that the company adopts the use of cloud computing and ERP systems in its operations.
Modern business organizations heavily rely on cloud computing technology in their operations. Cloud computing refers to the process of delivering computer services, which are on-demand from storage applications. Cloud computing happens both over the internet and also on a pay as you go basis. Companies in the modern world prefer not to have their computing infrastructure. They opt to rent access to anything from the use of applications to the storage capacity from a cloud service provider. It is costly for companies to own their cloud computing services. The Maintenace of the infrastructure is expensive too. Companies save operational expenses by renting the infrastructure.
Cloud computing enables companies to incur expenses of the only service they use, and they can pay for it only at the instance of use. The companies which engage in the provision of cloud computing services, in turn, make profits from the sale of the services to many users. (Yang et al, 2017). Cloud computing offers a wide range of services today. Through computer networking, companies can get storage space for their information and data. Cloud computing also enables networking and enhances processing power through the use of computer languages and artificial intelligence. Cloud computing also offers ideal office applications. The services do not require the users to be at the computer hardware physically. Individuals today make use of cloud computing technology.
Cloud is a term that could, in other words, mean the internet. The information stored in the cloud is information stored on the internet. There are three main models of cloud computing. The first model is the Infrastructure-as-a-service. This term refers to the units that build up the computer service that is possible to lend, such as the storage service, networking service, virtual, or even physical servers. The second model is Platform-as-a-service. The building blocks that makeup Cloud computing are in layers. The next layer up and the layer underlying is what is referred to as platform-as-a-service.
Amazon uses Enterprise resource technologies. Enterprise resource planning allows Amazon to integrate various business practices. ERP provides ideal solutions to various organizations. It will enable Amazon Corporation to optimize the use of resources with more significant innovation. Regardless of the size of the organization, ERP helps to reduce the waste of time. ERP heavily makes use of modern technology in enhan.
Measuring effectiveness of E-Commerce SystemsKaushal Desai
This paper will deal with verity kind on concept this can be pointed out in new era of E-Marketing and E-commerce. E-commerce systems differ from other web applications in that a basic condition of their success is the total involvement of the end-user at almost every stage of the purchasing process. This is not the case in the majority of other web applications. The growth that Business to Consumer e-commerce systems has experienced in the past few years has triggered the research on the identification of the factors that determine end-user acceptance of such systems.
Keywords: E-Commerce, quality attributes, evaluation framework, Web Assessment Method, Going beyond Traditional Marketing, and E-commerce intelligence, E-Commerce Website Success, E-Market.
Be Like Bezos - Enterprises Must Invest in Marketing Technology or Risk Extin...Revel Partners
Investing in data and marketing technology is necessary to survive.
Activating data is key to avoid being left behind by Amazon and the other walled garden platforms.
Amazon's Trojan Horse platform for owning end-to-end customer experiences is actively deployed.
What is your technology strategy?
Customer Relationship Management (CRM) systems are very common in large companies. However, CRM systems are not very common in Small and Medium Enterprises (SMEs). Most SMEs do not implement CRM systems due to several reasons, such as lack of knowledge about CRM or lack of financial resources to implement CRM systems. SMEs have to start implementing Information Systems (IS) technology into their business operations in order to improve business values and gain more competitive advantage over rivals. CRM system has the potential to help improve the business value and competitive capabilities of SMEs. Given the high fixed costs of normal activity of companies, we intend to promote free and viable solutions for small and medium businesses. In this paper, we explain the reasons why SMEs do not implement CRM system and the benefits of using open source CRM system in SMEs. We also describe the functionalities of top open source CRM systems, examining the applicability of these tools in fitting the needs of SMEs.
Case Study, Cairo-Amman Bank-Jordan: Improving an Organization by the use of ...journal ijrtem
Abstract : In this study, analysis and comparison between the most important enterprise systems Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM) are studied in accordance with the organization innovation performance as a special case Cairo Amman Bank in Jordan for process and as well the CRM while using smart phones and iPads as product innovations. Moreover, this study employed a database obtained from two computers aided, mobile surveys conducted since 2010 by the Cairo Amman Bank in Jordan. Both studies are focused along the dispersal and use of the information and communication technology (ICT) in Cairo Amman Bank and its ramifications. Each database contained information about 4000 customers with more than five employees, these databases representatively choose from the most important services in the bank. These databases are taken for the sample which is furnished from the credit rating employees or agents. This agency who provides the biggest database on organizations available in Jordan. Moreover, collects basic information about customers as addresses, sectors, organization’s sizes in the market, and sizes in all enterprises that applied to the bank for credits. These excerpts from the populations of Jordan organizations were stratified according to two size categories, as Jordan and Palestine (East/West) and to several branches in both states. As many organizations as needed have been asked until all classes were met. The interviewee was, in general, the principal executive officer of the organizations who could also resolve to legislate on queries to a corresponding employee like, e. g.,
The eCommerce industry has reshaped the ways of shopping for customers all across the world. Adoption of advanced technologies like AR, VR, and AI for enabling a better user experience and streamlining payments and transactions through Blockchain, is the most exceptional example of evolving eCommerce.
A wireframe can help the clients and mobile app development company visualize a raw picture of their to be Amazon-like eCommerce application.
Take a Look: https://www.sparxitsolutions.com/blog/ecommerce-app-like-amazon/
How Can Enterprise App Development Help Your Business Growth.pptxXDuce Corporation
Organizations have seen growth in the demand for enterprise app development. It has made
developers build multiple apps that help their clients to grow business with enterprise
applications. Such as Automated billing systems, Payment processing systems, Email
marketing systems, Customer Relationship Management (CRM), Enterprise Resource
Planning (ERP), Business Continuity Planning (BCP), Enterprise Application Integration
(EAI), Enterprise Content Management, Enterprise Messaging Systems (EMS), HR
Management
Enterprise Information SystemsTopic .docxkhanpaulita
Enterprise Information Systems
Topic 6 – Overview
Topic’s learning objectives:
· Yunnan Lucky Air Case Study
· An Empirical Study in Selecting Enterprise Resource Planning Systems
6.1 Yunnan Lucky Air Case Study
Read the case study ‘E-commerce at Yunnan Lucky Air’ by Berenguer et al 2008 and answer the following questions. The article can be found on the module website.
Questions:
i. Why is it important for Lucky Air to be a leader in IT?
ii. Consider that you worked for Yunnan Lucky Air in a role that involved technology and strategy. You have been asked to outline their future IT strategy to best utilize Web 2.0. Based on the information presented in the case study and the course material what solutions would you rcommend?
iii. Some of the advantages of using Paypal for an airline have been discussed. What could be the disadvantages?
iv. Based on what is discussed in the article and the course material how can the conversion rates of browsing and researching online be improved with a better CRM?
(
Pause for thought
Yunnan Lucky Air operated as a low cost carrier modelling itself on the American airline Soutwest. Does this mean it should also model its
IT
on Soutwest or should
it
customise it to their environment?
)
6.2 An empirical study in selecting Enterprise Resource Planning Systems
Read the case study ‘An empirical study in selecting Enterprise Resource Planning Systems Article: The relation between some of the variables involve on it. Size and Investment.’ by Pacheco-Comer and Gonzalez-Castolo, 2012, and answer the following questions. The article can be found on the module website.
Questions:
i. Explain the ‘ERP anatomy’ illustrated in figure 1. Are there alternative anatomies of an ERP?
ii. What were the empirical goals of this survey? Would you add anything to these?
iii. What were the findings of this research? Does this agree with other research on this topic?
(
Pause for thought
We have seen in a number of articles how the size of an organization impacts the choice and implementation of an ERP. We have also seen in the Lucky Air case study how IT may be important strategically. Do you believe that it is the size of the company or the
business strategy that is the deciding factor for the MIS strategy?
)
Further reading
Rainer R.K., Watson H.J. (2012) Management Information Systems: Moving Business Forward, Wiley.
Gunasekaran, A., Shea, T. (2009) Organizational Advancements through Enterprise Information Systems: Emerging Applications and Developments: IGI Global
Motiwalla, L. And Thompson, J. (2012) Enterprise Systems for Management: International Version, 2/E, Pearson Higher Education
Magal, S. R. and Word, J. (2012) Integrated Business Processes with ERP Systems, Wiley Plus course
Cruz-Cunha, M. M. (2009) Social, Managerial, and Organizational Dimensions of Enterprise Information Systems, IGI Global
Obrien, J. and Marakas G. (2007): ‘Enterprise Information Systems’.
75-criteria evaluation of the lead-to-revenue management (L2RM) platform vendors; Identifying the most significant solution providers in the category – researched, analyzed, and scored – to help marketing leaders select the right partner.
On the Use of the Causal Analysis in Small Type Fit Indices of Adult Mathemat...QUESTJOURNAL
ABSTRACT: Model evaluation is one of the most important aspects of Structural Equation Modeling (SEM). Many model fit indices have been developed. It is not an exaggeration to say that nearly every publication using the SEM methodology has reported at least one fit index. Fit is the ability of a model to reproduce the data in the variance-covariance matrix form. A good fitting model is one that is reasonably consistent with the data and doesn’t require respecification and also its measurement model is required before estimating paths in a covariance structure model. A baseline model of four constructs together with a combination of none, one, two, three or four additional constructs was constructed with latent variables: educational performance, socioeconomic label, self concept and parental authority using dichotomous digits 0 or 1 for each additional construct. 16 progressively nested models were considered starting with baseline model using the mathematics adult learners data from the modeling sample and employing some small fit indexes which are commonly used (AIC, CAIC, RMR, SRMR, RMSEA, 2 / DF among others) [1] to test the fitness of the model. The measures of model fit based on results from analysis of the covariance structure model are presented.
The Sov’reign Shrine of Veiled Melancholy- The Shadow of Consumption on La Be...QUESTJOURNAL
―Youth grows pale and spectre thin and dies‖ – John Keats, (Ode to Nightingale) Tuberculosis was one of the most misunderstood and misrepresented diseases of all times. Hailed as Consumption’s Poster Child, Keats' life, like Beethoven's, served as a pattern tor the Romantic artist. In acute distress and emotional turmoil, in 1819 masterpiece followed masterpiece. In Keats' poems we see a concreteness of description of the object he contemplates. All the senses - tactile gustatory, kinetic, organic, as well as visual and auditory combine to give the total apprehension of his experience. His experiences often accord closely with his personal, life and the disasters he had. Keats is austere in poetry and yet he keeps high colouring and variety of appeal to the senses and the mind. Tuberculosis remains with us today, especially in sub-Saharan Africa and Southeast Asia where more than a million people die of this disease each year. It is worth recalling its history and its association with literature with special reference to John Keats and his poetry- and specially La Belle Dame Sans Merci that shows a dominant forebrooding over man's mortality from it. La Belle becomes a representation of the disease in Keats’s La Belle Dame Sans Merci and reflects the poet’s struggle with tuberculosis.
Recruitment Practices And Staff Performance In Public Universities: A Case St...QUESTJOURNAL
ABSTRACT: Recruitment, as a human resource management function, is one of the activities that impact most critically on the performance of any organization irrespective of its size and location. Public Universities, known to train professionals that exhibit transformative leadership and successfully run blue-chip companies have equally suffered from rampart industrial unrest and human resource malpractices across Kenya. Could it be a unique trend of organizational deviance that could be reflecting absence of a well executed staff recruitment practice? While it is understood and accepted that poor recruitment decisions continue to affect organizational performance and limit goal achievement, knowledge about this aspect in Public Universities remains scanty. The aim of this study was to address this gap by evaluating how recruitment practices affect performance of administrative staff in Public Universities using Masinde Muliro University of Science and Technology, Kenya as a case reference. A cross-sectional survey design was employed while sampling strategy was a blend of multiphase, stratified and purposive sampling. A sample size of 124 out of 1150 comprised mainly of administrative staff was used and that a questionnaire was the principal tool of data collection. Results were analyzed using frequency tables, mean, standard deviation and simple linear regression. The study found that a recruitment policy existed at Masinde Muliro University of Science and Technology, Kenya and that both external and internal recruitment practices were used to recruit employees at the University. However, it was noted that most of the university employees are recruited through media advert, internal advertisement, through transfers and promotions. The results of the regression indicated that recruitment practices are a significant predictor of employee performance, which was explained by 32% of variance and a moderate relationship captured by beta weight value of 0.57. On effectiveness of the recruitment policy, only 30% rated it as effective while 62% were indifferent and 8% rated it ineffective. The study concluded that although a significant relationship between recruitment practices and employee performance existed, it’s effectiveness and therefore positive impact on employee performance depended on employees’ positive perception and rating. It’s recommended that the Universities should avoid biasness in the recruitment process as this will negatively impact on employee performance.
Pesse Na Siri’ Budgetary System: A Historiography Study of Luwu Kingdom in Is...QUESTJOURNAL
ABSTRACT: This study aimed to explore the budgetary system of pesse na siri’ at Luwu kingdom in the Islamic period of 1593 to 1945. Through the historiography method, it showed the base existence of the spiritual sense sensitivity, i.e., pesse (empathy) and siri’ (shame) and Islamic law in budgetary system. In the resources management, it was carried out in four stages, namely planning, implementation, reporting, and evaluation. Operationally, the pesse na siri’ budgetary system on the mobilization mechanism of resources or budget (balanca) through the top down system (i.e., known as balanca pole riwawo) and bottom up system (i.e., known as balanca pole riawa). The top down system was a mobilization resource form from agricultural products of the king’s land (i.e., known in Buginese language as Tanana datue) and the palace logistic. Meanwhile, the bottom up came from the resource offer–i.e., known as makkasiwiyang–mechanism, consisting of makkasiwiyang lili’ (the lower government level), makkasiwiyang ale (personal/individual), and makkasiwiyang reso (labor). One of the Islamic impacts in this system was to direct the budgetary system based on the Shari’a or Islamic law.
Fabrication of Complete Dentures for A Patient with Resorbed Mandibular Anter...QUESTJOURNAL
ABSTRACT: The loose and unstable lower complete denture is one of the most common problems faced by denture patients with highly resorbed ridge. The management of such highly resorbed ridges has always posed a difficulty to the prosthodontist.Obtaining consistent mandibular denture stability has longbeen a challenge for dental profession. The simplest approach often is to extend the denture base adequately for proper use of all available tisues.To achieve this goal impression of the resorbed mandibular ridge is very important. The objective is to develop a physiologic impression with maximum support of both hard and soft tissues.In such cases, an innovative technique of impressionmaking by using a close fitting tray and anelastomeric impression material tomake a proper impression to achieve maximum retentionand stability.This article describes an impression technique used for highly resorbed mandibular ridge using an all green impression technique, to gain maximum retention andstability
Steganographic Technique Using Instant Messaging Conversation DynamicsQUESTJOURNAL
ABSTRACT : Steganography is considered to be not only the science but also the art of hiding secret messages into other innocuous and non-secret media of different types. History of steganography started with the history of civilization and algorithms of data hiding have been constantly developed with the rise of mankind's knowledge. Some of steganographic algorithms are so close connected to the use of digital media, computers and information technology, that those algorithms do not have analogy in non-digital world. It is possible to see the use of hard disk drives (HDD), solid state discs (SSD) and file systems for the purpose of steganography, or steganography in TCP/IP networks as the example. In this paper we are concentrating on such algorithm and we are examining the possibility of the use of dynamics of conversation realized with the use of instant messaging services, which are very popular standalone services or are part of widely used social networks like Facebook. The paper discusses the possibility of hidden message encoding by the use of different parameters of conversation dynamics and introduces new algorithm and its program implementation. The last part of the paper summarizes results of its experimental use.
Simple Obfuscation Tool for Software ProtectionQUESTJOURNAL
ABSTRACT: This paper discusses the issue of source code obfuscation and also the creation of a tool for automatic obfuscation of source code written in C language. The result is a tool that performs both data flow and control flow obfuscation and allows the user to configure the applied transformation algorithm. For easier and better usability the tool provides a graphical user interface, which brings possibility to control and configure transformation process.
Block Hybrid Method for the Solution of General Second Order Ordinary Differe...QUESTJOURNAL
ABSTRACT: We consider the construction of block hybrid method for the solution of general second order ODEs. Derivation of the method was based on the use of hermite polynomial as basis function. The main method and its additional equations are obtained from the same continuous formulation via interpolation and collocation procedures. The method is then applied in block form as simultaneous numerical integrator, this approach eliminates requirement for starting values, and it also reduces computational effort. The stability properties of the method is discussed and the stability region shown. Two numerical experiments were given to illustrate the accuracy and efficiency of the new method.
Modeling – Based Instructional Strategy for Enhancing Problem Solving Ability...QUESTJOURNAL
ABSTRACT: The modeling-based instructional framework accommodates the physics modeling mechanism in which the learner apply the fundamental principles in physics and develop an idealized physics model of the real world situation by means of assumptions and approximations. The present study was intended to find out the effectiveness of Modeling-based instructional strategy for enhancing physics problem solving ability of students at secondary school level. The investigator adopted a quasi-experimental method with two group pretest post-test design for the study. The sample selected for the study consisted of 242 IX standard students from three different schools of Palakkad district. The tools used for collecting the data were the Problem Solving Ability Test in Physics, lesson designs based on Modeling-based instructional strategy and activity oriented method. The findings of the study concluded that the Modeling-based instructional strategy enhanced the problem solving ability of students of secondary school level. And also the strategy scaffolded the formation of mental models of problem representations with in the cognitive structure of the learner.
Exploring the Effectiveness of the Arabic LanguageTeaching Methods in Indones...QUESTJOURNAL
ABSTRACT: The aim of this research work is to identify the effectiveness of the Arabic language teaching methods in Indonesia(National University of Malang for Sample)in terms of making use of Arabic as a medium of communication among the students in the light of the modern approaches in teaching and learning of Arabic language. This research is methodologically characterized as a descriptive, analytical, evaluative and field research work. In order to arrive at the purpose of this study, a questionnaire has been designed and carried out on a specimen from the teachers of the concerned university. Eventually, the study has arrived into a finding that the method used in the university is the Eclectic Method (i.e. Selective Method), except that translation is utilized extensively with it, and it might influentially cause the depreciation of the communication skill of the students, and the major intermediary language for the Arabic language teaching is the Indonesian language. However, its uncontrolled over-usage in the Arabic language teaching procedure may negatively cause the weakness of the students in the listening and speaking skills, since they could not get enough opportunity to practice them during language learning, in addition to the fact that the teachers might be employed as Arabic language teachers on the basis of their high conversance with the grammatical rules of Arabic language and not on their skills in the Arabic language communication medium.
The Teller & The Tales: A Study of The Novels of Amitav GhoshQUESTJOURNAL
ABSTRACT: The paper re-visit the plot and setting of the novels of Amitav Ghosh. The paper has two parts – (i)The Teller & (ii) The Tales. In the first section the text tries to give a brief sketch of the life of Amitav Ghosh to chornicle the life of the visionary commentator of life and the social anthroplogist , the most prominent among the Indian writers of English. In the second part the theme and storyline of the novels were revisted along with characters and narrative technique. The first section has been introduced to give an overview of the prolificness of the author and the second part is the testimony of his logocentricism. The paper aims to present the plot and theme of all Ghosh’s novels
ABSTRACT: The purpose of Larkin as literary artist was to convey his ultimate message that man has to transcend the gross environment for the attainment for final goal. His poem opens with important question which prompt us to scrutinize ourselves. According to Philip Larkin “when you come to talk about once duty as writer then ones can say that his duty is to write for harmony”. In this paper there an urge in Larkin’s poem to attain transcendental knowledge by which everything is known. The meaningful change in environment through literature result from the development of qualities and attitude that foster constructive pattern of human interaction through literature. In an age of highly industrialized and mechanized structure of our society where we have 'given our hearts away a sordid boon' and where all spiritual values have been thrown overboard, the relevance of selecting this topic "Spiritual Quest in Philip Larkin" becomes important. In Larkin's poetry there is invariably, an element of spiritual crises, a note of subsequent struggle to step out of it. This inner conflict to proceed forward in the path of Divine realization lends magnificence to his poetic and spiritual personality.
The Influence of Religiosity on Marital Satisfaction and Stability AmongChris...QUESTJOURNAL
ABSTRACT: Various studies indicate that religious couples are more likely to enjoy stable and happy marriages. They are also less likely to experience conflict and violence, or to divorce perhaps because religion offers couples theologically grounded guidelines on how to handle marital conflicts when they arise. The present qualitative study was conducted using face to face interviews with nine participants in Kenya who had been identified as practicing Christians. The aim of the study was to explore how religiosity impacted the participant’s marital satisfaction. Results indicated that specific attributes related to religiosity like individual and partner prayer, reading the Bible, church attendance, impacted participants and their spouses lives positively and in turn their experiences in marriage. Engaging in religious practices was reported by the participants as eliciting qualities like perseverance, forgiveness and humility which in turn assisted them in keeping their marriages stable and thus resulting in marital satisfaction
The SA0 Group Reservoir ’S Compositive Evaluation In The Central Developing P...QUESTJOURNAL
ABSTRACT: Using the data from logging in a net of high density, the sand core from a airtight well, and the testing data for oil and gas , and then according to the experiment of exploitation, we studied the deposit visage in macroscopical way, the physical characteristics of the reservoir, and the partition of the oil and gas’s border. It is clear that the zero group of Sa’s oil floor is mainly deposit in the foreside of a delta under the background of lake incursion, and the ventro-delta express a character that there were some sandstones which was transited for two times. Make a certain that the oil and gas’s border of zero group in Sa is maybe 600m underground, and demarcated the maximal square is 26.8km2 about this reservoir, and tell us that it lies in the top of the anticline. Of course, this production can be used in the designing of the zero group of Sa’s exploitation
Down the Purgatory of Memories:The Pain of Remembering in M alayalam Naxal Ci...QUESTJOURNAL
ABSTRACT:Keralam, the southern most state in India is known for its cinema and politics. It is in Kerala that Communist Party came to power through Parliamentary election process for the first time in history. The political consciousness nurtured by the Communist movement found its reflections in Malayalam (language being spoken by the people of Keralam) Cinema as well. As a result films produced during the formative years of Malayalam Cinema were characterized by their political content. Having said this it should also be added that since those films are produced within the dominant production system with a view to garner profit they fail to politically stimulate the audience. But the situation had been changed after the Naxalite (radical left movement ideologically inclined to Maoism) uprising in 1969 during which both the feudal/bourgeois value orientations and the alleged degeneration of the Communist Party were challenged by the educated radical youths who fought for an immediate revolution. The state promptly intervened and contained Naxalite uprising with an iron fist. The repressive machinery of the state intervened whenever instances of resistance occurred. The Emergency declared in 1975 exposed the inhuman face of government that unleashed series of tortures against its citizens. The post -1980 political films, otherwise called as Naxalite films, try to recapture the tormenting experience of being political during the time of such mass oppression. Those movies resort to memory to expose the stark experience of the past.Remembering is a way of representing the past with all its nuances as it situates the remembering subject at close proximity with the past. At the same time Naxalite movies explored the possibility of forgetting also to unveil the subtle complexities of individual's relationship with the past. Here I consider two Malayalam films-AmmaAriyan(1986) directed by John Abraham and Margam (2003) directed by Rajeev Vijayaraghavan- to investigate how memory and oblivion are meticulously used by the filmic narratives to politicize a society already under the grip of political amnesia.
Professional Competences: An Integrative Approach for Defining The Training C...QUESTJOURNAL
ABSTRACT: This paper offers an integrative proposal for Business Administrationcurricular programs. For that purpose, we have carried out a survey with teachers from upper Business Administration courses so as to select a group of key competences for the contemporary Administrator, which has allowed us to elaborate an integrative proposal of curricular program for the Business Administration scholars in Brazil. As a qualitative research, it consists of a multiple case study with empirical approach and a triangular analysis based on Moraes (2014).Its main objective has been to analyze the curricular programs from five higher education institutions in the state of Rio Grande do Sul and two other foreign institutions in South America. At first, we have asked ourselves the following question: How to adapt the Business Administration curricular program to the contemporary needs as far as the vocational training competences of Administrators are concerned?In order to answer it, we have analyzed the National Curriculum Guidelines (DCN) and the Political-Educational Projects of Business Administration Courses (PPC/CSA). After that, we have compared the Curricular Components (CC) of the Higher Education Institutions (HEIs) under analysis. After performing the triangular textual analysis of the DCN, PPC/CSA and CC of all HEIs under study, we have carried out a survey with 35 teachers from Business Administration upper courses through a computerized online questionnaire.We have sent a Survey Monkey link for a total of 40 teachers, however, only 35 answered it (87.5%); we have considered 100% valid answers. Previously, based on the doctrine of competences and curriculum according to the most renowned authors – suchas Vygostsky, Freire, Sacristán, Piaget, Saviani, Bloom, Libâneo (curriculum); Fleury & Fleury, Zarifian, Perrenoud, Lisboa (competences), among others – wehave concluded that implementing the integrative proposal will providemore well-prepared graduates from the Business Administration course right to the competitive and globalized labor market.
Resisting Total Marginality: Understanding African-American College Students’...QUESTJOURNAL
ABSTRACT: This article explores collegiate Black identity development when African American students attend predominantly White institutions (PWIs) in the United States, considering the overall impact of total marginality. The term “total marginality” is used to describe the myriad, chronic, and often inescapable ways that African American college students attending PWIs are marginalized in a college setting. The focus of this paper is the impact of total marginality on Black identity development for those African American collegians who successfully complete their university studies at a PWI.
Alternative dispute resolution and civil litigation barriers to access to jus...QUESTJOURNAL
ABSTRACT: Civil law is the predominate system of law in the world. Civil law as a legal system is often compared with common law. The main difference that is usually drawn between the two system is that common law drawn abstract rules from specific cases, whereas civil law with abstract rules which judges must then apply to the various cases before them. Civil law has its roots in Roman law, Common law and the Enlightenment, alongside influence from other religious laws such as Islamic Law. The legal system in many civil law countries are based around one or several codes of law which set out the main principles that guide the law. On the other hand, Criminal Law as offences and prescribes punishment for them. It not only precludes or prevents crimes but also punish the offender. It is necessary for the maintenance of law, order and peace within state. In criminal cases, it is the state which initiates proceeding against the offender. Laws relating to the Civil Proceeding as the Code of Civil Procedure 1908; the Civil Courts Act 1887; the Suit Valuation Act 1887; the Limitation Act 1908; the Registration Act 1908; & the Specific Relief Act 1877.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. Management Information System: Case Study of Amazon.Com
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assistance and offering service for customers. The success of implementation has reflect in the effectiveness
and efficiency of organization in reaping the maximum benefits out of the information collect about interaction
of customers with the organization.
II. CASE STUDY OF AMAZON
Emerging as an American multinational E commerce co, Amazon has turned out to be leading online
retailer co and offering cloud computing services. Two technologies driving the growth of Amazon has been the
integration of Customer relationship management and Information management to the overall business strategy.
Linux has been a core strength behind the technology of Amazon, the IT infrastructure of the organization has
been built in such a way that could handle more than millions of operations and also handles queries and issue
of more than half of the volume of sellers. The company has been exposed to threats of storing and securing the
credit cards and debit cards information of more than 1000’s of customers a day (jordon, 2008). The company
uses the customer relationship management module under enterprise resources management to store
personalized information and purchasing trends of its customers which is integrated with the marketing and
advertising campaigns of the organization.
Figure 1 Source: (Ellis, 2011), The E-commerce book: building the E-empire p: 45
The sales strategy of Amazon has been very unique that reflects its MIS. The operations of the
company have made a transition from a single level sales strategy to that of multi level e commerce strategy.
The initial growth of the organization was favoured by business to consumer models of selling and business to
business mode of operations. The recent development in the E commerce population has enhanced the
interactions between the consumer and the business thus forcing Amazon to give more priority and
customization to its IT to value and respect reviews of the customers as a part of their business operations
(jordon, 2008). The exclusion of the retailers has been the signs of growth in Amazon as it allows the customers
to sell and buy the products using Amazon as a platform.
The business model of Amazon reflects the management information systems. Browsing, management
of accounts and the final step involves shopping. Unique MIS and technology play a crucial role in each one of
these stages that is discussed below. Elastic cloud computing has been yet another vibrant web service offered
by Amazon. The objective of EC2 at Amazon has been to serve the developers who work with web scale
computing. It offers the end users the complete control over the computing actions and lets customers to use the
computer environment of Amazon. The pros of E2C computing at Amazon are its ability to save more time
there by ignoring the needs of booting a new server (Janice, 2011). Amazon machine image is being created by
the end user to utilize E2C services. The most attractive part of E2C is the feature of paying only for the actual
use and also helps the developers to customize their applications so that most common failure scenario is being
isolated.
Amidst the E2C application of Amazon, S3 acts as a storage device for the usage of internet. The
interface helps the end users to use save, retrieve, use any volume of data from any location irrelevant to the
time. Users initiate surfing in order to find the products which they desire to buy. Search agent is the business
model used by Amazon at this juncture. It uses data mining technique where in the information stored about the
products and the services are retrieved from the central data base and customers are offered with the appropriate
results. For customers who would like to sell their product the image of the product has to be uploaded with a
small description about the condition. Amazon takes the brokerage model as it acts as a platform to business to
business, consumer to consumer transactions. Amazon charges a fee against the mode of usage by the end
users. Auction brokers are yet another tool that has been used by Amazon that includes bidding information and
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fulfilment. Amazon has got the patent registered (U.s patent Feb 8, 2005) for offering the personalized content
to customer with the help of tracking the actions of users in a surfing session. This reflects the unique
competence of Amazon in offering the most likely products to the customers at the time of search. At the time
when customers search or complete finding the book the virtual space stating that “customer who have bought
this product / book have also bought” these phrases reflect the success of the company in enhancing the
retention rates of the customers and also has provoked a sense of belongingness with the customers.
2.1 Online shopping and order tracking
Figure 2, Source: (Kleindl, 2011), E-marketing, p: 89
Customers could add any number of products which they wish to buy. The integration of CRM at this
stage allows the users to view the products that have been bought by their close networks. And customers could
also save a particular product for future purchase. This information’s are saved under the Infomediary model of
MIS. Amazon has created the platform of social networking within the website which further offers more
interactivity.
At this juncture Amazon offers the customers the option of viewing their search histories so that they
will be able to select similar products that they wish to buy. This feature has been patented by Amazon on June
28, 2005 thus adding more to the inventory of core competence in its Management information systems.
The sign in process of Amazon collects the new user’s information with appropriate fields to be filled which is
directly linked to Infomediary model. The next time when a user enters the website of Amazon he /is offered
with a set of recommendations of products available in Amazon.
Figure 3: (Bajaj, 2011), E-Commerce, p: 45
Infomediary model is used by Amazon with the objective of collecting the consumer purchase and
personal information which is being critically analyzed and evaluated for initiation of marketing campaigns
(Allen, 2009). The information helps Amazon in offering recommendations to the customers on frequently
shopped items or visited items. The personal preferences are being asked at the time of registration and
recommendations pops up to the customers based on the key words of their areas of interest (Poynter, 2009).
2.2 Acquisition Of Customer Shipment Address:
Customers are requested to offer the shipping address of whom the product has to be sent. In some
cases the buyer themselves might order for the product from Amazon in such case they can retrieve their
shipping address that has been saved at the time of registration (Anderson, 2011). The option of retrieving the
address helps the users to reduce the time involved in re entering the address again. In case if the customers wish
to add a different address they can save it by offering a new name (Janice, 2011).
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Figure 4: Source: (Ghosh, 2010), E-commerce security and privacy p: 114
Amazon offers more number of options for the end users to choose from shipping modes. The orders
once placed by the customers with the selection of the shipping methods integrate with that of the enterprise
resource management – logistics and delivery department. These information are actively used by the logistics
department of Amazon to ensure that the customer receive the products within the stipulate lead time (jordon,
2008).
The technology used by Amazon comprises web service, middleware, group ware and most
importantly networking. These lay the pillars of management information systems. The enterprise systems that
are integrated with the internet are the logistics, accounting and the human resources. The technology and the
enterprise systems at Amazon are interconnected with vibrant relational data base management systems which
are interdependent on one another (Bryce, 2009).
2.3 Payment systems offered to customers of Amazon:
The payment gateway of Amazon takes in the account the debit card or credit card information of the
end user who would place an order for a product. Netscape Secure Commerce Server is a vibrant tool that is
used by Amazon with the help of the secure socket layer in order to store the banking information. These data
are not made accessible over internet thus paving way for high confidentiality and protection of customer data.
The company also provide customer an option of making a part amount of the payment online and rest through
the telecommunications post order. Legal as well as privacy policies are being communicated to the users at this
stage thus ensuring that the trust component of customers is being increased (Chaffey, 2009).
Yet another important part of Amazon CRM is the integration of logistics systems with that of the
customer contact information. Customers could track the progress of the shipping through logging in to the
Amazon website and entering a unique identity order number; this enhances the confidence amongst the
customers by offering tangibility in the services. At any point of time the customers could be able to know the
status of the product (Kleindl, 2011).
Each one of the marketing strategy of Amazon reflects in the behaviour, preferences Amazon also
offers an incentive marketing program in order to gain more customers and business to its website. Amazon
uses incentive marketing as a tool for collecting customer information which is used both for the marketing
activities of the organization and also sold out to other pertinent layers for a particular fee. Virtual storefronts
have been the interface which has attracts n number of customers to the website of Amazon (Kalb, 2009).
Through virtual storefronts Amazon has been able to enhance the retention of the existing customers as well as
increase the word of mouth marketing through gaining customer loyalty. Customers value the importance
offered by Amazon towards them as the company has ensured to take all the opportunities to understand the
changing preferences and expectations.
Employees of Amazon are satisfied with the work as the ERP packages offers what is being expected
from each one of the end users working in for marketing, sales and administration of the business process. The
role of automated warehouses is appreciable as the user interface through which the employees interact with the
customers is commendable in the case of Amazon (Schenk, 2009).
Amidst interactions with the customers Amazon uses the cloud computing. The AWS product of the
company has not only acted as product but as a tool behind the successful integration and management of
information systems (Helsing, 2011).
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3. Recommendations:
3.1 Enhance sorting of products and enhancing anti-phishing interventions
As far as the customer relationship management is concerned Amazon needs to offer the customers
with option of sorting a particular book / product based on the recent products, reviews and the ranking offered
by the customers. Technical issues are most restraining forces of promoting new implementations, Amazon has
been constantly affected by phishing issues which ask the customers for accounting information of the existing
users of Amazon. This has to be addressed by vigorous anti – phishing interventions that promote awareness
amongst the customers (Allen, 2009).
3.2 Integration of website operations with Social networking:
Amazon needs to enhance the synergy that turns as an outcome of integrating the information sourcing
from advertising, sales and post sales services. The MIS of the organization must aid in offering touch points to
the customers at each point of time. Amidst using the customer relationship platform for marketing and
acquiring more customers, Amazon must integrate its entire platform with social networking websites. It is
evident from the MIS of E bay and upcoming E commerce organizations that majority of the customers do exist
in the social space. By integrating the shopping experience of a user with their social networking profile will
result in promoting the product as well as the services offered by Amazon to the close networks of the end users.
Use of enterprise resources planning tools in social networking would help Amazon in sharing the reviews and
the responses of end users which will enhance the trust amongst the customers (Anderson, 2011).
3.3 Establish Customer relationship management interventions across the business operations of
Amazon:
Amazon has to devise more customer relationship marketing and also enhances its logistics operations
accordingly. This calls for allocation of more human resource and expansion in to unexplored markets. With the
use of data from the purchasing trends of customers Amazon need to analyze the next potential market in terms
of demographics. The ageing population has increased the scope for customizing the needs of the end users as
the mobile applications and population of i pad and tablet users have increased (Bryce, 2009). Segregation of
the customer preferences based on the background ethnics will aid helping hands to offer an exclusive web
experience to different users from different background with different languages. Offering customized language
preference to the customers at the time of shopping will enhance the shopping experience. Use of Mis has to be
extended further in analyzing the best brands. Analytics form the culture of information systems for Amazon as
the company has to aid not only the consumers but also the business associates and brands who do business with
Amazon (Goldsmith, 2011).
3.4 Implement Artificial intelligence systems and intelligent virtual agents
Use of artificial intelligence systems as a tool for upgrading the bonding with the customers is yet
another recommendation that would work for Amazon in the long run. Use of intelligent virtual agents would
set the future for Amazon and its information systems. More changes have to take place in terms of the way the
information systems interact with the people. Amazon needs to ensure that change management is a norm as the
E strategy of Amazon has to be flexible enough to meet the changing demands and needs of customers
(Goldsmith, 2011). The alignment of intelligent virtual agents with the whole MIS systems needs to be
communicated to all the stakeholders. Amazon must aim in ensuring that the technology and the platform used
must out beat the existing IS of its rivals.
Use of avatars and branding that avatar exclusively as an agent for Amazon business would bring about
a revolution in the use of Management information systems. The virtual agents through whom the data will be
collected and interpreted by the marketing and the logistics team will aid in strengthening the operations of the
respective departments (Cao, 2011).
The Intelligent virtual agents will pave way for offering human like personalized interaction with the
customers of Amazon. Undoubtedly the existing customer base and the marketing channels will take the success
of intelligent virtual agents within a short span of time (Shanahan, 2011).
Amazon can use the intelligent virtual agents as an interface to understand the issues associated with
the logistics and operations. A 24 hour chat service could be initiated and the response and interaction could be
saved as information for future use (Dummies, 2007)
Supply chain management, customer relationship management, operations management and the human
resource management of Amazon has to be driven with the use of intelligent virtual agents. As far as the
efficiency of MIS in responding to the queries of the customers has been low, customers have constantly filed a
set of complaints due to the delay they perceive with responses. Use of intelligent virtual agents would help the
organization in relying less on the customer service centre and could cut high number of costs involved with
human resource (Weber, 2010).
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3.5 Customize Marketing campaigns
The marketing campaigns of Amazon must be more tailored to the needs of the customers. Use of data
of customers belonging to a particular community will promote this practice there by offering newsletters which
are most customized to the needs of the consumer communities. Recommendation for Amazon would not
comprise how it could change its technology or platform rather will involve suggestions to correlate and make
the best use of available information.
Acquisition of the market is not the only solution for Amazon. Amidst the use of CRM techniques
through the Enterprise resource management solutions, more emphasis has to be given to the human resource
management and tracking of business activities. Key performance indicators and key result areas define the
success of a firm. Undoubtedly Amazon has registered the success but the changes in the IT and E commerce
platform needs constant changes to be done on the KPI’s and KRA’s to the employees (Jenkins, 2011). Role of
MIS at this juncture becomes more evident as relating the success of individual contribution of each one of the
employee to that of the overall success of the firm is the crucial challenge. Transparency in the accomplishments
thus has to be offered to the employees through dashboards and tracking of sales across the product lines of
Amazon (Bryce, 2009).
3.6. Resolve the existing gap between the marketing and sales activities of Amazon:
The inter relativity between the sales and the marketing department is yet another area that needs more
intervention through standardizing MIS systems. ERP has driven the success of Amazon to a great extent, but
the analysis of the errors and pitfalls that Amazon has come across states that knowledge management is yet
another area which needs to integrate with the existing Information system and its infrastructure (Klaus, 2010).
Experiences associated with the customer issues and resolving strategies will further reduce the level of
customer dissatisfaction perceived with customer call centres. The employees must also be offered modes and
means of viewing the number of customer complaints and returned products through ERP packages this will
improve pro active offline customer service and help Amazon gain more emotional bonding amongst its
customers (Ghosh, 2010).
The most attractive part of implementing the intelligent virtual agents for Amazon is in the integration
of the technology with other web based applications (Scott, 2009). Given the growth of social networking both
on virtual and non virtual modes Amazon will be able to spread its business further with the use of MIS in to
second life (a virtual social networking platform) this will ultimately offer a long lasting emotional impression
left in the minds of customers of Amazon (Lewis, 2011).
III. Conclusion
The report thus examines the current infrastructure and process behind the management information
systems of Amazon. It is evident from the report that there is plenty of scope for Amazon to enhance the
customer relationship management through its Enterprise resource planning.
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