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![Better thinking. Better experiences. Better results. TM 52-56 William Street, East Sydney, NSW 2009 | www.different.com.au | 02 9751 7444 Email: [email_address] Slideshare: http://www.slideshare.net/colfelt Twitter: @colfelt](https://image.slidesharecdn.com/stilltoofluffyv12-091002005231-phpapp01/75/were-still-too-fluffy-27-2048.jpg?cb=1665132402)
We're Still Too Fluffy
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A presentation about how experience designers mostly miss the point about communicating with business stakeholders. Practical techniques from the sales discipline to ensure better efficacy in bringing clients around to making the right decisions.
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We're Still Too Fluffy
- 1. WE’RE STILL TOO FLUFFY Exploring missed potential
- 2. WHO ME?
- 4. “ YOU DO THE FLUFFY STUFF” - CRAIG
- 6. UCD at its best Define Design Implement Concept Experience Modelling Learn HERE Less valuable Too late
- 7. Products and services still suck
- 10. ASSUMED NEED
- 12. Symptoms of the problem “ Can you cite an example of other companies like us doing that?” You've failed to gain "Trusted Advisor" status “ That's nice, but I think we'll do this instead…” Lack of trust that your judgement will lead to success " That sounds expensive, I don't think we really need all that..." Belief that they know better than you...
- 13. Consequences
- 14. WHY? Experience Designer The communication gap BUSINESS NEEDS VALUE OF DESIGN
- 15. Time spent thinking about communicating it Time spent creating the stuff
- 17. WISH I WAS HIM
- 19. Prepare to PREPARE TO SELL
- 20. COMMUNICATE TO ALL ON THE PATH
- 21. THE IDEA ADOPTION PATH
- 22. Problem Anatomy Credibility Consequences Urgency Differentiate Data Incentives Unaware Aware but inactive Aware and active Decision Branding & Education
- 23. Distribution Sales Conversions Acquisition Costs Efficiency Strategy Differentiation NPS Profit margin Customer Satisfaction Advantage Investment TALK BUSINESS
- 24. BE BRAVE
- 25. NO FLUFF
- 26. THANK YOU
- 27. Better thinking. Better experiences. Better results. TM 52-56 William Street, East Sydney, NSW 2009 | www.different.com.au | 02 9751 7444 Email: [email_address] Slideshare: http://www.slideshare.net/colfelt Twitter: @colfelt