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How to use Social Media like a Rockstar

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A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.

A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.

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  • 1. 360° Digital Influence
    How to use Social Media like a Rockstar
    2009
  • 2. People love expressing themselves…
    Video camera
    Telephone
    Photographs
    Journals
    Letters
    Coffee shops
  • 3. They still do. Just differently.
    Instant Messaging/
    Voice over IP
    Video Sharing
    Photo Sharing
    Social Networking Sites
    Email
    Weblogs
  • 4. Nothing new. People are still talking about your brand.Just a lot more. And faster.
  • 5.
  • 6. 360° Digital Influence Engagement Framework
    LISTEN
    PLAN
    OPTIMIZE
    AMPLIFY
    ENGAGE
  • 7. Don’t be a stupid monkey.Knowledge is wealth. Monitoring online and listening to what people have to say help us understand what’s going on.
  • 8. Benefits of listening
    Tracks perceptions and how messages are being interpreted in the marketplace
    Identifies promoters
    Offers a high-level view of emerging trends and what competitors are doing, and customers’ preferences
    Demonstrates the impact and value of public relations or advertising
    Helps manage and improve an organization’s reputation
  • 9. Learn to collect as you listen
    PBWIKI: http://pbworks.com/
    Netvibes: http://www.thedailyinfluence.com/
    Google Reader: http://www.google.com/reader
    Google Alerts: http://www.google.com/alerts
    Alltop: http://my.alltop.com/patlaw
    Delicious: http://www.delicious.com
  • 10. Where to go to listen?
    Blog directories
    Technorati: http://technorati.com/
    Google Blogsearch: http://blogsearch.google.com
    Icerocket: http://www.icerocket.com/
    Ping.sg: http://www.ping.sg
    Blogarama: http://www.blogarama.com/
  • 11. But if you’re anything like me…
    One-stop-shop
    Daymix: http://daymix.com/
    Whostalkin: http://whostalkin.com/
    Social Mention: http://socialmention.com/
    monitorThis: http://monitorthis.info/
    Board Tracker: http://v2.boardtracker.com/
    Omgili: http://omgili.com/
  • 12. How to listen on Twitter?
    Wefollow: http://wefollow.com/
    Tweetizen: http://www.tweetizen.com/
    MrTweet: http://mrtweet.net/
    Twellow: http://www.twellow.com/
    Muck Rack: http://muckrack.com/
    Media on Twitter: http://www.mediaontwitter.com/
    Twitterfall: http://twitterfall.com/
    Monitter: http://monitter.com/
    Hashtag: http://search.twitter.com/
  • 13. Plan planplanplanplan. Who are the influencers and who are the communities that are both relevant and influential for our brand, product or issue program?
  • 14.
  • 15. How do we evaluate an influencer?
    Alexa: http://www.alexa.com/
    URLFan: http://urlfan.com/
    Compete: http://compete.com/
    But if you’re anything like me…
    Popuri.us: http://www.popuri.us/
  • 16. How do we evaluate an influencer?
    Tracking on Twitter
    Tweetica: http://tweetica.com/
    Twitalzyer : http://twitalyzer.com/
    Twitter Grader: http://twitter.grader.com/
  • 17. How to engage a blogger without sounding like an annoying car salesman.
  • 18. How to pitch to a blogger: THE DOs
    Do know what bloggers want
    Bloggers are most interested in generating comments and links to their blog. How can your story help?
    Do read their blog before you email them
    Bloggers respond to a pitch that clearly relates to a topic they’ve covered in their blog.
    Do give them free stuff
    It’s not bribery, it’s product testing; if they don’t like want you offer they will let everyone know
    Do know when to give and exclusive scoop
    Bloggers tend to form unofficial, online communities and read similar blogs to their own. They usually want to be original and if everyone else is talking about it, they won’t
  • 19. How to pitch to a blogger: THE-DON’T-EVEN-THINK-ABOUT-IT
    Don’t underestimate a blogger
    Bloggers are usually experts in their niche topic and can sense fact fudging
    Don’t assume it’s all about their readers
    If a blogger isn’t personally interested in your topic, they won’t write about it
    Don’t throw away your traditional media handbook
    Many bloggers are similar to journalists. Your pitch has to be newsworthy and presented with an angle.
  • 20. Pat Law
    Digital Strategist | 360° Digital Influence
    Ogilvy Public Relations Worldwide
    p 6213 7848
    e patricia.law@ogilvy.com
    our blog: http://www.asiadigitalmap.com my blog: http://blankanvas.bypatlaw.com twitter: @patlaw