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Social Media + Journalism

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Social Media + Journalism

  1. 1. SOCIAL MEDIA + JOURNALISM IABC Lehigh Valley June 2012 about.me/lou_dubois @lou_dubois Lou Dubois Social Media Editor, NBC News
  2. 2. NEWSPAPER AD REVENUES
  3. 3. NOT IF, BUT HOW Social networks are not a choice. They are a must. The rise of social networks makes convergence easier. Newsrooms can connect with field reporters, editors can engage with the audience, and consumers of news share what they read or watch to friends.
  4. 4. GATHERING AND SHARING  71% of adults get news online. 75% of them get news forwarded to them via email or posts on social networking sites  Half of social network users who are also news consumers get news from people they follow, NOT from the news site itself SOURCE: PEW RESEARCH
  5. 5. DECISION 2012 1/3 of voters learn from online-only sources 33% of registered voters don’t watch live TV 2x better recall when spots aired/viewed on both YouTube and TV 70% of likely Republican voters in SC went online to find info before primary 14-20 sources viewed by 2012 voter before voting SOURCE: GOOGLE
  6. 6. SOCIAL IMPACT ON NEWS TRUST = AUTHORITY NEWS PARTICIPATION BUILD AND BE A PART OF A COMMUNITY CAPTURING THE DESIRE TO SHARE NEWS SOCIALLY
  7. 7. BUT IS IT ALL JUST A FAD?????
  8. 8. SOCIAL TV 1. Over 12,000 tweets per second during Super Bowl 2. Volkswagen’s ‘The Force’ commercial has 52 million views…on Youtube 3. 45% of tablet users use it in front of TV every day 4. Shazam 5.0 recognizes audio in less than 1 second 5. HBO Go app on iPad has over 6 million downloads since May 2011 launch
  9. 9. NEWS + SOCIAL DISTRIBUTION ENGAGEMEN T RECOGNITION DIALOGUE BRAND VALUE
  10. 10. HOW DO YOU ENGAGE?  500 million daily active users  More private info  Tougher to search  Less immediate  Engage, don’t intrude  Pages, Subscribe  500 million accounts  Breaking news  Real-time search  Engagement less intrusive  Hashtags help with search, conversation
  11. 11. FIVE KEYS TO SOCIAL JOURNALISM The information (the story) is still the priority. “Trust, but verify.” Be transparent Use tools to support your role as a journalist Everyone is a journalist, 24/7
  12. 12. THE STORY OF THE THREE LITTLE PIGS 1840s 1st little pig – straw house 2nd little pig - house of sticks 3rd little pig – house of bricks Wolf boiled in chimney
  13. 13. THREE LITTLE PIGS – 2012 (GUARDIAN)
  14. 14. QUESTIONS??  PRESENTATION AVAILABLE AT http://www.slideshare.net/louismdubois/social-media-journalism- 11846978  About.me/lou_dubois  @LOU_DUBOIS

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