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Building an online company
 brand without getting lost
        3camp 10 December 2009
           Peter Horsten, Goyello
You can easily
 drown in the
 Social Media
     Sea
Short introduction
    40 Agile Blogger Coach Communication
 Consultant Creative Director    Dutch     Engineer

  Father ...
Feel free to
 interupt

 Don’t wait
till the end!

You might
  forget
The Traditional advertising model




    Consumer                        Advertiser
………has dramatically changed
Today it’s about engaging
        Customers want to interact


 Conversation                 Retweet
Word of mouth        ...
You will have to keep an eye on it - Everybody is watching




 Questions                                      Respect

Co...
These may help you manage your
brand and engage with your contacts
CoTweet: Multiple accounts, Multiple users and Following trends
Just an example: Dell already earned
   $6.5 mln thanks to Twitter only
They are everywhere
Best deals and promotions
Announce new events
Customer service
Announce innovations and industry news
Put ??the post
Promote your social media
           existence
Icons on the website/blog and e-mail footer
       with the links to your p...
Monitor the statistics
A few golden rules of using
 social media in business
Focus: subject, country
Be personal
Use great keywords
Provide help
...
But be aware!
Social netwerking is:

Addicting

Time consuming

Frustrating

And for sure not easy
Thanks for your attention!
 Feel free to contact and follow!
 Or ask questions today, I don’t bite ....

      Contact det...
Credits
•   Title slide: Stock.xchng, http://www.sxc.hu/photo/982595
•   Drown in the social media sea: picture source unk...
Building an online company brand without getting lost
Building an online company brand without getting lost
Building an online company brand without getting lost
Building an online company brand without getting lost
Building an online company brand without getting lost
Building an online company brand without getting lost
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Building an online company brand without getting lost

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What to use to build your online company brand? How to prevent you will drown in the social media see? What tools to use? And should you be willing to use social media at all?

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Transcript of "Building an online company brand without getting lost"

  1. 1. Building an online company brand without getting lost 3camp 10 December 2009 Peter Horsten, Goyello
  2. 2. You can easily drown in the Social Media Sea
  3. 3. Short introduction 40 Agile Blogger Coach Communication Consultant Creative Director Dutch Engineer Father Fun Gdańsk GOYELLO Honest Husband Open mind Opinion Outsourcing Partnership Peter Horsten Positive Project manager Prince2 Social networker Sociologist Software Trust Twitter University of Gdańsk Web 2.0 Web applications Web development
  4. 4. Feel free to interupt Don’t wait till the end! You might forget
  5. 5. The Traditional advertising model Consumer Advertiser
  6. 6. ………has dramatically changed
  7. 7. Today it’s about engaging Customers want to interact Conversation Retweet Word of mouth Link to posts People Link people Visibility Comment Transparancy Reply Pull
  8. 8. You will have to keep an eye on it - Everybody is watching Questions Respect Compliments Relevance Opinions Guidelines Complaints React fast!
  9. 9. These may help you manage your brand and engage with your contacts
  10. 10. CoTweet: Multiple accounts, Multiple users and Following trends
  11. 11. Just an example: Dell already earned $6.5 mln thanks to Twitter only
  12. 12. They are everywhere
  13. 13. Best deals and promotions
  14. 14. Announce new events
  15. 15. Customer service
  16. 16. Announce innovations and industry news
  17. 17. Put ??the post
  18. 18. Promote your social media existence Icons on the website/blog and e-mail footer with the links to your profiles
  19. 19. Monitor the statistics
  20. 20. A few golden rules of using social media in business Focus: subject, country Be personal Use great keywords Provide help Publish high quality content Share with followers Limit commercial messages Never spam Quality above quantity Be respectful
  21. 21. But be aware! Social netwerking is: Addicting Time consuming Frustrating And for sure not easy
  22. 22. Thanks for your attention! Feel free to contact and follow! Or ask questions today, I don’t bite .... Contact details: @ peter.horsten@goyello.com  +48 664 48 68 48  http://goyello.com  http://blog.goyello.com  http://petersopinion.com http://twitter.com/PetersOpinion Copyright © 2009 GOYELLO www.goyello.com
  23. 23. Credits • Title slide: Stock.xchng, http://www.sxc.hu/photo/982595 • Drown in the social media sea: picture source unkown • Objection: Flickr.com, http://www.flickr.com/photos/mr_shanab/2712194064/ ©All rights reserved. • The new Social Brandscape: http://www.radarddb.co.uk/?page_id=151 • Now it’s about engaging: Stock.xchng, http://www.sxc.hu/photo/350586 • You need to keep an eye on it: Stock.xchng, http://www.sxc.hu/photo/1051601 • Golden rules: http://andygiefer.com/ • But be aware (clock): Stock.xchng, http://www.sxc.hu/photo/1111976
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