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The art of Microblogging<br />5th Lecture<br />University of Gdańsk – April 27, 2010<br />
From “What are youdoing?” towards “What’s happening right now?”<br />16 March 2010<br />Peter Horsten | University of Gdań...
Why the luckystiff, April 12, 2005<br />“Blogging has mutated into simpler forms (specifically, link- and mob- and aud- an...
16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />4<br />The firstmicroblog:<br />http://...
Definition of Microblogging<br />Microblogging is a form of blogging. Its content is typically much smaller than a regular...
Introduction to microblogging<br /><ul><li>Service which allows subscribers to post short updates online and broadcast them
Answers the question: What are you doing now?
A form of social networking
Communities like Facebook and LinkedIn are integrating this as “status updates”</li></ul>27 April 2010<br />Peter Horsten ...
Many different services<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />7<br />
27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />8<br />
16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />9<br />
Youwill have to keep aneyeonit - Everybody is watching<br />Questions<br />Respect<br />Compliments<br />Relevance<br />Op...
Tools to handleTwitter e.o.<br />16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />11<br />
Multiple accounts, Multiple users: CoTweet and Hootsuite<br />
The art of writinggreatTwitter headlines<br />Be USEFUL to the reader<br />Provide him with a sense of URGENCY<br />Convey...
How to getignored?<br />Talk mainlyaboutyourself<br />Auto DM<br />Sellyourproducts/services<br />Don’treply, don’tinterac...
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The art of microblogging 5th lecture 20100427

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Social media course at the University of Gdansk.

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The art of microblogging 5th lecture 20100427

  1. 1. The art of Microblogging<br />5th Lecture<br />University of Gdańsk – April 27, 2010<br />
  2. 2. From “What are youdoing?” towards “What’s happening right now?”<br />16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />2<br />
  3. 3. Why the luckystiff, April 12, 2005<br />“Blogging has mutated into simpler forms (specifically, link- and mob- and aud- and vid- variant), but I don’t think I’ve seen a blog like Chris Neukirchen’sAnarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickrings) into a very long and narrow and distracted tumblelog.”<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />3<br />Source: Wikipedia, http://en.wikipedia.org/wiki/Why_the_lucky_stiff<br />
  4. 4. 16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />4<br />The firstmicroblog:<br />http://anarchaia.org/<br />
  5. 5. Definition of Microblogging<br />Microblogging is a form of blogging. Its content is typically much smaller than a regular blog entry. A microblog entry can consist out of a short sentence fragment, an image, a sound/music or embedded video.<br />Microbloggerspost about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." <br />Commercial microblogspromote websites, services and/or products, support clients or promote collaboration within an organisation.<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />5<br />
  6. 6. Introduction to microblogging<br /><ul><li>Service which allows subscribers to post short updates online and broadcast them
  7. 7. Answers the question: What are you doing now?
  8. 8. A form of social networking
  9. 9. Communities like Facebook and LinkedIn are integrating this as “status updates”</li></ul>27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />6<br />
  10. 10. Many different services<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />7<br />
  11. 11. 27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />8<br />
  12. 12. 16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />9<br />
  13. 13. Youwill have to keep aneyeonit - Everybody is watching<br />Questions<br />Respect<br />Compliments<br />Relevance<br />Opinions<br />Guidelines<br />Complaints<br />Reactfast!<br />
  14. 14. Tools to handleTwitter e.o.<br />16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />11<br />
  15. 15. Multiple accounts, Multiple users: CoTweet and Hootsuite<br />
  16. 16. The art of writinggreatTwitter headlines<br />Be USEFUL to the reader<br />Provide him with a sense of URGENCY<br />Convey the idea that the main benefit is somehow UNIQUE<br />Do all of the above in an ULTRA-SPECIFIC way<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />13<br />Sources: <br />http://www.copyblogger.com/twitter-headlines/, <br />http://www.copyblogger.com/magnetic-headlines/<br />
  17. 17. How to getignored?<br />Talk mainlyaboutyourself<br />Auto DM<br />Sellyourproducts/services<br />Don’treply, don’tinteract<br />Don’tfollow back<br />Talkingabouthow to make money<br />Be negativeaboutothers<br />16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />14<br />
  18. 18. A few golden microbloggingrules<br />Focus: subject, country<br />Be personal<br />Use great keywords<br />Provide help<br />Publish high quality contentShare with followers<br />Limit commercial messages Never spam<br />Quality above quantity<br />Be respectful<br />Be aware of your privacy!<br />
  19. 19. Worth reading / watching<br />How to useTwitter [YouTube]: http://www.youtube.com/watch?v=J0xbjIE8cPM&feature=related<br />Twitter in PlainEnglish [YouTube]: http://www.youtube.com/watch?v=ddO9idmax0o<br />Top 55 Twitter Tools To Use In 2010: http://www.businesscomputingworld.co.uk/top-55-twitter-tools-to-use-in-2010/<br />16 March 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />16<br />
  20. 20. Next time’s homework<br />Team presentation<br />Team blog post<br />Describe the “POST” for your company<br />Choose from the available social networks what to use.<br />27 April 2010<br />Peter Horsten | University of Gdańsk | Social Media course<br />17<br />

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