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Time to re)re the homing pigeonAbout PubSub and how the transport industry really needs an upgrade. Really. Per Olof Arnäs Chalmers University of TechnologySlides published to slideshare.net/poar per-­‐olof.arnas@chalmers.seImages CC-­‐licensed, a<ribu)on in comments @Dr_PO

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The transport industry 3 things Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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…physical

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…public Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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…analogue Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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CC-­‐BY Per Olof Arnäs

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Transporta)on has developed more or less linearly the last 5500 years... Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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...which the informa)on technology has not.CC-­‐BY Per Olof Arnäs Technology Management and Economics Logis4kcs and Transporta4on

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replaced been byThe has map the compass Seth Godin

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Historically, the transport industry has been very reac)ve Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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You cant just ask customers what they want and then try to give that to them. By the )me you get it built, theyll want something new. Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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It’s )me for proac)vity Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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DIGITAL INFRASTRUCTURE Technological plaormsLarge flows of data Seman)cal plaorms Form Divergent data flows Source Contents Quality Integra)on plaorms Con)nuity 14

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We need a new digital platform Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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More popular than ever -­‐ Pigeon version 20.0 Technology Management and EconomicsCC-­‐BY Per Olof Arnäs Logis4kcs and Transporta4on

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Time to change birds

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Su bs Sub cr bin e scr ip)o Com M as ip) n huSubscrip) on Create value p on Remi x n scrip)o Sub My own data

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Su Sub Sub bscriip sc scr r p)o ip) )onSubscrip) n o n on )on Sub scrip Publish PubSub

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Su Sub Sub bscriip sc scr r p)o ip) )onSubscrip) n o n on )on Subscrip inf orm a tion / Vesse l Vehic Publish le/Ve ssel re Ve hicle ETA Ord lity sition Cust omer po abi infor ess matio acc n lity F aci Operational data, not secret Secret data PubSub

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Su Sub Sub bscriip sc scr r p)o ip) )onSubscrip) n o n on )on Sub scrip Publish Publish Publish Publish Publish Operational data, not secret Secret data PubSub

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Su Sub Sub bscriip sc scr r p)o ip) )onSubscrip) n o n on )on Sub scrip Publish Publish Publish Publish Publish Subscribe New data Combine Operational data, not secret Secret data PubSub

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Benefits in transporta)on Dialogue between Footprin)ng Increase efficiency vehicle and by sharing data infrastructure

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Dialogue between vehicle and infrastructure Access control Journey Probe data planning dataCC-­‐BY Per Olof Arnäs

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Footprin)ng Energy use Environmental Economical Infrastructure use

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Increase efficiency by sharing data Matchmaking Bo<le-­‐neck planning Op)mize vehicle use Op)mize infrastructure useCC-­‐BY Per Olof Arnäs

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Obstacles Old/outdated No cri)cal mass Security issues, values, both business-­‐ knowledge, and data-­‐ ideasCC-­‐BY Per Olof Arnäs

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Security issues Separate business data from opera)onal status informa)on Do not publish Publish Control access Use filters etc.

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Old/outdated values, knowledge, ideas Lead on. Those Spread the who understand knowledge will follow and evolve with youCC-­‐BY Per Olof Arnäs

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No cri)cal mass Forget the map -­‐ Build ramps use the compass instead of stairs ”Roughly west” Incremental win-­‐ winCC-­‐BY Per Olof Arnäs

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Use the compass -­‐ not the mapCC-­‐BY Per Olof Arnäs

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Build ramps -­‐ not stairsCC-­‐BY Per Olof Arnäs

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Soon...CC-­‐BY Per Olof Arnäs

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Su bs cr ip )o nSubscrip) on And keep broadcas)ng ;-­‐) Thank you for listening! Slides published to slideshare.net/poar Images CC-­‐licensed, a<ribu)on in comments