Time to retire the homing pigeon
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Per Olof ArnäsFollow
May. 11, 2012•0 likes•3,727 views
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Time to retire the homing pigeon
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I want us to stop talking about the sender as someone who sends messages to predefined recipients. I want us to stop talking about messages that have pre-defined layout and content. I want us to stop talking about recipients that must agree with each possible sender on how to communicate. I want us to stop talking about how to find the “universal message” that is generic enough so that it can be adapted to any situation (which I believe is impossible). I want us to introduce new concepts. I wish that when we talk about the sender, we mean someone who publishes/broadcasts information. I want us to talk about data streams that are published and documented by the sender. I want us to talk about subscribers that choose which streams they wish to access. I want us to talk about exactly what I wanted to try to explain in my last post. Imagine if we had a non-hierarchical, hyperlinked, sender-centric information system!
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Time to retire the homing pigeon
- Time to re)re the homing pigeon About PubSub and how the transport industry really needs an upgrade. Really. Per Olof Arnäs Chalmers University of Technology Slides published to slideshare.net/poar per-‐olof.arnas@chalmers.se Images CC-‐licensed, a<ribu)on in comments @Dr_PO
- The transport industry 3 things Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- …physical
- …public Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- …analogue Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- CC-‐BY Per Olof Arnäs
- Transporta)on has developed more or less linearly the last 5500 years... Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- ...which the informa)on technology has not. CC-‐BY Per Olof Arnäs Technology Management and Economics Logis4kcs and Transporta4on
- replaced been by The has map the compass Seth Godin
- Historically, the transport industry has been very reac)ve Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- You can't just ask customers what they want and then try to give that to them. By the )me you get it built, they'll want something new. Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- It’s )me for proac)vity Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- DIGITAL INFRASTRUCTURE Technological plaorms Large flows of data Seman)cal plaorms Form Divergent data flows Source Contents Quality Integra)on plaorms Con)nuity 14
- We need a new digital platform Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- More popular than ever -‐ Pigeon version 20.0 Technology Management and Economics CC-‐BY Per Olof Arnäs Logis4kcs and Transporta4on
- Time to change birds
- Su bs Sub cr bin e scr ip)o Com M as ip) n hu Subscrip) on Create value p on Remi x n scrip)o Sub My own data
- Su Sub Sub bscriip sc scr r p)o ip) )on Subscrip) n o n on )on Sub scrip Publish PubSub
- Su Sub Sub bscriip sc scr r p)o ip) )on Subscrip) n o n on )on Subscrip inf orm a tion / Vesse l Vehic Publish le/Ve ssel re Ve hicle ETA Ord lity sition Cust omer po abi infor ess matio acc n lity F aci Operational data, not secret Secret data PubSub
- Su Sub Sub bscriip sc scr r p)o ip) )on Subscrip) n o n on )on Sub scrip Publish Publish Publish Publish Publish Operational data, not secret Secret data PubSub
- Su Sub Sub bscriip sc scr r p)o ip) )on Subscrip) n o n on )on Sub scrip Publish Publish Publish Publish Publish Subscribe New data Combine Operational data, not secret Secret data PubSub
- Benefits in transporta)on Dialogue between Footprin)ng Increase efficiency vehicle and by sharing data infrastructure
- Dialogue between vehicle and infrastructure Access control Journey Probe data planning data CC-‐BY Per Olof Arnäs
- Footprin)ng Energy use Environmental Economical Infrastructure use
- Increase efficiency by sharing data Matchmaking Bo<le-‐neck planning Op)mize vehicle use Op)mize infrastructure use CC-‐BY Per Olof Arnäs
- Obstacles Old/outdated No cri)cal mass Security issues, values, both business-‐ knowledge, and data-‐ ideas CC-‐BY Per Olof Arnäs
- Security issues Separate business data from opera)onal status informa)on Do not publish Publish Control access Use filters etc.
- Old/outdated values, knowledge, ideas Lead on. Those Spread the who understand knowledge will follow and evolve with you CC-‐BY Per Olof Arnäs
- No cri)cal mass Forget the map -‐ Build ramps use the compass instead of stairs ”Roughly west” Incremental win-‐ win CC-‐BY Per Olof Arnäs
- Use the compass -‐ not the map CC-‐BY Per Olof Arnäs
- Build ramps -‐ not stairs CC-‐BY Per Olof Arnäs
- Soon... CC-‐BY Per Olof Arnäs
- Su bs cr ip )o n Subscrip) on And keep broadcas)ng ;-‐) Thank you for listening! Slides published to slideshare.net/poar Images CC-‐licensed, a<ribu)on in comments