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FREIGHT TRANSPORTATION
IN THE FUTURE
SOME INDICATIONS
Per Olof Arnäs
Chalmers University of Technology
@Dr_PO
per-olof.arnas@chalmers.se
about.me/perolofarnas
Slides: slideshare.net/poar
Horizon car by Shigeru Komatsuzaki
Doing some Sisyphus work by Kalexanderson on Flickr (CC-BY,NC,SA)
5
GLOBAL
TRENDS
Source: PWC (google: pwc megatrends 2014)
Crowd by James Cridland on Flickr (CC-BY)
Megatrend #1
Demographic
and social
change
Source: PWC (google: pwc megatrends 2014)
Four Storms And A Twister by JD Hancock on Flickr (CC-BY)
Megatrend #2
Shift in
economic
power
Source: PWC (google: pwc megatrends 2014)
Boston Downtown at Night by Werner Kunz on Flickr (CC-BY,NC,SA)
Megatrend #3
Rapid
urbanisation
Source: PWC (google: pwc megatrends 2014)
¡Rayos! by José Eugenio Gómez Rodríguez on Flickr (CC-BY,NC,SA)
Megatrend #4
Climate
change and
resource
scarcity
Source: PWC (google: pwc megatrends 2014)
Megatrend #5
Technological
breakthroughsSource: PWC (google: pwc megatrends 2014)
Demographic
and social
change
Shift in
economic
power
Rapid
urbanisation
Technological
breakthroughsClimate
change and
resource
scarcity
5
GLOBAL
TRENDS
Things are happening outside the
freight industry
(and have been for some time)
Things are happening outside the
freight industry
(and have been for some time)
1957
Things are happening outside the
freight industry
(and have been for some time)
Image: Richard Hancock, twitter.com/CanaryWorf
2015
355:365:2015BWH by hermitsmoores on Flickr (CC-BY,NC,SA)
Make analogue
information digital
Digitization:
MobileWorldCongress2016byKārlisDambrānsonFlickr(CC-BY)
Increased use of
digital technology
Digitalization:
MobileWorldCongress2016byKārlisDambrānsonFlickr(CC-BY)
Increased use of
digital technology
Digitalization:
Make analogue
information digital
Digitization:
Both are important! (and interesting)
Ominous Windmill by Conrad Kuiper on Flickr (CC-BY,NC,SA)
Digit(al)ization
is not a trend
Ominous Windmill by Conrad Kuiper on Flickr (CC-BY,NC,SA)
Digit(al)ization
is not a trend
It is a force of
nature
We are in the
middle of a
gigantic
exponential
development curve
beginning
A new global eco system
where new types of,
knowledge based,
industries compete with
traditional ones
http://jaysimons.deviantart.com/art/Map-of-the-Internet-1-0-427143215
Gartners Hype Cycle for Emerging Technologies
Augmenting
humans with
technology
Machines
replacing
humans
Humans and
machines
working
alongside each
other
Machines
better
understanding
humans and
the
environment
Humans better
understanding
machines
Machines and
humans
becoming
smarter
Gartners Hype Cycle for Emerging Technologies
Source: Gartner July 2015
Could affect transportation and logistics
Process
improvement
Service
developm
entInfrastructure
developm
ent
Customer
controls last
mile
Faster and
better
returns
Better
delivery
experience
Secure
identification on
pickup/delivery
Distribution
of food
Home
delivery
Support
companies that
want to add E-
commerce to
their business
Collect-in-store
Local
same-day
delivery
Improved
delivery note
Delivery and
pickup during
weekends
Marketing of
the E-channel
Sustainable and
climate friendly
3PL targeted at E-
commerce
Faster, more reliable
and secure
deliveries in Europe
Better
infrastructure on
consumer side
Better
security
Source: Svensk Digital Handel 2014 Bo Zetterqvist
Areas of development
for logistics
companies in relation
to e-commerce
Process
improvement
Service
developm
entInfrastructure
developm
ent
Customer
controls
last mile
Faster and
better
returns
Better
delivery
experience
Secure
identification on
pickup/delivery
Distribution
of food
Home
delivery
Support
companies that
want to add E-
commerce to
their business
Collect-in-store
Local
same-day
delivery
Improved
delivery note
Delivery and
pickup during
weekends
Marketing of
the E-channel
Sustainable
and climate
friendly
3PL targeted at
E-commerce
Faster, more
reliable and
secure deliveries
in Europe
Better
infrastructure on
consumer side
Better
security
Source: Svensk Digital Handel 2014 Bo Zetterqvist
Areas of development
for logistics
companies in relation
to e-commerce
Digital
development
needed in
freight
transport
Customer
controls
last mile
Faster
and better
returns
Better
delivery
experience
Secure
identification
on pickup/
delivery
Collect-in-
store
Improved
delivery note
Sustainable
and climate
friendly
3PL targeted at
E-commerce
Faster, more
reliable and
secure
deliveries in
Europe
Better
security
Source: Svensk Digital Handel 2014 Bo Zetterqvist
Digital development needed in freight transport
Process improvement
Use ICT to make the system more efficient
Real-time decision making, footprinting, better digital interaction between stakeholders
Service development
Use ICT to create new services
Digital information enables new business models
Infrastructure development
Use ICT to interact with infrastructure
Location Based Intelligence etc.
Business processes Infrastructure
Paperbased
Phone

Papers
Road
signs
A
nalogue
tools
R
D
S
M
onitorfuel
cosnum
ption
Digitalisation version 0 0.5 1.0 1.5 2.0
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
fornavigation
Electronically
generated
freight docum
ents
Barcodes
RFID-tags
Simple order handling
Advanced order
handling
Openinterface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Datacollection
systems
(proprietary)
Communicationwith
vehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocialweb
Openconnectivity
Integrated
prognosis
Data collection
systems (open)
Tolling
system
s
Webservices with
traffic data
Dynamic
routing
systems
Performance
BasedaccessPerformanceBasedaccess
Mashups

Multipledata
sources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions
handling
Smartgoods
Manual
Computers
Software
Functions
Distributed
decision
making
G
oods
as
bi-
directional
hyperlink
Paperbased
CC-BY Per Olof Arnäs, Chalmers
Goods Vehicle
Barcodes
RFID
Sensors
ERP systems
TMS systems
E-invoices
Cloudbased
services
Order handling
Driver support
Vehicle
economics
RDS-TMC
Road taxes
Active traffic
support
Predictive
m
aintenance
2014-10-15
Integration of digital and physical worlds
http://www.sygic.com/gps-navigation/addon/head-up-display
Say hi to the new sensors
http://mobsentech.com
”New” modes of
transport
https://www.youtube.com/watch?v=50sv4M4rgBM
https://www.youtube.com/watch?v=HG76DcXySuw
More automation
Strategic Tactical Operational Predictive
Time horizons
We are approaching
this boundary
…and we are
starting to
move past it!
Real-time!
The Action of New York City by
Trey Ratcliff on Flickr (CC-BY,NC,SA)
Real-time (data driven)
decision making
Data collection
Data processing
Data exploitation
http://mindconnect.se/
http://waze.com
https://mydrive.tomtom.com/
The sharing economy hits freight transport
(again and again…)
Bitcoin, bitcoin coin, physical bitcoin, bitcoin photo by Antana on Flickr (CC-BY,SA)
Block chain
technology
Records transactions and
data among actors that
do not trust each other
Fully
decentralized
https://news.bitcoin.com/nimber-disrupts-logistics-system-blockchain-matters/
http://www.economist.com/news/leaders/21677198-technology-behind-
bitcoin-could-transform-how-economy-works-trust-machine
Bitcoin, bitcoin coin, physical bitcoin, bitcoin photo by Antana on Flickr (CC-BY,SA)
http://www.coindesk.com/how-bitcoins-technology-
could-make-supply-chains-more-transparent/
https://news.bitcoin.com/future-use-cases-blockchain-
technology-parcel-tracking-regardless-courier/
Block chain
technology
Records transactions and
data among actors that
do not trust each other
Fully
decentralized
Servitization
Move up in the
value chain
Upgrade drop points
Consumer services
Expose data
Mall of Scandinavia
http://www.smartcompany.com.au/growth/innovation/41765-online-retailer-offers-
a-courier-that-waits-at-your-door-fashion-advice-not-included.html
https://www.amazon.com/dashbutton
https://www.shyp.com
Curated services made possible with data
Mindconnect Sendify
FREIGHT TRANSPORTATION
IN THE FUTURE
SOME INDICATIONS
Per Olof Arnäs
Chalmers University of Technology
@Dr_PO
per-olof.arnas@chalmers.se
about.me/perolofarnas
Slides: slideshare.net/poar
Horizon car by Shigeru Komatsuzaki
Logistikpodden.se
Eldsjälar
Experter
(Föreslå gärna…)
Torsdagar

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