How to use Social Media like a Rockstar

360° Digital Influence
How to use Social Media like a Rockstar
2009

People love expressing themselves…
Video camera
Telephone
Photographs
Journals
Letters
Coffee shops

They still do. Just differently.
Instant Messaging/
Voice over IP
Video Sharing
Photo Sharing
Social Networking Sites
Email
Weblogs

Nothing new. People are still talking about your brand.Just a lot more. And faster.

360° Digital Influence Engagement Framework
LISTEN
PLAN
OPTIMIZE
AMPLIFY
ENGAGE

Don’t be a stupid monkey.Knowledge is wealth. Monitoring online and listening to what people have to say help us understand what’s going on.

Benefits of listening
Tracks perceptions and how messages are being interpreted in the marketplace
Identifies promoters
Offers a high-level view of emerging trends and what competitors are doing, and customers’ preferences
Demonstrates the impact and value of public relations or advertising
Helps manage and improve an organization’s reputation

Learn to collect as you listen
PBWIKI: http://pbworks.com/
Netvibes: http://www.thedailyinfluence.com/
Google Reader: http://www.google.com/reader
Google Alerts: http://www.google.com/alerts
Alltop: http://my.alltop.com/patlaw
Delicious: http://www.delicious.com

Where to go to listen?
Blog directories
Technorati: http://technorati.com/
Google Blogsearch: http://blogsearch.google.com
Icerocket: http://www.icerocket.com/
Ping.sg: http://www.ping.sg
Blogarama: http://www.blogarama.com/

But if you’re anything like me…
One-stop-shop
Daymix: http://daymix.com/
Whostalkin: http://whostalkin.com/
Social Mention: http://socialmention.com/
monitorThis: http://monitorthis.info/
Board Tracker: http://v2.boardtracker.com/
Omgili: http://omgili.com/

How to listen on Twitter?
Wefollow: http://wefollow.com/
Tweetizen: http://www.tweetizen.com/
MrTweet: http://mrtweet.net/
Twellow: http://www.twellow.com/
Muck Rack: http://muckrack.com/
Media on Twitter: http://www.mediaontwitter.com/
Twitterfall: http://twitterfall.com/
Monitter: http://monitter.com/
Hashtag: http://search.twitter.com/

Plan planplanplanplan. Who are the influencers and who are the communities that are both relevant and influential for our brand, product or issue program?

How do we evaluate an influencer?
Alexa: http://www.alexa.com/
URLFan: http://urlfan.com/
Compete: http://compete.com/
But if you’re anything like me…
Popuri.us: http://www.popuri.us/

How do we evaluate an influencer?
Tracking on Twitter
Tweetica: http://tweetica.com/
Twitalzyer : http://twitalyzer.com/
Twitter Grader: http://twitter.grader.com/

How to engage a blogger without sounding like an annoying car salesman.

How to pitch to a blogger: THE DOs
Do know what bloggers want
Bloggers are most interested in generating comments and links to their blog. How can your story help?
Do read their blog before you email them
Bloggers respond to a pitch that clearly relates to a topic they’ve covered in their blog.
Do give them free stuff
It’s not bribery, it’s product testing; if they don’t like want you offer they will let everyone know
Do know when to give and exclusive scoop
Bloggers tend to form unofficial, online communities and read similar blogs to their own. They usually want to be original and if everyone else is talking about it, they won’t

How to pitch to a blogger: THE-DON’T-EVEN-THINK-ABOUT-IT
Don’t underestimate a blogger
Bloggers are usually experts in their niche topic and can sense fact fudging
Don’t assume it’s all about their readers
If a blogger isn’t personally interested in your topic, they won’t write about it
Don’t throw away your traditional media handbook
Many bloggers are similar to journalists. Your pitch has to be newsworthy and presented with an angle.

Pat Law
Digital Strategist | 360° Digital Influence
Ogilvy Public Relations Worldwide
p 6213 7848
e patricia.law@ogilvy.com
our blog: http://www.asiadigitalmap.com my blog: http://blankanvas.bypatlaw.com twitter: @patlaw

http://blankanvas.bypatlaw.com	436
http://www.conseilsmarketing.fr	227
http://novamob.wordpress.com	46
http://nakedtokyo.typepad.com	44
http://www.conseilsmarketing.com	36
http://www.stonepower.fr	33
http://www.slideshare.net	22
http://belajarmediasosial.blogspot.com	21
http://theinksocialmedia.blogspot.com	18
http://www.rebelact.tv	15
http://origim.blogspot.com	3
http://feeds.feedburner.com	3
http://www.thegreyink.com	3
http://www.transloopa.com	3
http://www.mefeedia.com	2
http://webcache.googleusercontent.com	2
http://theinkcompany.blogspot.com	1
http://www.paperblog.fr	1
http://chrisrutz.de	1
http://imonikoro.blogspot.com	1
http://thegreyink.blogspot.com	1
http://sam101.com	1
http://www.linkedin.com	1

How to use Social Media like a Rockstar

by Pat Law

Accessibility

Categories

Upload Details

Usage Rights

23 Embeds 921

Statistics

How to use Social Media like a Rockstar Presentation Transcript