Fresh Social Media Marketing

Fresh Consulting
Fresh ConsultingFresh Consulting
Fresh
Social Media
Marketing
by Fresh Consulting




                      1
Typing “social media” or “web 2.0”
into Google search suggests
hundreds of millions of results




                 2
So what’s new
about the web? 1.0 to 2.0
      social media?
It’s about a new easy Websites
                                   Art
way for everyone Presentations
                                         Docs
to express and Blogs Wikis   Videos
                                    Slideshows
                           Discussions
create             Groups
                           Reviews Microblogs
                 Social Networks
                 Communities        Apps Forums




                                    by Fresh Consulting
and to publish
your creations
instantly to
the world
expanding your                                               Family
 sphere of Influence.        My Ratings My Apps
                         My Art My Videos My Articles
 Friend               My Books             My Presentations
                  My Ratings                    My Bookmarks
               My Reviews                        My Slideshows
             My Websites                          My Blogs             Employees
                My Wikis
                                     YOU           My Profiles
               My Groups                      My Comments
               My Communities              My Discussions
                 My Social Networks     My Microblogs
                     My Events My Photos My Docs
Management                 My Tags   My Music


                                                          Customers
You don’t need approval to object,
advocate, discuss, share, or opine


 I think              I have opinions
 therefore I tweet    therefore I blog




I have friends        I have interests
therefore I connect   therefore I engage


                                           by Fresh Consulting
This is why
you were
recently Time’s
Person of the
Year
The new media is social media: user
generated content designed to share
             Button served 20 B times / month
and it is supporting a new kind of
trust
                         Trust Peers
  90%
                        Word of Mouth


 67.5%                     83%
  45%
         Corporate or
           Product
          Advertising
 22.5%

           22%                          *age 25-34
   0%
Unlimited distributions channels are
providing a new way to consume
The “Long Tail” of media consumption


                  Popular Media            Unlimited Media
             Providers from limited    Providers from unlimited
              distribution channels      distribution channels
                    (less trust)              (more trust)




        i.e. 133 Million Blogs tracked on Technorati alone
creating a new way to buy where
we rely heavily on real reviews
requiring a new way to sell via main
-stream and niche online channels
Case Study: Joffrey’s Coffey outreach to 1500+ bloggers
Social media can have significant
influence in unprecedented ways
Obama would not have won without internet
                            Obama      McCain
500000                   150000                  900000




375000                   112500                  675000




250000                    75000                  450000




125000                    37500                  225000




     0                        0                       0

         Blog Mentions       Twitter Followers        MySpace Friends
because the new web is a web of
  connected people, not just pages
                                           Management
               Friends
Family
                                      Employees
                         Co-Workers


         You



                                            Customers
across connected devices in a
universal web platform
with a new open and transparent
participation culture
(i.e. 160,000 active contributors on Wikipedia)
having conversations and sharing
information freely       web 1.0   web 2.0




              Your
            Website or
            Company
And yet, the web is still a baby in its
role as a communication and
community vehicle
Shifting from 1-way blasts in
traditional channels

              TV         Radio

    Magazines              Direct Mail

 Newspapers
                           Seminars
     Newsletters
to joining 2-way conversations in
new channels can be heady stuff for
businesses to grasp
But today, you have to be seen as
human to be real and trusted
Trust is the most valuable thing in
business ...and the hardest to win
Companies can harness social media
to help humanize their brand




                     Sample Video (of their 90+)
and engender trust by empowering
real people to be the company face




                            by Fresh Consulting
even McKinsey realizes the value of
connecting where people are
200 M People are on Facebook,
making it the 5th largest country
                 200 M People are on Facebook, which
                 would make it the 5th largest country




                                               Country    Population
                                                 China     ~ 1.3 B
                                                  India    ~ 1.2 B
                                                   US      ~ 300 M
                                              Indonesia    ~ 240 M
                                             Facebook      ~ 200 M
                                                 Brazil    ~190 M
                                               Pakistan    ~ 165 M
                                            Bangledash     ~ 162 M
30 M+ Business users and 500,000
CEOs are connected on Linkedin
~10M users are sharing millions of
micro messages a day on Twitter




            “Yes, CEOs should
          Facebook and Twitter”

                Forbes
             March 11, 2009
Ning alone already has 1 million
niche social networks




                               30
Social networking is now more
popular than email
And it’s not just college kids anymore
Boomers are adopting the fastest



 276% Growth
 35-54 year olds
 fastest growing demographic
 on Facebook!




                                 32
But Why?
It taps our human need to be part
of something, to be recognized, to
create, to discuss and to share
It’s not just another set of new
tools... it’s about relationships




                              by Fresh Consulting
New tools simply help efficiently
initiate, expand, develop and manage
relationships
But how do you
keep up with all
    of this?
You should have a Social Media
Strategy
that strategically expands your
reach, extends your brand, and
empowers your real voice
Connect with us to continue the
conversation


•   We comprehensively track social media channels
•   We build social media marketing plans
•   We educate others on social media
•   We have 1000+ social media examples

•   Call us at 206.801.0961
•   Email us at team@freshconsulting.com
•   Follow us at twitter.com/freshconsulting
•   Join us on...
    • Facebook - freshconsulting.com/facebook
    • LinkedIn - freshconsulting.com/linkedin
References
Statistic                                   Source
133 M Blogs indexed by Technorati           http://technorati.com/blogging/state-of-the-blogosphere/

Wikipedia statistics                        http://socialmediastatistics.wikidot.com/

75% of internet users use social media      http://www.adweek.com/aw/content_display/news/digital/e3icc3b73373ecfd4

Edelman Trust Statistics                    http://www.edelman.co.uk/trustbarometer

McCain vs. Obama social media statistics    http://www.readwriteweb.com/archives/social_media_obama_mccain_comp

Share Button served 20B X / month           http://www.addthis.com/

160,000 active contributors on Wikipedia    http://socialmediastatistics.wikidot.com/

Joffreyʼs Coffee case study                 http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-

276% fastest growing demographic            http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-re

Social Networking more popular than email   http://mashable.com/2009/03/09/social-networking-more-popular-than-emai

1 M networks on Ning                        http://blog.ning.com/2009/04/one-million-social-networks-on-ning.html

Facebook over 200 million                   http://blog.facebook.com/blog.php?post=72353897130

Twitter ~10M users                          http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-op

LinkedIn 30M +                              http://news.cnet.com/8301-1023_3-10073601-93.html
Picture Sources
Picture                                Source
Wave Surfing at Pipeline Hawaii image   http://stasy.org/0000770/

Da Vinci Vitruve                       http://commons.wikimedia.org/wiki/File:Da_Vinci_Vitruve_Luc_Viatour.jpg

Website screenshots                    Directly from the website home pages

All other images                       http://www.istockphoto.com
All Rights Reserved
Feedback? Questions? Presentation Use? Please email
           team@freshconsulting.com
1 of 43

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Fresh Social Media Marketing

  • 2. Typing “social media” or “web 2.0” into Google search suggests hundreds of millions of results 2
  • 3. So what’s new about the web? 1.0 to 2.0 social media?
  • 4. It’s about a new easy Websites Art way for everyone Presentations Docs to express and Blogs Wikis Videos Slideshows Discussions create Groups Reviews Microblogs Social Networks Communities Apps Forums by Fresh Consulting
  • 5. and to publish your creations instantly to the world
  • 6. expanding your Family sphere of Influence. My Ratings My Apps My Art My Videos My Articles Friend My Books My Presentations My Ratings My Bookmarks My Reviews My Slideshows My Websites My Blogs Employees My Wikis YOU My Profiles My Groups My Comments My Communities My Discussions My Social Networks My Microblogs My Events My Photos My Docs Management My Tags My Music Customers
  • 7. You don’t need approval to object, advocate, discuss, share, or opine I think I have opinions therefore I tweet therefore I blog I have friends I have interests therefore I connect therefore I engage by Fresh Consulting
  • 8. This is why you were recently Time’s Person of the Year
  • 9. The new media is social media: user generated content designed to share Button served 20 B times / month
  • 10. and it is supporting a new kind of trust Trust Peers 90% Word of Mouth 67.5% 83% 45% Corporate or Product Advertising 22.5% 22% *age 25-34 0%
  • 11. Unlimited distributions channels are providing a new way to consume The “Long Tail” of media consumption Popular Media Unlimited Media Providers from limited Providers from unlimited distribution channels distribution channels (less trust) (more trust) i.e. 133 Million Blogs tracked on Technorati alone
  • 12. creating a new way to buy where we rely heavily on real reviews
  • 13. requiring a new way to sell via main -stream and niche online channels Case Study: Joffrey’s Coffey outreach to 1500+ bloggers
  • 14. Social media can have significant influence in unprecedented ways Obama would not have won without internet Obama McCain 500000 150000 900000 375000 112500 675000 250000 75000 450000 125000 37500 225000 0 0 0 Blog Mentions Twitter Followers MySpace Friends
  • 15. because the new web is a web of connected people, not just pages Management Friends Family Employees Co-Workers You Customers
  • 16. across connected devices in a universal web platform
  • 17. with a new open and transparent participation culture (i.e. 160,000 active contributors on Wikipedia)
  • 18. having conversations and sharing information freely web 1.0 web 2.0 Your Website or Company
  • 19. And yet, the web is still a baby in its role as a communication and community vehicle
  • 20. Shifting from 1-way blasts in traditional channels TV Radio Magazines Direct Mail Newspapers Seminars Newsletters
  • 21. to joining 2-way conversations in new channels can be heady stuff for businesses to grasp
  • 22. But today, you have to be seen as human to be real and trusted
  • 23. Trust is the most valuable thing in business ...and the hardest to win
  • 24. Companies can harness social media to help humanize their brand Sample Video (of their 90+)
  • 25. and engender trust by empowering real people to be the company face by Fresh Consulting
  • 26. even McKinsey realizes the value of connecting where people are
  • 27. 200 M People are on Facebook, making it the 5th largest country 200 M People are on Facebook, which would make it the 5th largest country Country Population China ~ 1.3 B India ~ 1.2 B US ~ 300 M Indonesia ~ 240 M Facebook ~ 200 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 M
  • 28. 30 M+ Business users and 500,000 CEOs are connected on Linkedin
  • 29. ~10M users are sharing millions of micro messages a day on Twitter “Yes, CEOs should Facebook and Twitter” Forbes March 11, 2009
  • 30. Ning alone already has 1 million niche social networks 30
  • 31. Social networking is now more popular than email
  • 32. And it’s not just college kids anymore Boomers are adopting the fastest 276% Growth 35-54 year olds fastest growing demographic on Facebook! 32
  • 34. It taps our human need to be part of something, to be recognized, to create, to discuss and to share
  • 35. It’s not just another set of new tools... it’s about relationships by Fresh Consulting
  • 36. New tools simply help efficiently initiate, expand, develop and manage relationships
  • 37. But how do you keep up with all of this?
  • 38. You should have a Social Media Strategy
  • 39. that strategically expands your reach, extends your brand, and empowers your real voice
  • 40. Connect with us to continue the conversation • We comprehensively track social media channels • We build social media marketing plans • We educate others on social media • We have 1000+ social media examples • Call us at 206.801.0961 • Email us at team@freshconsulting.com • Follow us at twitter.com/freshconsulting • Join us on... • Facebook - freshconsulting.com/facebook • LinkedIn - freshconsulting.com/linkedin
  • 41. References Statistic Source 133 M Blogs indexed by Technorati http://technorati.com/blogging/state-of-the-blogosphere/ Wikipedia statistics http://socialmediastatistics.wikidot.com/ 75% of internet users use social media http://www.adweek.com/aw/content_display/news/digital/e3icc3b73373ecfd4 Edelman Trust Statistics http://www.edelman.co.uk/trustbarometer McCain vs. Obama social media statistics http://www.readwriteweb.com/archives/social_media_obama_mccain_comp Share Button served 20B X / month http://www.addthis.com/ 160,000 active contributors on Wikipedia http://socialmediastatistics.wikidot.com/ Joffreyʼs Coffee case study http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere- 276% fastest growing demographic http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-re Social Networking more popular than email http://mashable.com/2009/03/09/social-networking-more-popular-than-emai 1 M networks on Ning http://blog.ning.com/2009/04/one-million-social-networks-on-ning.html Facebook over 200 million http://blog.facebook.com/blog.php?post=72353897130 Twitter ~10M users http://www.techcrunch.com/2009/04/20/how-many-new-twitter-users-post-op LinkedIn 30M + http://news.cnet.com/8301-1023_3-10073601-93.html
  • 42. Picture Sources Picture Source Wave Surfing at Pipeline Hawaii image http://stasy.org/0000770/ Da Vinci Vitruve http://commons.wikimedia.org/wiki/File:Da_Vinci_Vitruve_Luc_Viatour.jpg Website screenshots Directly from the website home pages All other images http://www.istockphoto.com
  • 43. All Rights Reserved Feedback? Questions? Presentation Use? Please email team@freshconsulting.com