A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.

1. 360° Digital Influence How to use Social Media like a Rockstar 2009

2. People love expressing themselves… Video camera Telephone Photographs Journals Letters Coffee shops

3. They still do. Just differently. Instant Messaging/ Voice over IP Video Sharing Photo Sharing Social Networking Sites Email Weblogs

4. Nothing new. People are still talking about your brand.Just a lot more. And faster.

6. 360° Digital Influence Engagement Framework LISTEN PLAN OPTIMIZE AMPLIFY ENGAGE

7. Don’t be a stupid monkey.Knowledge is wealth. Monitoring online and listening to what people have to say help us understand what’s going on.

8. Benefits of listening Tracks perceptions and how messages are being interpreted in the marketplace Identifies promoters Offers a high-level view of emerging trends and what competitors are doing, and customers’ preferences Demonstrates the impact and value of public relations or advertising Helps manage and improve an organization’s reputation

9. Learn to collect as you listen PBWIKI: http://pbworks.com/ Netvibes: http://www.thedailyinfluence.com/ Google Reader: http://www.google.com/reader Google Alerts: http://www.google.com/alerts Alltop: http://my.alltop.com/patlaw Delicious: http://www.delicious.com

10. Where to go to listen? Blog directories Technorati: http://technorati.com/ Google Blogsearch: http://blogsearch.google.com Icerocket: http://www.icerocket.com/ Ping.sg: http://www.ping.sg Blogarama: http://www.blogarama.com/

11. But if you’re anything like me… One-stop-shop Daymix: http://daymix.com/ Whostalkin: http://whostalkin.com/ Social Mention: http://socialmention.com/ monitorThis: http://monitorthis.info/ Board Tracker: http://v2.boardtracker.com/ Omgili: http://omgili.com/

12. How to listen on Twitter? Wefollow: http://wefollow.com/ Tweetizen: http://www.tweetizen.com/ MrTweet: http://mrtweet.net/ Twellow: http://www.twellow.com/ Muck Rack: http://muckrack.com/ Media on Twitter: http://www.mediaontwitter.com/ Twitterfall: http://twitterfall.com/ Monitter: http://monitter.com/ Hashtag: http://search.twitter.com/

13. Plan planplanplanplan. Who are the influencers and who are the communities that are both relevant and influential for our brand, product or issue program?

15. How do we evaluate an influencer? Alexa: http://www.alexa.com/ URLFan: http://urlfan.com/ Compete: http://compete.com/ But if you’re anything like me… Popuri.us: http://www.popuri.us/

16. How do we evaluate an influencer? Tracking on Twitter Tweetica: http://tweetica.com/ Twitalzyer : http://twitalyzer.com/ Twitter Grader: http://twitter.grader.com/

17. How to engage a blogger without sounding like an annoying car salesman.

18. How to pitch to a blogger: THE DOs Do know what bloggers want Bloggers are most interested in generating comments and links to their blog. How can your story help? Do read their blog before you email them Bloggers respond to a pitch that clearly relates to a topic they’ve covered in their blog. Do give them free stuff It’s not bribery, it’s product testing; if they don’t like want you offer they will let everyone know Do know when to give and exclusive scoop Bloggers tend to form unofficial, online communities and read similar blogs to their own. They usually want to be original and if everyone else is talking about it, they won’t

19. How to pitch to a blogger: THE-DON’T-EVEN-THINK-ABOUT-IT Don’t underestimate a blogger Bloggers are usually experts in their niche topic and can sense fact fudging Don’t assume it’s all about their readers If a blogger isn’t personally interested in your topic, they won’t write about it Don’t throw away your traditional media handbook Many bloggers are similar to journalists. Your pitch has to be newsworthy and presented with an angle.

20. Pat Law Digital Strategist | 360° Digital Influence Ogilvy Public Relations Worldwide p 6213 7848 e patricia.law@ogilvy.com our blog: http://www.asiadigitalmap.com my blog: http://blankanvas.bypatlaw.com twitter: @patlaw