My personal Growth Hacking Challenge

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My personal Growth Hacking Challenge!
Presented on 6.8.2015 @startplatz in Cologne/Germany.

Content:

What is Growth Hacking?
What ist Growth Management?
A long list of Growth Hacks for personal usage ;-)

My personal Growth Hacking Challenge

  1. My personal Growth Hacking Challenge # How to build a Growth environment # 30 Growth Hacks by @Lennarz
  2. My #productlove team
  3. Growth Hacker Skills
  4. 2 dimensions of Growth Growth Hacks Tricks how to gather & hold users Build best product Agile User-centric Data driven Best team
  5. 1st “official” Growth Hack...1996
  6. Lean, targeted, disruptive = Airbnb
  7. Lean, targeted, disruptive = Tesla
  8. Lean, targeted, disruptive = WhatsApp
  9. Lean, targeted, disruptive = Bragi 3,4 Mio $ via Kickstarter No launch until today -3,fffffff
  10. Next? Realtors, banks, universities?
  11. Good news! Why startups fail...
  12. #1 If you fail, fail fast!
  13. Push agile development process
  14. What´s wrong?
  15. #2 Be customer centric!
  16. Be customer centric, but innovative!
  17. #3 Hire the best team!
  18. Find your team´s formation Innovation Lab Owner Developer (ext.) Developer (ext.) Developer (ext.) UX
  19. #4 Be agile, build MVPs
  20. MVP = Minimum Viable Product
  21. Bad MVPs!
  22. Bad MVPs!
  23. #5 Focus on user-/behavior metrics
  24. • Are your Analytics data valid? • AB-Test only what really has impact • Big Data, Data Warehouse - #WTF Valid data for valid decisions
  25. #6 Love at first sight - Onboarding
  26. #7 Find product-market fit
  27. Find your market, early!
  28. Watch our your competition
  29. #8 Be API friendly
  30. #9 Never get tired changing
  31. My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best hacks
  32. Size matters.... - “We have more than 300 old women only in Berlin, we are taking care of.” - “Our caregivers are certified and have at least more than 10 years experience…” #10
  33. Trust matters - show reviews #10
  34. Genuine testimonials #10
  35. Start the AB-testing engine +34% with testimonials Source: http://whichtestwon.com #10
  36. Be value driven not feature driven #10
  37. Don´t wait telling what you do Never forget taking your pills! #10
  38. Shorten your customer lifecycle #10
  39. Very warm welcome “Sent from my iPhone” #10
  40. Be clicky #10
  41. Clean up your email list #10
  42. Gain traffic via Q&A sites / forums #10
  43. Start writing a blog / free content #10
  44. Make friends #10
  45. Content is king, seeding is queen. #10
  46. Don´t call it “Newsletter” “Join like 5000+ other experts before” #10
  47. Use Exit Intend Popups #10
  48. Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” #10
  49. Launch before you´re done “Congrats,you´re an early bird. Make your reservation right now and help us improving... >> Email #10
  50. Easiness beats pricing... #10
  51. Good product != good pricing Focus on the package in the middle - Put a “recommended” or “popular” tag on it - Make an extra expensive package - Add ,90 cents to win an Euro per user #10
  52. Build best FAQs - increase conversions - Decrease manual support - for SEO #10
  53. Recycle content - on slideshare - as guest postings - On high-traffic blog communities - in your newsletter - ... #10
  54. Make sharing easy And not too early #10
  55. Money comes after Product Usage #10
  56. Use Coupons ● But thrifty! #10
  57. Find your Aha-moment? ● Twitter: 30 Follower... #10
  58. Use Live Chat Tools #10
  59. People love customizing #10
  60. Integrate in others #10
  61. Don´t forget your existing customers - Cross-Selling - Upselling - Reviews - Abos #10
  62. My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best growth hacks Download my eBook http://growthhackerlove.com/ebook/

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