Generating Blog Content

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Generating Blog Content

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Generating Blog Content

  1. 1. Generating Blog Content<br />Erin Blaskie - www.erinblaskie.com<br />@ErinBlaskie (Twitter)<br />Hash Tag - #cg4bevent<br />
  2. 2. What We’ll Cover<br />Learn why the one-to-many approach in blogging is one of the best ways to generate content.<br />Discuss some of the tools that you can use to help auto-post relevant content to your blog.<br />Look at where you can draw inspiration, get new ideas and figure out what will appeal most to your audience.<br />
  3. 3. A Few Blogging Myths<br />That blog posts must be long like articles.<br />That blog posts must be text.<br />That you must blog the same number of times per week and at the same time per day.<br />That your content must be super keyword rich.<br />That if no one is commenting, no one is reading.<br />
  4. 4. The Reality…<br />Blog posts can be short or long - the content length is only defined by the topic. Shorter is better and long blog posts can be broken up.<br />Blog posts can be videos, photos, audio or text or a combination of all of the above.<br />You should blog consistently but make sure it’s quality and on-topic material.<br />Blog platforms have areas to add keywords, tags, categories, etc. which help keyword light blog posts.<br />People are reading. Give them a reason to converse.<br />
  5. 5. The One-to-Many Approach<br />When you get a question via e-mail, how do you respond?<br />When you receive a question on a teleseminar, what do you do with it?<br />Look for ways to share a response with the masses as opposed to just with one person.<br />
  6. 6. One-to-Many: E-mail Questions<br />Questions that come by e-mail that could be turned into a blog post should.<br />Once you create the response in a blog post (be it text, video, etc.) e-mail the question asker a direct link.<br />You’ll have a higher chance of creating conversation and comments.<br />You’ll help more than just one person.<br />You’ll create a content database for you to use when the same question comes up again.<br />
  7. 7. Sample One-to-Many Questions<br />How does hiring an “x” work? (Where “x” is graphic designer, virtual assistant, etc.)<br />What are your thoughts on “x” service? (Where “x” is Threadsy.com, Network Hippo, etc.)<br />How should I go about setting up my next teleseminar?<br />Why should someone setup an email list?<br />
  8. 8. Don’t Wait for the Questions…<br />If you are not receiving questions via e-mail, make them up based on typical questions you would have for your industry.<br />Survey your e-mail marketing list about their biggest frustrations and trouble spots.<br />Search Twitter for your keywords and “how to” and answer those in blog posts.<br />Check LinkedIn Answers or Yahoo! Answers for questions in a relevant category.<br />
  9. 9. Tools for Adding Content Easily<br />Posterous.com - allows you to share content from the web to your blog and then out to a number of services.<br />Blip.tv - If you do a lot of video work, you can upload your videos to Blip and have them auto-post to your blog and to other services.<br />
  10. 10. Finding Inspiration & Ideas<br />Google Analytics<br />Setup Google Analytics on your blog and allow it to track stats for 7-14 days<br />Check the keywords used to get to your blog to find out what people are searching for and hitting often<br />Create more content on those subjects to draw in a larger, stronger following<br />
  11. 11. Finding Inspiration & Ideas<br />RSS Feed Readers<br />Download or use a feed reader (Google Reader, etc.) and subscribe to blogs that are focused on your industry / speciality.<br />Piggyback off of other stories so you can add your own spin and link back to other blogs.<br />Watch trends in conversation so you can remain current and edgy.<br />
  12. 12. Finding Inspiration & Ideas<br />Technorati<br />Shows you the most popular content on the blogging sphere.<br />Draw inspiration from topics in specific categories.<br />Find relevant stories to quote and share link love with.<br />
  13. 13. Finding Inspiration & Ideas<br />Create Lists<br />Lists work great because they highlight or showcase people, services, ideas or things.<br />Create a list for your target market and link out to relevant websites.<br />Example: 10 Best Female Coaches to Follow, 10 Best Coaching Programs, 5 Best Project Management Services<br />
  14. 14. Finding Inspiration & Ideas<br />Create a Series<br />People love, love, love series - especially if it is unique to your website.<br />Create a helpful series on how-to’s, compare two similar things or showcase clients.<br />Series have a sticky factor and will keep people on your blog for a long time.<br />
  15. 15. Finding Inspiration & Ideas<br />Showcase Your Work<br />We have an entire blog devoted to showcasing our work at www.bsetcblog.com.<br />It introduces to people what you can do.<br />Sells your products / services naturally.<br />Provides link love to your clients.<br />
  16. 16. Finding Inspiration & Ideas<br />Do Interviews<br />Create a template in a text editor of 5-10 questions and invite relevant people to participate.<br />Ask commenters on who they would like to see interviewed.<br />Video / audio interview companions are even better but not required.<br />
  17. 17. Recycle Your Own Content<br />Articles you’ve written can be broken out into a blog series.<br />YouTube videos you’ve shot should be turned into longer text-based blog posts.<br />E-Books can be chunked down into blog posts that upsell the e-book at the end of it.<br />Audio Podcasts can be transcribed and posted on your blog as a blog post.<br />
  18. 18. Use Pre-Created / Outside Content<br />When you are really stuck for blog content, use EzineArticles.com or another article site to post relevant material.<br />Post YouTube videos that are on topic.<br />Link to major news stories by putting a blurb on your blog and then a link to the main story.<br />Bring on guest bloggers.<br />
  19. 19. You Don’t Have to Do It Alone!<br />If you don’t have the time to generate blog content, outsource it!<br />A virtual assistance company could play the role as Blog Community Manager, ghostwriter or do blog maintenance.<br />Contact us at www.bsetc.com if you are interested in finding out more about outsourcing this type of work! <br />
  20. 20. Questions & Connections<br />Questions? Ask live or e-mail erin@erinblaskie.com<br />Follow me on Twitter: www.twitter.com/ErinBlaskie<br />Check out my blog: www.erinblaskie.com<br />

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