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SECURE YOUR COFFEE'S
EUROPEAN JOURNEY
DISCOVER EUDR COMPLIANCE NOW
Webinar for Ethiopian Coffee Exporters
12 April 2024
BOOST YOUR COFFEE SALES TO EUROPE
From Confusion to Compliance:
Simple Steps to Follow New
Rules by Harvest Season
PETER HORSTEN
Chief Growth Officer
https://agunity.com
Our Vision
INCLUSIVE AGRICULTURE
THROUGH DIGITAL EMPOWERMENT
OUR MISSION:
To transform
smallholder farmer
value chains with
digital solutions
LEADERSHIP TEAM
NURVITRIA KRISTOFIKOVA
Program Director
DAVID DAVIES
Founding CEO
ANGUS KECK
Chief Operations Officer
STEFAN BARRET
Chief Technology Officer
JEAN-FRANÇOIS CHÉNIER
Chief Product Officer
CARMEN VAN ZYL
Head of Marketing
PETER HORSTEN
Chief Growth Officer
RENATA HAWKINS
Head of Finance
GREAT PARTNERS WE COOPERATE WITH
A FEW BASIC
RULES
• Please mute yourself
• Raise your hand in case of an
urgent question
• Please use the chat for
questions & thoughts
• Questions that cannot be
answered during the webinar,
will be answered afterwards
• Slides & recording will be made
available after the call
HOW MUCH DO YOU
ALREADY KNOW?
EUDR
UNLOCK YOUR
PATH TO EUROPE
Understand how to comply
with EU Regulations
and sellyour
coffee!
OUTCOMES BY THE
END OF THIS CALL
•Understanding of EUDR
•Approaches for Compliance
•Tailored Solutions
•Special Offer Awaits
By the end of this call you will be
able to unlock your coffee
businesses’s full potential in
Europe
WARNING
SIGNS:
THE EXODUS
OF BIG BUYERS
How much
coffee
do you have in
stock?
HAVE YOU ALREADY NOTICED THE IMPACT?
UNDERSTANDING EUDR
AND ITS IMPLICATIONS
EUDR
EUDR’S MAIN OBJECTIVES
•Minimise the EU’s contribution to global
deforestation & forest degradation
•Reduce the EU’s contribution to
greenhouse gas emissions and biodiversity
loss
UNDERSTANDING EUDR AND ITS
IMPLICATIONS
•Intends to promote transparency, sustainability,
and responsible sourcing in global supply chains
•Prevents products linked to deforestation from
entering the EU market
•Companies required to conduct due diligence
•Applies to key commodities like cocoa, coffee,
palm oil, rubber, soy and wood
SO WHAT? WHY WOULD
WE CARE?
KEY DATES
31 Dec. 2020
Forestation cut-off date of 31
December 2020
29 June 2023
The EUDR entered into force on 29
June 2023
30 Dec. 2024
Most obligations apply from 30
December 2024
30 June 2025
The obligations apply from 30 June
2025 for micro and small
companies
The EUDR does not apply if relevant
products were produced before 29
June 2023
“DEFORESTATION-FREE”
Are commodities that were
produced on land that has not
been subject to deforestation
after 31 December 2020
COMPANIES PLACING
PRODUCTS IN THE EU
MARKETS, MUST:
•Collect information, documents and
data about the relevant products
•Conduct a risk assessment
•Apply risk mitigation measures
•In case of multiple sources, the
above has to apply to all
GEOLOCATION
REPORTING
• Geolocation of all plots where coffee has
been produced need to be reported
• Up to 4ha one GPS locations on the plot
• Above 4ha the polygon (plot boarders) are
needed
• The date or time range of production must be
included
• None of the plots can be in a deforestation or
forest degradation zone, otherwise the whole
batch will be non-compliant for the EU and
cannot be exported
RISK ASSESSMENT SHOULD
INCLUDE
• Value chain complexity assessment: smallholder value
chains where traceability is an issue, are being treated
as high risk for non-compliance
• International, national and regional laws compliance
THESE OBLIGATIONS WILL INCREASE
THE DEMAND FOR INFORMATION
TOWARDS EXPORTERS
FINAL DETAILS OF EUDR IMPLEMENTATION
NOT YET 100% CLEAR
•Still discussions around real “implementation date”, a lobby to postpone
by two year ongoing
•Unclarity about details of the implementation, the software solution, etc
•Guidance document to be finalised in the upcoming weeks
But it will be coming
So, better ACT NOW!
CHALLENGES WEST AFRICAN COFFEE
COOPERATIVES ARE FACING
•Buyers’ hesitation: Export from Africa to EU is decreasing
•Regulatory Compliance: Difficulty in adhering to EU’s Regulation
•Market Access: Not sufficient alternatives to make up for the loss
•Operational Inefficiencies: Manual and fragmented supply chain
processes leading to inefficiencies and increased costs
•Data Management and Transparency: Challenges in managing farmer
data and product traceability, essential for compliance and trust
BETTER TREAT IT AS AN
OPPORTUNITY
•The EUDR isn't just a set of hurdles; it's a
blueprint for sustainable and profitable
coffee trading
•It's about protecting our environment while
ensuring our coffee can still reach our valued
European customers
•By embracing digital solutions for traceability
and compliance, we could turn this challenge
into a competitive advantage
VISIT THE EU WEBSITE FOR MORE
INFORMATION AND FAQs
https://green-business.ec.europa.eu/deforestation-regulation-implementation_en
PRACTICAL STEPS TO EUDR
COMPLIANCE
DOCUMENTATION
AND
TRACEABILITY
SUSTAINABILITY PRACTICES
LEGAL COMPLIANCE
DIGITISING VALUE CHAINS
FOR EMPOWERMENT
AND COMPLIANCE
OUR JOURNEY TO BETTER
TECHNOLOGY’ OR
‘BUILDING FROM THE
FARM UP
INTRODUCING DIGITAL SOLUTIONS FOR
COMPLIANCE
AGUNITY: STREAMLINING
EUDR COMPLIANCE
Our suite of tools digitise the smallholder
agricultural value chains, resulting in
increased efficiency, transparency, trust and
opportunity:
• Tailored for exporters and smallholder
cooperatives
• Simplifies EUDR compliance with GPS
onboarding and data capture
• Supports scalable, sustainable coffee value
chains
• Digital data exchange with buyers
Farmer
Manager
Exporter
Manager
Commercial
portal
DATA SOVEREIGNTY,
YOU OWN THE DATA
CASE STUDY:
TRANSFORMING COFFEE
VALUE CHAINS WITH OCFCU
Implementing the AgUnity Co-op Manager at Oromia
Farmers' Cooperative Union's 560,000 farmers
Project supported by International Trade Center, under
The Netherlands Trust Fund V
THE FARMER MANAGER:
EMPOWERING COOPERATIVES
•The AgUnity Farmer Manager
offers a web-based solution that
digitises, monitors, and scales
cooperative activities
•Exporters can support members
with financial services, education,
access to markets, supplies, and
enhanced communication
FIELD APPS: SUPPORTING
FIELD AGENTS AND FARMERS
The Field Apps connect field agents,
farmers and fishers to:
•Resources
•Transactions
•Learning, and
•Proof of income for financial
inclusion
EXPORT MANAGER, YOUR BUSINESS AT
ONE CENTRAL PLACE
Our comprehensive ERP solution covers:
• Supply chain management
• Product flow
• Stock management
• Customer relationship management
• Customer pricing management
• Proposal management
• Order management
• Invoicing
CREATING A MORE EFFICIENT
MARKETPLACE
Our marketplace empowers buyers
and suppliers
A platform that prioritises:
•Quality
•Traceability, and
•Sustainability
TRACINGLY:
EMPOWERING
TRANSPARENCY
Tracingly enables:
•Secure tracking of products across
the supply chain,
•Providing data and reports to all
stakeholders
TRACK TRACE
BOOST YOUR COFFEE SALES TO EUROPE
From Confusion to Compliance:
Simple Steps to Follow New
Rules by Harvest Season
IMPLEMENTATION APPROACH
A STEP-BY-STEP
APPROACH FOR
LASTING IMPACT
• Create digital organisation structure
• Upload farmers and historical data
• Gather data and GPS locations
• Supply Chain Traceability
• Supply Chain Management & Trade Facilitation
• Reporting for compliance and business insights
• Stock management
• Order management, customer communication
Q&A
OUR OFFER
PRICING MODELS
We are cheaper than any other solution in the market, and we’ll match
another solution price if you can find it
TODAY'S EXCLUSIVE OFFER
•Two-Hour Consultation Workshop with your leadership team
•Onboarding and first 6 months free, cancellation possible
•Special Pricing From the 7th Month, 50% reduction for two years
Act Now: This offer is only valid if you register your interest today
https://www.agunity.com/eudr-webinar-
exclusive-offer
GUARANTEE
Not seeing sufficient value after
six months? You can just cancel at
no cost
ACT NOW!
Don’t miss the chance to
transform your coffee export
business. Today’s special offer
is a unique opportunity that
expires at midnight tonight.
YOUR NEXT STEPS
Ready to boost your coffee sales to Europe?
Click the link in the chat to register your
interest and claim your exclusive offer now!
KEY TAKEAWAYS
Today, we’ve covered how to navigate EUDR compliance, the practical
steps involved, and how AgUnity’s digital solutions can make this journey
smoother.
Remember, compliance is your pathway to broader market access and
business growth.
DON’T WAIT
Act now! Secure your spot in our exclusive
workshop and start your journey to
compliance and market success. Remember,
the offer expires at midnight tonight!
THANK YOU
https://agunity.com
peter.horsten@agunity.com
Thank you for joining us today!
We look forward to helping
you transform your coffee
export business.
Any final questions?

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EUDR Info Meeting Ethiopian coffee exporters

  • 1. SECURE YOUR COFFEE'S EUROPEAN JOURNEY DISCOVER EUDR COMPLIANCE NOW Webinar for Ethiopian Coffee Exporters 12 April 2024
  • 2. BOOST YOUR COFFEE SALES TO EUROPE From Confusion to Compliance: Simple Steps to Follow New Rules by Harvest Season
  • 3. PETER HORSTEN Chief Growth Officer https://agunity.com
  • 5. OUR MISSION: To transform smallholder farmer value chains with digital solutions
  • 6. LEADERSHIP TEAM NURVITRIA KRISTOFIKOVA Program Director DAVID DAVIES Founding CEO ANGUS KECK Chief Operations Officer STEFAN BARRET Chief Technology Officer JEAN-FRANÇOIS CHÉNIER Chief Product Officer CARMEN VAN ZYL Head of Marketing PETER HORSTEN Chief Growth Officer RENATA HAWKINS Head of Finance
  • 7. GREAT PARTNERS WE COOPERATE WITH
  • 8. A FEW BASIC RULES • Please mute yourself • Raise your hand in case of an urgent question • Please use the chat for questions & thoughts • Questions that cannot be answered during the webinar, will be answered afterwards • Slides & recording will be made available after the call
  • 9. HOW MUCH DO YOU ALREADY KNOW? EUDR
  • 10. UNLOCK YOUR PATH TO EUROPE Understand how to comply with EU Regulations and sellyour coffee!
  • 11. OUTCOMES BY THE END OF THIS CALL •Understanding of EUDR •Approaches for Compliance •Tailored Solutions •Special Offer Awaits By the end of this call you will be able to unlock your coffee businesses’s full potential in Europe
  • 13. How much coffee do you have in stock?
  • 14. HAVE YOU ALREADY NOTICED THE IMPACT?
  • 15. UNDERSTANDING EUDR AND ITS IMPLICATIONS EUDR
  • 16. EUDR’S MAIN OBJECTIVES •Minimise the EU’s contribution to global deforestation & forest degradation •Reduce the EU’s contribution to greenhouse gas emissions and biodiversity loss
  • 17. UNDERSTANDING EUDR AND ITS IMPLICATIONS •Intends to promote transparency, sustainability, and responsible sourcing in global supply chains •Prevents products linked to deforestation from entering the EU market •Companies required to conduct due diligence •Applies to key commodities like cocoa, coffee, palm oil, rubber, soy and wood
  • 18. SO WHAT? WHY WOULD WE CARE?
  • 19. KEY DATES 31 Dec. 2020 Forestation cut-off date of 31 December 2020 29 June 2023 The EUDR entered into force on 29 June 2023 30 Dec. 2024 Most obligations apply from 30 December 2024 30 June 2025 The obligations apply from 30 June 2025 for micro and small companies The EUDR does not apply if relevant products were produced before 29 June 2023
  • 20. “DEFORESTATION-FREE” Are commodities that were produced on land that has not been subject to deforestation after 31 December 2020
  • 21. COMPANIES PLACING PRODUCTS IN THE EU MARKETS, MUST: •Collect information, documents and data about the relevant products •Conduct a risk assessment •Apply risk mitigation measures •In case of multiple sources, the above has to apply to all
  • 22. GEOLOCATION REPORTING • Geolocation of all plots where coffee has been produced need to be reported • Up to 4ha one GPS locations on the plot • Above 4ha the polygon (plot boarders) are needed • The date or time range of production must be included • None of the plots can be in a deforestation or forest degradation zone, otherwise the whole batch will be non-compliant for the EU and cannot be exported
  • 23. RISK ASSESSMENT SHOULD INCLUDE • Value chain complexity assessment: smallholder value chains where traceability is an issue, are being treated as high risk for non-compliance • International, national and regional laws compliance
  • 24. THESE OBLIGATIONS WILL INCREASE THE DEMAND FOR INFORMATION TOWARDS EXPORTERS
  • 25. FINAL DETAILS OF EUDR IMPLEMENTATION NOT YET 100% CLEAR •Still discussions around real “implementation date”, a lobby to postpone by two year ongoing •Unclarity about details of the implementation, the software solution, etc •Guidance document to be finalised in the upcoming weeks But it will be coming So, better ACT NOW!
  • 26. CHALLENGES WEST AFRICAN COFFEE COOPERATIVES ARE FACING •Buyers’ hesitation: Export from Africa to EU is decreasing •Regulatory Compliance: Difficulty in adhering to EU’s Regulation •Market Access: Not sufficient alternatives to make up for the loss •Operational Inefficiencies: Manual and fragmented supply chain processes leading to inefficiencies and increased costs •Data Management and Transparency: Challenges in managing farmer data and product traceability, essential for compliance and trust
  • 27. BETTER TREAT IT AS AN OPPORTUNITY •The EUDR isn't just a set of hurdles; it's a blueprint for sustainable and profitable coffee trading •It's about protecting our environment while ensuring our coffee can still reach our valued European customers •By embracing digital solutions for traceability and compliance, we could turn this challenge into a competitive advantage
  • 28. VISIT THE EU WEBSITE FOR MORE INFORMATION AND FAQs https://green-business.ec.europa.eu/deforestation-regulation-implementation_en
  • 29. PRACTICAL STEPS TO EUDR COMPLIANCE
  • 33. DIGITISING VALUE CHAINS FOR EMPOWERMENT AND COMPLIANCE
  • 34. OUR JOURNEY TO BETTER TECHNOLOGY’ OR ‘BUILDING FROM THE FARM UP
  • 36. AGUNITY: STREAMLINING EUDR COMPLIANCE Our suite of tools digitise the smallholder agricultural value chains, resulting in increased efficiency, transparency, trust and opportunity: • Tailored for exporters and smallholder cooperatives • Simplifies EUDR compliance with GPS onboarding and data capture • Supports scalable, sustainable coffee value chains • Digital data exchange with buyers Farmer Manager Exporter Manager Commercial portal
  • 37.
  • 39. CASE STUDY: TRANSFORMING COFFEE VALUE CHAINS WITH OCFCU Implementing the AgUnity Co-op Manager at Oromia Farmers' Cooperative Union's 560,000 farmers Project supported by International Trade Center, under The Netherlands Trust Fund V
  • 40. THE FARMER MANAGER: EMPOWERING COOPERATIVES •The AgUnity Farmer Manager offers a web-based solution that digitises, monitors, and scales cooperative activities •Exporters can support members with financial services, education, access to markets, supplies, and enhanced communication
  • 41. FIELD APPS: SUPPORTING FIELD AGENTS AND FARMERS The Field Apps connect field agents, farmers and fishers to: •Resources •Transactions •Learning, and •Proof of income for financial inclusion
  • 42. EXPORT MANAGER, YOUR BUSINESS AT ONE CENTRAL PLACE Our comprehensive ERP solution covers: • Supply chain management • Product flow • Stock management • Customer relationship management • Customer pricing management • Proposal management • Order management • Invoicing
  • 43. CREATING A MORE EFFICIENT MARKETPLACE Our marketplace empowers buyers and suppliers A platform that prioritises: •Quality •Traceability, and •Sustainability
  • 44. TRACINGLY: EMPOWERING TRANSPARENCY Tracingly enables: •Secure tracking of products across the supply chain, •Providing data and reports to all stakeholders TRACK TRACE
  • 45. BOOST YOUR COFFEE SALES TO EUROPE From Confusion to Compliance: Simple Steps to Follow New Rules by Harvest Season
  • 47. A STEP-BY-STEP APPROACH FOR LASTING IMPACT • Create digital organisation structure • Upload farmers and historical data • Gather data and GPS locations • Supply Chain Traceability • Supply Chain Management & Trade Facilitation • Reporting for compliance and business insights • Stock management • Order management, customer communication
  • 48. Q&A
  • 50. PRICING MODELS We are cheaper than any other solution in the market, and we’ll match another solution price if you can find it
  • 51. TODAY'S EXCLUSIVE OFFER •Two-Hour Consultation Workshop with your leadership team •Onboarding and first 6 months free, cancellation possible •Special Pricing From the 7th Month, 50% reduction for two years Act Now: This offer is only valid if you register your interest today https://www.agunity.com/eudr-webinar- exclusive-offer
  • 52. GUARANTEE Not seeing sufficient value after six months? You can just cancel at no cost
  • 53. ACT NOW! Don’t miss the chance to transform your coffee export business. Today’s special offer is a unique opportunity that expires at midnight tonight.
  • 54. YOUR NEXT STEPS Ready to boost your coffee sales to Europe? Click the link in the chat to register your interest and claim your exclusive offer now!
  • 55. KEY TAKEAWAYS Today, we’ve covered how to navigate EUDR compliance, the practical steps involved, and how AgUnity’s digital solutions can make this journey smoother. Remember, compliance is your pathway to broader market access and business growth.
  • 56. DON’T WAIT Act now! Secure your spot in our exclusive workshop and start your journey to compliance and market success. Remember, the offer expires at midnight tonight!
  • 57. THANK YOU https://agunity.com peter.horsten@agunity.com Thank you for joining us today! We look forward to helping you transform your coffee export business. Any final questions?