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PeopleBrowsr's Brief Cartoon Study Of Social Influencers

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A brief cartoon study of social influencers commissioned by PeopleBrowsr for the AdAge Digital Conference 2011. …

A brief cartoon study of social influencers commissioned by PeopleBrowsr for the AdAge Digital Conference 2011.

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  • 1. 1
    A Brief Cartoon Study of Social Influencers2006 – 2011
    Commissioned by PeopleBrowsr for the
    AdAge Digital Conference 2011
    Illustrations by: Adam Long
  • 2. What is an Influencer?
    Throughout Human History, “An Influencer” has been a person who can effect change within a particular Community or change the course of an Event in time through information sharing…
    They are cool dudes who inspire us to do things.
    2
  • 3. 2009 Influencer: Most Friends
    3
  • 4. 2010 Influencer: Engaged Friends
    4
  • 5. 2011 Influencer: Contextual Relevance
    5
  • 6. 6
    “Influencers are good at…”
  • 7. Engaging in Conversation
    7
  • 8. 8
    Complimenting
  • 9. 9
    Sharing
  • 10. 10
    A Brief Cartoon Review
    2006 - 2011
    We used the PeopleBrowsrDatamine and Analytics with human review to share a comic illustration of influencers across social streams…
  • 11. 11
    Bringing Influence to New Media
    2006
    Solis Launches His Blog
  • 12. 12
    Paying for Influencers
    2006
    More On: Yelping For Dollars
  • 13. 13
    Consumers as Industry Influencers
    2007
    Bye, Bye Beacon
  • 14. 14
    Mommy Bloggers Rise Up
    2008
    Mommy Motrin: Watch The Video
  • 15. 15
    Celebrity Power
    2009
    Kutcher vs. CNN: Full Story
  • 16. 16
    Employee Influencers
    2009
    Meet the Pranksters
  • 17. 17
    The Ultimate Social Network Influencer
    2010
    Zuckerberg: Privacy is Dead
  • 18. 18
    Little Brother vs Big Brother
    2010
    Influence of WikiLeaks: Regulation vs Free Speech
  • 19. 19
    Influencer Perks
    2010
    Free Ticket Details
  • 20. 20
    Influencers Battling for Audience
    2010
    Calacanis FTW: Motivation to sue
  • 21. 21
    Fortune 500 CMO as an Influencer
    2010
    See the Cowboy in Action
  • 22. Find Social Media Influencers
    http://research.ly/influencers
    22
  • 23. 23
    Find Your Brand Champions
    1,000 Days of Conversations
    Your community of influencers
    Top brand champions on the Interest Graph
    More Influencers on Brand Champion Scorecards here
  • 24. Top Influencer Reports
    SXSW Influencers:
    http://radar.oreilly.com/2011/03/sxsw-champion-2011.html
    Starbucks Influencer Report:
    http://www.briansolis.com/2011/02/the-interest-graph-on-twitter-is-alive-studying-starbucks-top-followers/
    ReSearch.ly result, "Advertising Influencers” http://research.ly/Advertising%20Influencers
    24
  • 25. PeopleBrowsr’s Brief Cartoon Study of Social Influencers was released in celebration of the AdAge Digital Conference 2011.
    http://adage.com/article/digitalnext/a-cartoon-history-social-influence-2006-2011/226942/
    We commissioned our artist-in-residence, Adam Long, to transform our research into incredible illustrations.
    For more information, please email
    contact@peoplebrowsr.com
    25