Social Media: The End of Business as Usual

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Rachel Fornataro, social media specialist, presents the first workshop in the Entrepreneur Series -- "Social Media: The End of Business as Usual."

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Social Media: The End of Business as Usual

  1. 1. P r e s e n t sSocial media The End of Business as Usual
  2. 2. Social media Engage facebook.com/integramarketing @IMG_Group youtube.com/user/IntegraMarketingGrp integramarketinggroup.com#IMGES
  3. 3. #IMGES
  4. 4. Social media Why? • People doing searches are 2.5 times more likely to click after exposure to a brand’s social marketing. - ADWEEK • is now the #1 way generation Y searches for businesses. - SOCIALNOMICS • now drives more traffic to websites than f - COMPETE#IMGES
  5. 5. Social media Because! Today, people don’t want to hear from a company The average person is exposed to 3,000 advertising messages a day! They want to hear from their friends and peers.#IMGES
  6. 6. Social media Outbound Vs. Inbound Traditional media is a one-way street Read a newspaper or listen to a report on television Limited ability to give your thoughts on the matter. Traditional media is a PAID media!#IMGES
  7. 7. Social media Outbound vs. Inbound • Social media is a two-way street • A Web site that doesnt just give you information, but interacts with you • It allows the creation and exchange of user-generated content Social Media is an EARNED Media!#IMGES
  8. 8. Social media Measuring Success $ Grape vines are planted. Vines grow and roots Over time, vines consistently Wine has value — grow bigger and stronger. produce grapes, which can it can be sold, traded be made into wine. or donated. Social Media profiles Each Social Media profiles Each follower is nurtured Trust becomescreated with 0 contacts. attracts a following by one-on-one communication, something of value in (people opt in). increasing trust and followers. the real world.
  9. 9. Social media What To Choose B2C B2B Industry Specific Blasts to All#IMGES
  10. 10. Social media Facebook • is the measuring stick for social media and the fan base. • Profile Page vs. Fan Page • Customize • Picture – 540 pixels high by 180 pixels wide • URL – www.facebook.com/username • Tabs – www.facebook.com/apps/directory • Management • Measure Results#IMGES
  11. 11. Facebook disabledWHOPPER Sacrifice after your love for the WHOPPER Sandwichproved to be stronger than 233,906 friendships.
  12. 12. Over 10,000 businesses entered. 65,000 new likes.
  13. 13. Social media Twitter • is a micro-blogging service, enabling its users to send and read other users messages in real time. • URL • Background • Use media • Tweetdeck • Be timely; make it count#IMGES
  14. 14. Small Places’ story began April25, 2008 and now has over 3,000 followers.
  15. 15. 26 different Twitter accounts 3 support accounts 2 corporate accounts 11 Sales accounts 10 News/Blog accounts From as few as 1,064 followers(@DellServices)to almost 46,000 followers (@DellHomeUS)
  16. 16. Social media YouTube • is a video sharing Web site on which users can upload and share videos • Create a channel • Tags • Annotations • Your brand#IMGES
  17. 17. http://www.youtube.com/watch?v=lAl28d6tbko
  18. 18. 10 million views; 368,000 subscribershttp://www.youtube.com/watch?v=lAl28d6tbko
  19. 19. Social media Foursquare • lets users update their location anywhere in the world using their smart phones. • Still new • Claim your business • Give them an incentive • Be interactive • Monitor • Find your target audience#IMGES
  20. 20. Increasedfollowers by 57 percent.
  21. 21. New trade show proved tobe the most successful with over 130,000 participants.
  22. 22. Social media LinkedIn • connects businesses with like-minded individuals. • Get specific • Recruit • Be the authority • Groups • Answers – linkedin.com/answers • Categories#IMGES
  23. 23. 80 percent of employeesdirectly from Linkedin; 40percent of business from Linkedin leads
  24. 24. Social media Workshop You’ve seen what others are doing ... ou d o? w il l y Wh at#IMGES
  25. 25. Social media Tips and Tricks • flowtown.com • namechk.com • northsocial.com • gist.com • bluesky.com • scribed.com • nimble.com • quora.com • wildfire.com • tweetdeck.com • instagram.com • northcontact.com • plancast.com • posterous.com • Hubspot Social Media Ads#IMGES
  26. 26. T h a n k y o uSocial media The End of Business as Usual
  27. 27. INTRODUCING ...!"#"#"$"%!&&()#*+*,-+()#*./(0+,)$112.(3+0(456

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