The document outlines the importance of video marketing, noting that by 2019, video would account for 80% of internet traffic and significantly boost engagement and purchase likelihood among consumers. It emphasizes the need to craft tailored messages, consider audience viewing habits, and effectively tell a story through video. Additionally, it discusses current trends in video creation and the integration of artificial intelligence in marketing strategies.

1. #HUGCLE
Video Marketing & HubSpot

2. #HUGCLE
Keith Moehring
VP of Strategic Growth
PR 20/20
keith@pr2020.com
@keithmoehring

3. #HUGCLE
Please Sign In
hubs.ly/H0dVdYw0

4. Getting Started
with Video

5. +

12. www.pr2020.com/kid-karaoke

15. 1
How to Get Started with Video

16. Just The Facts
16
Established
in 2008
Located in
Akron, OH
Addy,
Weatherhead 100,
Excellence In Business
Award Winners

17. Hello!
Ryan Pritt
Co-Founder, President
Jeffrey Pritt
Co-Founder, Creative Director
Brianna Kelly
Marketing Specialist
17
Amanda Ake
Producer
Andrew Nalette
Producer
Josh Kuss
Production Specialist

18. What We Do
18
Videography Photography Animation Graphic Design
Virtual RealityAerial Live Events

19. 19
Today’s Agenda
19
Why Video?
Questions to Ask
Maximizing Budgets
Video Trends

20. 20
Why Video?
20
• By 2019 video is going to account for 80% of all internet traffic
• 4x as many consumers would prefer to watch a video about a product than read
about it
• Using the word “video” in an email subject line boosts open rates by 19%
• Shoppers who view a video in the pre-purchase stages are 1.81x more likely to
make a purchase than non-viewers
• Your content is 50x more likely to make it to the first page of Google results if it has
video

21. 21
21
Video is Built Into your Brain
Everything you see is a combination of images, sounds and motions. Why fight that
natural instinct?
Emotion is Human
Being able to watch that story come to life right in front of you, instead of having a read
it, can be a very powerful thing.
The Sharing Experience
People inherently want to share things with other people. And videos are so sharable
because they have so much data, but in such an captivating, understandable and
relatable way.
Why Video?

22. 22
22
Who is the target audience?
A tailored message is always more effective and makes for a better video overall.
What is the intended goal of the video?
Starting with a simple goal will keep you focused while developing the concept for the
video.
Where will video be viewed by the audience?
The answer to this question can effect overall video length, tempo, whether or not to
add subtitles, and other important factors.
How do you want to tell the story?
A story can be told in many different ways. Convey the main message of the video to
the viewer in the most effective and visually engaging way possible.
Questions to Ask

23. 23
Going from Why Video to What Kind?
23
Cooking Video Examples
A: Tasty-Style Video B: Masterclass-Style Video
• Very short
• Easily sharable
• Allow the viewer view without audio
• Wide demographic
• Longer form
• Share deeper knowledge
• Requires more focus
• Specific demographic
VS

24. 24
24
Maximizing your Money
Strategy Shoot
Edit Release
• Ask those right questions
• Create story boards and
get aligned early on
• Understand what type
of equipment you need
• Think down the road
• Multipurpose the video
• Be conscious of the
desired lifespan/make it
evergreen
• Choose correct platform
• Its useless if it doesn't
reach the intended
audience

25. 25
25
Trends
Should I jump on a trend?
• Not every trend is right for your company/your brand
• Important to consider your project and your audience
• Don’t just do it because it is “trendy”

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26
Trends
Purpose
Video

27. 27
27
Trends
Square Video

28. 28
28
Trends
360 Video

29. 29
29
Trends
Professional
Live Streaming
Average
Watch
Time is
3x higher
for live
streams
LIVESTREAM
UPLOADED

30. 30

31. Artificial Intelligence + Inbound

32. Our lives are already machine-assisted,
and our marketing will be too.

33. 80% of what we do everyday will be intelligently automated
to some degree in the next 3-5 years.

34. Gartner forecasts AI-derived business value will reach
$3.9 trillion in 2022.
Source: Gartner (April 2018)
2018 2019 2020 2021 2022
Business
Value ($)
1,175 1,901 2,649 3,346 3,923
Growth (%) 70 62 39 26 17
Forecast of Global AI-Derived Business Value (Billions of U.S. Dollars)

35. McKinsey Global Institute estimates up to a $6 trillion impact
of AI and other analytics on Marketing & Sales
Source: McKinsey Global Institute
Pricing & Promotion
Customer
Service
Management
Next Product to
Buy/Individualized
Offering Customer
Acquisition/Lead
Generation Marketing
Budget Allocation
Churn Reduction Channel
Management
$1.9T
$1.0T $1.0T
$0.7T
$0.6T
$0.38T $0.32T

36. Content Strategy Data Enrichment
Predictive Scoring Personalization

37. www.MAICON.ai
July 2019
Cleveland, OH
TM