Building an online company brand without getting lost

Building an online company brand without getting lost 3camp 10 December 2009 Peter Horsten, Goyello

You can easily drown in the Social Media Sea

Short introduction 40 Agile Blogger Coach Communication Consultant Creative Director Dutch Engineer Father Fun Gdańsk GOYELLO Honest Husband Open mind Opinion Outsourcing Partnership Peter Horsten Positive Project manager Prince2 Social networker Sociologist Software Trust Twitter University of Gdańsk Web 2.0 Web applications Web development

Feel free to interupt Don’t wait till the end! You might forget

The Traditional advertising model Consumer Advertiser

………has dramatically changed

Today it’s about engaging Customers want to interact Conversation Retweet Word of mouth Link to posts People Link people Visibility Comment Transparancy Reply Pull

You will have to keep an eye on it - Everybody is watching Questions Respect Compliments Relevance Opinions Guidelines Complaints React fast!

These may help you manage your brand and engage with your contacts

CoTweet: Multiple accounts, Multiple users and Following trends

Just an example: Dell already earned $6.5 mln thanks to Twitter only

They are everywhere

Best deals and promotions

Announce new events

Customer service

Announce innovations and industry news

Put ??the post

Promote your social media existence Icons on the website/blog and e-mail footer with the links to your profiles

Monitor the statistics

A few golden rules of using social media in business Focus: subject, country Be personal Use great keywords Provide help Publish high quality content Share with followers Limit commercial messages Never spam Quality above quantity Be respectful

But be aware! Social netwerking is: Addicting Time consuming Frustrating And for sure not easy

Thanks for your attention! Feel free to contact and follow! Or ask questions today, I don’t bite .... Contact details: @ peter.horsten@goyello.com  +48 664 48 68 48  http://goyello.com  http://blog.goyello.com  http://petersopinion.com http://twitter.com/PetersOpinion Copyright © 2009 GOYELLO www.goyello.com

Credits • Title slide: Stock.xchng, http://www.sxc.hu/photo/982595 • Drown in the social media sea: picture source unkown • Objection: Flickr.com, http://www.flickr.com/photos/mr_shanab/2712194064/ ©All rights reserved. • The new Social Brandscape: http://www.radarddb.co.uk/?page_id=151 • Now it’s about engaging: Stock.xchng, http://www.sxc.hu/photo/350586 • You need to keep an eye on it: Stock.xchng, http://www.sxc.hu/photo/1051601 • Golden rules: http://andygiefer.com/ • But be aware (clock): Stock.xchng, http://www.sxc.hu/photo/1111976

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Building an online company brand without getting lost

by Peter Horsten on Dec 10, 2009

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