360° Digital InfluenceHow to use Social Media like a Rockstar2009

People love expressing themselves…Video cameraTelephonePhotographsJournalsLettersCoffee shops

They still do. Just differently.Instant Messaging/Voice over IPVideo SharingPhoto SharingSocial Networking SitesEmailWeblogs

Nothing new. People are still talking about your brand.Just a lot more. And faster.

360° Digital Influence Engagement FrameworkLISTENPLANOPTIMIZEAMPLIFYENGAGE

Don’t be a stupid monkey.Knowledge is wealth. Monitoring online and listening to what people have to say help us understand what’s going on.

Benefits of listeningTracks perceptions and how messages are being interpreted in the marketplaceIdentifies promoters Offers a high-level view of emerging trends and what competitors are doing, and customers’ preferencesDemonstrates the impact and value of public relations or advertisingHelps manage and improve an organization’s reputation

Learn to collect as you listenPBWIKI: http://pbworks.com/Netvibes: http://www.thedailyinfluence.com/Google Reader: http://www.google.com/readerGoogle Alerts: http://www.google.com/alertsAlltop: http://my.alltop.com/patlawDelicious: http://www.delicious.com

Where to go to listen?Blog directoriesTechnorati: http://technorati.com/Google Blogsearch: http://blogsearch.google.comIcerocket: http://www.icerocket.com/Ping.sg: http://www.ping.sgBlogarama: http://www.blogarama.com/

But if you’re anything like me…One-stop-shopDaymix: http://daymix.com/Whostalkin: http://whostalkin.com/Social Mention: http://socialmention.com/monitorThis: http://monitorthis.info/Board Tracker: http://v2.boardtracker.com/Omgili: http://omgili.com/

How to listen on Twitter?Wefollow: http://wefollow.com/Tweetizen: http://www.tweetizen.com/MrTweet: http://mrtweet.net/Twellow: http://www.twellow.com/Muck Rack: http://muckrack.com/Media on Twitter: http://www.mediaontwitter.com/Twitterfall: http://twitterfall.com/Monitter: http://monitter.com/Hashtag: http://search.twitter.com/

Plan planplanplanplan. Who are the influencers and who are the communities that are both relevant and influential for our brand, product or issue program?

How do we evaluate an influencer?Alexa: http://www.alexa.com/URLFan: http://urlfan.com/Compete: http://compete.com/But if you’re anything like me…Popuri.us: http://www.popuri.us/

How do we evaluate an influencer?Tracking on TwitterTweetica: http://tweetica.com/Twitalzyer : http://twitalyzer.com/Twitter Grader: http://twitter.grader.com/

How to engage a blogger without sounding like an annoying car salesman.

How to pitch to a blogger: THE DOsDo know what bloggers wantBloggers are most interested in generating comments and links to their blog. How can your story help?Do read their blog before you email themBloggers respond to a pitch that clearly relates to a topic they’ve covered in their blog. Do give them free stuffIt’s not bribery, it’s product testing; if they don’t like want you offer they will let everyone knowDo know when to give and exclusive scoopBloggers tend to form unofficial, online communities and read similar blogs to their own. They usually want to be original and if everyone else is talking about it, they won’t

How to pitch to a blogger: THE-DON’T-EVEN-THINK-ABOUT-ITDon’t underestimate a bloggerBloggers are usually experts in their niche topic and can sense fact fudgingDon’t assume it’s all about their readersIf a blogger isn’t personally interested in your topic, they won’t write about itDon’t throw away your traditional media handbookMany bloggers are similar to journalists. Your pitch has to be newsworthy and presented with an angle.

Pat LawDigital Strategist | 360° Digital InfluenceOgilvy Public Relations Worldwidep 6213 7848e patricia.law@ogilvy.com our blog: http://www.asiadigitalmap.com my blog: http://blankanvas.bypatlaw.com twitter: @patlaw