Rachel Fornataro, social media specialist, presents the first workshop in the Entrepreneur Series -- "Social Media: The End of Business as Usual."

1. P r e s e n t s
Social
media
The End of
Business as Usual

2. Social
media
Engage
facebook.com/integramarketing
@IMG_Group
youtube.com/user/IntegraMarketingGrp
integramarketinggroup.com
#IMGES

3. #IMGES

4. Social
media
Why?
• People doing searches are 2.5 times more likely to click
after exposure to a brand’s social marketing. - ADWEEK
• is now the #1 way generation Y searches for
businesses. - SOCIALNOMICS
• now drives more traffic to websites than
f - COMPETE
#IMGES

5. Social
media
Because!
Today, people don’t want to hear from a company
The average person is exposed to 3,000 advertising messages a day!
They want to hear from their friends and peers.
#IMGES

6. Social
media
Outbound Vs. Inbound
Traditional media is a one-way street
Read a newspaper or listen to a report on television
Limited ability to give your thoughts on the matter.
Traditional media is a PAID media!
#IMGES

7. Social
media
Outbound vs. Inbound
• Social media is a two-way street
• A Web site that doesn't just give you information,
but interacts with you
• It allows the creation and exchange of user-generated content
Social Media is an EARNED Media!
#IMGES

8. Social
media
Measuring Success
$
Grape vines are planted.
Vines grow and roots Over time, vines consistently Wine has value —
grow bigger and stronger. produce grapes, which can it can be sold, traded
be made into wine. or donated.
Social Media profiles Each Social Media profiles Each follower is nurtured Trust becomes
created with 0 contacts. attracts a following by one-on-one communication, something of value in
(people opt in). increasing trust and followers. the real world.

9. Social
media
What To Choose
B2C B2B
Industry Specific
Blasts to All
#IMGES

10. Social
media
Facebook
• is the measuring stick for social media and the
fan base.
• Profile Page vs. Fan Page
• Customize
• Picture – 540 pixels high by 180 pixels wide
• URL – www.facebook.com/username
• Tabs – www.facebook.com/apps/directory
• Management
• Measure Results
#IMGES

17. Facebook disabled
WHOPPER Sacrifice after
your love for the
WHOPPER Sandwich
proved to be stronger than
233,906 friendships.

19. Over 10,000 businesses entered.
65,000 new likes.

20. Social
media
Twitter
• is a micro-blogging service, enabling its users to
send and read other users' messages in real time.
• URL
• Background
• Use media
• Tweetdeck
• Be timely; make it count
#IMGES

27. Small Places’ story began April
25, 2008 and now has over 3,000
followers.

29. 26 different Twitter accounts
3 support accounts
2 corporate accounts
11 Sales accounts
10 News/Blog accounts
From as few as 1,064 followers
(@DellServices)to almost 46,000
followers (@DellHomeUS)

30. Social
media
YouTube
• is a video sharing Web site on which users
can upload and share videos
• Create a channel
• Tags
• Annotations
• Your brand
#IMGES

31. http://www.youtube.com/watch?v=lAl28d6tbko

32. 10 million views;
368,000 subscribers
http://www.youtube.com/watch?v=lAl28d6tbko

33. Social
media
Foursquare
• lets users update their location anywhere in
the world using their smart phones.
• Still new
• Claim your business
• Give them an incentive
• Be interactive
• Monitor
• Find your target audience
#IMGES

35. Increased
followers by 57
percent.

37. New trade show proved to
be the most successful with
over 130,000 participants.

38. Social
media
LinkedIn
• connects businesses with like-minded
individuals.
• Get specific
• Recruit
• Be the authority
• Groups
• Answers – linkedin.com/answers
• Categories
#IMGES

40. 80 percent of employees
directly from Linkedin; 40
percent of business from
Linkedin leads

41. Social
media
Workshop
You’ve seen what others are doing ...
ou d o?
w il l y
Wh at
#IMGES

42. Social
media
Tips and Tricks
• flowtown.com • namechk.com • northsocial.com
• gist.com • bluesky.com • scribed.com
• nimble.com • quora.com • wildfire.com
• tweetdeck.com • instagram.com • northcontact.com
• plancast.com • posterous.com • Hubspot
Social Media Ads
#IMGES

43. T h a n k y o u
Social
media
The End of
Business as Usual

44. INTRODUCING ...
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