Content Management Market Trends

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Second Day Keynote at Nuxeo World. Discussion on Content Management versus Enterprise Content Management and the market trends that are pushing Content Management to the cloud. …

Second Day Keynote at Nuxeo World. Discussion on Content Management versus Enterprise Content Management and the market trends that are pushing Content Management to the cloud.

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  • Content Management started as a collection of different solutions related to more traditional Transactional Content Management/Document Management. As these different systems popped-up, and then they started to be linked together. Eventually everything became a Record and one-way integrations became two-way.
  • The idea of ECM was to unify the technology and make life simpler. It works well in theory, but it is complex, growing, and difficult to implement successfully.Formal definitionAdd a platformPlug-in the applicationsAdd interfaces to talk to other applicationsNeed to use best practices as ECM implementations fail regularlyAdd new features as they are identified
  • The idea of ECM was to unify the technology and make life simpler. It works well in theory, but it is complex, growing, and difficult to implement successfully.Formal definitionAdd a platformPlug-in the applicationsAdd interfaces to talk to other applicationsNeed to use best practices as ECM implementations fail regularlyAdd new features as they are identified
  • The idea of ECM was to unify the technology and make life simpler. It works well in theory, but it is complex, growing, and difficult to implement successfully.Formal definitionAdd a platformPlug-in the applicationsAdd interfaces to talk to other applicationsNeed to use best practices as ECM implementations fail regularlyAdd new features as they are identified
  • Meanwhile, content was growing exponentially and users grew on both sides of the firewall. Large “ECM” installations can quickly become mired in solving the technical issues of managing storage, data, and users, while not focusing on the business problem.While all those Content Management features have been added, there have been 2 massive problems building.More Content to ManageLots of users to manageMore unmanaged content than there was when I started in this professionGrowing 50% every year35 Zettabytes by 2020 (2010 IDC Report) http://www.datacenterknowledge.com/archives/2010/05/04/digital-universe-nears-a-zettabyte/3.5 billion Library of CongressesGiga->Tera->Peta->Exa->Zetta->Yotta
  • 10TB ~1 Library of CongressThis example can readily push the limits of even the most robust technology solutions out there. Keep in mind, this is just ONE type of content and ONE business problem at U.S. CIS.
  • The sheer complexity of implementing these systems, can take their toll on Content Management experts.The “Jack Sanity Scale”.http://wordofpie.com/2010/12/09/the-jack-sanity-scale-of-content-management/
  • ECM is still relevant, but it is just a strategy. You still need to manage your content, but it doesn’t need to be centralized. Standards, such as the new Content Management Interoperable Services (CMIS) standard, will allow the separate systems to work together without having to spend all the time writing integrations and policies.An ECM Strategy is relatively easy to create. The real problem is in execution.
  • These items that we do everyday constitute most of the work. Content Management is rarely simple or straightforward. So much time is spent solving these problems that conceiving of the next thing is challenging.
  • The first thing that springs to mind with that question…vacation! (or retirement)
  • Content Management is itself, a trend. For years, there was discussion of implementing Content Management universally. It didn’t start to happen until SharePoint grew and became a major force in the market. Being relatively inexpensive to use and easy to install, growth has rapidly out-paced the management of the system.What this growth has done is made people realize that they have a Content Management problem. Content Management is finally spreading beyond the file system.
  • For years we have managed content. In the world of Information Management, the owner of the content is the people of the organization. With the growing importance of Information Governance, the ownership of content is shifting to the organization. The organization is now having to find and use the content. More than Records Management and eDiscovery, Information Governance focuses upon managing content in a consistent manner, enabling the organization to find and use the information to meet the requirements placed upon an organization.
  • We are now focusing on building solutions, not universal systems. Organizations are buying Content Management as part of a complete solution to solve a problem. Case Management is an excellent example of this. Organizations need to deal with their Case Management issues and they are buying specialized solutions built on top of Content Management systems.The goal is that end-user just does their work while the Content is managed behind the scenes without the user thinking about it. Take this example.Steve finishes a proposal and saves it. During the process, some tags are applied (manually and/or automatically) and he marks it for sharing. He tags it as a “Work” document as well. Sarah is automatically notified and reviews the proposal. Once done, she adds an Approved tag and Shares it with XYZ’s Purchasing department. No email, no sending of links, no concern over what system everyone happens to use by default.Tagging can manual, automatic when analytics are smarterThis all nice, but why does it matter?Not necessarily the “cloud”, blend of Internet, Intranet, and LocalIf we don’t have to worry about the Management of Content (because it just happens), we can solve the user’s problems
  • Needless to say, the Cloud is a trend. One driving factor is the off-loading the IT responsibilities to a hosting vendor like Amazon. The other is that content needs to be increasingly shared beyond the firewall.As a result, the same content can be sharedeverywhere. Even if multiple copies are stored, to the user, only one copy is stored and accessed from anywhere from any application.
  • How are these trends working together, through platforms that communicate using Open Standards.Need to have both Content AND Identities in the Ether. Do not confuse identity with personal information. There won’t be one single source for either. Trust is a factor, and not everyone will trust/like Microsoft, Google, Facebook, or Apple.This isn’t the generic “cloud”. This is Software as a Service. UI and Services.This isn’t centralized, this is coordinated.Standards make this possibleContent Management Interoperability Services (CMIS) is the CMS standard that makes it work.
  • ECM is still relevant, but it is just a strategy. You still need to manage your content, but it doesn’t need to be centralized. Standards, such as the new Content Management Interoperable Services (CMIS) standard, will allow the separate systems to work together without having to spend all the time writing integrations and policies.OCM is an extension. The lessons learned from ECM will apply. Standards are even more critical, but the same ones can be used. The goal is lofty, but it will let us get back to working and collaborating without thinking about any of the mechanisms.

Transcript

  • 1. Content ManagementMarket TrendsMapping the Future of ContentManagement21 Oct 2011 - Laurence Hart, Washington Consulting, Inc.
  • 2. Content Management Records Email Management Management Digital AssetManagement Collaboration Web Content Management Page 2
  • 3. ECM, The Grand Unified Theory Enterprise Content Management (ECM) is the strategies, methods and tools usedto capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organizations unstructured information, wherever that information exists. - AIIM (October 2011) Digital Web Applications Records Email Asset Content Collaboration Content Management Management Management Management External The Enterprise CMS Platform Process Services Interfaces Content Services (SOAP, WS-*, RSS, REST, Library Services RPC…) Page 3
  • 4. ECM, The Grand Unified Theory Enterprise Content Management (ECM) is the strategies, methods and tools usedto capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organizations unstructured information, wherever that information exists. ECM Define ECM - AIIM (October 2011) ECM ECM Project Project Project Digital Web Applications Records Email Asset Content Collaboration Content Management Management Management Management External The Enterprise CMS Platform Process Services Interfaces Content Services (SOAP, WS-*, RSS, REST, Library Services RPC…) Page 4
  • 5. ECM, The Grand Unified Theory Enterprise Content Management (ECM) is the strategies, methods and tools usedto capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organizations unstructured information, wherever that information exists. ECM Define ECM - AIIM (October 2011) ECM ECM Project Project Project Digital Web Applications Records Email Asset Content Collaboration Content Management Management Management Management CCA Semantic External The Enterprise CMS Platform Process Services Interfaces Forms Content Services (SOAP, Reports WS-*, RSS, REST, Library Services RPC…) Page 5
  • 6. Complicating Factors Page 6
  • 7. For Example U.S. Citizenship and Immigration Service Over 1 million new legal immigrants per year – Average storage per file, 70 MB – Keep for 99 years – 75+ TB/year with ZERO back-file conversion Over 16 million benefit claims per year Everything is audited Multiple agency access Page 7
  • 8. Two Outcomes Page 8
  • 9. ECM Baseline Enterprise Content Management (ECM) is a strategy for the coordinatedmanagement of all content throughout an organization, allowing for people and systems to find and use content from within any business context. Creation Execution Page 9
  • 10. The Unanswerable Question If all the obstacles to ECM adoption - e.g., user/culture acceptance, networks bandwidth, cost, security, etc.- were to go away, what would you do with ECM? Andrew Chapman http://nevertalkwhenyoucannod.com Fall 2010 Page 10
  • 11. Vacation Picture 11 Page 11
  • 12. The Trends…. 1 2
  • 13. Content Management for theMasses Page 13
  • 14. From Managing to Governing Page 14
  • 15. Solving the Business Problem The Ether Tags: Tags: Approved Proposal, Widgets, Draft, Share: XYZ Inc, Work XYZ-Purchasing /Read Share: Sarah(Partner)/Edit Page 15
  • 16. Moving to the Cloud The Ether Page 16
  • 17. Achieving The End Game Page 17
  • 18. The Change Enterprise Content Management (ECM) is a strategy for the coordinatedmanagement of all content throughout an organization, allowing for people and systems to find and use content from within any business context.Omnipresent Content Management (OCM) is the coordinated managementof all content throughout the world, allowing for people and systems to find, use, and share content from within any context. Page 18
  • 19. Are You Ready? Twitter: @piewords Blog: http://wordofpie.com Email: lhart@washingtonconsulting.com Page 19