Growing your business through<br />Neal Edlin<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
What is Social Media?<br />Social = People<br />Media = Communicate<br />“The Art of Listening, Learning and Sharing”<br /...
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
Something For Everyone<br />Photographs (Flickr / Photobucket)<br />Social Bookmarking (Stumbleupon / Delicious)<br />Blog...
Sometimes Social Media can go all wrong .....<br />A few examples …..<br />www.weststreetdesign.co.uk<br />www.socialmedia...
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
Important Considerations<br />Professional vs. Personal<br />Used by all aspects of business and society<br />Google Alert...
Get organised and make it part of your routine
It’s not sales, just communication
What forms of Social Media are right for my business?
How do I get started?</li></ul>Above all else ….. be in control<br />www.weststreetdesign.co.uk<br />www.socialmediame.co....
for Business<br />Business page or a Website?<br />Separate from Personal Account<br />Get your friends involved<br />Disc...
YouTube Videos
Syncing with other Media
Advertising
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Bali Presentation Social Media Presentation for www.bali.org.uk

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A recent workshop for the British Association of Landscape Industries

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Bali Presentation Social Media Presentation for www.bali.org.uk

  1. 1. Growing your business through<br />Neal Edlin<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  2. 2. What is Social Media?<br />Social = People<br />Media = Communicate<br />“The Art of Listening, Learning and Sharing”<br />So what’s all the fuss?<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  3. 3. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  4. 4. Something For Everyone<br />Photographs (Flickr / Photobucket)<br />Social Bookmarking (Stumbleupon / Delicious)<br />Blogging (Wordpress / Blogger)<br />Micromedia (Twitter / Tumblr)<br />Lifestyle (Facebook / Myspace)<br />Professional (Linkedin)<br />Video (YouTube)<br />Consumer-Led (Forums / Review sites)<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  5. 5. Sometimes Social Media can go all wrong .....<br />A few examples …..<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  6. 6. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  7. 7. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  8. 8. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  9. 9. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  10. 10. www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  11. 11. Important Considerations<br />Professional vs. Personal<br />Used by all aspects of business and society<br />Google Alerts<br />Research your competitors<br />To spend or not to spend?<br />Ensure it’s relevant<br /><ul><li>Don’t complicate things – it’s better to get one thing right.
  12. 12. Get organised and make it part of your routine
  13. 13. It’s not sales, just communication
  14. 14. What forms of Social Media are right for my business?
  15. 15. How do I get started?</li></ul>Above all else ….. be in control<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  16. 16. for Business<br />Business page or a Website?<br />Separate from Personal Account<br />Get your friends involved<br />Discussions<br />Competitions & Prize Draws<br />Photos – showcase your talents<br /><ul><li>Detail your services
  17. 17. YouTube Videos
  18. 18. Syncing with other Media
  19. 19. Advertising
  20. 20. Google Analytics
  21. 21. Above all …. be in control
  22. 22. example: http://www.facebook.com/lushgardens</li></ul>www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  23. 23.
  24. 24. for Business<br />5 – 10,000 new members a day<br />It’s instant and accessible<br />What to tweet?<br />Who to follow?<br />Questions and answers<br />Photos and Links<br /><ul><li>DON’T SELL !
  25. 25. The Hash tags (#in #fb #ff #anything!)
  26. 26. Don’t read every Tweet (Lists)
  27. 27. Retweets / Direct messages
  28. 28. SEO Friendly
  29. 29. Step-Marketing
  30. 30. One example: http://www.twitter.com/landscapegarden</li></ul>www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  31. 31.
  32. 32. for Business<br />What is it?<br />Building your Profile<br />Connections<br />Requesting introductions<br />Recommendations<br />Joining Groups<br /><ul><li>Announcing Events
  33. 33. Searching for information
  34. 34. Questions and Answers
  35. 35. Company Details
  36. 36. Integration with other Media
  37. 37. Direct Ads
  38. 38. One example:http://uk.linkedin.com/in/maxinenelson</li></ul>www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  39. 39.
  40. 40. BALI on Twitter<br />BALI on Facebook<br />BALI on Linkedin<br />BALI on YouTube<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />
  41. 41. Thank you for taking part in this workshop today, which we hope you have enjoyed? If you would like to know more about any of the following:<br />1. Web Design and Development<br />2. Social Media Training Courses <br />3. Campaign Management<br />4. Internet marketing and SEO services<br />(or even if you just pointing in the right direction)<br />please feel free to contact us:<br />me@socialmediame.co.uk / info@weststreetdesign.co.uk<br />01964 543818<br />Neal Edlin – West Street Design / Social Media Me<br />www.weststreetdesign.co.uk<br />www.socialmediame.co.uk<br />

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