Goal: Build awareness & Influencers: Wall Street Journal, acquire customers for bloggers, data viz Tableau’s software aficionadosWho: Business analysts, Experience: Beautiful, usable UX. entrepreneurs, big data Interactive e.g. owners, Excel junkies Meaningful insights.Where: Press, Search, Social, ROI Comparison: Blogosphere, Brand advertising = too Tradeshows shotgun, too expensive
Goal: Build awareness in the Influencers: Facebook friends, highly competitive NYC colleagues, family criminal law fieldWho: Anyone who might Experience: Enjoyable to read, influence anyone who’s easy to get through, ever arrested high quality infoWhere: Social, Blogosphere, ROI Comparison: Press, Search Paid search = too expensive, won’t reach the referral audience
ChecklistMarketing Goal(s)Target CustomerTarget ChannelsInfluencersExperience to DeliverROI Comparison
Blogs Tweets Video Plugins UGC Comments Comics Slide Decks Products Photos InfographicsAnimations CONTENT MARKETING! Services (aka anything you produce to earn awareness, likability & trust)UI Elements Physical Space APIs Print Material Ads Press Tools Events PDFs Food Data Platforms
#5: Choose Short Men (and Tall Women)Via http://blog.okcupid.com/index.php/the-biggest-lies-in-online-dating/
Goal: Build awareness of cancer Influencers: Seattle journalists, treatment center & earn mainstream media, support/donations friends & familyWho: Northwest families and Experience: Emotional, positive, potential donors uncontroversialWhere: Press, YouTube, ROI Comparison: social, search Brand advertising is an option and Children’s invests there today… This is an experiment.