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Link Baiting

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Professional guide on link baiting for SEO experts

Professional guide on link baiting for SEO experts

Published in Business , Technology
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Transcript

  • 1. Link Baiting Raghavan R.P
  • 2. Agenda
    • Introduction
    • What is link bait?
    • What does it do?
    • How to link bait?
    • Link bait helps SEO?
    • Conclusion
  • 3. What is Link Bait?
    • Links to your site, because they want to, not you asked them to.
    • Creating an idea that can be used to expose your website to a large group of people.
  • 4. What does it do?
    • Get people to talk about it.
    • Pick up a some extra links, subscribers, customers, and the branding as a bonus prize.
    • Search Engine rankings
    • Traffic Boost (Short term)
  • 5. How to Link Bait?
    • Hook
    • Bait
  • 6.
    • News hook
    • Contrary Hook
    • Attack Hook
    • Resource Hook
    • Humor Hook
    Hooks
  • 7. News Hook
    • A genuine scoop
    • Be first, fast
    • Sit back and watch
    • Links flow like water
  • 8. Contrary Hook
    • Be the only one in your niche to find something to not like about a story, or like about a story/product.
    • Why <insert prominent name> is WRONG about...
  • 9. Attack Hook
    • Same as contrary hook
    • Be rude
    • Be careful
    • Easily may go the wrong way
  • 10. Resource Hook
    • A comprehensive list in your niche - link out, and links will come in, i promise.
    • A practical/useful or even fun tool related to your niche
    • A How To based on your niche
    • A compilation of news stories on a theme. Sprinkle a little analysis in there, and you're good to go.
  • 11. Humor Hook
    • A bizarre pic of your subject
    • A funny video
    • A funny article on your niche
    • Funny thing is, those things always get links, it's like people never seem to tire of them.
  • 12. Promote your bait
    • Email some bigger bloggers
    • Ask them if they’d offer constructive criticism.
    • Don’t ask for a link - bloggers hate that.
    • Ask for their advice
    • Hoping their feedback can help you improve.
    • 99.99% of the time, if you implement some small changes they ask for and email them back saying you’ve made them, they’ll write about it in public.
  • 13. Ideas to Link Bait
    • Make a valuable resource (lists, special reports, history of, how to, etc.)
    • Interview (e-mail/phone) prominent people and publish it.
    • Build a useful tool
    • Write an interesting article
    • Run a newsworthy ‘event’ such as a contest
  • 14.
    • Test something new that has not been done before
    • Be the first in doing something on the internet
    • Write something controversial
    • Be the first to write the latest news in your niche
    • Be the first to expose a scammer
    • Disagree with an authority
    • Write some funny humor
    Ideas to Link Bait
  • 15.
    • Make an interesting picture
    • Be the first to research and document something
    • Make a theme, plugin or piece of software
    • Make a tool that others can put on their sites but that links to you
    • Make a joke about a known person
    • Make a resource that is just in time for a major event
    Ideas to Link Bait
  • 16.
    • Write an outrageous theory and back it up with logics
    • Write useful comments on something that is happening
    • Give something valuable for free
    • Coin a new acronym in your niche and get people to talk about it
    • Become an expert in your niche and write valuable information
    Ideas to Link Bait
  • 17. Link bait help SEO?
    • Increase your backlinks with ease
    • Increase your traffic
    • Get potential customers
    • Free Branding
    • When your link bait goes wrong
    • you are gone
  • 18. Thank you