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monetize your blog



   up the wazoo
           

       Julia Scott"
    BargainBabe.com"


                       BargainBabe.com"
first steps
•  Create an appealing site/blog"
•  Get into an entrepreneurial mindset"
•  Set up diverse revenue streams"




                                          BargainBabe.com"
How many ways "
    can you "
  make money "
from a website?"


                   BargainBabe.com"
advertising
•  Ad networks – beyond AdSense!"
  "




  o    Top ad networks http://lists.econsultant.com/
       top-10-advertising-networks.html "



                                               BargainBabe.com"
banners and more
 •  Email newsletters"
 •  RSS feed (AdSense->MyAds->Feeds)"
 •  Pop ups"
 •  Target only new visitors with Chitika"
 •  Join or create an ad network with related blogs"
 "
Tip: Reposition ads and test colors, fonts, borders,
and content in ads to optimize payout "




                                              BargainBabe.com"
be your own salesperson
•  Sponsored post"
•  Sponsored giveaway"
•  Mini-sponsor"
"




                          BargainBabe.com"
ad placements
•    Dedicated email blast "   •  Product reviews
•    Text link "                - Charge for this!"

•    Embedded video "          •  Spot on your YouTube
•    Facebook updates"            channel"
•    Tweets"                   •  Podcast placement "
•    Host a contest or         •  White paper placement"
     giveaway                  •  High-traffic landing
     - Very successful on         page"
     BargainBabe.com!



                                                      BargainBabe.com"
great rate sheets




            BargainBabe.com"
great rate sheets




            BargainBabe.com"
great rate sheets




            BargainBabe.com"
how to sell
•  Build on existing relationship"
•  Ask what their goal is"
•  Share your track record"
  –  Stats and past performance"
•  Give them options"
•  Be flexible "
•  Disclose!"


                                     BargainBabe.com"
affiliates
•    Guide: http://zacjohnson.com/affiliate-marketing-guide-book/"
•    Flat fee: eBates, Swagbucks"
•    Networks: CJ, Linkshare, MySavings, Logical Media, Share a Sale"
•    Per print: Coupons.com, SmartSource, RedPlum "
•    Amazon: 4-8% of sales "
     –  BARRED in AR, CA, CO, CT, IL, NC, RI"
     –  Residency loophole alternative? http://www.viglink.com/"
•  OpenSky: unique products from small bizes"
•  Sales force to create Groupon-type deals "
•  Analog Analytics makes deal, you sell it"
     –  OC Register made $100k in one day "
•  Music downloads though Amazon and iTunes "
Tip: Are affiliates legit? http://www.npr.org/include/howtosupportnpr.html"


                                                                   BargainBabe.com"
daily deal$?
                 Flat Sign Up Fee!            % of Sales!
Groupon"         $10 Groupon Bucks"           2-10% (through CJ)"
                 (through G)"                 2% for existing users"
                                              10% for new users"
Living Social"   $2.50 (through LS)"          30% (through LS)"
Saveology"       $10 Saveology Dollars when   5-20% (through S)"
                 two friends buy deals"       5% for existing users"
                                              20% for new users"
                                              OR 5-15% through CJ"
Gilt City"       None"                        10% (through CJ)"
"
Tippr"           $5 sign up & "               None"
                 $5 for first purchase"




                                                            BargainBabe.com"
paywall if you dare
•  Access to forums "
  –  Established, niche sites"
  –  VideoUniversity.com"
•  By quantity "
  –  New York Times!
•  By quality "
  –  MediaBistro"



                                  BargainBabe.com"
blog as springboard




              BargainBabe.com"
paid content is a reality!
•  Blog on other sites "
•  Ghost write for another site  "
•  Articles for traditional media "
•  Leverage column in newspaper or
   magazine"
•  Syndicate your content with newspapers"
•  Guide to pitching editors"
     http://goodwritingblog.blogspot.com/2011/01/
       how-to-pitch-article-to-editor.html"

                                            BargainBabe.com"
create media
•    Book, eBook, or Kindle single"
•    White paper "
•    Audio classes
•    Budget worksheets"
•    Podcasts and videos
•    Host a live chat
•    Holiday gift guide"




                                         BargainBabe.com"
sponsorships
•  Site sponsorship: mega ad package
     -Banners, posts, social media, etc.
•    Brand rep or panel member"
•    Get paid to attend conferences and events
•    Endorse a brand or product
•    Spokesperson"
•    Satellite Media Tour"




                                               BargainBabe.com"
offline $$$
Get Out of the House!"
•  Host an event sponsorships, sales, event fees, publicity "
•  Workshops, how to sessions, coaching "
•  Courses to readers: NYTʼs "
   "Knowledge Network"
•  Speak to groups about "
   "blogging or your blog topic"
•  Consult other bloggers, "
   "brands, and organizations"
•  Teach college or high school"


                                                     BargainBabe.com"
star struck
•  Paid TV contributor, host, or star"
•  Get paid to judge a contest/entries
•  Keynote speaker




                                         BargainBabe.com"
what else?
•    Grants: community benefit?"
•    Donations via Paypal button"
•    Voluntary membership with perks  "
•    Paid Tweets via MyLikes.com"
•    Angel investors"
•    Social media consulting & implementation "
•    Site structure, content organization, and implementation"
•    Spin off a micro site"
"




                                                                 BargainBabe.com"
sell your site
What would make your site valuable to a buyer?"

•    URL"
•    Traffic"
•    Brand value"
•    Revenue minus expenses"

What steps would create that value?"
•  Emotional value v. perceived value"
•  Guide to selling your blog "
     "http://www.catswhoblog.com/how-to-sell-a-blog-efficiently"
•  Top 10 most expensive blogs"
     "http://www.catswhoblog.com/the-10-most-expensive-blogs-of-all-times "
•  More tips on selling"
     "http://www.problogger.net/archives/2007/07/08/how-to-sell-your-blog/ "




                                                                               BargainBabe.com"
ethics
    Transparency will save you!"
      Where is your ethics/disclosure policy? "
•  My ethics policy: http://bargainbabe.com/about/ "

•  I do not accept money from any business or manufacturer to blog
   about their product on BargainBabe.com. If I write about a restaurant,
   retailer, Web site or product it is because I believe there is a good deal
   to be had. I sell sponsored posts and advertising on the site and
   participate in referral programs, however, because I gotta pay my bills.
   Paid content is always identified."




                                                               BargainBabe.com"
policies
•  Get your own"
  "http://www.disclosurepolicy.org"
•  FTC guidelines for bloggers http://
  www.ftc.gov/opa/2009/10/endortest.shtm (Release
  dated 10/5/2009)"




                                           BargainBabe.com"
monetize your blog
           Julia Scott
    Julia@bargainbabe.com 

               "
                

        BargainBabe.com
 Strategies, coupons & inspiration
                "
 to save on everyday expenses!"


                                     BargainBabe.com"

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68 ways to monetize your blog by julia scott

  • 1. monetize your blog up the wazoo 
 Julia Scott" BargainBabe.com" BargainBabe.com"
  • 2. first steps •  Create an appealing site/blog" •  Get into an entrepreneurial mindset" •  Set up diverse revenue streams" BargainBabe.com"
  • 3. How many ways " can you " make money " from a website?" BargainBabe.com"
  • 4. advertising •  Ad networks – beyond AdSense!" " o  Top ad networks http://lists.econsultant.com/ top-10-advertising-networks.html " BargainBabe.com"
  • 5. banners and more •  Email newsletters" •  RSS feed (AdSense->MyAds->Feeds)" •  Pop ups" •  Target only new visitors with Chitika" •  Join or create an ad network with related blogs" " Tip: Reposition ads and test colors, fonts, borders, and content in ads to optimize payout " BargainBabe.com"
  • 6. be your own salesperson •  Sponsored post" •  Sponsored giveaway" •  Mini-sponsor" " BargainBabe.com"
  • 7. ad placements •  Dedicated email blast " •  Product reviews •  Text link " - Charge for this!" •  Embedded video " •  Spot on your YouTube •  Facebook updates" channel" •  Tweets" •  Podcast placement " •  Host a contest or •  White paper placement" giveaway •  High-traffic landing - Very successful on page" BargainBabe.com! BargainBabe.com"
  • 8. great rate sheets BargainBabe.com"
  • 9. great rate sheets BargainBabe.com"
  • 10. great rate sheets BargainBabe.com"
  • 11. how to sell •  Build on existing relationship" •  Ask what their goal is" •  Share your track record" –  Stats and past performance" •  Give them options" •  Be flexible " •  Disclose!" BargainBabe.com"
  • 12. affiliates •  Guide: http://zacjohnson.com/affiliate-marketing-guide-book/" •  Flat fee: eBates, Swagbucks" •  Networks: CJ, Linkshare, MySavings, Logical Media, Share a Sale" •  Per print: Coupons.com, SmartSource, RedPlum " •  Amazon: 4-8% of sales " –  BARRED in AR, CA, CO, CT, IL, NC, RI" –  Residency loophole alternative? http://www.viglink.com/" •  OpenSky: unique products from small bizes" •  Sales force to create Groupon-type deals " •  Analog Analytics makes deal, you sell it" –  OC Register made $100k in one day " •  Music downloads though Amazon and iTunes " Tip: Are affiliates legit? http://www.npr.org/include/howtosupportnpr.html" BargainBabe.com"
  • 13. daily deal$? Flat Sign Up Fee! % of Sales! Groupon" $10 Groupon Bucks" 2-10% (through CJ)" (through G)" 2% for existing users" 10% for new users" Living Social" $2.50 (through LS)" 30% (through LS)" Saveology" $10 Saveology Dollars when 5-20% (through S)" two friends buy deals" 5% for existing users" 20% for new users" OR 5-15% through CJ" Gilt City" None" 10% (through CJ)" " Tippr" $5 sign up & " None" $5 for first purchase" BargainBabe.com"
  • 14. paywall if you dare •  Access to forums " –  Established, niche sites" –  VideoUniversity.com" •  By quantity " –  New York Times! •  By quality " –  MediaBistro" BargainBabe.com"
  • 15. blog as springboard BargainBabe.com"
  • 16. paid content is a reality! •  Blog on other sites " •  Ghost write for another site  " •  Articles for traditional media " •  Leverage column in newspaper or magazine" •  Syndicate your content with newspapers" •  Guide to pitching editors" http://goodwritingblog.blogspot.com/2011/01/ how-to-pitch-article-to-editor.html" BargainBabe.com"
  • 17. create media •  Book, eBook, or Kindle single" •  White paper " •  Audio classes •  Budget worksheets" •  Podcasts and videos •  Host a live chat •  Holiday gift guide" BargainBabe.com"
  • 18. sponsorships •  Site sponsorship: mega ad package -Banners, posts, social media, etc. •  Brand rep or panel member" •  Get paid to attend conferences and events •  Endorse a brand or product •  Spokesperson" •  Satellite Media Tour" BargainBabe.com"
  • 19. offline $$$ Get Out of the House!" •  Host an event sponsorships, sales, event fees, publicity " •  Workshops, how to sessions, coaching " •  Courses to readers: NYTʼs " "Knowledge Network" •  Speak to groups about " "blogging or your blog topic" •  Consult other bloggers, " "brands, and organizations" •  Teach college or high school" BargainBabe.com"
  • 20. star struck •  Paid TV contributor, host, or star" •  Get paid to judge a contest/entries •  Keynote speaker BargainBabe.com"
  • 21. what else? •  Grants: community benefit?" •  Donations via Paypal button" •  Voluntary membership with perks  " •  Paid Tweets via MyLikes.com" •  Angel investors" •  Social media consulting & implementation " •  Site structure, content organization, and implementation" •  Spin off a micro site" " BargainBabe.com"
  • 22. sell your site What would make your site valuable to a buyer?" •  URL" •  Traffic" •  Brand value" •  Revenue minus expenses" What steps would create that value?" •  Emotional value v. perceived value" •  Guide to selling your blog " "http://www.catswhoblog.com/how-to-sell-a-blog-efficiently" •  Top 10 most expensive blogs" "http://www.catswhoblog.com/the-10-most-expensive-blogs-of-all-times " •  More tips on selling" "http://www.problogger.net/archives/2007/07/08/how-to-sell-your-blog/ " BargainBabe.com"
  • 23. ethics Transparency will save you!" Where is your ethics/disclosure policy? " •  My ethics policy: http://bargainbabe.com/about/ " •  I do not accept money from any business or manufacturer to blog about their product on BargainBabe.com. If I write about a restaurant, retailer, Web site or product it is because I believe there is a good deal to be had. I sell sponsored posts and advertising on the site and participate in referral programs, however, because I gotta pay my bills. Paid content is always identified." BargainBabe.com"
  • 24. policies •  Get your own" "http://www.disclosurepolicy.org" •  FTC guidelines for bloggers http:// www.ftc.gov/opa/2009/10/endortest.shtm (Release dated 10/5/2009)" BargainBabe.com"
  • 25. monetize your blog Julia Scott Julia@bargainbabe.com 
 " 
 BargainBabe.com Strategies, coupons & inspiration " to save on everyday expenses!" BargainBabe.com"