Social media Why? • People doing searches are 2.5 times more likely to click after exposure to a brand’s social marketing. - ADWEEK • is now the #1 way generation Y searches for businesses. - SOCIALNOMICS • now drives more traffic to websites than f - COMPETE#IMGES
Social media Because! Today, people don’t want to hear from a company The average person is exposed to 3,000 advertising messages a day! They want to hear from their friends and peers.#IMGES
Social media Outbound Vs. Inbound Traditional media is a one-way street Read a newspaper or listen to a report on television Limited ability to give your thoughts on the matter. Traditional media is a PAID media!#IMGES
Social media Outbound vs. Inbound • Social media is a two-way street • A Web site that doesnt just give you information, but interacts with you • It allows the creation and exchange of user-generated content Social Media is an EARNED Media!#IMGES
Social media Measuring Success $ Grape vines are planted. Vines grow and roots Over time, vines consistently Wine has value — grow bigger and stronger. produce grapes, which can it can be sold, traded be made into wine. or donated. Social Media profiles Each Social Media profiles Each follower is nurtured Trust becomescreated with 0 contacts. attracts a following by one-on-one communication, something of value in (people opt in). increasing trust and followers. the real world.
Social media What To Choose B2C B2B Industry Specific Blasts to All#IMGES
Social media Facebook • is the measuring stick for social media and the fan base. • Profile Page vs. Fan Page • Customize • Picture – 540 pixels high by 180 pixels wide • URL – www.facebook.com/username • Tabs – www.facebook.com/apps/directory • Management • Measure Results#IMGES
Facebook disabledWHOPPER Sacrifice after your love for the WHOPPER Sandwichproved to be stronger than 233,906 friendships.
Over 10,000 businesses entered. 65,000 new likes.
Social media Twitter • is a micro-blogging service, enabling its users to send and read other users messages in real time. • URL • Background • Use media • Tweetdeck • Be timely; make it count#IMGES
Small Places’ story began April25, 2008 and now has over 3,000 followers.
26 different Twitter accounts 3 support accounts 2 corporate accounts 11 Sales accounts 10 News/Blog accounts From as few as 1,064 followers(@DellServices)to almost 46,000 followers (@DellHomeUS)
Social media YouTube • is a video sharing Web site on which users can upload and share videos • Create a channel • Tags • Annotations • Your brand#IMGES
10 million views; 368,000 subscribershttp://www.youtube.com/watch?v=lAl28d6tbko
Social media Foursquare • lets users update their location anywhere in the world using their smart phones. • Still new • Claim your business • Give them an incentive • Be interactive • Monitor • Find your target audience#IMGES