The average organization is focused on producing and capturing content. When content is no longer needed for active work, it fades from memory. You may remember where an email or document from two years ago resides, but it will undoubtedly take you longer to find it than anticipated. If it falls to someone else to find it, they will likely waste an entire afternoon before giving up. As time passes, the challenge to find any given piece of content increases. Even if you do find it, the digital file may be unreadable. While the odds you will need the content decreases, its value and the importance of finding it will grow. Either as critical evidence or a piece of history, rarity can increase content’s value. These slides from my July 18, 2018 webinar, explains the risks in not thinking about digital preservation sooner rather than later. Afterwards, you will understand: - What makes content more challenging to access over time - The risks in not adequately managing your content - How you can take steps today to ensure that information is not lost