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How to use Social Media like a Rockstar
 

How to use Social Media like a Rockstar

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A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.

A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.

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  • réseau, social, recherche
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  • Since Social Media is about sharing, I wonder why downloading this presentation is forbidden!!!!
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  • This is exactly what I have been looking fo!!!!r, Great slide Luv , Def have to share this with my peeps.
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  • Great presentation, especially the '... but if you're anything like me' links
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    How to use Social Media like a Rockstar How to use Social Media like a Rockstar Presentation Transcript

    • 360° Digital Influence
      How to use Social Media like a Rockstar
      2009
    • People love expressing themselves…
      Video camera
      Telephone
      Photographs
      Journals
      Letters
      Coffee shops
    • They still do. Just differently.
      Instant Messaging/
      Voice over IP
      Video Sharing
      Photo Sharing
      Social Networking Sites
      Email
      Weblogs
    • Nothing new. People are still talking about your brand.Just a lot more. And faster.
    • 360° Digital Influence Engagement Framework
      LISTEN
      PLAN
      OPTIMIZE
      AMPLIFY
      ENGAGE
    • Don’t be a stupid monkey.Knowledge is wealth. Monitoring online and listening to what people have to say help us understand what’s going on.
    • Benefits of listening
      Tracks perceptions and how messages are being interpreted in the marketplace
      Identifies promoters
      Offers a high-level view of emerging trends and what competitors are doing, and customers’ preferences
      Demonstrates the impact and value of public relations or advertising
      Helps manage and improve an organization’s reputation
    • Learn to collect as you listen
      PBWIKI: http://pbworks.com/
      Netvibes: http://www.thedailyinfluence.com/
      Google Reader: http://www.google.com/reader
      Google Alerts: http://www.google.com/alerts
      Alltop: http://my.alltop.com/patlaw
      Delicious: http://www.delicious.com
    • Where to go to listen?
      Blog directories
      Technorati: http://technorati.com/
      Google Blogsearch: http://blogsearch.google.com
      Icerocket: http://www.icerocket.com/
      Ping.sg: http://www.ping.sg
      Blogarama: http://www.blogarama.com/
    • But if you’re anything like me…
      One-stop-shop
      Daymix: http://daymix.com/
      Whostalkin: http://whostalkin.com/
      Social Mention: http://socialmention.com/
      monitorThis: http://monitorthis.info/
      Board Tracker: http://v2.boardtracker.com/
      Omgili: http://omgili.com/
    • How to listen on Twitter?
      Wefollow: http://wefollow.com/
      Tweetizen: http://www.tweetizen.com/
      MrTweet: http://mrtweet.net/
      Twellow: http://www.twellow.com/
      Muck Rack: http://muckrack.com/
      Media on Twitter: http://www.mediaontwitter.com/
      Twitterfall: http://twitterfall.com/
      Monitter: http://monitter.com/
      Hashtag: http://search.twitter.com/
    • Plan planplanplanplan. Who are the influencers and who are the communities that are both relevant and influential for our brand, product or issue program?
    • How do we evaluate an influencer?
      Alexa: http://www.alexa.com/
      URLFan: http://urlfan.com/
      Compete: http://compete.com/
      But if you’re anything like me…
      Popuri.us: http://www.popuri.us/
    • How do we evaluate an influencer?
      Tracking on Twitter
      Tweetica: http://tweetica.com/
      Twitalzyer : http://twitalyzer.com/
      Twitter Grader: http://twitter.grader.com/
    • How to engage a blogger without sounding like an annoying car salesman.
    • How to pitch to a blogger: THE DOs
      Do know what bloggers want
      Bloggers are most interested in generating comments and links to their blog. How can your story help?
      Do read their blog before you email them
      Bloggers respond to a pitch that clearly relates to a topic they’ve covered in their blog.
      Do give them free stuff
      It’s not bribery, it’s product testing; if they don’t like want you offer they will let everyone know
      Do know when to give and exclusive scoop
      Bloggers tend to form unofficial, online communities and read similar blogs to their own. They usually want to be original and if everyone else is talking about it, they won’t
    • How to pitch to a blogger: THE-DON’T-EVEN-THINK-ABOUT-IT
      Don’t underestimate a blogger
      Bloggers are usually experts in their niche topic and can sense fact fudging
      Don’t assume it’s all about their readers
      If a blogger isn’t personally interested in your topic, they won’t write about it
      Don’t throw away your traditional media handbook
      Many bloggers are similar to journalists. Your pitch has to be newsworthy and presented with an angle.
    • Pat Law
      Digital Strategist | 360° Digital Influence
      Ogilvy Public Relations Worldwide
      p 6213 7848
      e patricia.law@ogilvy.com
      our blog: http://www.asiadigitalmap.com my blog: http://blankanvas.bypatlaw.com twitter: @patlaw