Learning resource metadata for schema.org
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Slides used during CETIS webinar on learning resource metadata for schema.org

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  • 1. Learning resourcemetadata for schema.orgWebinar starts at 15:00, please useany time before then for set up and testing
  • 2. Learning resourcemetadata for schema.orgPhil BarkerJISC CETIS phil.barker@hw.ac.ukHeriot-Watt University @philbarkerDan Brickley, Greg Grossmeier,Schema.org Creative Commons
  • 3. Outline• schema.org: who, what, why• schema.org and learning resources• LRMI: who what why• Questions and answers / discussion
  • 4. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 5. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 6. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 7. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 8. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 9. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 10. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 11. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 12. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 13. …joint effort … supported by major search engines…
  • 14. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 15. …easier for people to find relevant information…
  • 16. Will schema.org increase page rank? Probably not, but there is more to making information easier to find than that http://blogs.cetis.ac.uk/philb/2012/05/25/will-using-schemaorg-metadata-improve-my-google-rank/
  • 17. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 18. … on-page markup … Web page about me
  • 19. 1. <div>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 20. … on-page markup … Information about me
  • 21. 1. <div>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 22. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 23. … on-page markup … my name photo of me
  • 24. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1>Phil Barker </h1>3. <img src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 25. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 26. … on-page markup … about my employer
  • 27. … on-page markup … my employer’s address
  • 28. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />9. Edinburgh, EH14 4AS<br />10. <strong>Tel.</strong> 0131 451 3278<br />11. <strong>Fax.</strong> 0131 451 3327<br />12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>14. </p>15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 29. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity”>9. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br />10. Edinburgh, EH14 4AS<br/>11.</span>12. <strong>Tel.</strong> 0131 451 3278<br />13. <strong>Fax.</strong> 0131 451 3327<br />14. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />15. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>16. </p>17. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>…
  • 30. 1. <div itemscope itemtype=“http://schema.org/Person”>2. <h1 itemprop=“name”>Phil Barker</h1>3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/>4. <p> <strong>Learning Technology Adviser</strong><br />5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br />6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br />7. Mountbatten Building<br />8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity”>9. <a itemprop=“url” href="http://www.hw.ac.uk/">10. <span itemprop=“name”>Heriot-Watt University</span></a>,<br />11. Edinburgh, EH14 4AS<br/>12.</span>13. <strong>Tel.</strong> 0131 451 3278<br />14. <strong>Fax.</strong> 0131 451 3327<br />15. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br />16. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a>17. </p>18. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p>
  • 31. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 32. … search engines understand the information … Rich Snippets Testing Tool http://www.google.com/webmasters/tools/richsnippets Item Type: http://schema.org/person image = http://www.icbl.hw.ac.uk/~philb/philb.jpg name = Phil Barker jobtitle = Learning Technology Adviser affiliation = Item( 1 ) Item 1 Type: http://schema.org/collegeoruniversity url text = Heriot-Watt University href = http://www.hw.ac.uk/ name = Heriot-Watt University
  • 33. …joint effort … supported by major search engines… <meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”>
  • 34. …joint effort … supported by major search engines… The difference is trust <meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”> Google doesn’t trust invisible metadata
  • 35. …joint effort … supported by major search engines… RDFa (and more) Our approach is "Microdata and more". As implementations and services begin to consume RDFa 1.1, publishers with an interest in mixing schema.org with additional vocabularies, or who are using tools like Drupal 7, may find RDFa well worth exploring. http://blog.schema.org/2012/06/semtech-rdfa-microdata-and-more.html
  • 36. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 37. easier for webmasters• All info in one place: http://schema.org• Forgiving of simplification, e.g.<span itemprop=“author”>Phil Barker</span>• No philosophy, e.g. “httpRange-14”<a itemprop=url href=“http://people.pjjk.net/phil”>
  • 38. Useful support links• http://schema.org/• Official schema blog: http://blog.schema.org/• Development discussion: Public-vocabs@w3.org http://lists.w3.org/Archives/Public/public-vocabs/• Google testing tool: http://www.google.com/webmasters/tools/richsnippets• Google schema.org faq: http://support.google.com/webmasters/bin/answer.py? hl=en&answer=1211158
  • 39. Schema.org is a joint effort, in the spirit of sitemaps.org,to improve the web by creating a structured data markupschema supported by major search engines. On-pagemarkup helps search engines understand the informationon web pages and provide richer search results. Ashared markup vocabulary makes easier for webmastersto decide on a markup schema and get the maximumbenefit for their efforts. Search engines want to make iteasier for people to find relevant information on the web.Markup can also enable new tools and applications thatmake use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 40. A shared markup vocabulary (some) schema.org types
  • 41. A shared markup vocabulary (some) schema.org types
  • 42. A shared markup vocabulary (some) schema.org types
  • 43. A shared markup vocabulary (some) schema.org types
  • 44. A shared markup vocabulary (some) schema.org item properties Thing description, image, name, url
  • 45. A shared markup vocabulary (some) schema.org item properties Creative Work about, author, copyrightHolder, dateCreated, publisher, sourceOrganization and many more.... plus description, image, name, url from Thing
  • 46. Principles of physicsPublished: 1994Author: Hans C. OhanianISBN:0-393-96575-9Subjects covered: physics,Academic level: First year undergraduateResource type: Text bookFormat: Hardback, no dustwrapperPrice: £40
  • 47. Item Type: http://schema.org/book name = Principles of physics author = Item( 1 ) isbn = 0-393-96575-9 about = Item( 2 ) genre = Text book bookformat = http://schema.org/Hardback offers = Item( 3 )Item 1 Type: http://schema.org/person url text = Hans C. Ohanian href = http://www.librarything.com/author/ohanianhansc name = Hans C. OhanianItem 2 Item 3 Type: http://schema.org/intangible Type: http://schema.org/offer url = http://example.com/physics price = £40 name = physics pricecurrency = GBP
  • 48. Licence and attribution By Phil Barker <phil.barker@hw.ac.uk>, JISC CETIS <http://jisc.cetis.ac.uk>This work is licensed under the Creative Commons Attribution 3.0 Unported licence.To view a copy of this licence, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
  • 49. Technical Working Group Sheryl Abshire, Calcasieu Parish Public School System Phil Barker, JISC CETIS Kurt Bollacker, Applied Minds Brian Carver, UC Berkeley School of Information Cable Green, Creative Commons Greg Grossmeier, Creative Commons Charlie Jiang, Microsoft Michael Johnson, Full Potential Associates Mike Linksvayer, Creative Commons Joshua Marks, Curriki Brandt Redd, Gates Foundation Colin Smythe, IMS Global Stuart Sutton, Dublin Core Metadata Initiative Randy Wilhelm, netTrekker Lee Wilson, PCI Educational Publishing
  • 50. Metadata Standard Development
  • 51. Standards by Randal Monrow licensed under a Creative Commons Attribution NonCommercial 2.5 license.
  • 52. Homework.
  • 53. Discussion
  • 54. Mutt 1.5.21--[0/486 msgs, 1 postp, 16 inc, 11M]--(=CC/LRMI)
  • 55. Mutt 1.5.21--[0/ 486 msgs , 1 postp, 16 inc, 11M ]--(=CC/LRMI)
  • 56. Drafting
  • 57. http://wiki.creativecommons.org/LRMIhttp://wiki.creativecommons.org/LRMI/Properties
  • 58. Talking
  • 59. greg@x200s:~/Ubuntu One/CC/LRMI/Conference Call Recordings$ ls -alhtotal 99Mdrwxr-xr-x 2 greg greg 4.0K May 3 21:07 .drwxr-xr-x 25 greg greg 4.0K May 23 17:01 ..-rw-r--r-- 1 greg greg 21M Feb 24 22:48 LRMI-20110817.mp3-rw-r--r-- 1 greg greg 12M Feb 24 22:47 LRMI-20110831.mp3-rw-r--r-- 1 greg greg 42M Feb 24 22:49 LRMI-20111019.mp3-rw-r--r-- 1 greg greg 26M May 3 21:07 LRMI-20120503.mp3
  • 60. Produce anything?
  • 61. 1.0
  • 62. But wait!
  • 63. 8 included6 actively discussing/reviewing10 preliminary
  • 64. Unification.
  • 65. Thing ↳ Intangible ↳ Audience ↳ EducationalAudience  educationalRole
  • 66. ????
  • 67. Example?