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It	
  started	
  out	
  as	
  a	
  
   small	
  tremor	
  on	
  
the	
  lower	
  decks...
   About	
  PubSub	
  and	
  how	
  the	
  
transport	
  industry	
  really	
  needs	
  
               an	
  upgrade.	
  Really.

                                    Per	
  Olof	
  Arnäs
             Chalmers	
  University	
  of	
  Technology
                  per-­‐olof.arnas@chalmers.se
                                               @Dr_PO


                            Slides	
  published	
  to	
  
                           slideshare.net/poar
                           Images	
  CC-­‐licensed,	
  
                       a<ribu=on	
  in	
  comments
The	
  transport	
  industry



                                                                                 3	
  things

                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
…physical
…public




                                      Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs            Logis4kcs	
  and	
  Transporta4on
…analogue



                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis=k	
  och	
  transport           7
Transporta=on	
  has	
  developed


                                  more	
  or	
  less	
  linearly



           the	
  last	
  5500	
  years...
                                    Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Logis4kcs	
  and	
  Transporta4on
...which	
  the	
  informa=on	
  
                     technology	
  has	
  not.
CC-­‐BY	
  Per	
  Olof	
  Arnäs
                                   Technology	
  Management	
  and	
  Economics
                                        Logis4kcs	
  and	
  Transporta4on
replaced
                  been              by
The         has
      map                                the
                                          compass




                                               Seth	
  Godin
Historically,	
  the	
  transport	
  
    industry	
  has	
  been	
  very	
  reac=ve




                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
You	
  can't	
  just	
  ask	
  customers	
  what	
  they	
  want	
  
                                     and	
  then	
  try	
  to	
  give	
  that	
  to	
  them.	
  




                                                         By	
  the	
  =me	
  you	
  get	
  it	
  built,	
  they'll	
  want	
  
                                                                                              something	
  new.


                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
It’s	
  =me	
  for	
  proac=vity
                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
DIGITAL	
  INFRASTRUCTURE
                                Technological	
  pla]orms
Large	
  flows	
  of	
  data
     Seman=cal	
  pla]orms



                                                   Form

             Divergent	
  data	
  flows             Source
                                                   Contents
                                                   Quality

     Integra=on	
  pla]orms
                                     Con=nuity


                                                            14
We	
  need	
  a	
  
                                  new	
  digital	
  
                                   platform
                                        Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs              Logis4kcs	
  and	
  Transporta4on
More	
  popular	
  than	
  ever	
  -­‐	
  
   Pigeon	
  version	
  20.0




                                  Technology	
  Management	
  and	
  Economics
CC-­‐BY	
  Per	
  Olof	
  Arnäs        Logis4kcs	
  and	
  Transporta4on
Time	
  to	
  change	
  birds
Su
         bs
   Sub     cr
                          bin
                             e
      scr ip=o        Com
                                 M
                                  as
         ip= n                      hu
Subscrip=   on      Create	
  value p
          on     Re m i
                       x

          =on
     scrip
  Sub


                                     My	
  
                                     own	
  
                                     data
Su
    Sub
      bsc
ubs scriiprp
   crip =on =o
        =o n
scrip=onn
         n
ubscrip=o
                          Publish




                 PubSub
Benefits	
  in	
  transporta=on




 Dialogue	
  between	
     Footprin=ng   Increase	
  efficiency	
  
    vehicle	
  and	
                       by	
  sharing	
  data
   infrastructure
Dialogue	
  between	
  vehicle	
  
   and	
  infrastructure
                                  Access	
  control

                                    Journey	
        Text
                                                                                                     Probe	
  data
                                    planning	
  data




                                             Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs                     Avdelningen	
  för	
  logis=k	
  och	
  transport                23
Footprin=ng
                         Energy	
  use
       Environmental



  Economical

              Infrastructure	
  use
Increase	
  efficiency	
  
        by	
  sharing	
  data                                                                                     Matchmaking




                         Bo<le-­‐neck	
  planning
                                                                                                  Op=mize	
  vehicle	
  use




                      Op=mize	
  infrastructure	
  use


                                               Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs                       Avdelningen	
  för	
  logis=k	
  och	
  transport                         25
Obstacles




                                              Old/outdated	
                                             No	
  cri=cal	
  mass
            Security	
  issues,
                                                 values,	
  
            both	
  business-­‐	
  
                                               knowledge,	
  
              and	
  data-­‐
                                                  ideas
                                      Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs              Avdelningen	
  för	
  logis=k	
  och	
  transport                                   26
Security	
  issues



                              Separate	
  
                         business	
  data	
  from	
  
                         opera=onal	
  status	
  
                            informa=on
  Do	
  not	
  publish                                     Publish
                                                        Control	
  access
                                                        Use	
  filters	
  etc.
Old/outdated	
  values,	
  
                  knowledge,	
  ideas




                                  Lead	
  on.	
  Those	
                                                                 Spread	
  the	
  
                                  who	
  understand	
                                                                    knowledge
                                  will	
  follow	
  and	
  
                                  evolve	
  with	
  you
                                                      Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs                              Avdelningen	
  för	
  logis=k	
  och	
  transport                               28
No	
  cri=cal	
  mass




                                  Forget	
  the	
  map	
  -­‐	
                                           Build	
  ramps	
  
                                  use	
  the	
  compass                                                 instead	
  of	
  stairs
                                  ”Roughly	
  west”                                                    Incremental	
  win-­‐
                                                                                                              win

                                                       Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs                               Avdelningen	
  för	
  logis=k	
  och	
  transport                   29
Use	
  the	
  compass	
  -­‐	
  not	
  the	
  map




                                  Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis=k	
  och	
  transport           30
Build	
  ramps	
  -­‐	
  not	
  stairs




                                  Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis=k	
  och	
  transport           31
Soon...




                                  Ins=tu=onen	
  för	
  Teknikens	
  ekonomi	
  och	
  organisa=on
CC-­‐BY	
  Per	
  Olof	
  Arnäs          Avdelningen	
  för	
  logis=k	
  och	
  transport           32
Su
         bs
           cr
                ip
                  =o
                    n
scrip=on
                                                           And	
  keep	
  broadcas=ng	
  ;-­‐)




   Thank	
  you	
  for	
  
     listening!
   Slides	
  published	
  to	
  slideshare.net/poar
 Images	
  CC-­‐licensed,	
  a<ribu=on	
  in	
  comments

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It started out as a small tremor on the lower decks...

  • 1. It  started  out  as  a   small  tremor  on   the  lower  decks... About  PubSub  and  how  the   transport  industry  really  needs   an  upgrade.  Really. Per  Olof  Arnäs Chalmers  University  of  Technology per-­‐olof.arnas@chalmers.se @Dr_PO Slides  published  to   slideshare.net/poar Images  CC-­‐licensed,   a<ribu=on  in  comments
  • 2.
  • 3. The  transport  industry 3  things Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 5. …public Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 6. …analogue Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 7. Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 7
  • 8. Transporta=on  has  developed more  or  less  linearly the  last  5500  years... Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 9. ...which  the  informa=on   technology  has  not. CC-­‐BY  Per  Olof  Arnäs Technology  Management  and  Economics Logis4kcs  and  Transporta4on
  • 10. replaced been by The has map the compass Seth  Godin
  • 11. Historically,  the  transport   industry  has  been  very  reac=ve Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 12. You  can't  just  ask  customers  what  they  want   and  then  try  to  give  that  to  them.   By  the  =me  you  get  it  built,  they'll  want   something  new. Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 13. It’s  =me  for  proac=vity Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 14. DIGITAL  INFRASTRUCTURE Technological  pla]orms Large  flows  of  data Seman=cal  pla]orms Form Divergent  data  flows Source Contents Quality Integra=on  pla]orms Con=nuity 14
  • 15. We  need  a   new  digital   platform Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 16. More  popular  than  ever  -­‐   Pigeon  version  20.0 Technology  Management  and  Economics CC-­‐BY  Per  Olof  Arnäs Logis4kcs  and  Transporta4on
  • 18.
  • 19.
  • 20. Su bs Sub cr bin e scr ip=o Com M as ip= n hu Subscrip= on Create  value p on Re m i x =on scrip Sub My   own   data
  • 21. Su Sub bsc ubs scriiprp crip =on =o =o n scrip=onn n ubscrip=o Publish PubSub
  • 22. Benefits  in  transporta=on Dialogue  between   Footprin=ng Increase  efficiency   vehicle  and   by  sharing  data infrastructure
  • 23. Dialogue  between  vehicle   and  infrastructure Access  control Journey   Text Probe  data planning  data Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 23
  • 24. Footprin=ng Energy  use Environmental Economical Infrastructure  use
  • 25. Increase  efficiency   by  sharing  data Matchmaking Bo<le-­‐neck  planning Op=mize  vehicle  use Op=mize  infrastructure  use Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 25
  • 26. Obstacles Old/outdated   No  cri=cal  mass Security  issues, values,   both  business-­‐   knowledge,   and  data-­‐ ideas Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 26
  • 27. Security  issues Separate   business  data  from   opera=onal  status   informa=on Do  not  publish Publish Control  access Use  filters  etc.
  • 28. Old/outdated  values,   knowledge,  ideas Lead  on.  Those   Spread  the   who  understand   knowledge will  follow  and   evolve  with  you Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 28
  • 29. No  cri=cal  mass Forget  the  map  -­‐   Build  ramps   use  the  compass instead  of  stairs ”Roughly  west” Incremental  win-­‐ win Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 29
  • 30. Use  the  compass  -­‐  not  the  map Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 30
  • 31. Build  ramps  -­‐  not  stairs Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 31
  • 32. Soon... Ins=tu=onen  för  Teknikens  ekonomi  och  organisa=on CC-­‐BY  Per  Olof  Arnäs Avdelningen  för  logis=k  och  transport 32
  • 33. Su bs cr ip =o n scrip=on And  keep  broadcas=ng  ;-­‐) Thank  you  for   listening! Slides  published  to  slideshare.net/poar Images  CC-­‐licensed,  a<ribu=on  in  comments