Amazing Content for Social Media: Guide to create engaging Content and beat the Edge Rank

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Content is king. Content rules.
Yeah boring... because this only works if the content is really treated like a king.
For Social Media you need own content - the best possible content.
In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates.
See amazing examples for great engaging Social Media Content.
And have fun!

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Amazing Content for Social Media: Guide to create engaging Content and beat the Edge Rank

  1. 1. Edge Rank
  2. 2. 1. What people really do onfacebook?
  3. 3. nothing
  4. 4. They wait
  5. 5. ... For cool & funny updates
  6. 6. ... They „like“ very cool andvery funny updates...
  7. 7. ... they „share exraordinarycool and funny updates...
  8. 8. ... People share Contentbecause because it’s great–not because it’s from you
  9. 9. 2 big target groups•  Bored at work•  Bored in a line
  10. 10. 2.  It‘s all about„Stickiness“ &„shareability“
  11. 11. Social Media is theFacebook Newsfeed ;-)
  12. 12. WHY?
  13. 13. Share & Edge Rank•  Share = Reach = viral•  Edge Rank = visibility = interaction•  Secret to more Reach:•  Share, Share, Share
  14. 14. Shareable Posts•  Give•  Advise•  Warn•  Amuse•  Inspire•  Amaze•  Unite
  15. 15. Edge Rank?
  16. 16. Edge Rank?
  17. 17. Edge Rank?
  18. 18. Edge Rank?
  19. 19. Edge Rank?
  20. 20. Edge Rank?
  21. 21. Talking about
  22. 22. Interaktionen
  23. 23. Interaktionen
  24. 24. Interaktionen
  25. 25. Reach isn‘t everything
  26. 26. Post Boost from Post
  27. 27. Or Post Promotion
  28. 28. Propel AD
  29. 29. Propel AD
  30. 30. Propel AD
  31. 31. Qwaya
  32. 32. Small difference
  33. 33. My solution
  34. 34. Be careful!
  35. 35. SocialMediaContent
  36. 36. Eigener Content•  Content is everything•  Without content you are nothing•  OWN Social Media Content•  Creativity wins
  37. 37. 4. Richtig Content nutzen.
  38. 38. Die vier Content TypenOfficialCompanyContentPersonalCompanyContentGeneratedUserContentFound &shared UserContent
  39. 39. Official Company Content
  40. 40. Personal Company Content
  41. 41. Generated User Content
  42. 42. Found & Shared User Content•  OPC
  43. 43. Content Goals•  Traffic•  Reach•  Emotions/ Interactions•  Branding
  44. 44. Traffic – 80 x days
  45. 45. Bad?
  46. 46. Good?
  47. 47. Share = the 3 Level
  48. 48. Unconditionalshares
  49. 49. 88Content strategy
  50. 50. „Hot Topics“
  51. 51. „Hot Topics“
  52. 52. INVOLVEMENT & RESPONSE
  53. 53. Advertising is luxuryContent is survival

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