1. Conventions of a
Magazine

2. Selling Line
Adds extra
interest for the
reader.
Main picture
We know that this
picture will relate
to the main article
because it
dominates the
whole of the page.
Banner
Explains the
magazine name
to the reader
and also informs
of the issue
number. Also
includes the date
to show the
reader that it is
the latest edition
of the magazine.
Masthead
Large and noticeable enough for the
reader to see and know the name of
the magazine. Sometimes covered by
the main picture but still recognisable
because it is a big name. Always stays
the same from magazine to magazine
creating a house style of magazines.
Graphic feature
Interest the reader with a
visual clue to what is in the
magazine.
Plug
Promotes an
article to a reader
by saying the
article or content
is only available in
that
magazine, making
the consumer
want to buy it.
Barcode
Displays the price, issue
number and of course
barcode. Usually found
in the right hand corner
so it doesn’t block the
main image.
Headline
Bold enough to
attract the reader’s
attention and informs
then on the main
article of the
magazine
Anchorage
Gives a very brief over
view of what will be in
the main article
Coverlines
Adds interest for the
reader as it shows more
content that is included
in the magazine
Buzzwords
Used to include
the reader and
make them feel
excited or special

3. Masthead:
The masthead appeals to the
target audience because it is
bright pink that it associated
with young teen girls. It is also in
a cool, doodle like font that will
be familiar to the audience and
will associate the magazine with
being cool. Main Picture:
The model or ‘celebrity’ in the
main image represents a
young woman who is carefree
and having fun doing the job
she loves. This relates to the
target audience as she is the
kind of person that the girls
that read the magazine want
to be.
Headline:
The headline is
bright drawing the
reader in. It is also
the same colours of
the masthead, tying
the whole magazine
colours scheme
together and again
associating with the
audience.
Kickers and graphic
features
There are more kickers and
graphic features in this
magazine as to pull the reader
of a young teen target
audience, there needs to be
more quick fired information to
quickly engage their attention.
The celebrities on the cover
represent the pop music that
the magazine is known for but
also that they are happy and
having fun which inspires the
audience. This differs from a
magazine with an older target
audience as it would be too
crowded because their
attention does not need to be
caught so quickly and
continuously.
Buzz
Words

4. Rule of Thirds
The model’s
eye line sits
on the first
horizontal
third
because it is
naturally
where the
human eye
focuses on
when
someone is
speaking
Anchorage
Masthead
Banner
Barcode
Headline
Not in the lower thirds as
now the magazine is balance
and doesn’t look cluttered.
Buzz words
Kickers
A short phase that
introduces other
articles . They can also
be used to identify
regular features.
Usually found in the 1st
and 3rd columns of
thirds so the main
image is central for
attention.
Kickers

5. Subscription box
Advertises offers for the
magazine subscription so
the reader will by the
subscription and
therefore more copies.
Usually thing on the
page, leaving the reader
something to think about.
Date
Informs the reader that it is
the most recent issue.
Usually found on the
banner.
Page
Number
Bold enough for
the reader to
easily navigate
around the
magazine to find
the image and
article
Main Article and Image
The main article image in usually the
biggest and in the middle or right
hand of the page. It gives the reader
most of an indication of what will be
in the ain article. Underneath is a
brief introduction of what is in the
article to entice the reader more.
Masthead
Contains the same title and content every
week (this is their house style) and
highlights that this is where you will find the
contents. Bold enough for a title and to be
seen straight away.
The Colour Scheme
The colour scheme fits with
the target of sophisticated
people and the colour are not
too bright but stick to
black, white and blue as these
are sophisticated colours.
Pull Quote
Found below the
picture, it is in a large font
size to pull the reader into
reader the article to
explain what the quote is
about.
List of Contents
A short list of other stories
in the magazine and what
page to find them on.

6. Note from the Editor
Gives a brief outline of the
features in the magazine. Has a
personal message to the reader
and the states a topic for the
reader to think
about, sometimes a topic that
has something loosely to do
with the contents of the
magazine.
List of
contents
Graphic
features
Subscription
Box
Buzz
Words
Banner: Date, title
, issue number
Page Numbers and
Band Names
Quickly informs the reader of
where to find the feature on
their favourite band.
Colour Scheme
Generally dark to suit with the
rock/metal music that the
magazine covers. Some bright
colours are used to draw
attention.

7. Banner
Graphic
features
Page
Numbers
Buzz Words
and personal
pronouns
Makes the reader
think that the writer is
talking directly to
them and will give
them what they want
to know
Colour
Scheme
Bright, ‘feminine’
colour so that the
contents page is
attract and keeps the
interest of the young
teen girls