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Things I've learnt from Social Media
This document provides lessons learned about social media marketing and why self-proclaimed "social media experts" are misleading. It notes that the medium should be secondary to the core message or idea. It also cautions that numbers can lie and managers often make decisions based on metrics alone. Finally, it emphasizes the importance of listening over broadcasting and influencing true influencers rather than just pursuing reach.
Things I've learnt from Social Media
- 1. Things Iʼve learnt aboutSocial Media Marketing And why “social media experts” are douchebags.
- 2. No one worthyof his craft as a communicator will claim to be a “newspaper expert” or a “bus shelter expert” because the medium is SECONDARY to the Big Idea.
- 3. Lesson #01 Monkey see,monkey do.
- 4. Lesson #02 Numbers lie, butManagement buys into that shit. Especially the Government!
- 5. Source: Asia PacificDigital Marketing Yearbook 2009
- 6. The Digital LandscapeAt A Glance • Facebook has taken over Friendster with 638,000 members from Singapore as the most visited social network, although the latter still maintains a lead in membership size at 1.6 million registered users • Twitter has seen a growth of 602% from January 2008 – January 2009 • In February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person Source: comSore, Inc http://www.comscore.com/Press_Events/Press_Releases/2009/3/ First_Report_on_Singapore_Internet_Usage/%28language%29/eng-US
- 7. Social Media istaking over 1. Facebook 16. Photobucket 31. Ebay 2. Google Singapore 17. Hardwarezone.com.sg 32. Sammyboy 3. Yahoo! 18. Tagged 33. Megaupload 4. YouTube 19. Baidu.com 34. SingNet 5. Google International 20. Twitter 6. Blogger.com 35. Microsoft 21. Friendster 7. Windows Live 36. Streetdirectory 22. Bing 8. Microsoft Network (MSN) 37. Flickr 9. Wikipedia 23. Ask.com 38. Channel News Asia 10. LiveJournal 24. Starhub 39. RapidShare 11. Go 25. Zynga Inc (Farmville) 12. Wordpress.com 40. AsiaOne 26. One Manga 13. ESPN Sportszone 41. GamesFAQs 27. LiveJasmin.com 14. MediaFire 42. Golden Village 28. Blogspot 15. DBS Bank Ltd 29. Tudou.com 43. SOGOU 30. Singapore Pools 44. Y8 45. Apple Source: Alexa® http://www.alexa.com/topsites/countries;0/SG
- 9. Lesson #03 Do not underestimate the power of listening.
- 10.
- 12. Lesson #05 You willnever buy a car from someone who doesnʼt drive.
- 13. 1 You become one of them 2 You increase your ability to influence influencers You acquire market intelligence AC Nielsen canʼt 3 provide 4 You become an Influencer
- 14.
- 15. Lesson #07 There isno “media” in “social media” The background color used in this slide is not indicative of any particular media agency who is currently freaking out from the loss of revenue from the shift in media consumption from traditional to online media.
- 16. Lesson #08 You canʼtbuy true love with money.
- 17. Readers who donʼtmatter Readers who matter Lesson #09 Donʼt mistake Reach for Influence.
- 18. Lesson #10 Aim tosurprise, always.
- 19. Pat Law email: pat@goodstuph.org mobile: +65.9773.8608 twitter: @patlaw blog: blankanvas.bypatlaw.com