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Link Baiting


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Professional guide on link baiting for SEO experts

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Link Baiting

  1. 1. Link Baiting Raghavan R.P
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>What is link bait? </li></ul><ul><li>What does it do? </li></ul><ul><li>How to link bait? </li></ul><ul><li>Link bait helps SEO? </li></ul><ul><li>Conclusion </li></ul>
  3. 3. What is Link Bait? <ul><li>Links to your site, because they want to, not you asked them to. </li></ul><ul><li>Creating an idea that can be used to expose your website to a large group of people. </li></ul>
  4. 4. What does it do? <ul><li>Get people to talk about it. </li></ul><ul><li>Pick up a some extra links, subscribers, customers, and the branding as a bonus prize. </li></ul><ul><li>Search Engine rankings </li></ul><ul><li>Traffic Boost (Short term) </li></ul>
  5. 5. How to Link Bait? <ul><li>Hook </li></ul><ul><li>Bait </li></ul>
  6. 6. <ul><li>News hook </li></ul><ul><li>Contrary Hook </li></ul><ul><li>Attack Hook </li></ul><ul><li>Resource Hook </li></ul><ul><li>Humor Hook </li></ul>Hooks
  7. 7. News Hook <ul><li>A genuine scoop </li></ul><ul><li>Be first, fast </li></ul><ul><li>Sit back and watch </li></ul><ul><li>Links flow like water </li></ul>
  8. 8. Contrary Hook <ul><li>Be the only one in your niche to find something to not like about a story, or like about a story/product. </li></ul><ul><li>Why <insert prominent name> is WRONG about... </li></ul>
  9. 9. Attack Hook <ul><li>Same as contrary hook </li></ul><ul><li>Be rude </li></ul><ul><li>Be careful </li></ul><ul><li>Easily may go the wrong way </li></ul>
  10. 10. Resource Hook <ul><li>A comprehensive list in your niche - link out, and links will come in, i promise. </li></ul><ul><li>A practical/useful or even fun tool related to your niche </li></ul><ul><li>A How To based on your niche </li></ul><ul><li>A compilation of news stories on a theme. Sprinkle a little analysis in there, and you're good to go. </li></ul>
  11. 11. Humor Hook <ul><li>A bizarre pic of your subject </li></ul><ul><li>A funny video </li></ul><ul><li>A funny article on your niche </li></ul><ul><li>Funny thing is, those things always get links, it's like people never seem to tire of them. </li></ul>
  12. 12. Promote your bait <ul><li>Email some bigger bloggers </li></ul><ul><li>Ask them if they’d offer constructive criticism. </li></ul><ul><li>Don’t ask for a link - bloggers hate that. </li></ul><ul><li>Ask for their advice </li></ul><ul><li>Hoping their feedback can help you improve. </li></ul><ul><li>99.99% of the time, if you implement some small changes they ask for and email them back saying you’ve made them, they’ll write about it in public. </li></ul>
  13. 13. Ideas to Link Bait <ul><li>Make a valuable resource (lists, special reports, history of, how to, etc.) </li></ul><ul><li>Interview (e-mail/phone) prominent people and publish it. </li></ul><ul><li>Build a useful tool </li></ul><ul><li>Write an interesting article </li></ul><ul><li>Run a newsworthy ‘event’ such as a contest </li></ul>
  14. 14. <ul><li>Test something new that has not been done before </li></ul><ul><li>Be the first in doing something on the internet </li></ul><ul><li>Write something controversial </li></ul><ul><li>Be the first to write the latest news in your niche </li></ul><ul><li>Be the first to expose a scammer </li></ul><ul><li>Disagree with an authority </li></ul><ul><li>Write some funny humor </li></ul>Ideas to Link Bait
  15. 15. <ul><li>Make an interesting picture </li></ul><ul><li>Be the first to research and document something </li></ul><ul><li>Make a theme, plugin or piece of software </li></ul><ul><li>Make a tool that others can put on their sites but that links to you </li></ul><ul><li>Make a joke about a known person </li></ul><ul><li>Make a resource that is just in time for a major event </li></ul>Ideas to Link Bait
  16. 16. <ul><li>Write an outrageous theory and back it up with logics </li></ul><ul><li>Write useful comments on something that is happening </li></ul><ul><li>Give something valuable for free </li></ul><ul><li>Coin a new acronym in your niche and get people to talk about it </li></ul><ul><li>Become an expert in your niche and write valuable information </li></ul>Ideas to Link Bait
  17. 17. Link bait help SEO? <ul><li>Increase your backlinks with ease </li></ul><ul><li>Increase your traffic </li></ul><ul><li>Get potential customers </li></ul><ul><li>Free Branding </li></ul><ul><li>When your link bait goes wrong </li></ul><ul><li>you are gone </li></ul>
  18. 18. Thank you