summary of codes and conventions

1. Summary of codes and
conventions
Regional Magazine
WHAT I FOUND WITH MY RESEARCH….

2. Front cover

3. Masthead, usually big and bold typography in order to catch the attention of a reader. Also usually in
keeping with the brand colours and identify the font style also sets the overall theme and concept the
magazine is et in to attract the specific target audience.
Strapline, is usually positioned beneath logo/masthead. It is also set in a different font to distinguish a
difference between the masthead and the strapline.
Font colours, Contrasting colours are used to create a bold appearance and to turn heads to attract readers.
Help to stand out form other magazines on display and also help to create an overall tone of the magazine
and my also be used to represent ideas such as seasons.
Sell lines, are conventionally situated on the right hand side of the front cover showing the essential articles
within the magazine. They can sometimes include a rhetorical question to establish a Hermeneutic Code.
Therefore directing it more specifically to the reader individually.
Additional images, are used to appeal to a wider audience who are seeking more information in order to
fulfil their cognitive needs, they also intrigue the reader further by giving them visual representation of what
included in the magazine.
The barcode, price and date is conventionally situated at the bottom left and the price is used to
demonstrate the conventions of an upmarket magazine also gives a professional look , however if
in the wrong place then this can overtake from other parts of the cover.
Layout, usually very simplistic to give a clear look so it is easy for audience to read and understand so
attracts them quickly as they are able to understand what the magazine is instantly.

4. Contents page

5. Subcategories/Subtitles are conventionally positioned around the page and they make it
easier for the reader to navigate around the magazine.
Title, is usually positioned at the top of the page and uses contrasting colours and capital
letters to make it stand out form the other text and also is eye catching and distinctive to
reader.
Colours, normally continues theme from the house style colours to create flow and
connection throughout the magazine.
Advert or subscription, which would usually include different colors to the brand identity
to make it stand out. It also encourages the reader to buy the next issue.
The main image is usually associated with the main heading or a sell-line on the front
cover.
Page numbers, usually in a different font so they can be easily distinguished form the
text so it is more convenient for the reader to navigate around the page itself..
The title, of the main article may be paired with main image, usually set in a different
font fro other part of texts, adds variety and creative land more interesting look to the
page.
Layout, smaller articles and sections of text usually form around the outside of the page
and frame main images.

6. Advert

7. Layout, Large image sets the entire background to fully display clearly what
the company is advertising.
Colours, bright and sharp colours that are used to attract the reader and set
the overall tone and theme of the page itself, they also create the theme to
attract the specific target audience, e.g.. Light pastel colours used for a
audience , darker more chic used to attract an audience seeking modern
contemporary design.
Text is minimal, very direct and blunt information to address the reader
immediately , they know and can understand exactly what to expect
Main picture, may use direct mode of address to establish a personal
relationship between the reader and the person in the picture which
encourages the reader to buy it.
Font style, this reflects the themes of the advert also to create the flow from
the text to sync with the same setting the image is trying to establish.