2. Value / Benefits
Why HubSpot Enterprise?
• You have a complex sales cycle, or run a variety of
online advertising or marketing campaigns.
• You want to gain greater insight into which activities
drive conversions.
• Designed for users who want to take an
aggressive and sophisticated approach to
online, inbound marketing.
3. Value / Benefits
Benefits of HubSpot Enterprise
• Digs deeper into the sales funnel to convert website
visitors to leads.
• Determines what behaviors are more likely to
contribute to purchasing decisions / desired actions.
• Offers more advanced follow-up options (marketing
automation) based on behavior triggers.
5. Tools / Key Features
Landing Pages
• Unlimited A/B testing for calls to
action, copy, images, layout, etc.
• By comparing the performance of these
pages, you can determine which
variation is most effective in driving
visitors to that the desired action.
• No IT involvement—can replicate
existing pages with one click.
• Numerous templates available, as well
as custom HTML and CSS. NOTE: Basic and Professional versions of
HubSpot lack the ability to A/B test landing
pages, and have fewer templates.
6. Tools / Key Features
Lead Nurturing
• Behavior-based triggers — Send targeted communications based on
visitor behaviors (forms, downloads, etc.), and use advanced
segmenting to identify users fit for a particular campaign.
• Construct campaigns that share relevant content, and monitor how
recipients respond to calls to action. Build detailed email workflows. If
they do X, then they get Y. If they don’t do X then they get Z.
• Can send via new HubSpot email tool; integrates with Constant
Contact, Mailchimp, Exact Target, Campaign Monitor, iContact and
more.
• Multi-channel triggers — Billing, social, CRM, helpdesks, etc.
• Some integrations are out of box —
ZenDesk, Shopify, Recurly, Tender Support, Chargify and Twitter.
7. Key Features
Lead Nurturing
NOTE: Lead nurturing in Basic and Professional versions of HubSpot are based
solely on form completions, workflows cannot get as complex, and there is no
integration to outside ESPs or other service providers.
8. Tools / Key Features
Closed-Loop Analytics
• Create events based on visitor
actions :
• Submitted a form
• Clicked a button
• Visited a URL
• Custom
• Use the events to see how various
activities impact goals, lead
conversions, event activity and sales.
9. Tools / Key Features
Closed-Loop Analytics
• Reports give you detailed insight into:
• Revenue — How activities impact bottom line.
• Influential activities / promotions — What drives
prospects to convert.
• Behaviors that lead to desired activities.
• Customer lifecycle — First-touch source, length of time
before taking the desired action and last touch source.
• For example — What behaviors most frequently lead a
prospect to become a customer, and how long does it
usually take leads to move through the sales funnel?
NOTE: Compared to Basic and Professional versions of HubSpot, you can
more easily dig down into behavior chains, as well as understand how
particular buttons, forms, content, etc. drive conversions.
11. Ideal Users
What Companies Are a Fit?
• Have resources (budget and/or time) to devote
to in-depth data analysis. Real value comes when
someone is actively looking at metrics and
adjusting activities based on performance.
• Those questioning the ROI of their marketing
activities or who aren’t sure what is working.
• Those with complex sales cycles that would
benefit from targeted lead-nurturing campaigns.
• Companies interested in more heavily targeting Image Source: Horia Varlan
the middle of the sales funnel.
12. Price Points
Price Points
• Cost varies based on number of contacts.
See details on HubSpot pricing.
13. On-Boarding Process
On-Boarding Process
• 8 hours of individual training with a HubSpot representative
(additional, one-time $2,000 expense).
• Since much of the set up is contingent on unique needs of
client, rep will help you determine the best plan of action, and
get preliminary activities and reporting rolling.
• If an existing HubSpot customer, then portal will be updated to
include new features.
14. On-Boarding Process
Selecting a Partner
• HubSpot Enterprise provides users with greater insight into
marketing intelligence and results to support real-time
adjustments that drive a successful campaign.
• Select a partner that is qualified to support your marketing efforts
and provide strategic oversight to your inbound marketing
campaign.
• PR 20/20 is a Certified HubSpot Partner Agency and Gold Tier
VAR (Valued Added Reseller), with experience on-boarding and
executing client campaigns on HubSpot Enterprise.
Editor's Notes
Standard Template - any images that can work?
Publishing: 20k copies of Blueprint = $60,000 Advance on 2nd book = $20,000Education & Training: 500 Blueprint series @ $300 avg = $150,000 Speaking gigs = $25,000 Workshops = $25,000Sponsorships & Licensing MAI partners = $50,000 HubSpot licenses = $5,000
Publishing: 20k copies of Blueprint = $60,000 Advance on 2nd book = $20,000Education & Training: 500 Blueprint series @ $300 avg = $150,000 Speaking gigs = $25,000 Workshops = $25,000Sponsorships & Licensing MAI partners = $50,000 HubSpot licenses = $5,000
