It started out as a small tremor on the lower decks...
1. It
started
out
as
a
small
tremor
on
the
lower
decks...
About
PubSub
and
how
the
transport
industry
really
needs
an
upgrade.
Really.
Per
Olof
Arnäs
Chalmers
University
of
Technology
per-‐olof.arnas@chalmers.se
@Dr_PO
Slides
published
to
slideshare.net/poar
Images
CC-‐licensed,
a<ribu=on
in
comments
2.
3. The
transport
industry
3
things
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
5. …public
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
6. …analogue
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
7. Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 7
8. Transporta=on
has
developed
more
or
less
linearly
the
last
5500
years...
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
9. ...which
the
informa=on
technology
has
not.
CC-‐BY
Per
Olof
Arnäs
Technology
Management
and
Economics
Logis4kcs
and
Transporta4on
10. replaced
been by
The has
map the
compass
Seth
Godin
11. Historically,
the
transport
industry
has
been
very
reac=ve
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
12. You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
=me
you
get
it
built,
they'll
want
something
new.
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
13. It’s
=me
for
proac=vity
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
14. DIGITAL
INFRASTRUCTURE
Technological
pla]orms
Large
flows
of
data
Seman=cal
pla]orms
Form
Divergent
data
flows Source
Contents
Quality
Integra=on
pla]orms
Con=nuity
14
15. We
need
a
new
digital
platform
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
16. More
popular
than
ever
-‐
Pigeon
version
20.0
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs Logis4kcs
and
Transporta4on
20. Su
bs
Sub cr
bin
e
scr ip=o Com
M
as
ip= n hu
Subscrip= on Create
value p
on Re m i
x
=on
scrip
Sub
My
own
data
21. Su
Sub
bsc
ubs scriiprp
crip =on =o
=o n
scrip=onn
n
ubscrip=o
Publish
PubSub
22. Benefits
in
transporta=on
Dialogue
between
Footprin=ng Increase
efficiency
vehicle
and
by
sharing
data
infrastructure
23. Dialogue
between
vehicle
and
infrastructure
Access
control
Journey
Text
Probe
data
planning
data
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 23
24. Footprin=ng
Energy
use
Environmental
Economical
Infrastructure
use
25. Increase
efficiency
by
sharing
data Matchmaking
Bo<le-‐neck
planning
Op=mize
vehicle
use
Op=mize
infrastructure
use
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 25
26. Obstacles
Old/outdated
No
cri=cal
mass
Security
issues,
values,
both
business-‐
knowledge,
and
data-‐
ideas
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 26
27. Security
issues
Separate
business
data
from
opera=onal
status
informa=on
Do
not
publish Publish
Control
access
Use
filters
etc.
28. Old/outdated
values,
knowledge,
ideas
Lead
on.
Those
Spread
the
who
understand
knowledge
will
follow
and
evolve
with
you
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 28
29. No
cri=cal
mass
Forget
the
map
-‐
Build
ramps
use
the
compass instead
of
stairs
”Roughly
west” Incremental
win-‐
win
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 29
30. Use
the
compass
-‐
not
the
map
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 30
31. Build
ramps
-‐
not
stairs
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 31
32. Soon...
Ins=tu=onen
för
Teknikens
ekonomi
och
organisa=on
CC-‐BY
Per
Olof
Arnäs Avdelningen
för
logis=k
och
transport 32
33. Su
bs
cr
ip
=o
n
scrip=on
And
keep
broadcas=ng
;-‐)
Thank
you
for
listening!
Slides
published
to
slideshare.net/poar
Images
CC-‐licensed,
a<ribu=on
in
comments