What is Social Media Today?• The means of interactions in which people create, share and exchange information and ideas in virtual communities and networks.• It depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user- generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.• How It differentiates from traditional/industrial media: • Quality, Reach, Frequency, Usability, Immediacy and Permanence• Mobile-focus is coming & will change the landscape
Downside of Social Media• Exclusiveness from one platform to another.• Is the information trustworthy and reliable?• Uptick in cyber bullying and online sexual predators• Less face-to-face interaction, creating a detached society• Refrigerators scared people when they first came into society because people stopped talking to each other on the front stoop.
What Is Happening in Business? http://www.youtube.com/watch?v=a949jCX23Tg
Personal BrandingBased on what you’ve discovered at the IAEou:• Who are you and what are you good at?• What gifts, skills, or knowledge sets you apart from the competition? (the essence of who you are)• What will make you stick in the minds of potential customers?• What makes you unique? Your hobbies? Your sense of humor? Your passion for music, movies, or sports? look at YOU) (step away from your business,• And now how can you capture this essence • In a photograph? • In 140 characters? • In a 6-second video?
Facebook Business Page• Choose a Classification • Local business or place • Artist, band, or public figure • Company, organization, or institution • Entertainment • Brand or product • Cause of community• Complete Basic Information• Get to Know Your Admin Panel• Fill the Page With Content• Measure Your Efforts
Facebook Biz Pages Done Right• Starbucks • General Electric• Sunrise Signs • iStockPhoto• Fanta • GoPro• Quiyk • Sharpie• Amsterdam Printing • PhotoShelter• Cornerofart Design Studio • Dunkin Donuts• UBER • ZipCar• Interactivity Marketing • Old Spice• Urban Daddy • Verizon Wireless• Coca-Cola • Ben & Jerry’s• The Murder Mystery Company
How To Be Awesome At Twitterhttp://www.slideshare.net/princessmisia/how-to-be-awesome-on-twitter
Takeaways• Twitter is what you make of it• Twitter is FREE, EASY and NETWORK BUILDIN• Research• Recruitment• Customer Relationship Management• New Customers• SEO• CHOOSE Your Focus!• Killer Profile• LISTEN
Listening Strategy• Choose your Keywords • Company • Competitor • Industry • CommunityYou are a Bird who has descended into a chirping community, how can you be heard?
Next Steps• Review the Current Social Media Platforms and start tothink about which makes sense for your business; where you may find like-minded people, opportunities, etc. Facebook, Twitter, Google+< ,WordPress, Pinterest, LinkedIn, Tumblr, Instagram, YouTube, Flickr, Vine, Behance
Next Steps• Define Your Personal Brand Outline based on your 16 Topics• Choose Your 6 Keywords• Create Master List of All Your Social Media Accounts, Logins & Passwords• Create a Facebook Business Page: http://www.youtube.com/watch?v=V6wji6Vtqic• Create a Twitter Page:• http://www.twitip.com/how-to-set-up-a-twitter-account/• Graphics Cheat Sheet: http://larkabouts.wpengine.com/social-media-image-cheat- sheet/• Discover 5 different sources for content you want to share• Personal Profile Picture; is your’s the best “you”? Work with your Tribe to get the best profile picture!
@meagburnt – that’s me! I too need to re-brand myself!