By providing structure data you can help google to understand better the page content. Structured data is the “extra” information that you see next to a website and meta description. Schema.org Markup is a...
SynapseIndia gives an overview of Rich SnippetsSynapseIndia
This Video introduces rich snippets and their use for promotional practices to get better results with search engines. In this presentation, get to know about google rich snippets and hire SynapseIndia for effective SEO services,
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
This document provides instructions for implementing the Open Graph Protocol (OGP) on a website to integrate it with Facebook. It explains that OGP defines how a web page is represented on Facebook using structured data. It provides examples of how IMDB and Rotten Tomatoes use OGP to create Facebook profile pages for movies and show recommendations and friends' activity. The document then gives steps to add OGP meta tags and a Facebook Like button to a web page to create connections between the page and users' Facebook profiles. Finally, it outlines benefits of using OGP like branding, remarketing, driving traffic, customer acquisition, and gaining feedback.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
Introduction to Search Engine Optimization On PageDevetol
The document discusses various on-page search engine optimization (SEO) factors including: crawlers and spiders which search engines use to scan websites; the importance of keywords and their location on pages; how search engine algorithms determine relevance and rank pages; and retrieval and ranking processes. It provides definitions and explanations of these key on-page SEO concepts.
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
SynapseIndia gives an overview of Rich SnippetsSynapseIndia
This Video introduces rich snippets and their use for promotional practices to get better results with search engines. In this presentation, get to know about google rich snippets and hire SynapseIndia for effective SEO services,
Learn how to use free SEO Tools to build traffice to your website for Business Website.
Tools: HTML Tag, Google Webmaster Tools, Spy Fu, WordTracker, Google Places, Google Alerts, Google Analytics
This document provides instructions for implementing the Open Graph Protocol (OGP) on a website to integrate it with Facebook. It explains that OGP defines how a web page is represented on Facebook using structured data. It provides examples of how IMDB and Rotten Tomatoes use OGP to create Facebook profile pages for movies and show recommendations and friends' activity. The document then gives steps to add OGP meta tags and a Facebook Like button to a web page to create connections between the page and users' Facebook profiles. Finally, it outlines benefits of using OGP like branding, remarketing, driving traffic, customer acquisition, and gaining feedback.
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
Introduction to Search Engine Optimization On PageDevetol
The document discusses various on-page search engine optimization (SEO) factors including: crawlers and spiders which search engines use to scan websites; the importance of keywords and their location on pages; how search engine algorithms determine relevance and rank pages; and retrieval and ranking processes. It provides definitions and explanations of these key on-page SEO concepts.
This is a sample of my SEO work, its an indepeth report like more in sites on what you website will look like.
You can reach out to me via legiit.com.
Get your in depth audit SEO Report, high quality report with 20% off Use the code: legiit off.https://bit.ly/3Jpbqrf Other Now with the Link
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
Google conducted an internal review of SEO best practices on 100 Google products. The review found that many products could improve their search result presentation by optimizing title tags, description meta tags, and ensuring relevant sitelinks. Products often did not take full advantage of the available character limits. The review also found room for improvement on URL structures and on-page elements like heading tags and logo links. Implementing the recommended changes could help users find products more easily and provide a model for other companies.
On page seo optimization seo traffic engineJitendra Patel
This document discusses various on-page SEO best practices for improving a website's visibility in search engine results pages (SERPs). It covers optimizing elements like content, titles, meta descriptions, XML sitemaps, image alt text, internal linking, heading tags, and more. Following these on-page SEO guidelines can help search engine robots properly index pages to increase the chances of ranking higher in SERPs.
This document provides an overview of HTML meta tags, including what they are, common types like the title, description and keyword tags, and how search engines use them. While meta tags were once thought to help ranking, today the title tag is most important for how pages are displayed and ranked by search engines. The description and keyword tags may help in limited cases, but provide no guarantees and are not widely supported by modern search engines.
451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Keyword stuffing, invisible text, doorway pages, and cloaking are common black hat SEO techniques. Black hat SEO aims to manipulate search engine algorithms through these and other unethical methods such as typo spam, link dumping, faking page ranks, scraping content from other sites, and tactics to lower competitors' rankings. Questions about black hat SEO techniques can be directed to the listed websites.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
UNL Extension 2.0 Presentation on keywordsdostdiek4
The document discusses the importance of keywords for optimizing websites for search engines. It defines keywords as words or phrases people use to search for relevant web pages. Choosing the right keywords that match a site's content and audience is important to appear high in search results. The document provides tips on tools like Google AdWords and WordTracker to help identify relevant keywords and suggests including keywords in page titles, text, links and other elements to improve search visibility.
This document provides a tutorial on creating hyperlinks, linking pages and websites, using images in hyperlinks, and styling web pages using CSS. It discusses how to create hyperlinks to other pages on a site using <a> tags and the href attribute. It also covers linking to other websites and opening those links in a new browser window using the target attribute. The document demonstrates how to insert images into hyperlinks and includes examples of using CSS for styling like setting font properties, colors, and using id and class selectors.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
SEO involves optimizing websites to increase their visibility in search engine results. Key factors include choosing relevant keywords, optimizing page titles and descriptions with those keywords, and following technical guidelines like using hyphens in file names, submitting sitemaps to search engines, and ensuring pages load quickly across browsers. Search engines use crawler programs called spiders to index websites by reading HTML source code and following links, with the robots.txt file guiding spiders on what to index or avoid.
This document provides an overview of key topics for the final week of an online course, including:
1. Presenting final projects over two class days and completing site development work like adding content and images.
2. Information on search engine optimization (SEO), how search engines work, and tips for optimizing sites for search rankings through things like keywords, meta tags, links, and file names.
3. Guidance on web accessibility and compliance with laws like Section 508 and the Americans with Disabilities Act to ensure sites can be used by people with disabilities through techniques like alternative text for images and color contrast.
4. Instructions for the final homework assignment to continue working on final projects and turn in
1. The document discusses search engine optimization (SEO) strategies for international websites, including selecting relevant keywords, optimizing on-page content and metadata, and obtaining backlinks.
2. It provides tips for addressing issues like multi-language sites and targeting specific international audiences. Key factors discussed include keyword selection, content creation, internal linking, and metadata optimization.
3. The document emphasizes optimizing titles, descriptions, H1 tags and other on-page elements based on target keywords to improve search engine rankings.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
Extreme SEO Internet Solutions is a Sri Lankan based Digital marketing Company specialize in Search ,Social,eCommrce , Inbound marketing related services
The document provides an overview of how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content and metadata. The spiders return this information to be indexed. When a user searches, the search engine checks its index rather than searching the entire web. Google in particular runs on thousands of computers to allow parallel processing. It uses Googlebot to fetch pages from the web and an indexer to store words and links from pages in a database. It then uses a query processor to match searches to relevant indexed pages based on factors like page popularity, position of search terms, and how pages link to each other.
SEO involves optimizing website code, content, and connections to improve a site's ranking in search engines. Code optimization includes ensuring descriptive title tags and meta descriptions, as well as using H1-H6 tags. High-quality content that is keyword optimized and organized is important. Building relevant external links through directories, social media, and other sites helps pass "link juice." Google features like maps, knowledge graphs, and featured snippets can drive traffic, so optimizing for these through semantic markup is valuable. Maintaining white hat SEO tactics and staying up-to-date on Google algorithm changes are keys to success.
Schema plays a very important role in SEO. Schema or schema.org is a structured data vocabulary which defines entities, relationships & actions on the internet.
Schema makes it possible for search engines to understand the meaning behind subject matter on the web.
It gives a better user experience for internet users.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
Google conducted an internal review of SEO best practices on 100 Google products. The review found that many products could improve their search result presentation by optimizing title tags, description meta tags, and ensuring relevant sitelinks. Products often did not take full advantage of the available character limits. The review also found room for improvement on URL structures and on-page elements like heading tags and logo links. Implementing the recommended changes could help users find products more easily and provide a model for other companies.
On page seo optimization seo traffic engineJitendra Patel
This document discusses various on-page SEO best practices for improving a website's visibility in search engine results pages (SERPs). It covers optimizing elements like content, titles, meta descriptions, XML sitemaps, image alt text, internal linking, heading tags, and more. Following these on-page SEO guidelines can help search engine robots properly index pages to increase the chances of ranking higher in SERPs.
This document provides an overview of HTML meta tags, including what they are, common types like the title, description and keyword tags, and how search engines use them. While meta tags were once thought to help ranking, today the title tag is most important for how pages are displayed and ranked by search engines. The description and keyword tags may help in limited cases, but provide no guarantees and are not widely supported by modern search engines.
451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Keyword stuffing, invisible text, doorway pages, and cloaking are common black hat SEO techniques. Black hat SEO aims to manipulate search engine algorithms through these and other unethical methods such as typo spam, link dumping, faking page ranks, scraping content from other sites, and tactics to lower competitors' rankings. Questions about black hat SEO techniques can be directed to the listed websites.
This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o
UNL Extension 2.0 Presentation on keywordsdostdiek4
The document discusses the importance of keywords for optimizing websites for search engines. It defines keywords as words or phrases people use to search for relevant web pages. Choosing the right keywords that match a site's content and audience is important to appear high in search results. The document provides tips on tools like Google AdWords and WordTracker to help identify relevant keywords and suggests including keywords in page titles, text, links and other elements to improve search visibility.
This document provides a tutorial on creating hyperlinks, linking pages and websites, using images in hyperlinks, and styling web pages using CSS. It discusses how to create hyperlinks to other pages on a site using <a> tags and the href attribute. It also covers linking to other websites and opening those links in a new browser window using the target attribute. The document demonstrates how to insert images into hyperlinks and includes examples of using CSS for styling like setting font properties, colors, and using id and class selectors.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
SEO involves optimizing websites to increase their visibility in search engine results. Key factors include choosing relevant keywords, optimizing page titles and descriptions with those keywords, and following technical guidelines like using hyphens in file names, submitting sitemaps to search engines, and ensuring pages load quickly across browsers. Search engines use crawler programs called spiders to index websites by reading HTML source code and following links, with the robots.txt file guiding spiders on what to index or avoid.
This document provides an overview of key topics for the final week of an online course, including:
1. Presenting final projects over two class days and completing site development work like adding content and images.
2. Information on search engine optimization (SEO), how search engines work, and tips for optimizing sites for search rankings through things like keywords, meta tags, links, and file names.
3. Guidance on web accessibility and compliance with laws like Section 508 and the Americans with Disabilities Act to ensure sites can be used by people with disabilities through techniques like alternative text for images and color contrast.
4. Instructions for the final homework assignment to continue working on final projects and turn in
1. The document discusses search engine optimization (SEO) strategies for international websites, including selecting relevant keywords, optimizing on-page content and metadata, and obtaining backlinks.
2. It provides tips for addressing issues like multi-language sites and targeting specific international audiences. Key factors discussed include keyword selection, content creation, internal linking, and metadata optimization.
3. The document emphasizes optimizing titles, descriptions, H1 tags and other on-page elements based on target keywords to improve search engine rankings.
IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.
Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEOAllison Fabella
The document provides tips and tactics for advanced SEO, including:
1) Using keyword brainstorming and tools like Soovle to find related keywords for content planning.
2) Testing URLs and titles to optimize click-through rates, and making iterative improvements.
3) Evaluating metrics like page yield, keyword yield, and non-performing pages to identify optimization opportunities.
Extreme SEO Internet Solutions is a Sri Lankan based Digital marketing Company specialize in Search ,Social,eCommrce , Inbound marketing related services
The document provides an overview of how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content and metadata. The spiders return this information to be indexed. When a user searches, the search engine checks its index rather than searching the entire web. Google in particular runs on thousands of computers to allow parallel processing. It uses Googlebot to fetch pages from the web and an indexer to store words and links from pages in a database. It then uses a query processor to match searches to relevant indexed pages based on factors like page popularity, position of search terms, and how pages link to each other.
SEO involves optimizing website code, content, and connections to improve a site's ranking in search engines. Code optimization includes ensuring descriptive title tags and meta descriptions, as well as using H1-H6 tags. High-quality content that is keyword optimized and organized is important. Building relevant external links through directories, social media, and other sites helps pass "link juice." Google features like maps, knowledge graphs, and featured snippets can drive traffic, so optimizing for these through semantic markup is valuable. Maintaining white hat SEO tactics and staying up-to-date on Google algorithm changes are keys to success.
Schema plays a very important role in SEO. Schema or schema.org is a structured data vocabulary which defines entities, relationships & actions on the internet.
Schema makes it possible for search engines to understand the meaning behind subject matter on the web.
It gives a better user experience for internet users.
The document provides information on various search engine optimization (SEO) topics, including website domains, what SEO is, how search engines work, search engine rankings, on-page and off-page SEO, SEO factors, tactics and methods (white hat vs. black hat), the SEO process, optimized keywords, finding keywords, primary and secondary keywords, the robot.txt file, sitemaps, backlinks, and link building.
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
SEO (search engine optimization) is the process of improving how a website ranks in search engines. It involves optimizing aspects like keywords, links, images, and content to attract search engines. Key factors search engines consider are relevant keywords on pages, especially titles and headings, image alt text, internal linking between pages, and external links from authoritative sites. Monitoring tools like Google Analytics and Webmaster Tools help track effectiveness. While good SEO enhances relevance, bad techniques like keyword stuffing or hidden text can trick search engines and hurt rankings.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
A search engine is a tool that allows users to find information on the World Wide Search by entering keywords. Search engines use the keywords to locate websites containing the requested information.
SEO Training in Hyderabad | SEO Classes in Hyderbad | SEO Coaching in Hyde...Prasad Reddy
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and XML sitemaps that are controlled on a website. Off-page optimization refers to activities off-site like link building, social media promotion, and article submission to increase backlinks and visibility. The goal of SEO is to improve a website's relevance in organic search results.
This document provides an overview of search engine optimization (SEO). It discusses what search engines and SEO are, and covers both on-page and off-page optimization techniques. On-page optimization involves factors like meta tags, headers, images, and site maps that can be optimized on the website itself. Off-page optimization refers to activities off the website like link building, social media promotion, and content submission to other sites. The goal of SEO is to improve a website's visibility and rankings in search engines.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
SEO involves optimizing a website to increase its visibility in organic search results. This is done through on-page techniques like choosing descriptive titles and URLs, as well as off-page techniques like getting other sites to link to the website. Search engines use web crawlers called spiders to discover and index websites by following links and analyzing page content. Key on-page optimization techniques include using targeted keywords, adding metadata tags, structuring content and links well, and regularly updating the site. SEO results should be measured over time to track progress.
The document discusses search engine optimization (SEO) techniques for websites built with Joomla. It provides guidelines from Google on how to structure websites for search engines, including using clear hierarchies, descriptive text links, and site maps. It also discusses best practices for SEO, such as using relevant keywords in titles, meta descriptions, and content; organizing content well and ensuring internal links work properly; validating code; and using Google's Webmaster Tools.
The document discusses search engine optimization (SEO) techniques for websites built with Joomla. It provides guidelines from Google on how to structure websites for search engines, including using clear hierarchies, descriptive text links, and site maps. It also discusses best practices for SEO, such as using relevant keywords in titles, meta descriptions, and content; organizing content well; and validating websites using tools from Google and W3.org. Red flags for SEO that could harm rankings are also highlighted, such as hidden text or duplicate content.
Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.
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The document provides an overview of search engines and search engine optimization (SEO). It defines key SEO concepts like crawling, indexing, and serving results which are the main components of a search engine's architecture. It also explains on-site optimization techniques like optimizing titles, meta tags, headings, links, and images. Off-site optimization techniques discussed include link building through press releases, article submissions, social media, and directory submissions. The document emphasizes the importance of user experience, relevant content, and authority/backlinks when optimizing a site.
SEO presentation Beginners guide advanced level SEOareeba87987
This document provides an overview of search engine optimization (SEO) techniques. It discusses on-page and off-page SEO, including keywords, titles, descriptions, links, citations, and more. Tools for auditing pages like Google Search Console and Google Analytics are also covered. The document aims to educate beginners on best practices for optimizing websites and improving organic search rankings.
SEO for bloggers and other content creators can drive significant traffic increases when done successfully. Key tactics include optimizing content for relevant keywords, building internal and external links through strategies like guest blogging, optimizing URLs and metadata like titles and descriptions. Ongoing evaluation of analytics and issues like broken links helps improve performance. Social sharing and signals are also increasingly important for discovery and engagement.
A search engine is software that searches the web for information and returns relevant results to users. It has three main components: crawling to discover webpages, indexing to save webpage data in a database, and serving results based on user queries. Search engine optimization (SEO) involves optimizing websites to rank well in search engine results. Key aspects of SEO include on-page elements like titles, meta descriptions, and keyword optimization as well as off-page factors like backlinks, social media, and press releases. Proper SEO helps search engines understand websites and provides users with relevant information.
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APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
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Understanding User Behavior with Google Analytics.pdfSEO Article Boost
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The workshop was held on the DMA Conference in Vienna June 2024.
2. Contents
Introduction
What is Schema.org Markup
Adding Schema to your WebPages
Tools Used to Add Schema Code
What is Schema Used For?
Different Types of Schema Markup
Benefits of Schema Markup
What Method of Structured Data Is Right
for Implementation?
2
3. 3
Introduction
Google Search works hard to understand the content
of a page. You can help us by providing explicit clues
about the meaning of a page to Google by including
structured data on the page. Structured data is a
standardized format for providing information about a
page and classifying the page content. In simple
words, Structured data is the “extra” information that
you see next to a website and meta description. For
example, if you are searching for a restaurant, you will
see not only the restaurant’s name, but also
additional information such as hours, pricing and stars
to indicate positive reviews.
4. What is Schema.org Markup
Schema.org (often called Schema) is a semantic
vocabulary of tags (or microdata) that you can add to
your HTML to improve the way search engines read and
represent your page in SERPs.
Code Sample
<div itemscope itemtype="https://schema.org/Book">
<span itemprop="name"> Inbound Marketing and
SEO: Insights from the Moz Blog</span>
<span itemprop="author">Rand Fishkin</span>
</div>
4
6. For example-
The first search result above contains both a star rating and a
publication date. Both of these can be added using Schema.
The second example does not have rich snippets and instead
displays either the meta description or other information
chosen by Google. To get the review rich snippet, you would
use the following code:
<div itemprop="aggregateRating" itemscope
itemtype="https://schema.org/AggregateRating">
<span itemprop="ratingValue">[Aggregate rating
given]</span> stars –
<span itemprop="reviewCount">[Number of
reviews]</span> reviews
</div>
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7. Adding Schema to your
Webpage
Before you begin to add schema to your WebPages, you need
to figure out the ‘item type’ of the content on your webpage. For
example, does your web content focus on food? Music?
Tech?Once you’ve figured out the item type, you can now
determine how you can tag it up. Let’s look at an example. Let’s
say that you own a store that sells high-quality routers. If you
were to look at the source code of your homepage you would
likely see something like this:
<div>
<h1>TechHaven</h1>
<h2>The best routers you’ll find online!</h2>
<p>Address:</p>
<p>459 Humpback Road</p>
<p>Rialto, Ca</p>
<p>Tel: 909 574 3903</p>
<p><a href=”http://www.techhaven.com/menu”>Click here to view our best routers!</a></p>
<p>We’re open: </p>
<p>Mon-Sat 8am – 10:30pm</p>
<p>Sun: 2pm – 8pm</p>
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8. Once you dive into the code, you’ll want to find the portion of
your webpage that talks about what your business has to offer.
In this example, that data can be found between the two <div>
tags.Now, at the top you can add in:
<div itemscope>
By adding this tag, we’re stating that the HTML code contained
between the <div> blocks are identifying a specific item.Next,
we have to identify what that item is by using the ‘itemtype’
attribute to identify the type of item our webpage is about
(tech).
<div itemscope itemtype=”http://schema.org/tech”>
An item type comes in the form of a URL (such as
http://schema.org/tech). Let’s say, for example, that your site
revolved around beauty products instead of technology. Your
item type URL might look like this:
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9. An item type comes in the form of a URL (such as http://schema.org/tech).
Let’s say, for example, that your site revolved around beauty products
instead of technology. Your item type URL might look like this:
http://schema.org/beauty.
To make things easier you can browse a list of item types here, plus you
can view extensions to identify the specific entity that you’re looking for.
Keep in mind that this list is not all encompassing, so there is a possibility
that you won’t find the item type for your specific niche.Tracking back to
the tech page, you want to tag the part of the webpage that contains the
name of the business. You can do this between the <h1> tags.Now, we’ll
be using the ‘itemprop’ tag, which labels the properties of an item:
<h1 itemprop=”name”>Tech Haven</h1>
You can apply these tags to the rest of the page now. When using tags to
identify item properties, it’s not necessary to tag the entire line, just the
one portion the property is making reference to.
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10. Tool Used to Check Schema
Code
https://search.google.com/structured-data/testing-tool
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11. What is Schema Used For?
Businesses and organizations
Events
People
Products
Recipes
Reviews
Videos
Above are some of the most popular uses of
schema. However, there’s a good chance that if
you have any sort of data on your website, it’s
going to have an associated itemscope, itemtype
and itemprop.
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12. Different Types of Schema
Markup
When search engines crawl your web page, they
can only understand so much. Some elements
such as videos and reviews aren’t easily
understood. By adding schema markup (structured
data), we can tell engines what information the web
page contains. The most popular search engines
support three types of schema markup formats:
JSON-LD
Microdata
RDFa 12
13. In 2015 Google announced JSON-LD as
the preferred method. This
announcement was significant since
Google hadn’t stated a preference for one
format over another. Up until this point,
Google preferred webmaster only markup
the text that was visible on the page. This
is referred to “inline” markup.
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15. What is JSON-LD?
JSON-LD (JavaScript Objective Notation for Linked
Data) is a structured data format for marking up
your website and supported by the biggest search
engines Google, Bing and Yandex. It’s Google’s
recommended method of implementing structured
data. As we stated earlier one of the main
advantages with JSON-LD over other methods is
that it doesn’t have to be present in the <body> of a
page. Instead, it is embedded in a <script> tag and
can be placed anywhere on the page. Unlike other
methods JSON-LD doesn’t have to be placed inline
so you don’t have to change HTML elements.
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17. What is Microdata?
Microdata is a set of tags that allows you to
mark up your web page. These tags are
added directly to the HTML. Each set of tags
will consist of itemscope, itemtype and
itemprops. The itemscope tag is used to
identify what item is being referenced.
Itemscope is followed by an itemtype tag.
Itemtype identifies the type of item the
microdata is referencing. For example, it
could be a local business or recipe. Finally,
we use itemprop to markup each property.
Let’s look at the Microdata below for a local
business.
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20. What is RDFa?
RDFa (Resource Description
Framework in Attributes) is an
extension to HTML5 used to markup
metadata within web pages. RDFa is
similar to Microdata and just like
Microdata RDFa uses tags inline with
the existing HTML. Using the same
example from above here is what
RDFa markup would look like.
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22. Benefits of Schema Markup
Schema markup is all about making your page visually pleasing to
attract user’s click. Besides, it makes the search engine to interpret
the content of your page easily and pull out the more information
from that. Here are the benefits of schema markups helping your
website gain visibility in SERPs:
Schema markups make your page looks more attractive, informative
and engaging in SERPS with snippets and images. A user is more
likely to click such results. This is why websites having schema
markup have a possibility to rank better than those without mark
up.
Local businesses can clarify to search engines what their business is
all about, what they sell and how to contact them.
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23. What Method of Structured Data Is Right for
Implementation?
JSON-LD is much easier to implement, and it’s the
recommended method by Google. It is also supported by the
largest search engines, so the future of JSON-LD looks good.
But if you would like to explore the other options keep this in
mind:
Microdata is much more popular than RDFa and can be
found on sites such as eBay.
You will need HTML experience to markup data with
Microdata or RDFa.
To deploy Microdata and RDFa, you will need to edit your
website files. Now compare this to JSON-LD.
JSON-LD isn’t actually visible on your page. You still get the
same results using JSON-LD without the added hassle of
changing your HTML or accessing your website files, and
JSON-LD can be added anywhere on your web page. It’s just23