The future of transportation is digital. We need to create a digital platform, an infrastructure, that can be used freely by the transportation industry and its customers.
Per Olof ArnäsPhD, Transportation expert in love with the 21st century
3. 1989
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
4. 1989
Map
on
the
wall
with
pushpins
Delivery
notes
(with
3
carbon
sheets)
Radio
Calculator
Prices,
phone
numbers
etc.
Cardfile
of
customers
Pens
in
various
colors tank
sizes
etc.
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
5. 1989
Products:
Ca
100
customers
i
west
Sweden Gasoline
95
Gasoline
96
Gasoline
98
Diesel
Diesel,
colored
6
tanker
trucks
(incl.
trailers)
7
parQQons
in
each
vehicle
Pricing
Recieve
orders
Transport
planning
A
full
Qme
job!
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
12. TransportaQon
has
developed
more
or
less
linearly
the
last
5500
years...
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
13. ...which
the
informaQon
technology
has
not.
CC-‐BY
Per
Olof
Arnäs
Technology
Management
and
Economics
Logis4kcs
and
Transporta4on
14. Historically,
the
transport
industry
has
been
very
reacQve
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
15. You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
Qme
you
get
it
built,
they'll
want
something
new.
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
16. It’s
Qme
for
proacQvity
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
17. We
need
a
digital
platform
Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on
18. Image:
Connected.
362/365
by
AndYaDontStop
on
Flickr.com Technology
Management
and
Economics
CC-‐BY
Per
Olof
Arnäs
Logis4cs
and
Transporta4on
19. Goods Op
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int
erf
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st co
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Ad en
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Inspired by Lidne, Östmar http://disruptiveleap.com ng Pla CC-BY Per Olof Arnäs, Chalmers